Video Scriptwriting Systems Skill

When to Use

• Developing scripts for explainer, testimonial, thought leadership, or product videos.
• Aligning scripts with positioning, CTA, and voice/tone guidelines.
• Iterating on scripts based on feedback or performance data.

Framework

1. Hook – capture attention in first 5 seconds (question, stat, bold claim).
2. Problem/Insight – relate to audience pain or opportunity.
3. Solution Story – product capability or narrative proof with visuals.
4. Proof – customer quote, metric, analyst validation.
5. CTA – single next step (demo, trial, download, subscribe).

Templates

• Script template with columns for VO/dialogue, visuals, motion notes, duration.
• Storyboard grid with frame, description, audio, graphics, CTA.
• Tone/voice checklist (personality traits, jargon allowances, compliance notes).

Tips

• Write for ear: short sentences, contractions, conversational tone.
• Add direction for B-roll, overlays, animations, and text callouts.
• Plan variant clips (15s teaser, 6s bumper, square stories) from the start.

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