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Viral TikTok Hooks

爆款TikTok钩子

Create short-form TikTok slide scripts that feel like a real person talking, not a template.
This skill is optimized for:
  • Maximum output variety across sessions (never reuse the same hook shape twice in a row)
  • Multiple slide formats (5, 6, 7, or story-arc structures)
  • Multiple emotional angles (loss aversion, identity, curiosity, shame-release, revenge arc, quiet confidence)
  • Authentic, imperfect, human voice
  • Natural product mention that fits the story
创作像真人讲述而非模板生成的短形式TikTok幻灯片脚本。
本工具针对以下场景进行了优化：
  • 跨会话的输出内容最大化多样化（不会连续复用同一钩子结构）
  • 多种幻灯片格式（5、6、7页结构或故事弧结构）
  • 多种情感角度（损失厌恶、身份认同、好奇心缺口、羞耻释放、逆袭弧、沉稳自信）
  • 真实、不完美、拟人化的语气
  • 适配故事场景的自然产品提及

When To Use

适用场景

Use this skill when the user asks for:
  • TikTok hooks
  • Slide-by-slide short video scripts
  • Content that sounds personal and relatable
  • Product mentions that do not feel like ads
  • Retention, churn, loyalty, engagement, or repeat-customer content
  • Multiple content variations to avoid feed fatigue
当用户有以下需求时使用本工具：
  • TikTok钩子创作
  • 逐帧短视频幻灯片脚本
  • 个人化、有共鸣的内容
  • 不像广告的产品提及
  • 留存、流失挽回、忠诚度、 engagement 或复购相关内容
  • 多种内容变体避免 feed 审美疲劳

Core Outcome

核心产出

Produce one ready-to-use slide script that:
  • Stops scroll with a hook that matches the chosen angle
  • Builds trust with honest, relatable pain or insight
  • Gives concrete actions the viewer can copy today
  • Integrates product naturally in the middle third
  • Feels different from the last script generated
生成一份可直接使用的幻灯片脚本，满足以下要求：
  • 用匹配所选角度的钩子吸引用户停止滑动
  • 通过真实、有共鸣的痛点或洞察建立信任
  • 给出观众当下就可以照搬的具体行动
  • 在脚本中部三分之一的位置自然植入产品
  • 与上一次生成的脚本风格有明显差异

Input Contract

输入要求

Collect these inputs first:
  1. Product or service
  2. Target audience
  3. Main pain point
  4. Desired result
  5. Any personal story or real detail
  6. (Optional) Angle or format preference
If key context is missing, ask up to 3 short questions. If the user does not respond, proceed with clear assumptions and state them in one line before output.
首先收集以下输入信息：
  1. 产品或服务
  2. 目标受众
  3. 核心痛点
  4. 预期效果
  5. 任意个人故事或真实细节
  6. （可选）角度或格式偏好
如果缺失关键上下文，最多提出3个简短问题询问用户。 如果用户没有回复，基于明确的假设继续生成，并在输出前用一行文字说明假设内容。

Anti-Repetition Rule (Critical)

防重复规则（关键）

Before generating, select ONE format and ONE angle from the tables below. Never default to the same combination twice. Rotate deliberately. If the user asks for multiple scripts, each must use a different format+angle pair.
生成前，从下方表格中选择1种格式和1种角度。永远不要默认使用相同的组合，要有意识地轮换。如果用户要求生成多个脚本，每个脚本都必须使用不同的格式+角度组合。

Format Library

格式库

Format A — Numbered Listicle (5 items, 6 slides)

格式A — 编号清单体（5项内容，6张幻灯片）

Classic. Hook + 5 numbered content slides. Each slide: heading + complaint + action.
经典结构。钩子+5张编号内容幻灯片。每张幻灯片包含：标题+抱怨点+行动建议。

Format B — Before/After Arc (5 slides)

格式B — 前后对比弧（5张幻灯片）

Slide 1: hook (what life looked like before) Slide 2: the moment things broke Slide 3: the shift (product here) Slide 4: what changed Slide 5: where things are now
幻灯片1：钩子（之前的生活状态） 幻灯片2：一切崩溃的转折点 幻灯片3：转变发生（此处植入产品） 幻灯片4：发生的变化 幻灯片5：当前的状态

Format C — Myth Busting (6 slides)

