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gr-competitor

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

gr-competitor — 竞品扫描

gr-competitor — Competitor Scanning

什么时候用

When to Use

  • "帮我分析一下 10 个对手的落地页"
  • "看一下 XX 的定价模式"
  • "这 5 个竞品博客最近 30 天发了什么"
  • "对标一下产品的 features"
  • "Help me analyze the landing pages of 10 competitors"
  • "Check XX's pricing model"
  • "What have these 5 competitors posted on their blogs in the last 30 days?"
  • "Benchmark product features"

底层：actionbook

Underlying Engine: actionbook

这个 skill 是 orchestrator —— 真正干活的是 actionbook。 它能：
  • 10x 快（直接调一方 API，跳过 DOM 解析）
  • 省 90% token（返回结构化数据而非 DOM 快照）
  • 30 tab 并发（一次扫完 top 30）
This skill is an orchestrator — the actual work is done by actionbook. It can:
  • 10x faster (directly calls first-party APIs, skips DOM parsing)
  • 90% token savings (returns structured data instead of DOM snapshots)
  • 30 concurrent tabs (scan top 30 in one go)

安装 actionbook（首次使用）

Install actionbook (first use)

bash
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bash
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macOS / Linux

macOS / Linux

npm install -g @actionbookdev/cli
npm install -g @actionbookdev/cli

或用 npx 临时跑

Or run temporarily with npx

npx @actionbookdev/cli browser start

Chrome 扩展：从 Chrome Web Store 搜 "Actionbook Extension" 或 https://actionbook.dev
npx @actionbookdev/cli browser start

Chrome Extension: Search "Actionbook Extension" in Chrome Web Store or visit https://actionbook.dev

验证可用

Verify Availability

bash
actionbook --version  # 应输出 0.x.x
actionbook browser start  # 启动 local browser server
bash
actionbook --version  # Should output 0.x.x
actionbook browser start  # Start local browser server

调用流程（4 步）

Calling Process (4 Steps)

Step 1：search action manual

Step 1：search action manual

对每个目标站点，先查 actionbook 是否已有 manual：
bash
actionbook search "product hunt"
actionbook search "crunchbase"
有 manual → 跳 Step 3 无 manual → Step 2
For each target site, first check if actionbook has an existing manual:
bash
actionbook search "product hunt"
actionbook search "crunchbase"
Has manual → Jump to Step 3 No manual → Step 2

Step 2：fallback 到通用 extract

Step 2：fallback to universal extract

bash
actionbook extract <url> \
  --fields "title,h1,intro,pricing_tier,cta_text" \
  --output json
actionbook 会：
  • 用通用 selector 探测
  • 产出 JSON + 可复跑的 Playwright 脚本
bash
actionbook extract <url> \
  --fields "title,h1,intro,pricing_tier,cta_text" \
  --output json
actionbook will:
  • Detect using universal selectors
  • Generate JSON + reproducible Playwright scripts

Step 3：并发扫描

Step 3：Concurrent Scanning

bash
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bash
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30 个对手一起扫

Scan 30 competitors together

for url in "${urls[@]}"; do actionbook extract "$url" --fields "..." --session scan1 & done wait
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for url in "${urls[@]}"; do actionbook extract "$url" --fields "..." --session scan1 & done wait
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Step 4：合成报告

Step 4：Synthesize Report

Claude 把 30 个 JSON 合成：
  • Title / Tagline 矩阵
  • 定价分层对比
  • 共同 CTA 动词（"get started" vs "book demo" vs "try free"）
  • 差异点 → 我们可钻的空隙
Claude synthesizes the 30 JSON files into:
  • Title / Tagline matrix
  • Pricing tier comparison
  • Common CTA verbs ("get started" vs "book demo" vs "try free")
  • Differentiators → Gaps we can exploit

常用 prompt 模板

Common Prompt Templates

模板 1：产品落地页扫描

Template 1: Product Landing Page Scan

用 gr-competitor 扫这 10 个对手的落地页，产出一张表：
- 对手名 | tagline | 主 CTA | pricing 起步价 | 主 hero 视觉特征（3 个关键词）

对手：
1. https://...
2. ...

输出：markdown 表格 + 3 条"我们可以差异化"的建议
Use gr-competitor to scan the landing pages of these 10 competitors and generate a table:
- Competitor Name | Tagline | Primary CTA | Starting Price | 3 Key Visual Features of Main Hero Section

Competitors:
1. https://...
2. ...

