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startup-growth-playbook

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Original

English
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Translation

Chinese

⚠️ 区分 B2B 与 2C

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → 
gingiris-seo-geo/references/2c-adaptation.md
。
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → 
gingiris-seo-geo/references/2c-adaptation.md
。

📦 Install

📦 安装

bash
clawhub install startup-growth-playbook
What you get after installing:
  • Channel scoring matrix to evaluate 15+ growth channels against your product
  • PMF-to-growth bridge — signals that you're ready to scale vs still iterating
  • Sequencing strategy for which channel first, second, third — and when to switch
bash
clawhub install startup-growth-playbook
安装后你将获得：
  • 渠道评分矩阵：针对你的产品评估15+种增长渠道
  • PMF到增长的过渡指引——判断你是否准备好规模化还是仍需迭代的信号
  • 渠道排序策略：确定优先选择哪些渠道，以及何时切换

Startup Growth Playbook — Seed Stage Channel Selection

创业公司增长手册——种子阶段渠道选择

🌍 Language / 语言: 中文 | English | 日本語 | 한국어
You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.
  • Channel scoring matrix: Evaluate 15+ channels against your product and audience
  • PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
  • Organic vs paid: Decision framework based on CAC, LTV, and runway
  • Founder-channel fit: Why some channels work for you specifically
  • Sequencing strategy: Which channel first, second, third — and when to switch
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
你已实现PMF但资源有限。本手册将帮你选出最有效的那一个渠道。
  • Channel scoring matrix：针对你的产品与受众评估15+种渠道
  • PMF到增长的过渡指引：判断你是否准备好规模化还是仍需迭代的信号
  • 自然增长 vs 付费增长：基于CAC、LTV和现金流储备的决策框架
  • 创始人-渠道匹配度：为何某些渠道对你而言格外有效
  • 渠道排序策略：确定优先选择哪些渠道，以及何时切换

Stage-gated growth sequence

分阶段增长流程

StageGoalPrimary workExit evidence
First 10 usersverify pain and languagefounder outreach + interviewsrepeated problem and aha moment
Activation repairmake first value repeatableonboarding/docs/productactivation and second-session improvement
PMF validationverify willingness to paypricing + paid interviews + retentionsegment-specific retained/paid cohort
Repeatable growthprove one channelone channel, one offer, clean attributionstable CAC/activation/retention
Scaleadd channel and localizationbudget, partners, compliance, paymentmarginal economics hold
阶段目标核心工作退出标志
前10位用户验证痛点与用户话术创始人主动触达+用户访谈用户反复提及同一问题，且出现“顿悟时刻”
激活流程优化让首次价值体验可重复新手引导/文档/产品优化激活率与二次访问率提升
PMF验证验证用户付费意愿定价+付费访谈+留存分析特定用户群体的留存/付费 cohort 数据达标
可复制增长验证单渠道有效性聚焦单一渠道、单一优惠方案，清晰归因CAC/激活率/留存率保持稳定
规模化新增渠道与本地化预算、合作伙伴、合规、支付方式优化边际经济效益维持良好

Channel experiment card

渠道实验卡片

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.
针对每个候选渠道，需明确：受众群体、意向信号、优惠方案、素材资源、周运营能力、资金/时间预算、来源UTM、激活事件、留存周期、继续阈值与终止阈值。切勿仅根据覆盖范围选择渠道。

First-ten-users motion

前10位用户获取流程

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.
从创始人主动触达竞品粉丝、LinkedIn关键词/职位搜索结果、Reddit/X上的相关讨论以及服务平台开始。本手册提供的参考回复率基准为：竞品粉丝私信1–5%，精准LinkedIn触达10–15%；可将其作为规划参考，发送200条消息后请替换为你自己的 cohort 数据。

Activation-before-scale guardrail

先优化激活再规模化的准则

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.
若每周新增用户量上升，但激活率仍低于产品的最低可接受阈值，请停止投入并优化新手引导/产品。需按来源→注册→激活→留存→付费的 cohort 链条进行数据汇报。

Related Gingiris Skills

相关Gingiris技能

🔗 About the Author

🔗 关于作者

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
Iris Wei — 服务过150+家AI创业公司的增长顾问。曾任AFFiNE（6.9万GitHub星标）首席运营官。