格式C — 误区澄清（6张幻灯片）

Slide 1: hook ("everything i believed about [x] was wrong") Slides 2-6: one common belief per slide + why it fails + what to do instead
幻灯片1：钩子（“我之前对[x]的所有认知都是错的”） 幻灯片2-6：每张对应一个常见认知 + 错误原因 + 替代方案

Format D — Numbered Listicle (4 items, 5 slides)

格式D — 编号清单体（4项内容，5张幻灯片）

Shorter. Tighter. Hook + 4 slides. Good for mobile-first audiences with low patience.
更短、更紧凑的结构。钩子+4张内容幻灯片。适合耐心较低的移动端受众。

Format E — Confession Arc (5 slides)

格式E — 坦白弧（5张幻灯片）

Slide 1: hook (confession framing: "i was doing [x] wrong for years") Slide 2: the embarrassing mistake Slide 3: what actually works (product here) Slide 4: the result Slide 5: the one thing to do today
幻灯片1：钩子（坦白式开头：“我多年来一直把[x]做错了”） 幻灯片2：尴尬的错误经历 幻灯片3：真正有效的方法（此处植入产品） 幻灯片4：取得的结果 幻灯片5：当下就可以做的一件事

Format F — Reverse Listicle (6 slides)

格式F — 反向清单体（6张幻灯片）

Hook frames what NOT to do. Each slide: a bad habit + why it costs you + the fix.
钩子点明不应该做的事。每张幻灯片包含：一个坏习惯 + 带来的损失 + 修复方案。

Format G — Question Ladder (6 slides)

格式G — 问题阶梯（6张幻灯片）

Slide 1: hook (open question the viewer is already asking themselves) Slides 2-5: one question per slide that builds tension Slide 6: the answer + product + action
幻灯片1：钩子（提出观众已经在思考的开放式问题） 幻灯片2-5：每张一个问题，逐步营造紧张感 幻灯片6：答案 + 产品 + 行动建议

Angle Library

角度库

AngleHook FeelingBest For
Loss Aversion"i was losing X without knowing it"re-engagement, churn
Identity Shift"i stopped being the person who [old behavior]"lifestyle, habit change
Curiosity Gap"the thing nobody tells you about [topic]"education, discovery
Shame Release"i was embarrassed until i realized everyone does this"trust, vulnerability
Revenge Arc"they said it wouldn't work — here's what happened"social proof, proof of concept
Quiet Confidence"i don't talk about this much but it works every time"authority, insider feel
Peer Pressure Flip"everyone i know does [wrong thing] — i stopped"differentiation
Specific Number"i lost [X clients/dollars/days] before i figured this out"specificity, urgency
角度钩子感受最适用场景
损失厌恶“我在不知情的情况下一直在损失X”重新激活、流失挽回
身份转变“我不再是有[旧行为]的那种人了”生活方式、习惯改变
好奇心缺口“关于[主题]没人告诉你的那件事”科普、发现类内容
羞耻释放“我之前一直为此尴尬，直到我发现所有人都这么做”建立信任、 vulnerability 内容
逆袭弧“他们说这行不通——看看后来发生了什么”社交证明、概念验证
沉稳自信“我很少对外说这件事，但它每次都管用”权威感、业内人士视角
反同辈压力“我认识的所有人都在做[错误的事]——我停下来了”差异化内容
具体数字“我搞懂这件事之前损失了[X个客户/美元/天]”提升具体性、紧迫感

