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Landing Page Copy

落地页文案

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized.
采用经过验证的结构、有说服力的模块和最佳实践打造高转化率落地页。从Hero区域到页脚——每个元素都经过优化。

When to Use This Skill

何时使用本技能

  • Writing landing pages from scratch
  • Improving existing underperforming pages
  • Creating templates for repeatable page types
  • Structuring lead gen, sales, or product pages
  • Reviewing pages for conversion optimization
  • Building landing page copy briefs for designers
  • 从零开始撰写落地页文案
  • 改进现有表现不佳的页面
  • 为可复用的页面类型创建模板
  • 搭建线索生成、销售或产品介绍页
  • 针对转化优化对页面进行审核
  • 为设计师撰写落地页文案需求 brief

Methodology Foundation

方法论基础

Source: Compiled from Unbounce research, CXL Institute studies, Copyhackers methodology, and direct response best practices.
Core Principle: A landing page has one job: get the visitor to take one action. Every element—headline, body, proof, CTA—must support that single conversion goal.
Why This Matters: Landing pages convert 5-15% on average. Top performers hit 25%+. The difference is almost always in the copy and structure, not the design.
来源：整合自Unbounce研究、CXL Institute研究、Copyhackers方法论以及直复营销最佳实践。
核心原则：落地页只有一个目标：让访客采取单一行动。每个元素——标题、正文、信任证明、CTA——都必须服务于这个唯一的转化目标。
重要性：落地页平均转化率为5-15%，顶级表现的落地页转化率可达25%以上。差异几乎都来自文案和结构，而非设计。

What Claude Does vs What You Decide

Claude负责的内容 vs 你需要决策的内容

Claude DoesYou Decide
Structures production workflowFinal creative direction
Suggests technical approachesEquipment and tool choices
Creates templates and checklistsQuality standards
Identifies best practicesBrand/voice decisions
Generates script outlinesFinal script approval
Claude负责你需要决策
梳理制作工作流最终创意方向
建议技术方案设备和工具选择
创建模板和检查清单质量标准
梳理最佳实践品牌/语调决策
生成脚本大纲最终脚本审批

What This Skill Does

本技能的功能

  1. Structures complete landing pages - Section by section
  2. Writes each page element - Headlines, body, bullets, CTAs
  3. Matches structure to goal - Lead gen, sales, product, event
  4. Audits existing pages - Identifies conversion blockers
  5. Creates page templates - Reusable frameworks
  1. 搭建完整落地页结构 - 逐模块梳理
  2. 撰写每个页面元素 - 标题、正文、要点、CTA
  3. 匹配结构与目标 - 线索生成、销售、产品、活动
  4. 审核现有页面 - 识别转化阻碍点
  5. 创建页面模板 - 可复用的框架

How to Use

使用方法

Write a Complete Landing Page

撰写完整落地页

Write landing page copy for:
Product: [description]
Goal: [lead gen, sale, demo booking, etc.]
Audience: [who they are and awareness level]
Key differentiator: [main USP]
Write landing page copy for:
Product: [description]
Goal: [lead gen, sale, demo booking, etc.]
Audience: [who they are and awareness level]
Key differentiator: [main USP]

Audit an Existing Page

审核现有页面

Audit this landing page and identify conversion issues:
[URL or paste the copy]
Goal: [what the page should convert]
Audit this landing page and identify conversion issues:
[URL or paste the copy]
Goal: [what the page should convert]

Create a Page Template

创建页面模板

Create a landing page template for [page type]:
- Lead gen for [offer type]
- Product page for [product type]
- Sales page for [price range]
Create a landing page template for [page type]:
- Lead gen for [offer type]
- Product page for [product type]
- Sales page for [price range]

Write Specific Sections

撰写特定模块

Write the [hero section / features section / testimonials section / FAQ] for:
Product: [description]
Key message: [main point for this section]
Write the [hero section / features section / testimonials section / FAQ] for:
Product: [description]
Key message: [main point for this section]

Instructions

操作指南

When building landing pages, follow this structure and best practices:
搭建落地页时，请遵循以下结构和最佳实践：

The Universal Landing Page Structure

通用落地页结构

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Core Landing Page Sections

Core Landing Page Sections

  1. HERO SECTION └── Headline + Subheadline + CTA + Visual
  2. PROBLEM SECTION └── Agitation of pain points
  3. SOLUTION SECTION └── Your product as the answer
  4. FEATURES/BENEFITS SECTION └── What they get + why it matters
  5. SOCIAL PROOF SECTION └── Testimonials, logos, numbers
  6. OBJECTION HANDLING └── FAQ or comparison section
  7. FINAL CTA SECTION └── Summary + CTA + urgency
  8. FOOTER └── Trust signals + secondary links

