🌍 Language: Chinese | Full SOP

Only target real people, not fake accounts. Focus budget on a few high-value key nodes instead of spreading it thin.

• Tier 1 (Trigger Nodes): Newsletter founders, technical gurus, top VCs → Reach via personal connections for free
• Tier 2 (Amplification): Mid-tier KOLs (10k-200k followers) → Paid collaboration
• Tier 3 (Long-tail Coverage): Micro creators → Template-based collaboration or equity exchange

• Confirm on-time publication → Engage immediately to boost activity → Request data screenshots at 24h/48h/72h
• Track conversions via UTM → Calculate ROI:

  (Revenue from KOL - Collaboration Cost) / Collaboration Cost

• Goal: 200 creators for Quote/Repost (100 AI General + 100 Vertical Industry)
• Deploy 30-40 Threads + 15 posts in small languages
• Estimated total cost: ~$10,000

Citation: Interview with Wang Yue of Superlinear (Monica Goes Global, 2026-07). Superlinear = Lessie (AI Agent for talent sourcing with ~100k users) + DeepLink (influencer marketing service), serving 100+ overseas brands with $7-8M ARR and a paid creator fulfillment rate of over 90%.

• Efficiency Metrics: An operator's monthly outreach volume increases from 20 to 80-100 creators (3-4x growth). Previously, finding one person required flipping through 20 pages of LinkedIn to verify each one; now, a single prompt yields a list in 1-2 minutes, with humans only doing verification.
• Division of Labor Red Line: Leave sourcing, profile judgment, and writing the first personalized email to AI; sending emails is an irreversible action, so the decision must be made by humans — "there must always be someone taking responsibility".
• Feedback Flywheel: When a list is rejected by a client, feed the reasons for rejection back into the prompt (what to exclude next time), and each adjustment feeds data to make the AI more accurate over time.

1. Payment + Contract: Creators get paid + contract constraints = motivation to fulfill; pure commission/equity exchange lacks sufficient motivation. Delays in overseas creators' schedules are common, but unpaid drops are rare under paid contracts.
2. Prepayment Risk Control: Pay after delivery if possible; if prepayment is necessary, use PayPal (platform risk control allows recovery within the time limit if fulfillment fails).
3. KPI Boundaries: Only commit to content delivery quality (creator's average standard + brand approval), not to conversion/registration/payment rates — these are affected by multiple factors like landing pages and payment links.
4. Advance Payment Model (Agency Perspective): Advance creator payments for clients and settle monthly or per campaign, provided the agency has healthy cash flow and can screen client scale.

Source: Compiled from Plaud official blog / Kickstarter page / Insta360 IPO prospectus / media reports

• The audience of tech mega-influencers is "tech enthusiasts", not Plaud's core users (knowledge workers)
• Lawyers filming Plaud recording court meetings, doctors reviewing AI medical records, reach the segmented scenarios with real payment intent
• Vertical creators have stronger product perception, more authentic content, and significantly better conversion rates than general tech reviews
• Free samples in exchange for genuine content have extremely low cost, and word-of-mouth content remains effective long-term (vs paid ads which disappear once taken down)

🇺🇸 Plaud Mid-Tier Vertical Matrix: Skip the tech mega-influencers. Find creators whose audience IS your ICP (lawyers, doctors, consultants, students). Send free devices, ask for honest reviews. 10-20 micro-creators with scene-matching audiences outperforms 1 MKBHD-type placement for hardware with a narrow professional use case.

• Four-Tier Structure: Affiliate (5% commission, fully open) → Rising Talents → Campus Creator → Official Ambassador
• KOL Selection Logic: Prioritize "visual content creators" + "extreme sports/travel/outdoor" verticals, which naturally match the hardware's strong visual capabilities
• Threshold Reduction Strategy: Open Affiliate program to allow any creator to join with zero friction, recruiting a large-scale KOL matrix driven by income incentives
• Focus on Top Resources: Official Ambassadors enjoy co-branded releases, creator events, customized equipment, which are top-tier incentives

🇺🇸 Insta360 Ambassador Scale: Open bottom (Affiliate, any creator) drives volume; selective top (Official Ambassador, co-branded content) creates prestige. The visible career ladder keeps mid-tier creators invested in climbing, not just one-shot deals.