Hook Engine

钩子生成引擎

Vary the hook shape based on angle. Do NOT always use "5 ways i finally stopped [pain]."
Loss Aversion shapes:
  • "i was losing [specific thing] every [time period] and didn't know it"
  • "[number] signs your [thing] is costing you more than you think"
  • "what [number] months of [mistake] actually cost me"
Identity Shift shapes:
  • "i used to be the [type of person]. not anymore."
  • "[number] things i stopped doing to [result]"
  • "the version of me from a year ago would not recognize this"
Curiosity Gap shapes:
  • "nobody talks about [specific thing] and it's the whole game"
  • "the thing that actually moved the needle wasn't what i expected"
  • "[number] things i wish someone told me before [situation]"
Shame Release shapes:
  • "i was doing [specific thing] wrong and didn't tell anyone"
  • "honest confession: i had no idea what i was doing with [thing]"
  • "not gonna lie — i avoided this for way too long"
Revenge Arc shapes:
  • "they said [small business / freelancers / etc] can't [result]. here's what happened."
  • "i proved [common belief] wrong in [timeframe]"
  • "what happened when i ignored the standard advice"
Quiet Confidence shapes:
  • "quietly, this is the thing that changed everything"
  • "i don't post about this often but [result] happened because of [thing]"
  • "this is boring but it's the only thing that actually works"
Hook requirements (all angles):
  • Specific pain or insight, not vague ambition
  • First-person framing ("i")
  • Creates an open loop the viewer needs to close
根据角度调整钩子结构，不要总是用“我终于停止[痛点]的5种方法”这类句式。
损失厌恶类结构：
  • “我每[时间段]都在损失[具体事物]，而我之前完全不知道”
  • “[数字]个迹象表明你的[事物]造成的损失比你想象的多”
  • “[数字]个月的[错误]到底让我付出了什么代价”
身份转变类结构：
  • “我以前是[某类人]，现在不是了”
  • “为了[达成结果]我停止做的[数字]件事”
  • “一年前的我绝对认不出现在的样子”
好奇心缺口类结构：
  • “没人讨论[具体事物]，但它才是关键”
  • “真正起到作用的东西和我预想的完全不一样”
  • “我希望在[某场景]之前有人告诉我的[数字]件事”
羞耻释放类结构：
  • “我一直把[具体事]做错，从来没告诉过任何人”
  • “坦白说：我之前完全不知道怎么处理[某件事]”
  • “实话说——我逃避这件事太久了”
逆袭弧类结构：
  • “他们说[小微企业/自由职业者等]没法[达成结果]，看看后来发生了什么”
  • “我在[时间段]内证明了[普遍认知]是错的”
  • “我无视通用建议之后发生的事”
沉稳自信类结构：
  • “悄悄说，这就是改变一切的那件事”
  • “我很少发相关内容，但[某件事]就是因为[事物]才发生的”
  • “这件事很无聊，但它是唯一真正有效的方法”
所有角度的钩子通用要求：
  • 具体的痛点或洞察，而非模糊的目标
  • 第一人称视角（“我”）
  • 留下观众想要了解的开放式悬念

Content Slide Structures

内容幻灯片结构

Choose a structure for content slides based on format:
Standard (Formats A, D, F): Line 1: numbered heading (5-7 words) Line 2: relatable complaint or observation (8-14 words) Line 3: concrete action (under 14 words)
Story Beat (Formats B, E): Line 1: scene or moment (what was happening) Line 2: what it felt like or cost Line 3: what changed or what to do
Myth Busting (Format C): Line 1: the belief (stated plainly) Line 2: why it fails Line 3: what to do instead
Question (Format G): Line 1: the question Line 2: why most people get stuck here Line 3: what the answer actually looks like
根据格式选择对应的内容幻灯片结构：
标准结构（格式A、D、F）： 第1行：编号标题（5-7个词） 第2行：有共鸣的抱怨或观察（8-14个词） 第3行：具体行动（不超过14个词）
故事节拍结构（格式B、E）： 第1行：场景或时刻（当时发生了什么） 第2行：当时的感受或付出的代价 第3行：发生的变化或要做的事
误区澄清结构（格式C）： 第1行：直白表述错误认知 第2行：错误的原因 第3行：替代方案
问题结构（格式G）： 第1行：问题 第2行：大多数人卡在这的原因 第3行：真正的答案是什么

Product Integration

产品植入

On the middle third of the script only (never slide 1, never the last slide):
  • Mention product as the natural solution to that slide's problem.
  • Lead with the problem solved, not product features.
  • One mention total.
Good:
  • "i started using [product] to track who came back — i was guessing before"
  • "honestly [product] handled the part i kept putting off"
Bad:
  • "our revolutionary platform transforms retention with cutting-edge automation"
  • "[product] is the best tool for [thing]"
仅在脚本的中部三分之一位置植入（不能在第1张幻灯片，也不能在最后一张幻灯片）：
  • 将产品作为对应幻灯片问题的自然解决方案提及
  • 先讲解决的问题，而非产品功能
  • 总共只提及一次
正面示例：
  • “我开始用[product]追踪复购用户，之前我都是靠猜”
  • “实话说[product]搞定了我一直拖着没做的那部分工作”
负面示例：
  • “我们革命性的平台通过尖端自动化技术提升留存率”
  • “[product]是[某领域]最好的工具”