---
  1. HERO SECTION └── Headline + Subheadline + CTA + Visual
  2. PROBLEM SECTION └── Agitation of pain points
  3. SOLUTION SECTION └── Your product as the answer
  4. FEATURES/BENEFITS SECTION └── What they get + why it matters
  5. SOCIAL PROOF SECTION └── Testimonials, logos, numbers
  6. OBJECTION HANDLING └── FAQ or comparison section
  7. FINAL CTA SECTION └── Summary + CTA + urgency
  8. FOOTER └── Trust signals + secondary links

---

Section 1: The Hero

模块1：Hero首屏

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Hero Section (Above the Fold)

Hero Section (Above the Fold)

The hero must answer 3 questions in <5 seconds:
  1. What is this?
  2. Who is it for?
  3. Why should I care?
The hero must answer 3 questions in <5 seconds:
  1. What is this?
  2. Who is it for?
  3. Why should I care?

Hero Elements

Hero Elements

Headline (most important element)
  • Clear primary benefit or transformation
  • Specific, not vague
  • Matches the ad/email that brought them here
  • 10 words or fewer ideal
Subheadline
  • Expands on the headline
  • Adds specificity or mechanism
  • Addresses WHO it's for
  • 20-30 words max
CTA Button
  • Primary action
  • Value-focused text
  • High contrast, prominent
Visual
  • Product shot OR outcome visualization
  • Happy user (if using people)
  • Should reinforce the headline
Supporting Microcopy
  • Below CTA: "No credit card required"
  • Trust badges if relevant
  • Quick wins: "2-min setup"
Headline (most important element)
  • Clear primary benefit or transformation
  • Specific, not vague
  • Matches the ad/email that brought them here
  • 10 words or fewer ideal
Subheadline
  • Expands on the headline
  • Adds specificity or mechanism
  • Addresses WHO it's for
  • 20-30 words max
CTA Button
  • Primary action
  • Value-focused text
  • High contrast, prominent
Visual
  • Product shot OR outcome visualization
  • Happy user (if using people)
  • Should reinforce the headline
Supporting Microcopy
  • Below CTA: "No credit card required"
  • Trust badges if relevant
  • Quick wins: "2-min setup"

Hero Template

Hero Template

[HEADLINE: Primary benefit in 10 words or less]

[SUBHEADLINE: Explain how they get that benefit, for whom, or what makes it unique]

[CTA BUTTON: Action + Value]

[Microcopy: Address main anxiety]
[HEADLINE: Primary benefit in 10 words or less]

[SUBHEADLINE: Explain how they get that benefit, for whom, or what makes it unique]

[CTA BUTTON: Action + Value]

[Microcopy: Address main anxiety]

Hero Examples

Hero示例

SaaS Example:
Headline: "Finally, a CRM salespeople actually use"
Subheadline: "Pipedrive automates busywork so you can focus on closing. Trusted by 100,000+ sales teams."
CTA: "Start Free Trial"
Microcopy: "No credit card • Setup in 5 minutes"
Lead Gen Example:
Headline: "The 7-Step Checklist That Tripled Our Email Opens"
Subheadline: "Stop guessing. Use the exact framework that grew our list from 0 to 50K."
CTA: "Get the Free Checklist"
Microcopy: "Sent instantly • No spam, unsubscribe anytime"

---
SaaS示例:
Headline: "Finally, a CRM salespeople actually use"
Subheadline: "Pipedrive automates busywork so you can focus on closing. Trusted by 100,000+ sales teams."
CTA: "Start Free Trial"
Microcopy: "No credit card • Setup in 5 minutes"
线索生成示例:
Headline: "The 7-Step Checklist That Tripled Our Email Opens"
Subheadline: "Stop guessing. Use the exact framework that grew our list from 0 to 50K."
CTA: "Get the Free Checklist"
Microcopy: "Sent instantly • No spam, unsubscribe anytime"

---

Section 2: Problem/Pain

模块2：问题/痛点

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Problem Section

Problem Section

Purpose: Show you understand their pain. Create resonance before presenting solution.
Purpose: Show you understand their pain. Create resonance before presenting solution.

