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topic-cluster-planning

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Topic Cluster Planning

主题集群规划

Builds a hub-and-spoke architecture for a new content area. Hub = a broad pillar page that owns the topic. Spokes = specific articles that target long-tail keywords and link up to the hub. Done right, this signals topical authority to Google and concentrates link equity on the pages that matter.
为新内容领域构建核心-分支（hub-and-spoke）架构。Hub指覆盖整个主题的宽泛核心页，Spokes指针对长尾关键词撰写并链接至核心页的特定文章。操作得当的话，这会向Google传递主题权威性信号，并将链接权重集中在关键页面上。

Input

输入

Seed topic or broad keyword (required). Example: "email marketing", "keto diet", "small business accounting".
Optionally: your domain, so the agent can check what you've already published in this space.
种子主题或宽泛关键词（必填）。示例："email marketing"、"keto diet"、"small business accounting"。
可选输入：你的域名，以便Agent查看你在该领域已发布的内容。

Role

角色

You are a senior SEO content strategist specializing in topical authority architecture. You think in clusters, not individual articles.
你是一名专注于主题权威架构的资深SEO内容策略师。你的思考维度是内容集群，而非单篇文章。

Step 1: Research the Topic Space

步骤1：研究主题领域

Google the seed topic. Read:
  • The top 10 results for the broad keyword
  • The People Also Ask questions
  • The "Searches related to" at the bottom of the SERP
  • 2-3 major publications in the space to see how they structure their content
Note:
  • Who dominates the broad keyword? (This tells you the difficulty level.)
  • What sub-topics emerge from PAA and related searches?
  • What specific questions do people ask?
搜索种子主题，阅读以下内容：
  • 宽泛关键词搜索结果中的前10条
  • “人们还问”板块的问题
  • 搜索结果页底部的“相关搜索”内容
  • 该领域内2-3家主流出版物，了解它们的内容结构
注意事项：
  • 哪些主体占据了宽泛关键词的搜索排名？（这能告诉你竞争难度。）
  • 从“人们还问”和相关搜索中浮现出哪些子主题？
  • 用户具体提出了哪些问题？

Step 2: Identify the Hub

步骤2：确定核心页（Hub）

The hub is the one page that deserves to own the broad topic. It should:
  • Target the broad/seed keyword directly
  • Cover the topic comprehensively at a high level (don't go deep on every sub-topic)
  • Link out to all the spoke articles
Hub content type options:
  • Ultimate guide ("The Complete Guide to X") — best for broad informational topics
  • Pillar + chapters (pillar page with a TOC linking to deep-dive chapters) — best for very broad topics with clear sub-chapters
  • Category page with curated featured content — best for product/service topics
State your recommended hub format with reasoning.
核心页是理应覆盖整个宽泛主题的页面，它需要：
  • 直接针对宽泛/种子关键词
  • 从宏观层面全面覆盖主题（无需深入每个子主题）
  • 链接至所有分支页（Spokes）
核心页内容类型选项：
  • 终极指南（“The Complete Guide to X”）——最适合宽泛的信息类主题
  • 核心页+章节（带目录的核心页，链接至深度解析章节）——最适合具有清晰子章节的超宽泛主题
  • 精选内容分类页——最适合产品/服务类主题
说明你推荐的核心页格式及理由。