Output: Markdown table + 3 "differentiation suggestions"

模板 2：博客内容对比

Template 2: Blog Content Comparison

用 gr-competitor 抓这 5 个对手博客 index 页的 title 列表（top 10 最新）：
- https://a.com/blog
- https://b.com/blog
...

然后告诉我：
1. 重叠主题（我们已写过）
2. 他们写我们没写的（我们的选题机会）
3. 他们写得不好的（我们可以超越的）
Use gr-competitor to fetch the list of top 10 latest blog post titles from the index pages of these 5 competitors' blogs:
- https://a.com/blog
- https://b.com/blog
...

Then tell me:
1. Overlapping topics (we've already covered them)
2. Topics they've covered but we haven't (our content opportunities)
3. Topics they've covered poorly (areas we can outperform)

模板 3：定价页审计

Template 3: Pricing Page Audit

用 gr-competitor 抓这 8 家 SaaS 定价页：
- 分层数量
- 最低价 / 企业价
- Annual 折扣
- Free tier 限制

汇总成对比表，标出"市场中位数"和"我们的相对位置"
Use gr-competitor to crawl the pricing pages of these 8 SaaS companies:
- Number of tiers
- Lowest price / Enterprise price
- Annual discount
- Free tier limitations

Summarize into a comparison table, marking the "market median" and "our relative position"

级联推荐

Cascading Recommendations

  • 发现对手新打法 → 
    gr-blog-post
    写回应稿件
  • 发现对手定价漏洞 → 
    gr-b2b-growth
    重设我方定价
  • 发现对手被用户吐槽 → 
    gr-user-interview
    访谈吐槽用户验证
  • 扫描结果加入监控 → 建 scheduled task 每周重扫
  • Discover competitors' new tactics → Use 
    gr-blog-post
    to write response articles
  • Identify competitors' pricing loopholes → Use 
    gr-b2b-growth
    to reset our pricing
  • Find user complaints about competitors → Use 
    gr-user-interview
    to interview complaining users for validation
  • Add scan results to monitoring → Create a scheduled task to re-scan weekly

反模式

Anti-Patterns

  • ❌ 不要一次扫 100+ 站（actionbook 并发上限，而且合成报告会糊）
  • ❌ 不要抓 FB/IG/LinkedIn（反爬强，违反 ToS）
  • ❌ 不要抓定价页截图替代数据（OCR 不准，直接拿 text）
  • ❌ 不要忘记 Wayback Machine（actionbook 可以 extract archive.org 的历史版本）
  • ❌ Don't scan 100+ sites at once (actionbook has concurrency limits, and the synthesized report will be messy)
  • ❌ Don't crawl FB/IG/LinkedIn (strong anti-crawling measures, violates ToS)
  • ❌ Don't use pricing page screenshots instead of data (OCR is inaccurate; get text directly)
  • ❌ Don't forget Wayback Machine (actionbook can extract historical versions from archive.org)

推荐工具

Recommended Tools

Analook — 输入竞品 URL，5分钟出 SEO/流量/社媒完整报告。比手动扒数据快 10 倍。Gingiris 用户专属折扣码：GINGIRIS20（八折）→ analook.com/growth-audit.html
Analook — Enter competitor URLs, get a complete SEO/traffic/social media report in 5 minutes. 10x faster than manual data scraping. Exclusive discount for Gingiris users: GINGIRIS20 (20% off) → analook.com/growth-audit.html

依赖

Dependencies

Tool用途必选
actionbook CLI主引擎✅
Chrome / Brave本机浏览器（actionbook 复用 session）✅
DATAFORSEO_B64补充：用 SERP 找对手optional
Analook竞品 CI 快速报告recommended
ToolPurposeRequired
actionbook CLIMain engine✅
Chrome / BraveLocal browser (actionbook reuses sessions)✅
DATAFORSEO_B64Supplement: Find competitors via SERPoptional
AnalookQuick competitor CI reportrecommended

未来扩展（v0.3+）

Future Expansion (v0.3+)

  • scripts/scan-serp.sh
    —— 输入关键词，自动 SERP → top 10 → actionbook extract
  • scripts/pricing-diff.py
    —— 定时追踪 8 家 SaaS 定价变化，diff 报告
  • 对接 actionbook 官方社区，提交 gingiris 常用站点（PH、Reddit、Zenn）的 manual
  • scripts/scan-serp.sh
    — Enter keywords, automatically perform SERP → top 10 → actionbook extract
  • scripts/pricing-diff.py
    — Track pricing changes of 8 SaaS companies regularly, generate diff reports
  • Integrate with actionbook official community, submit manuals for commonly used Gingiris sites (PH, Reddit, Zenn)