Key Principles

Key Principles

  • Use THEIR language (from research/reviews)
  • Be specific, not generic
  • Agitate but don't manipulate
  • 3-5 pain points max
  • Set up the solution
  • Use THEIR language (from research/reviews)
  • Be specific, not generic
  • Agitate but don't manipulate
  • 3-5 pain points max
  • Set up the solution

Format Options

Format Options

Option A: Bullet List
Sound familiar?
• [Pain point 1 in their words]
• [Pain point 2]
• [Pain point 3]
• [Pain point 4]
Option B: "If you're like most..." Statement
If you're like most [audience], you've probably...
- Tried [failed solution] and got nowhere
- Spent hours on [tedious task]
- Wondered if [goal] is even possible
Option C: Scenario
Every Monday, the same thing happens.
[Describe painful scenario in vivid detail]
[Show the consequence]
[Hint at the cost]
Option A: Bullet List
Sound familiar?
• [Pain point 1 in their words]
• [Pain point 2]
• [Pain point 3]
• [Pain point 4]
Option B: "If you're like most..." Statement
If you're like most [audience], you've probably...
- Tried [failed solution] and got nowhere
- Spent hours on [tedious task]
- Wondered if [goal] is even possible
Option C: Scenario
Every Monday, the same thing happens.
[Describe painful scenario in vivid detail]
[Show the consequence]
[Hint at the cost]

Problem Section Template

痛点模块模板

[HEADER: Question or "Sound familiar?"]

[3-5 specific pain points using customer language]

[TRANSITION: "It doesn't have to be this way" or "There's a better way"]

---
[HEADER: Question or "Sound familiar?"]

[3-5 specific pain points using customer language]

[TRANSITION: "It doesn't have to be this way" or "There's a better way"]

---

Section 3: Solution

模块3：解决方案

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Solution Section

Solution Section

Purpose: Introduce your product as THE answer to the problems just described.
Purpose: Introduce your product as THE answer to the problems just described.

Key Principles

Key Principles

  • Direct connection to problems stated
  • Focus on outcomes, not features (yet)
  • Keep it simple—overview only
  • Visual of product if possible
  • Direct connection to problems stated
  • Focus on outcomes, not features (yet)
  • Keep it simple—overview only
  • Visual of product if possible

Format

Format

Header: Transition statement
  • "Enter [Product Name]"
  • "That's exactly why we built [Product]"
  • "Meet your new [category]"
Body: 1-2 short paragraphs
  • What it does (simply)
  • How it solves the stated problems
  • Main differentiator
Visual: Product screenshot or demo gif
Header: Transition statement
  • "Enter [Product Name]"
  • "That's exactly why we built [Product]"
  • "Meet your new [category]"
Body: 1-2 short paragraphs
  • What it does (simply)
  • How it solves the stated problems
  • Main differentiator
Visual: Product screenshot or demo gif

Solution Section Template

解决方案模块模板

[HEADER: "Introducing [Product]" or "There's a better way"]

[DESCRIPTION: 2-3 sentences explaining what it is and how it solves the problems]

[SINGLE KEY DIFFERENTIATOR: The one thing that makes you different]

[VISUAL: Product in action]

---
[HEADER: "Introducing [Product]" or "There's a better way"]

[DESCRIPTION: 2-3 sentences explaining what it is and how it solves the problems]

[SINGLE KEY DIFFERENTIATOR: The one thing that makes you different]

[VISUAL: Product in action]

---

Section 4: Features & Benefits

模块4：功能与权益

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Features/Benefits Section

Features/Benefits Section

Purpose: Detail what they get and why each element matters.
Purpose: Detail what they get and why each element matters.

Key Principles

Key Principles

  • Lead with benefit, support with feature
  • 3-5 core features max (don't overwhelm)
  • Each feature gets its own visual/icon
  • Link features to stated problems
  • Lead with benefit, support with feature
  • 3-5 core features max (don't overwhelm)
  • Each feature gets its own visual/icon
  • Link features to stated problems

The FAB Formula (For Each Feature)

The FAB Formula (For Each Feature)

Feature → Advantage → Benefit
Feature → Advantage → Benefit

Format

Format

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[Benefit-Focused Section Header]

[Benefit-Focused Section Header]

[Feature 1 Name]

[Feature 1 Name]

[1-2 sentences on what it does and why it matters]
[1-2 sentences on what it does and why it matters]

[Feature 2 Name]

[Feature 2 Name]

[1-2 sentences]
[1-2 sentences]

[Feature 3 Name]

[Feature 3 Name]

[1-2 sentences]
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[1-2 sentences]
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Features Template

功能模块模板

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Everything you need to [achieve goal]

Everything you need to [achieve goal]

[Feature 1: Benefit-first name]

[Feature 1: Benefit-first name]

[What it does] → [Why that matters to their life/work]
[What it does] → [Why that matters to their life/work]

[Feature 2: Benefit-first name]

[Feature 2: Benefit-first name]

[What it does] → [Why that matters]
[What it does] → [Why that matters]

[Feature 3: Benefit-first name]

[Feature 3: Benefit-first name]

[What it does] → [Why that matters]
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[What it does] → [Why that matters]
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Example

示例

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Ship faster without breaking things

Ship faster without breaking things

One-Click Deploys

One-Click Deploys

Push to production in seconds, not hours. Automatic rollbacks if anything goes wrong.
Push to production in seconds, not hours. Automatic rollbacks if anything goes wrong.

