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Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. What's inside: • 4-step research framework (website teardown → social media → traffic sources → ad spend) • 3-version website evolution analysis (V1 / Beta / Launch via Wayback Machine) • X/Twitter propagation chain mapping (4-phase model + single-post teardown template) • Growth flywheel 6-stage scoring system (Activation → Referral → Acquisition → Retention → Revenue → Product) • KOL identification framework (Traffic King / Topic Starter / Mindset Shifter) • Content effectiveness ranking (validated: Visual Demo > User Story > Competitor Comparison) • ICP deep analysis template + Freemium pricing teardown • Complete self-check checklist 🇨🇳 Your competitor just blew up. You have no idea how they did it. Should you tear down their official website? Monitor their social media? Map their growth flywheel? This SOP provides you with a complete methodology from Wayback Machine snapshots to X/Twitter propagation chain restoration to six-stage flywheel scoring. Built from 150+ AI startup competitive analysis practices, including the full Lovable case study. 🇯🇵 Your competitor suddenly went viral. You have no idea how they grew. This SOP provides a complete competitive research framework from Wayback snapshots to Twitter propagation chain analysis to six-stage flywheel scoring. Built from 150+ AI startup analyses. 🇰🇷 Your competitor suddenly grew explosively. You don't know how they grew so fast. This SOP provides a complete competitor research framework from Wayback snapshots to X/Twitter propagation chain analysis to six-stage flywheel scoring. Built from 150+ AI startup analyses. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "competitor research" | "competitive analysis" | "growth flywheel" | "propagation chain" | "competitive analysis" | "competitor analysis" | "social media teardown" | "Twitter propagation" | "content strategy analysis"
npx skill4agent add gingiris-1031/gingiris-skills gr-competitor-research🌍 Language: English | English | Japanese | KoreanComplete SOP for systematic competitor research: website evolution analysis, social media channel teardown, growth flywheel scoring, X/Twitter propagation chain mapping, and KOL identification. Battle-tested across 150+ AI startups. Includes Lovable full case study (Nov 2024 launch: 229K impressions, 4.3M video views, 10K+ Discord community).
| Step | Content | Deliverables |
|---|---|---|
| Step 1 | Teardown different versions of the competitor's official website | Website evolution path, Value Proposition evolution, customer acquisition structure |
| Step 2 | Teardown content strategy of the competitor's social media channels | Content classification, posting rhythm, KOL collaboration model for each channel |
| Step 3 | Teardown navigation sites (as needed) | Traffic sources of navigation sites, entry points for competitor ads |
| Step 4 | Teardown ad placement (as needed) | Placement channels, material strategy, traffic sources |
| Tool | Purpose |
|---|---|
| Wayback Machine | View historical snapshots of competitor websites |
| SimilarWeb | Traffic source analysis, channel distribution |
| Semrush | SEO, ad placement analysis |
| Dimension | Content |
|---|---|
| One-sentence introduction | Core Value Proposition |
| Website length | Total screens, landing page structure |
| User cases | Industry/scenario use cases |
| Framework structure | Banner/Pricing/CTA |
| SEO actions | Changes in title/description |
| Community channels | Launch nodes of Discord/Reddit |
| Integration ecosystem | Third-party integrations |
| Phase | Time Node | Value Prop | Website Length | Main Sections | Launch Channels | Key Features |
|---|---|---|---|---|---|---|
| V1 | YYYY-MM | ... | X screens | ... | ... | ... |
| Beta | YYYY-MM | ... | X screens | ... | ... | ... |
| Launch | YYYY-MM | ... | X screens | ... | ... | ... |
| Account Type | Teardown Focus |
|---|---|
| Official Account | Posting frequency/rhythm/style, content classification ratio |
| Founder Account | Degree of differentiation from official accounts |
| Dev Rel Account | BD/ecosystem collaboration content |
| Influencer Account | KOL collaborations at different stages |
Closed Beta → Wide Release → Long-term Operation → Launch Week| Dimension | X/Twitter | YouTube | TikTok | |
|---|---|---|---|---|
| Positioning | Propagation explosion | User activation | Enterprise customer acquisition | Cross-circle user acquisition |
| Frequency | 1-3 posts per day | 1-3 posts per week | 1-2 posts per week | High |
| Phase | Core Question |
|---|---|
| Activation | How to drive the "Aha Moment"? |
| Referral | Is there a viral propagation mechanism within the product? |
| Acquisition | How are potential users attracted? |
| Retention | How to build a sense of community belonging? |
| Revenue | Free-to-paid path? |
| Product Optimization | How does feedback drive iteration? |
| Indicator | Strong Flywheel | Weak Flywheel |
|---|---|---|
| Retention | High Discord DAU, continuous UGC | Fast user churn |
| Word-of-mouth | Systematic user story propagation | No amplification mechanism |
| Payment | Clear trigger points | Vague path |
| Sustainability | Closed loop between product and community | Dependent on external placement |
| Phase | Time | Core Event |
|---|---|---|
| Internal Ignition | Hours after release | Collective voice from the team |
| Ecosystem Catalysis | 1-2 days | Endorsement from partners |
| KOL Explosion | 2-3 days | Qualification by top KOLs |
| Wide Penetration | Weeks | Multilingual user participation |
| # | Type | Effect |
|---|---|---|
| 🥇 | Visual Demo (video/gif) | Strongest impact |
| 🥈 | Real user success stories | Most credible |
| 🥉 | Competitor comparison content | Triggers discussions |
| 4 | Quantitative data display | Social currency |
| 5 | Feature announcements | Narrow coverage |
| Type | Identification Signals |
|---|---|
| Traffic King | Single post >100K impressions |
| Topic Starter | In-depth discussions in comment section |
| Mindset Shifter | "I'll use it from now on" |
from:[Handle] since:YYYY-MM-DD until:YYYY-MM-DD -filter:retweets lang:en
"[Product Name]" OR "[Domain]" -from:[Official Account] since:YYYY-MM-DD -filter:retweets -filter:replies| Dimension | Analysis |
|---|---|
| Hook | From which angle is it presented? |
| Nugget | What makes people can't help sharing? |
| Feeling | Amazement/curiosity/FOMO? |
| Visual | What understanding cost is reduced? |
| Dimension | Output |
|---|---|
| Market Positioning | Segmentation, portrait, differentiation |
| Business Model | Pricing, flywheel |
| Execution Strategy | AARRR, content calendar |
| Reusable Strategies | Tactics + applicable boundaries |
| Risks | Identification + early warning indicators |
□ Covered three version nodes?
□ Teardown all major social media channels?
□ Identified growth flywheel and its strength?
□ Supported by propagation data?
□ Extracted reusable strategies + applicable boundaries?
□ Identified risks + early warning indicators?
□ ICP covers 3+ types?
□ Analyzed pricing upgrade path?
□ Provided actionable tactical suggestions?