Voice And Tone

语气和风格

Write like a trusted friend in a group chat:
  • honest
  • slightly vulnerable
  • practical
  • grounded
Style signals (rotate — do not use all in one script):
  • "honestly"
  • "not gonna lie"
  • "this sounds simple but"
  • "nothing fancy"
  • "i know this sounds obvious"
  • "it took me longer than i'd like to admit"
  • "nobody told me this"
  • "quietly"
Avoid:
  • corporate language
  • inflated claims
  • preachy advice
  • starting multiple slides with the same phrase
像群聊里值得信任的朋友一样写作：
  • 诚实
  • 略带脆弱感
  • 实用
  • 接地气
风格标识词（轮换使用，不要在一个脚本里全部使用）：
  • “实话说”
  • “不瞒你说”
  • “这听起来简单但是”
  • “没什么花哨的”
  • “我知道这听起来很 obvious”
  • “我花了比我愿意承认的更长的时间才搞懂”
  • “没人告诉过我这个”
  • “悄悄说”
避免：
  • 企业化用语
  • 夸大的宣传
  • 说教式建议
  • 多张幻灯片用相同的短语开头

Non-Negotiable Rules

硬性规则

  1. All slide text is lowercase.
  2. Product mention appears exactly once, in the middle third.
  3. Tone is conversational, not guru-like.
  4. No hashtags, no emojis, no motivational cliches.
  5. Avoid: mindset, hustle, grind, level up, game changer, transform, next level, unleash, disrupt, journey, passion.
  6. Keep actions concrete and easy to do today.
  7. Do not over-explain psychology in the final script.
  8. Each script must feel different from the last — vary hook shape, slide structure, and angle deliberately.
  1. 所有幻灯片文本全部小写
  2. 产品仅提及一次，且位于中部三分之一位置
  3. 语气是对话式的，而非专家说教式
  4. 没有 hashtag、没有 emoji、没有励志陈词滥调
  5. 避免使用以下词汇：mindset, hustle, grind, level up, game changer, transform, next level, unleash, disrupt, journey, passion
  6. 行动建议要具体，当下就可以轻松执行
  7. 最终脚本中不要过度解释心理学原理
  8. 每个脚本都要和上一个有明显差异——有意识地调整钩子结构、幻灯片结构和角度

Psychology (Use Internally)

心理学原理（内部使用）

Use these principles while generating, but keep final copy clean:
  • Zeigarnik Effect: numbered hooks create completion tension.
  • Confirmation Bias: validate what the audience already feels.
  • Pratfall Effect: small imperfection increases trust.
  • Reciprocity: give value before the product mention.
  • Loss Aversion: "stop losing" often outperforms "start winning".
  • Identity: people protect their self-image — frame the shift as "who I became" not "what I did".
  • Specificity bias: concrete numbers and details feel more credible than general claims.
生成时参考这些原则，但最终输出的文案要简洁干净：
  • 蔡格尼克效应：编号式钩子会制造完成悬念
  • 确认偏误：认可观众已经有的感受
  • 出丑效应：小的不完美会提升信任度
  • 互惠原则：在提及产品前先提供价值
  • 损失厌恶：“停止损失”的效果通常优于“开始获利”
  • 身份认同：人们会保护自我形象——把转变描述为“我成为了谁”而非“我做了什么”
  • 特异性偏差：具体的数字和细节比泛泛的表述更可信

Output Format

输出格式

State the format and angle chosen in one line before output:
Format: [letter] — Angle: [name]
Then deliver the script with labeled slides.
Do not add extra commentary after the slides unless the user asks for explanation.
在输出前用一行说明选择的格式和角度：
格式：[字母] — 角度：[名称]
然后输出带幻灯片编号的脚本。
除非用户要求解释，否则在脚本后不要添加额外评论。

Multiple Script Requests

多脚本请求处理

If the user asks for 2+ scripts:
  • Each must use a different format+angle combination.
  • Separate them clearly with a divider.
  • Vary hook shape, slide tone, and complaint language — no two scripts should feel like variations of the same template.
如果用户要求生成2个及以上脚本：
  • 每个脚本必须使用不同的格式+角度组合
  • 用分隔线清晰分隔不同脚本
  • 调整钩子结构、幻灯片语气和抱怨表述——不要让两个脚本看起来是同一个模板的变体