Real-Time Error Tracking

Real-Time Error Tracking

Know about issues before your users do. Get alerts with the exact line of code.
Know about issues before your users do. Get alerts with the exact line of code.

Team Collaboration

Team Collaboration

Comment on deployments, assign owners, track changes. Everyone stays in sync.
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Comment on deployments, assign owners, track changes. Everyone stays in sync.
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Section 5: Social Proof

模块5：社会证明

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Social Proof Section

Social Proof Section

Purpose: Provide evidence that this works for people like them.
Purpose: Provide evidence that this works for people like them.

Types of Social Proof (Use 2-3)

Types of Social Proof (Use 2-3)

1. Testimonials
  • Specific results mentioned
  • Photo + name + title
  • Relatable to target audience
2. Logos
  • Recognizable brands
  • "Trusted by" framing
  • 5-8 logos optimal
3. Numbers
  • Users/customers count
  • Results achieved
  • Industry recognition
4. Ratings/Reviews
  • Star ratings
  • Third-party review sites
  • Specific review quotes
5. Case Studies
  • Before/after results
  • Detailed story
  • Specific metrics
1. Testimonials
  • Specific results mentioned
  • Photo + name + title
  • Relatable to target audience
2. Logos
  • Recognizable brands
  • "Trusted by" framing
  • 5-8 logos optimal
3. Numbers
  • Users/customers count
  • Results achieved
  • Industry recognition
4. Ratings/Reviews
  • Star ratings
  • Third-party review sites
  • Specific review quotes
5. Case Studies
  • Before/after results
  • Detailed story
  • Specific metrics

Social Proof Template

社会证明模块模板

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Join [Number]+ [Audience] who [achieve outcome]

Join [Number]+ [Audience] who [achieve outcome]

[ROW OF LOGOS OR STATS]
[ROW OF LOGOS OR STATS]

What our customers say

What our customers say

[TESTIMONIAL 1] "[Specific result quote with numbers if possible]" — [Name], [Title] at [Company]
[TESTIMONIAL 2] "[Different angle/benefit highlighted]" — [Name], [Title] at [Company]
[TESTIMONIAL 3] "[Third perspective]" — [Name], [Title] at [Company]
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[TESTIMONIAL 1] "[Specific result quote with numbers if possible]" — [Name], [Title] at [Company]
[TESTIMONIAL 2] "[Different angle/benefit highlighted]" — [Name], [Title] at [Company]
[TESTIMONIAL 3] "[Third perspective]" — [Name], [Title] at [Company]
undefined

Social Proof Best Practices

社会证明最佳实践

  • Use photos (real ones)
  • Include specific results
  • Match testimonials to target persona
  • Avoid generic praise ("great product!")
  • Show variety (different use cases/industries)

---
  • 使用真实照片
  • 包含具体结果
  • testimonials与目标用户画像匹配
  • 避免泛泛的赞美（如“产品很棒！”）
  • 展示多样性（不同使用场景/行业）

---

Section 6: Objection Handling

模块6：异议处理

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Objection Handling Section

Objection Handling Section

Purpose: Address remaining doubts and barriers to conversion.
Purpose: Address remaining doubts and barriers to conversion.

Common Objections to Address

需要处理的常见异议

  • "Is this right for me?"
  • "What if it doesn't work?"
  • "Is it worth the price?"
  • "Is it difficult to use/switch?"
  • "Can I trust this company?"
  • "这适合我吗？"
  • "如果没用怎么办？"
  • "值这个价吗？"
  • "使用/切换会不会很麻烦？"
  • "这家公司可信吗？"

Format Options

格式选项

Option A: FAQ
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选项A: FAQ
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Frequently Asked Questions

Frequently Asked Questions

[Question 1] [Answer addressing the objection]
[Question 2] [Answer]

**Option B: Comparison Table**
| | You (Now) | You (With Product) |
|---|---|---|
| [Aspect 1] | [Current state] | [Better state] |

**Option C: "Is this for me?"**
[Question 1] [Answer addressing the objection]
[Question 2] [Answer]

**选项B: 对比表格**
| | 你（现在） | 你（使用产品后） |
|---|---|---|
| [维度1] | [当前状态] | [更好的状态] |

**选项C: "这是否适合我？"**

[Product] is for you if:

[Product] is for you if:

✓ You're [characteristic 1] ✓ You want [outcome 2] ✓ You're ready to [commitment]
✓ You're [characteristic 1] ✓ You want [outcome 2] ✓ You're ready to [commitment]

[Product] is NOT for you if:

[Product] is NOT for you if:

✗ You're looking for [thing you're not] ✗ You don't [prerequisite]
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✗ You're looking for [thing you're not] ✗ You don't [prerequisite]
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FAQ Template

FAQ模板

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Got questions? We've got answers.