1. The brief provided to KOLs must include: 3 specific visual hook scene demonstrations
2. Do not specify scripts, but provide "recommended shooting comparison combinations" (e.g., credit card comparison / AI output screenshot)
3. Encourage KOLs to integrate the product into their real workflows instead of simulating use
4. Optimal content length for hardware KOLs: YouTube (5-8 minutes in-depth review) / TikTok (30-60 seconds visual impact) / Instagram (9:16 Reel, product debut in the first 3 seconds)

🇺🇸 Hardware Visual Hook Framework: (1) Form-factor surprise (physical impossibility), (2) in-use scene visualization, (3) Before/After AI output. The best hardware KOL content doesn't need a script — it needs a creator who genuinely uses the product in their real workflow and a camera to capture what the hardware makes possible.

Source: Cyber Island Podcast Vol 27 Interview (2026-04 oral account), self-negotiation practice during AFFiNE period. All figures below are self-reported, not official platform quotes.

1. Anchor: If a creator quotes $1,000, start negotiating at 30% ($300).
2. Peer Pressure Script: Leverage creators' group mentality — "Over 20 creators are already in this campaign, and your friends have posted".
3. Real Case (2024-02 first PH campaign): A creator with an overpriced quote was put on hold, then came back to post for free after realizing peers had joined and fearing being left behind.
4. Target Competitors' Creators: First check which creators competitors have collaborated with, then reach out to the same group directly.
5. Verify Authenticity: Cross-compare view counts + engagement numbers + likes, and scan comment sections one by one to judge real followers — fake data is common, don't just look at follower counts.
6. Skip Agencies: Most overseas creators are individuals / studios; direct outreach is faster, and agencies have pitfalls.

• First contact via email; after 2–3 exchanges, get WhatsApp / Telegram / LinkedIn contact info to prevent delays and no-shows.
• Directly send DMs on Twitter; for TikTok / YouTube, send emails and attach IM QR codes directly.
• Cold Start Scenario: On launch day, directly DM Twitter followers of competing products (e.g., Notion mirror-type products) — one of AFFiNE's open-source day combined strategies.
• Content Package Enhancement: Record a product onboarding video to teach creators how to use it + summarize 1/2/3 selling points for them, but don't restrict templates; let creators produce content in their preferred format (review / unboxing / tutorial).
• Mindset & Volume Benchmark (Analogous to academic application scenarios, not first-hand KOL data): 300 cold emails yield 20 offers (≈6.7%) — "Rejection is very normal, receiving an offer is a lucky break".

• Industry top influencers monetize via content / affiliate programs, so money doesn't work — first understand each creator's business model (ad placement is just one option).
• Approach: Send a monthly email "like writing a note to a teacher" to update them on new feature progress — they read the emails, even if they don't reply.
• Real Result: After about six months of persistence, a top influencer in the productivity track主动 notified "I made a video about your product", with no payment involved.

• First actively release goodwill (only to those you "can afford to give to"), then observe if the other party accepts and reciprocates.
• Relationships are either "flowing vs stagnant": stop investing in stagnant relationships (only take, not give back).
• Manage relationships by long / medium / short distance tiers, and only increase budget and resources for KOLs who reciprocate goodwill.

• Include in the contract: ad disclosure, material authorization scope, secondary editing, whitelist placement duration and withdrawal mechanism; do not clone voices, deepfake or impersonate creators without written permission.
• Don't just rely on screenshots for acceptance: record publication links, publication time, UTM/promo codes, 24h/72h/7d exposure, clicks, activations, payments and refunds.
• Label quotes, view counts and case conclusions with market, date, sample size and whether self-reported. A single viral post (once achieved nearly 700k exposure from a quote post) only indicates the idea is reusable, not a stable average.
• Don't falsely pressure creators with "all peers have posted"; instead, honestly explain the campaign scale, schedule and budget boundaries.

🇺🇸 Field notes (AFFiNE-era, self-reported in a 2026-04 podcast): Price floors — Twitter thread (<100k followers, 10k+ impressions) ≈$50–200; YouTube dedicated video (<100k subs, ~10k views) ≈$800–1,200 with deals as low as $300–500; mid-roll ≈$500–800; cheapest KOC deal that shipped was $80 at 3k followers; US-market YouTube tops out around ≈$1,200–2,000 — anything above that usually means you didn't negotiate. Negotiation: counter at ~30% of the first quote and create peer momentum ("20+ creators are already in this campaign") — one over-priced creator eventually came back and posted for free. Escalate from email to WhatsApp/Telegram/LinkedIn after 2–3 replies to prevent no-shows. For top creators who monetize via content/affiliate rather than ads, money doesn't work: send a short monthly what's-new email — they read even if they never reply; a free dedicated video landed after ~6 months. Allocate follow-up budget only to creators who reciprocate goodwill; stop investing in one-way relationships.