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advocate-sourcing

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Original

English
🇨🇳

Translation

Chinese

Advocate Sourcing Skill

Advocate Sourcing Skill

When to Use

使用场景

  • Building reference pools, speaker rosters, or customer advisory councils.
  • Auditing advocacy coverage by region, persona, or product.
  • Refreshing advocate tiers after product launches or org changes.
  • 构建推荐资源池、演讲者名单或客户咨询委员会。
  • 按地区、用户角色或产品审核拥护者覆盖情况。
  • 在产品发布或组织变更后更新拥护者层级。

Framework

实施框架

  1. Signal Collection – product usage, NPS, expansion, support interactions, community engagement.
  2. Scoring Model – weight value delivered, relationship strength, storytelling potential, and risk.
  3. Tiering – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
  4. Consent & Compliance – track legal approvals, NDAs, and data sharing requirements.
  5. Backlog Management – log asks, upcoming opportunities, and fatigue limits.
  1. 信号收集 – 产品使用情况、NPS、业务拓展、支持互动、社区参与度。
  2. 评分模型 – 对贡献价值、关系强度、故事讲述潜力和风险进行加权评估。
  3. 分层管理 – 将拥护者分为焦点型、可推荐型、培育型和勿联系型。
  4. 同意与合规 – 跟踪法律审批、NDA和数据共享要求。
  5. 待办事项管理 – 记录需求、即将到来的机会和疲劳阈值。

Templates

模板

  • Advocate roster spreadsheet with scoring columns and program tags.
  • Coverage heatmap by persona/region.
  • Outreach tracker (advocate → ask → owner → status).
  • 带有评分列和项目标签的拥护者名单电子表格。
  • 按用户角色/地区划分的覆盖热度图。
  • 外拓跟踪表（拥护者 → 需求 → 负责人 → 状态）。

Tips

小贴士

  • Partner with CS to capture qualitative context before outreach.
  • Rotate advocates to avoid burnout and capture fresh stories.
  • Keep consent status synced with CRM/legal systems.
  • 在进行外拓前，与CS团队合作获取定性背景信息。
  • 轮换拥护者以避免倦怠并收集新鲜故事。
  • 确保同意状态与CRM/法务系统保持同步。