Got questions? We've got answers.

Do I need [technical requirement]? Nope. [Product] works [simply]. No [complex thing] needed.
What if I don't like it? [Guarantee details]. No questions asked.
How long until I see results? Most customers [result] within [timeframe]. [Testimonial/data point].
Is my data secure? Absolutely. [Security credentials]. [Trust signal].
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Do I need [technical requirement]? Nope. [Product] works [simply]. No [complex thing] needed.
What if I don't like it? [Guarantee details]. No questions asked.
How long until I see results? Most customers [result] within [timeframe]. [Testimonial/data point].
Is my data secure? Absolutely. [Security credentials]. [Trust signal].
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Section 7: Final CTA

模块7：最终CTA

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Final CTA Section

Final CTA Section

Purpose: Recap value and push to conversion.
Purpose: Recap value and push to conversion.

Key Principles

核心原则

  • Summarize the transformation
  • Restate key benefits
  • CTA with full context
  • Add urgency if genuine
  • Address final objection (guarantee)
  • 总结转化带来的改变
  • 重申核心权益
  • 提供完整的CTA上下文
  • 如果有真实的紧迫性可以添加
  • 处理最终异议（如保障条款）

Final CTA Template

最终CTA模板

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Ready to [achieve the outcome]?

Ready to [achieve the outcome]?

[1-2 sentences reinforcing the transformation]
[Bullet list: 3 key things they get] • [Benefit 1] • [Benefit 2] • [Benefit 3]
[CTA BUTTON]
[Guarantee/risk reversal] [Final microcopy: "Questions? Contact us"]
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[1-2 sentences reinforcing the transformation]
[Bullet list: 3 key things they get] • [Benefit 1] • [Benefit 2] • [Benefit 3]
[CTA BUTTON]
[Guarantee/risk reversal] [Final microcopy: "Questions? Contact us"]
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Example

示例

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Ready to stop losing deals to bad data?

Ready to stop losing deals to bad data?

Join 10,000+ sales teams who closed more deals with Datafix.
• Real-time contact updates • 97% accuracy guaranteed • 2-minute setup, no IT needed
[Start Free—No Credit Card]
30-day money-back guarantee. Cancel anytime.
Questions? Chat with our team →
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Join 10,000+ sales teams who closed more deals with Datafix.
• Real-time contact updates • 97% accuracy guaranteed • 2-minute setup, no IT needed
[Start Free—No Credit Card]
30-day money-back guarantee. Cancel anytime.
Questions? Chat with our team →
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Landing Page Types

落地页类型

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Page Structure by Goal

Page Structure by Goal

Lead Gen Page (Free Offer)

线索生成页（免费权益）

  1. Hero (clear value of free offer)
  2. What's inside preview
  3. Social proof (short)
  4. Simple form
  5. Trust signals
Length: Short (1-2 scrolls)
  1. Hero（明确展示免费权益的价值）
  2. 内容预览
  3. 简短社会证明
  4. 简易表单
  5. 信任信号
长度：短（1-2屏滚动）

Product Page (SaaS Free Trial)

产品页（SaaS免费试用）

  1. Hero
  2. Problem
  3. Solution
  4. Features (3-5)
  5. Social proof
  6. Pricing (optional)
  7. FAQ
  8. Final CTA
Length: Medium (3-4 scrolls)
  1. Hero
  2. 痛点
  3. 解决方案
  4. 功能（3-5个）
  5. 社会证明
  6. 定价（可选）
  7. FAQ
  8. 最终CTA
长度：中等（3-4屏滚动）

Sales Page (Paid Product)

销售页（付费产品）

  1. Hero
  2. Problem (expanded)
  3. Solution + Story
  4. Features/Benefits (detailed)
  5. Social proof (extensive)
  6. Offer stack
  7. Guarantee
  8. FAQ (extensive)
  9. Final CTA (urgency)
Length: Long (5+ scrolls)
  1. Hero
  2. 扩展痛点描述
  3. 解决方案+品牌故事
  4. 详细功能/权益
  5. 丰富的社会证明
  6. 权益堆叠
  7. 保障条款
  8. 详细FAQ
  9. 带紧迫性的最终CTA
长度：长（5屏以上滚动）