Quality Checklist Before Finalizing

最终输出前质量检查清单

  • Hook is specific and first-person.
  • All text is lowercase.
  • Complaints feel real, not generic.
  • Actions are concrete and short.
  • Product appears once in the middle third.
  • No banned words.
  • No ad-like phrasing.
  • This script feels different from the most recently generated one.
  • Format and angle are stated above the script.
  • 钩子是具体的且为第一人称视角
  • 所有文本都是小写
  • 抱怨内容真实，不泛泛而谈
  • 行动建议具体简短
  • 产品在中部三分之一位置仅出现一次
  • 没有禁用词汇
  • 没有类似广告的表述
  • 本脚本与最近生成的脚本有明显差异
  • 脚本上方标注了使用的格式和角度

Domain Defaults (If User Gives No Niche)

领域默认值（若用户未提供细分领域）

Assume:
  • Audience: small business owners
  • Goal: improve repeat customers
  • Pain: one-time buyers do not come back
  • Product framing: simple retention system that customers actually use
默认假设：
  • 受众：小微企业主
  • 目标：提升复购率
  • 痛点：一次性买家不会回头
  • 产品定位：客户真正会使用的简单留存系统

Examples

示例

Example 1 — Format A, Angle: Loss Aversion

示例1 — 格式A，角度：损失厌恶

Format: A — Angle: Loss Aversion
SLIDE 1: 5 things i was doing that were slowly costing me repeat customers
SLIDE 2:
  1. i assumed silence meant satisfaction people disappeared after buying and i thought they were happy i sent a short check-in three days after every purchase
SLIDE 3: 2. i had no way to see who came back i was guessing at loyalty based on gut feeling, not data i used membresi to track repeat visits so i could actually see patterns
SLIDE 4: 3. i kept discounting to win people back every promo trained them to wait for a deal before returning i rewarded early return visits instead of cutting price
SLIDE 5: 4. i never asked what made them come back i had no idea what was working so i couldn't repeat it i added one question to my post-purchase follow-up
SLIDE 6: 5. i went quiet after the sale i thought following up felt pushy — it was actually just awkward silence i sent one message at day 10, kept it short, no pitch
格式：A — 角度：损失厌恶
幻灯片1: 5 things i was doing that were slowly costing me repeat customers
幻灯片2:
  1. i assumed silence meant satisfaction people disappeared after buying and i thought they were happy i sent a short check-in three days after every purchase
幻灯片3: 2. i had no way to see who came back i was guessing at loyalty based on gut feeling, not data i used membresi to track repeat visits so i could actually see patterns
幻灯片4: 3. i kept discounting to win people back every promo trained them to wait for a deal before returning i rewarded early return visits instead of cutting price
幻灯片5: 4. i never asked what made them come back i had no idea what was working so i couldn't repeat it i added one question to my post-purchase follow-up
幻灯片6: 5. i went quiet after the sale i thought following up felt pushy — it was actually just awkward silence i sent one message at day 10, kept it short, no pitch

Example 2 — Format E, Angle: Shame Release

示例2 — 格式E，角度：羞耻释放

Format: E — Angle: Shame Release
SLIDE 1: honest confession: i had no system for keeping customers and i pretended i did
SLIDE 2: i was tracking repeat buyers in a notes app it was embarrassing — names, dates, nothing connected i kept it going for eight months before i admitted it wasn't working
SLIDE 3: the shift happened when i stopped trying to build it myself membresi did the follow-up tracking i kept putting off it wasn't fancy. it just actually ran.
SLIDE 4: repeat visits went up by the third month not because i got better at marketing — because i stopped dropping people after the sale the gap between first and second purchase got shorter
SLIDE 5: the one thing i'd tell myself earlier: the follow-up is the product people don't come back because they forgot you, not because they didn't like you send the message. it takes two minutes.
格式：E — 角度：羞耻释放
幻灯片1: honest confession: i had no system for keeping customers and i pretended i did
幻灯片2: i was tracking repeat buyers in a notes app it was embarrassing — names, dates, nothing connected i kept it going for eight months before i admitted it wasn't working
幻灯片3: the shift happened when i stopped trying to build it myself membresi did the follow-up tracking i kept putting off it wasn't fancy. it just actually ran.
幻灯片4: repeat visits went up by the third month not because i got better at marketing — because i stopped dropping people after the sale the gap between first and second purchase got shorter
幻灯片5: the one thing i'd tell myself earlier: the follow-up is the product people don't come back because they forgot you, not because they didn't like you send the message. it takes two minutes.