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deliverability-ops

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Deliverability Operations Skill

邮件投递运营Skill

When to Use

适用场景

Inbox placement drops or spam-folder complaints.
Preparing for IP/domain warmups or volume ramps.
Auditing authentication, feedback loops, or compliance settings.

收件箱投递率下降或垃圾邮件投诉增加。
准备进行IP/域名预热或发送量提升时。
审核认证、反馈循环或合规设置时。

Framework

操作框架

Signals to Monitor

需监控的信号

Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.

用户互动 – 各ISP的打开率、点击率、退订率、垃圾邮件投诉量。
信誉指标 – Google Postmaster、Microsoft SNDS、Talos/Barracuda、Spamhaus、Validity。
基础设施 – SPF/DKIM/DMARC对齐、BIMI、TLS、反向DNS、独立IP vs 共享IP。
邮件列表健康度 – 退信类型、垃圾邮件陷阱、选择加入来源、活跃度阈值。

Playbook Steps

执行步骤

Snapshot key metrics over last 7/30 days.
Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
Validate authentication + sending domains.
Segment audiences by engagement tier; limit sends to VIP/high intent.
Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).

提取过去7/30天的关键指标快照。
确定受影响的邮箱服务商（Gmail、Outlook、Yahoo等）。
验证认证及发件域名。
按互动层级细分受众；限制向VIP/高意向用户发送邮件。
推荐整改措施（预热计划、内容更新、列表清理、发送频率调整）。

Templates

模板

Deliverability diagnostic worksheet (reputation + infrastructure + content).
IP/domain warmup tracker (volume ramp table).
Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).

邮件投递诊断工作表（信誉+基础设施+内容）。
IP/域名预热跟踪表（发送量提升表格）。
合规检查表（CAN-SPAM、CASL、GDPR/CCPA、退订处理）。

Tips

提示

Pair with
```
segmentation
```
skill to isolate healthy cohorts.
Document every remediation change to correlate with future reputation shifts.
Align marketing, security, and legal teams on consent language.

搭配
```
segmentation
```
skill来分离健康用户群体。
记录每一项整改变更，以便关联未来的信誉变化。
协调营销、安全和法务团队统一授权话术。