Event/Webinar Page

活动/ webinar页

  1. Hero (date/time prominent)
  2. What you'll learn
  3. Speaker bio
  4. Social proof
  5. Registration form
  6. FAQ (logistics)
Length: Short-Medium
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  1. Hero（突出显示日期/时间）
  2. 参会收获
  3. 演讲者介绍
  4. 社会证明
  5. 报名表单
  6. logistics相关FAQ
长度：短-中等
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Examples

示例

Example 1: SaaS Product Landing Page

示例1：SaaS产品落地页

Context: Email marketing tool for creators
Output:
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背景：面向创作者的邮件营销工具
输出:
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HERO SECTION

HERO SECTION

Headline: "Grow your audience. Sell more stuff."
Subheadline: "ConvertKit is the email platform built for creators—not marketers. Beautiful emails, powerful automations, and landing pages that convert."
CTA: "Start Free" Microcopy: "Free up to 1,000 subscribers • No credit card required"
[Visual: Product screenshot showing email builder]
Headline: "Grow your audience. Sell more stuff."
Subheadline: "ConvertKit is the email platform built for creators—not marketers. Beautiful emails, powerful automations, and landing pages that convert."
CTA: "Start Free" Microcopy: "Free up to 1,000 subscribers • No credit card required"
[Visual: Product screenshot showing email builder]

PROBLEM SECTION

PROBLEM SECTION

Struggling with email tools built for marketers?
  • Templates that look like spam from 2005
  • "Features" you'll never use (but still pay for)
  • Support that sends you to a 47-article knowledge base
  • Analytics that tell you opens, not actual business results
You're a creator, not a marketing team. You need email that works without a PhD.
Struggling with email tools built for marketers?
  • Templates that look like spam from 2005
  • "Features" you'll never use (but still pay for)
  • Support that sends you to a 47-article knowledge base
  • Analytics that tell you opens, not actual business results
You're a creator, not a marketing team. You need email that works without a PhD.

SOLUTION SECTION

SOLUTION SECTION

ConvertKit: Email that feels like you
Built by creators, for creators. Simple enough to start today. Powerful enough to scale to 100,000+ subscribers.
One tool. Beautiful emails. Actual sales.
[Product screenshot: Dashboard]
ConvertKit: Email that feels like you
Built by creators, for creators. Simple enough to start today. Powerful enough to scale to 100,000+ subscribers.
One tool. Beautiful emails. Actual sales.
[Product screenshot: Dashboard]

FEATURES SECTION

FEATURES SECTION

Everything you need. Nothing you don't.
Everything you need. Nothing you don't.

Beautiful Emails in Minutes

Beautiful Emails in Minutes

Drag-and-drop editor that creates emails you're proud to send. No designer required.
Drag-and-drop editor that creates emails you're proud to send. No designer required.

Automations That Sell While You Sleep

Automations That Sell While You Sleep

Welcome sequences, product launches, nurture campaigns. Set once, run forever.
Welcome sequences, product launches, nurture campaigns. Set once, run forever.

Landing Pages That Convert

Landing Pages That Convert

Build pages in minutes. No website needed. Works with your domain.
Build pages in minutes. No website needed. Works with your domain.

Sell Digital Products

Sell Digital Products

Gated content, paid newsletters, courses. Built right in.
Gated content, paid newsletters, courses. Built right in.

SOCIAL PROOF SECTION

SOCIAL PROOF SECTION

500,000+ creators trust ConvertKit
[Logos: Pomplamoose, Tim Ferriss, etc.]
"I moved from Mailchimp to ConvertKit 3 years ago. My email revenue is up 412%. Not a typo." — James Clear, author of Atomic Habits
"Finally, email that doesn't feel like email." — Ali Abdaal, YouTuber (4M subscribers)
500,000+ creators trust ConvertKit
[Logos: Pomplamoose, Tim Ferriss, etc.]
"I moved from Mailchimp to ConvertKit 3 years ago. My email revenue is up 412%. Not a typo." — James Clear, author of Atomic Habits
"Finally, email that doesn't feel like email." — Ali Abdaal, YouTuber (4M subscribers)

FAQ SECTION

FAQ SECTION

Is there really a free plan? Yes. Free for your first 1,000 subscribers. Build your list, we'll grow together.
Can I switch from [competitor]? We'll import everything for you. Free. Takes 24 hours.
I'm not technical. Can I use this? If you can write an email, you can use ConvertKit. That's the point.
Is there really a free plan? Yes. Free for your first 1,000 subscribers. Build your list, we'll grow together.
Can I switch from [competitor]? We'll import everything for you. Free. Takes 24 hours.
I'm not technical. Can I use this? If you can write an email, you can use ConvertKit. That's the point.