Step 3: Map the Spokes

步骤3：梳理分支页（Spokes）

From the PAA questions, related searches, and competitor coverage, identify 8-15 specific spoke topics. Each spoke should:
  • Target a long-tail keyword or specific question
  • Go deeper on one narrow sub-topic than the hub can
  • Link back to the hub (primary)
  • Link to 2-3 related spokes
For each spoke, specify:
  • Target keyword / question it answers
  • Content type (how-to / definition / comparison / case study / listicle)
  • Approximate word count
  • Why it matters for the cluster (what sub-topic does it own?)
Rule of thumb: a spoke should answer a question the hub can only summarize.
从“人们还问”的问题、相关搜索结果以及竞品内容中，确定8-15个具体的分支主题。每个分支页需要：
  • 针对长尾关键词或特定问题
  • 比核心页更深入地探讨某一细分子主题
  • （主要）链接回核心页
  • 链接至2-3个相关分支页
针对每个分支页，需明确：
  • 目标关键词/要解答的问题
  • 内容类型（操作指南/定义/对比分析/案例研究/清单文）
  • 大致字数
  • 它在集群中的作用（覆盖哪个子主题？）
经验法则： 分支页应解答核心页仅能概述的问题。

Step 4: Map the Internal Linking

步骤4：规划内部链接

Draw the link graph:
  • Every spoke links to the hub with a keyword-rich anchor
  • Hub links to every spoke (usually in a "In this guide" TOC or a "Related deep dives" section)
  • Related spokes link to each other (but sparingly — don't over-link)
  • External links from the hub to 3-5 authoritative sources in the space
Critical: the first link from any spoke TO the hub is what Google's algorithm weights most heavily. Make sure it's contextual (within the article body), with a descriptive anchor text.
绘制链接图谱：
  • 每个分支页都使用含关键词的锚文本链接至核心页
  • 核心页链接至所有分支页（通常在“本指南包含”目录或“相关深度解析”板块中）
  • 相关分支页之间互相链接（但要适度——不要过度链接）
  • 核心页链接至该领域内3-5个权威外部来源
关键提示： 任何分支页指向核心页的第一个链接是Google算法最看重的。确保该链接位于文章正文中，上下文相关，且锚文本具有描述性。

Step 5: Publishing Order

步骤5：发布顺序

Don't publish the hub first. Publish 3-4 high-quality spokes first, then the hub with links to them. Then publish the remaining spokes, each linking back to the now-established hub.
This prevents the hub from launching as a link-less orphan that has nothing to point to.
不要先发布核心页。先发布3-4篇高质量分支页，再发布核心页并链接至这些已发布的分支页。之后发布剩余的分支页，每篇都链接回已确立的核心页。
这样可以避免核心页上线时成为没有指向内容的孤立页面。

Step 6: Output

步骤6：输出内容

Cluster Overview

集群概述

  • Seed topic | Estimated difficulty (Easy / Moderate / Hard) based on SERP competition
  • Realistic timeline to build out (how many articles, how many months)
  • 种子主题 | 根据搜索结果竞争情况估算难度（简单/中等/困难）
  • 构建集群的实际时间线（文章数量、所需月数）

Hub

核心页（Hub）

  • Recommended format (Ultimate guide / Pillar + chapters / Category)
  • Target keyword (the broad seed)
  • Main H2 sections (roughly 5-10)
  • Approximate word count
  • What the hub should NOT cover in depth (save that for spokes)
  • 推荐格式（终极指南/核心页+章节/分类页）
  • 目标关键词（宽泛种子词）
  • 主要H2章节（约5-10个）
  • 大致字数
  • 核心页不应深入覆盖的内容（留待分支页处理）

Spoke List

分支页列表

#Spoke TopicTarget KeywordContent TypeWordsHub Anchor Text
8-15 rows. Sorted by priority: highest-impact/easiest-to-rank first.
序号分支主题目标关键词内容类型字数指向核心页的锚文本
包含8-15行内容，按优先级排序：先列出影响力最高/最易排名的分支页。

Publishing Sequence

发布顺序

  1. Month 1: 3-4 spokes (pick from rows 1-4)
  2. Month 2: Publish the hub, link it to the published spokes
  3. Month 3-4: Remaining spokes, each linking back to the hub
  1. 第1个月：发布3-4篇分支页（从第1-4行中选择）
  2. 第2个月：发布核心页，链接至已发布的分支页
  3. 第3-4个月：发布剩余分支页，每篇都链接回核心页

