Gentic Influencer Discovery

Workflow guide for finding and scoring influencer/creator matches using Gentic's MCP tools. Steps build on each other — follow the order below.

When to apply

User wants to find influencers or creators for a brand campaign
User asks to search Instagram or TikTok for creator partnerships
User wants to score, review, or export creator match results
User is setting up a brand profile for influencer matchmaking
User wants to draft or send outreach emails to creators
User wants to exclude existing creators from future searches

Tools reference

Tool	Purpose	Cost
`get_brand`	Read current brand profile	Free
`save_brand`	Create or update brand profile	Free
`fetch_page`	Scrape a web page for brand context	10¢/page
`search_creators`	Vector search for creators on Instagram/TikTok	15¢/result
`score_creators`	AI-score creators against brand profile	35¢/result
`get_creator_results`	View scored results inline	Free
`draft_personalized_creator_outreach_email`	Generate personalized outreach emails for scored creators	35¢/email
`export_creator_results`	Download results as CSV	Free
`upload_excluded_creators`	Exclude existing creator relationships from future searches	Free

Workflow

1. Brand setup (required first)

Check if a brand profile exists with

get_brand

. If empty or missing, walk the user through

save_brand

before anything else. A good profile needs:

```
description
```
: brand identity, values, voice, target audience
```
matchmakingInstructions
```
: what makes a creator a good fit (content style, audience demographics, deal-breakers)
```
activeCampaignContext
```
: current campaign or product focus
```
initialOutreachCallToAction
```
: the CTA paragraph for outreach emails — tells creators what to do next (e.g. product seeding offer, "reply if interested", "book a call")
```
emailSignOff
```
: sign-off line for outreach emails (defaults to "Team {brand_name}")

If the user has a website, use

fetch_page

to pull context and draft the profile for them.

2. Upload existing creators (optional)

If the brand already has creator relationships, use

upload_excluded_creators

to exclude them from future searches. Two input modes:

usernames
array — pass usernames directly (the agent reads a CSV or paste and extracts them)
googleSheetsUrl
— brand shares a public Google Sheets link; the tool fetches it server-side and extracts usernames from the first column

The tool auto-normalizes input: lowercases, strips

, and extracts usernames from Instagram/TikTok profile URLs. Deduplicates on insert. Capped at 5,000 per call.

3. Search creators

Use

search_creators

to find creators. Key behavior:

Always search both platforms (Instagram and TikTok) unless the user specifies one. Run both calls in parallel.
Write descriptive
```
searchText
```
— "fitness micro-influencers who post workout routines and meal prep" beats "fitness influencers"

Use filters:

minFollowers

maxFollowers

country

minEngagementRate

to narrow results

```
campaignContext
```
auto-reads from the brand profile — only override if the user gives campaign-specific instructions
Results are stored automatically. Each search gets a unique
```
run_id
```
.

4. Score creators

After searching, run

score_creators

to AI-score the matches against the brand profile.

Scoring is async. Tell the user results are processing and will be ready shortly.
Score both platforms if both were searched.
The
```
brandContext
```
auto-assembles from the brand profile — don't override unless asked.
Scoring writes
```
final_match_score
```
(0-100) plus sub-scores back to the database.

5. View results

Use

get_creator_results

to review scored creators inline. When presenting results:

Format as a ranked table with columns: rank, username, platform, followers, engagement rate, match score, one-line analysis
Bold any creator with score >= 80
Below the table, highlight the top 3 with a short paragraph each: why they're a fit, any risk factors, and their personalized pitch angle
If
```
total
```
exceeds
```
count
```
, mention how many more results are available
If results have null scores, they haven't been scored yet — tell the user to run scoring first

6. Draft outreach emails

After scoring, use

draft_personalized_creator_outreach_email

to generate personalized emails for top creators.

Requires a brand profile with
```
initialOutreachCallToAction
```
set — prompt the user to add one via
```
save_brand
```
if missing.
Only drafts for creators that have been scored and don't already have an email.
```
minScore
```
defaults to 70 — only high-quality matches get emails.
Capped at 10 per call. Emails are stored in the database and visible in
```
get_creator_results
```
and
```
export_creator_results
```
.
Sign-off is appended automatically from
```
emailSignOff
```
(or defaults to "Team {brand_name}").

7. Export

When the user wants to share or save results, use

export_creator_results

to generate a CSV download link. Mention the link expires in 1 hour.

Important notes

All tools are org-scoped. Users only see their own data.
Mention costs when the user is doing a large search (50+ results).
If a user asks to "find influencers" or "find creators" with no prior context, start from step 1.

gentic-influencer

NPX Install

Tags

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