FINAL CTA SECTION

FINAL CTA SECTION

Ready to grow your audience?
Join 500,000+ creators who chose email that works.
✓ Free up to 1,000 subscribers ✓ 30-day trial of Pro features ✓ Free migration from any platform
[Start Free Today]
No credit card required. Cancel anytime.

---
Ready to grow your audience?
Join 500,000+ creators who chose email that works.
✓ Free up to 1,000 subscribers ✓ 30-day trial of Pro features ✓ Free migration from any platform
[Start Free Today]
No credit card required. Cancel anytime.

---

Example 2: Lead Gen Landing Page

示例2：线索生成落地页

Context: Free checklist for marketers
Output:
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背景：面向营销人员的免费检查清单
输出:
undefined

HERO SECTION

HERO SECTION

Headline: "The 12-Point Launch Checklist We Use for Every Campaign"
Subheadline: "Stop missing critical steps. Download the exact checklist we've used to launch 200+ campaigns without disaster."
[Visual: Checklist preview mockup]
CTA: "Get the Free Checklist" Microcopy: "Instant download • No spam, ever"
Headline: "The 12-Point Launch Checklist We Use for Every Campaign"
Subheadline: "Stop missing critical steps. Download the exact checklist we've used to launch 200+ campaigns without disaster."
[Visual: Checklist preview mockup]
CTA: "Get the Free Checklist" Microcopy: "Instant download • No spam, ever"

WHAT'S INSIDE SECTION

WHAT'S INSIDE SECTION

What you'll get:
✓ Pre-launch system checks (the 3 things everyone forgets) ✓ Day-of-launch protocols (minute-by-minute) ✓ Post-launch monitoring (what to watch for 48 hours) ✓ Emergency rollback procedure (just in case)
Plus: The exact tools we use at each step.
What you'll get:
✓ Pre-launch system checks (the 3 things everyone forgets) ✓ Day-of-launch protocols (minute-by-minute) ✓ Post-launch monitoring (what to watch for 48 hours) ✓ Emergency rollback procedure (just in case)
Plus: The exact tools we use at each step.

SOCIAL PROOF SECTION

SOCIAL PROOF SECTION

"This checklist saved our product launch. Literally. We caught a broken checkout link 2 hours before go-live." — Marketing Director, Series B SaaS
Downloaded by teams at: [Logos]
"This checklist saved our product launch. Literally. We caught a broken checkout link 2 hours before go-live." — Marketing Director, Series B SaaS
Downloaded by teams at: [Logos]

FORM + CTA

FORM + CTA

Get the checklist (free)
[Form: Email field only]
[Download Now]
Your info is safe. We send 1-2 emails per week. Unsubscribe anytime.
undefined
Get the checklist (free)
[Form: Email field only]
[Download Now]
Your info is safe. We send 1-2 emails per week. Unsubscribe anytime.
undefined

Checklists & Templates

检查清单与模板

Landing Page Audit Checklist

落地页审核检查清单

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undefined

Landing Page Review

Landing Page Review

Hero (Above the Fold)

Hero (首屏)

  • Headline clear and benefit-driven
  • Subheadline adds specificity
  • CTA visible and action-oriented
  • Value clear within 5 seconds
  • Matches ad/email that drove traffic
  • 标题清晰且以权益为导向
  • 副标题补充了具体信息
  • CTA可见且以行动为导向
  • 5秒内能明确感知页面价值
  • 与引流的广告/邮件内容匹配

Message Match

信息匹配度

  • Page headline matches traffic source
  • Promise made in ad is delivered on page
  • No bait-and-switch
  • 页面标题与流量来源内容匹配
  • 广告中作出的承诺在页面上得到兑现
  • 无诱饵切换行为

Conversion Path

转化路径

  • Only ONE primary goal
  • CTA repeated throughout
  • Minimal navigation/exits
  • Form is simple (necessary fields only)
  • 只有一个核心目标
  • CTA在页面中重复出现
  • 导航/退出入口最少化
  • 表单简洁（仅保留必要字段）

Trust & Proof

信任与证明

  • Social proof present
  • Testimonials are specific (results)
  • Logos/badges if relevant
  • Risk reversal clear (guarantee)
  • 存在社会证明内容
  • testimonials包含具体结果
  • 如有相关logo/徽章已展示
  • 风险逆转条款（如保障）清晰可见

Copy Quality

文案质量

  • Benefits over features
  • "You" language (not "we")
  • Specific numbers/claims
  • Scannable (headers, bullets)
  • No jargon unless audience uses it
  • 优先展示权益而非功能
  • 使用“你”的表述而非“我们”
  • 包含具体数字/主张
  • 易于扫描（标题、要点）
  • 无行业黑话，除非目标受众常用