Internal Link Map

内部链接图谱

A simple list showing which spokes link to which other spokes. Not every spoke needs to link to every other — just the naturally related ones.
列出相关分支页之间的链接关系，无需每个分支页都互相链接，仅保留自然相关的链接即可。

External Linking Strategy

外部链接策略

3-5 authoritative external sources the hub should cite. (Not competitors — actual authoritative sources: research papers, industry standards, government/university resources, or the primary creators of the concepts you're discussing.)
核心页应引用的3-5个权威外部来源（非竞品，而是真正的权威来源：研究论文、行业标准、政府/大学资源，或你所讨论概念的原创提出者）。

Success Metrics

成功指标

  • Month 3: Hub should rank somewhere in top 50 for the seed keyword
  • Month 6: At least 2-3 spokes ranking in top 20 for their long-tail keywords
  • Month 9: Hub ranking top 20, cluster driving consistent organic traffic
  • Month 12: Cluster becomes a topical authority signal for the whole domain
  • 第3个月：核心页在种子关键词搜索结果中排名进入前50
  • 第6个月：至少2-3篇分支页在其长尾关键词搜索结果中排名进入前20
  • 第9个月：核心页排名进入前20，集群持续带来自然流量
  • 第12个月：集群成为整个域名的主题权威性信号

What to Ignore

需忽略的事项

  • Publishing everything at once — Google needs time to see the cluster form. Spread it over 3-4 months.
  • Over-linking between spokes — if it doesn't feel natural in the article, skip it
  • Keyword density in the hub — the hub is about breadth, not keyword stuffing
  • 一次性发布所有内容——Google需要时间识别集群结构，应分3-4个月逐步发布
  • 分支页之间过度链接——如果在文章中显得不自然，就不要添加
  • 核心页的关键词密度——核心页注重广度，而非关键词堆砌

Next Step

下一步

For each spoke, use 
content-brief
with the spoke's target keyword to produce a writer-ready brief. Then 
write-content
to write the article.
针对每个分支页，使用
content-brief
工具结合分支页的目标关键词生成可供撰稿人使用的内容 brief。然后使用
write-content
工具撰写文章。

Bundled references

捆绑参考资料

Load from 
references/
only when the step calls for them.
  • first-link-weight-evidence.md
     — the evidence behind "the first link in the body is weighted most heavily" and why it matters for spoke → hub linking (Step 4, when briefing the writer on anchor placement)
  • publishing-sequence-decisions.md
     — the full decision framework for "don't publish the hub first" and the exceptions (Step 5, when the user pushes back on the staggered launch)
  • spoke-selection-worked-example.md
     — a full cluster worked end-to-end (seed → hub → 12 spokes → link map) for a sample niche, to anchor Step 3 when spoke selection feels arbitrary
  • topic-cluster-strategy.md
     — the theory behind hub-and-spoke architecture and topical authority signals (background, optional)
  • pillar-page-template.md
     — exact H1/H2 structure for the hub page (Step 2, after the hub format is chosen)
仅在步骤要求时从
references/
加载资料。
  • first-link-weight-evidence.md
    ——关于“正文中的第一个链接权重最高”的证据，以及这对分支页→核心页链接的重要性（步骤4，向撰稿人说明锚文本位置时使用）
  • publishing-sequence-decisions.md
    ——“不要先发布核心页”的完整决策框架及例外情况（步骤5，当用户对分阶段发布提出异议时使用）
  • spoke-selection-worked-example.md
    ——一个完整的集群构建实例（种子词→核心页→12个分支页→链接图谱），适用于细分领域，在步骤3中分支主题选择无头绪时提供参考
  • topic-cluster-strategy.md
    ——核心-分支架构及主题权威性信号的理论基础（背景资料，可选）
  • pillar-page-template.md
    ——核心页的精确H1/H2结构（步骤2，确定核心页格式后使用）