🌍 Language: Chinese | English

• Strategists: 10 people, create new concepts, test new directions
• Executors: 70 people, accurately replicate viral scripts
• Recruitment Channel Priority: Core circles > Direct messages to micro creators > Community recruitment > Cold Email

• Tiered Play Bonus (10k views → +$20, 50k views → +$30, 100k views → +$50)
• Only pay for the highest-traffic platform, use other platforms for free
• Team-wide bonus pool mechanism (distribute proportionally based on contribution after meeting targets)

• AI UGC Three-stage Structure: Hook (5-second AI digital human) → Use Case Demo → CTA
• Each post on a single AI account: 100k~200k views
• Posting Frequency: 2-3 posts per day (to avoid account bans)
• Batch generate different character versions using Kling face swap

1. AI Dry Content for Follower Growth: Tool lists, skill sharing → Gain followers
2. Use Case for Conversion: Before & After posts, mobile shot videos → Drive conversions

1. Confirm the authorization scope of character portraits, voices, music, materials, and brand logos, and save traceable records.
2. Clearly disclose AI-generated or paid collaborations in accordance with platform and local regulations; do not perform unauthorized face swaps, content plagiarism, or use multiple accounts to avoid penalties.
3. First verify "24-hour survival after posting + effective interaction + activation" with 3–5 accounts, then expand the matrix; the number of accounts is not a success metric.
4. Record material assumptions, platforms, versions, posting times, 24h/7d data, and reuse decisions weekly, and eliminate content with high impressions but low activation.

• Brand ambassador mindset and creator screening criteria
• Complete recruitment channels and management SOP
• Incentive mechanism design (fixed fee + tiered bonus + bonus pool)
• AI-Assisted Multi-Platform Content Strategy
• Launch Week publishing plan (20 posts per day × 60 creators)
• Platform cold start paths (Reddit/YouTube/ Xiaohongshu)
• Community system construction (Brand Friend Program)
• Content production methodology (competitor analysis + AI batch production)
• Complete client case review (anonymized)

Source: Compiled from Insta360 official website / IPO prospectus / DJI SkyPixel official website / media reports

Phase 1: Spontaneous UGC Emergence
Users place the 360° camera beside their face/mouth to take selfies
→ Ultra-wide-angle lens creates extremely distorted and exaggerated effects
→ Strong visual impact, naturally triggers the desire to imitate
→ Appears scattered across multiple platforms, without brand guidance

Phase 2: Official Discovery and Naming
Brand monitoring identifies that this gameplay has far higher engagement rate than ordinary content
→ Officially names it "NoseMode" and releases demonstration videos
→ Launches the #NoseMode challenge hashtag
→ Provides official filters/post-production templates to lower participation barriers

Phase 3: Challenge Takeover and Amplification
Officially collaborates with top creators to promote cross-platform dissemination
→ Synchronous operation on TikTok / Instagram Reels / YouTube Shorts
→ Cultural meme comparing with Attack on Titan's transformation effect forms a natural topic
→ Users imitate → Re-share → More users join → Flywheel accelerates

Phase 4: Globalization and Precipitation
Ferments simultaneously in Japan (strongest cultural connection), North America, and Europe
→ Not originated in Japan, but spread the widest in Japan (strongly tied to anime culture)
→ Becomes one of the iconic usage scenarios for Insta360 360° cameras
→ Continuously generates long-tail search traffic

🇺🇸 NoseMode Full Flywheel: Organic UGC emerges (unique visual distortion) → Brand names it + launches hashtag challenge → Cultural meme hooks (AoT Titans) → Multi-platform amplification → Global UGC loop. Hardware's visual impossibility = built-in shareability.

• Early-stage brands: Prioritize "algorithm riding" to expand content coverage on platforms where users already exist
• Mature brands: Build a "homebase" position simultaneously to preserve high-quality UGC as brand assets
• Ideal state: Parallel implementation — use algorithm platforms to drive traffic, use self-built communities to preserve and retain users

🇺🇸 DJI Homebase vs Insta360 Algorithm Riding: DJI's SkyPixel pulls UGC to owned territory (high control, high friction). Insta360 amplifies UGC on native platforms (low friction, algorithm-dependent). Early-stage brands: ride algorithms first; mature brands: build the homebase in parallel.

1. One-second Rule: The core visual difference of UGC must be perceivable within 1 second, otherwise it will be difficult to trigger imitation in short videos
2. Non-replicability: The effect depends on specific hardware, making UGC inherently carry the product advertising attribute of "only this device can do it"
3. Low Participation Threshold: The gameplay is simple enough (pick it up and shoot), reducing the friction from "seeing" to "participating"
4. Room for Show-off: Leave advanced gameplay (professional photographers can create more advanced NoseMode content) to form content quality stratification

🇺🇸 Visual Impossibility Principle: The best hardware UGC triggers are effects that (1) can't be replicated with a phone, (2) are perceptible within 1 second, and (3) make viewers want to try it themselves. Design the product so the UGC is inherently a product demo.