Mobile

移动端适配

  • Hero works on mobile
  • CTAs thumb-friendly
  • Forms easy to complete
  • Page loads fast

---
  • Hero区域在移动端展示正常
  • CTA适合拇指点击
  • 表单易于填写
  • 页面加载速度快

---

Landing Page Brief Template

落地页文案需求模板

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undefined

Landing Page Copy Brief

Landing Page Copy Brief

Page Goal

页面目标

[ ] Lead gen (form completion) [ ] Free trial signup [ ] Purchase [ ] Demo request [ ] Event registration
[ ] 线索生成（表单提交） [ ] 免费试用注册 [ ] 购买 [ ] Demo预约 [ ] 活动报名

Target Audience

目标受众

Who: Awareness level: Unaware / Problem-aware / Solution-aware / Product-aware
人群: 认知水平: 未感知 / 感知到问题 / 感知到解决方案 / 感知到产品

Key Message

核心信息

One sentence value prop:
一句话价值主张:

Traffic Source(s)

流量来源

[ ] Paid search [ ] Paid social [ ] Organic [ ] Email [ ] Other: ________
Headline/message in the source:
[ ] 付费搜索 [ ] 付费社交 [ ] 自然流量 [ ] 邮件 [ ] 其他: ________
流量来源中的标题/信息:

Unique Selling Points

独特卖点

Main Objections to Overcome

需要克服的主要异议

Social Proof Available

可用的社会证明

[ ] Testimonials [ ] Logos [ ] Stats/numbers [ ] Case studies [ ] Reviews
[ ] testimonials [ ] 品牌logo [ ] 统计数据 [ ] 案例研究 [ ] 评价

Offer Details

权益详情

What they get: Price (if applicable): Guarantee: Urgency/scarcity (if applicable):
undefined
用户可获得的内容: 价格（如适用）: 保障条款: 紧迫性/稀缺性（如适用）:
undefined

Skill Boundaries

技能边界

What This Skill Does Well

本技能擅长的内容

  • Structuring audio production workflows
  • Providing technical guidance
  • Creating quality checklists
  • Suggesting creative approaches
  • 搭建音频制作工作流
  • 提供技术指导
  • 创建质量检查清单
  • 建议创意方案

What This Skill Cannot Do

本技能无法做到的内容

  • Replace audio engineering expertise
  • Make subjective creative decisions
  • Access or edit audio files directly
  • Guarantee commercial success
  • 替代音频工程专业知识
  • 作出主观创意决策
  • 直接访问或编辑音频文件
  • 保证商业成功

References

参考资料

  • Unbounce. Landing Page Conversion Benchmark Report
  • CXL Institute. Landing page optimization research
  • Wiebe, Joanna. Copyhackers landing page framework
  • Schwartz, Eugene. Awareness levels applied to landing pages
  • Google. Page Experience and Core Web Vitals research
  • Unbounce. 落地页转化基准报告
  • CXL Institute. 落地页优化研究
  • Wiebe, Joanna. Copyhackers落地页框架
  • Schwartz, Eugene. 落地页的用户认知层级应用
  • Google. 页面体验与核心网页指标研究

Related Skills

相关技能

  • copy-frameworks - PAS, AIDA for page structure
  • headline-formulas - Headlines for your hero
  • cta-writing - CTAs throughout the page
  • persuasion-cialdini - Psychological triggers
  • copy-frameworks - 页面结构可用的PAS、AIDA框架
  • headline-formulas - Hero区域的标题公式
  • cta-writing - 页面全链路的CTA写作
  • persuasion-cialdini - 心理学触发点

Skill Metadata (Internal Use)

技能元数据（内部使用）

yaml
name: landing-page-copy
category: content
subcategory: copywriting
version: 1.0
author: MKTG Skills
source_expert: Multiple (Unbounce, CXL, Copyhackers)
source_work: Compilation of landing page best practices
difficulty: intermediate
estimated_value: $1,000 landing page copywriting
tags: [landing-pages, conversion, copywriting, structure]
created: 2025-01-24
updated: 2025-01-24
yaml
name: landing-page-copy
category: content
subcategory: copywriting
version: 1.0
author: MKTG Skills
source_expert: Multiple (Unbounce, CXL, Copyhackers)
source_work: Compilation of landing page best practices
difficulty: intermediate
estimated_value: $1,000 landing page copywriting
tags: [landing-pages, conversion, copywriting, structure]
created: 2025-01-24
updated: 2025-01-24