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Research Brief Blueprint Skill

研究简报蓝图Skill

When to Use

适用场景

  • Kicking off any market research or insights program.
  • Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
  • Auditing vendor proposals or internal requests for completeness.
  • 启动任何市场研究或洞察项目时。
  • 让利益相关者在目标、假设、时间线和交付成果上达成一致。
  • 审核供应商提案或内部需求的完整性。

Framework

框架

  1. Business Question – decisions to inform, stakeholders, success metrics.
  2. Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
  3. Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
  4. Logistics – budget, timeline, approvals, compliance considerations.
  5. Deliverables – format, fidelity, access model, follow-up cadence.
  1. 业务问题 – 要支持的决策、利益相关者、成功指标。
  2. 受众与样本 – 用户画像、地域、配额、现有面板、排除标准。
  3. 方法与来源 – 定性研究、定量研究、案头研究、实验、遥测数据。
  4. 后勤事项 – 预算、时间线、审批、合规考量。
  5. 交付成果 – 格式、保真度、访问模式、后续跟进节奏。

Templates

模板

  • Brief doc (Notion/Doc) with structured sections + prompts.
  • Intake form or ticket template for repeating the process at scale.
  • Executive summary format to socialize scope before kickoff.
  • 包含结构化章节和提示的简报文档（Notion/Doc）。
  • 用于规模化重复流程的需求表单或工单模板。
  • 在项目启动前用于沟通范围的执行摘要格式。

Tips

小贴士

  • Capture "out of scope" explicitly to avoid scope creep.
  • Tie every method to a decision owner to keep studies focused.
  • Pair with 
    run-market-landscape-study
    and 
    launch-quantitative-survey
    to auto-populate briefs.
  • 明确记录“超出范围”的内容，避免范围蔓延。
  • 将每种方法与决策负责人关联，保持研究聚焦。
  • 搭配
    run-market-landscape-study
    和
    launch-quantitative-survey
    来自动填充简报。