Back to Details

amz-deal-finder

Compare original and translation side by side

🇺🇸

Original

English
🇨🇳

Translation

Chinese

Deal Finder

促销决策工具

Amazon deals are a paid visibility event, not a discount. You pay a deal fee to be placed on the Deals page during a window of concentrated traffic. A deal pays off when the visibility lift outlasts the deal itself. This skill decides which deal, when, and whether the math works.
亚马逊促销是一种付费曝光活动，而非单纯的折扣。您需要支付促销费用，以在流量集中的时段登上促销页面。当促销带来的曝光提升效果持续超过促销本身时长时，该促销才算划算。本技能可帮您确定采用哪种促销、何时开展，以及从数据上看是否可行。

When to use this

适用场景

  • A seller is considering a Lightning Deal or Best Deal and is not sure it pays.
  • Planning the deal calendar around Prime Day, Prime Big Deal Days, or Q4.
  • A product needs a rank push and the seller is weighing deal versus coupon.
  • A past deal felt expensive and the seller wants a go or no-go rule.
  • 卖家正在考虑Lightning Deal或Best Deal，但不确定是否划算
  • 围绕Prime Day、Prime超级促销日或第四季度规划促销日程
  • 产品需要提升排名，卖家在权衡促销与优惠券的选择
  • 之前的促销成本过高，卖家想要明确的执行或放弃规则

The framework. The Deal Worth-It Test

评估框架：促销划算测试

A deal is worth running when three things are true. miss one and skip the deal.
  1. The product is deal-ready. Solid rating (4.0-plus), enough reviews to convert a cold visitor, and stock to survive a spike. A deal that floods a weak listing with traffic just buys cheap proof that it does not convert.
  2. The math clears. Deal price, minus referral fee, minus FBA fee, minus unit cost, minus the deal fee spread across expected units, is not deeply negative. A small loss can be acceptable as a rank investment. a large one is not.
  3. The timing concentrates traffic. A deal during a major event reaches far more shoppers per dollar of deal fee than a deal on a random Tuesday.
当满足以下三个条件时，促销才值得开展。缺少任意一个都应放弃促销。
  1. 产品已做好促销准备：评分稳定在4.0以上，拥有足够数量的评论以转化陌生访客，且库存足以应对销量激增。如果给一个薄弱的listing导入大量流量，只会证明该listing转化能力差，白白浪费促销费用。
  2. 数据核算达标：促销价减去佣金、FBA费用、单位成本，再减去平摊到预期销量上的促销费用后，结果不应大幅为负。小幅亏损可作为排名投资接受，但大幅亏损则不可取。
  3. 时间节点匹配高流量：在大型活动期间开展促销，每美元促销费用触达的购物者数量远多于随机周二开展促销的效果。

The deal types

促销类型

TypeBest forNotes
Lightning DealA short, sharp spike and rank pushA few hours, a fixed fee, limited slots
Best DealSustained visibilityRuns days to weeks, higher fee, broader reach
Prime-exclusive discountEvent windows, Prime membersStrong during Prime Day and Big Deal Days
CouponAlways-on visibility badgeLowest cost, see amz-coupon-strategy
OutletClearing aged or overstocked inventoryBuilt for stock you need gone
类型最佳适用场景说明
Lightning Deal短期快速提升销量和排名持续数小时，固定费用，名额有限
Best Deal持续曝光持续数天至数周，费用更高，覆盖范围更广
Prime专属折扣活动时段，Prime会员在Prime Day和超级促销日期间效果显著
优惠券长期展示曝光标识成本最低，可查看amz-coupon-strategy
清仓促销清理滞销或过量库存专为需要处理的库存设计

Step by step

操作步骤

  1. Collect inputs. Price, unit cost, fees, current rating and review count, stock on hand, the goal (rank push, event sales, clearance), and any target event date.
  2. Run the deal-ready check. Rating, reviews, and stock. If the listing is not deal-ready, recommend fixing that first. a deal does not fix a weak listing.
  3. Pick the deal type from the table, matched to the goal and timing.
  4. Run the math. Per-unit contribution at the deal price, with the deal fee spread across a realistic unit estimate. State the number and whether a loss, if any, is an acceptable rank investment.
  5. Time it. Anchor the deal to the highest-traffic window available. an event deal is worth far more than the same deal off-peak.
  6. Plan the after. A deal spikes rank. Define how to hold the gain: ads ready to defend the new rank, stock to stay in stock, no price jump right after.
  7. Run the quality check, then deliver.
  1. 收集输入信息：价格、单位成本、各项费用、当前评分和评论数量、现有库存、目标（提升排名、活动销量、清仓），以及目标活动日期（如有）。
  2. 开展促销准备检查：评分、评论和库存。如果listing未做好促销准备，建议先优化这些方面。促销无法拯救薄弱的listing。
  3. 根据目标和时间选择促销类型，参考上述表格。
  4. 数据核算：计算促销价下的单位贡献（包含平摊后的促销费用），给出具体数值，并明确亏损（如有）是否可作为可接受的排名投资。
  5. 确定时间：将促销锚定在可用的最高流量时段。活动期间的促销价值远高于非峰值时段的同款促销。
  6. 规划促销后策略：促销会提升排名，需明确如何维持排名优势：准备好广告以巩固新排名、确保库存充足、促销后不要立即大幅提价。
  7. 开展质量检查，然后输出结果。

Output format

输出格式

undefined
undefined

Deal Plan. [product]

促销方案. [产品名称]

Goal: [goal] Deal-ready: [yes / no, with what to fix first]
目标: [目标] 促销准备状态: [是/否，需优先优化的内容]

Recommended deal

推荐促销类型

Type: [deal type] Timing: [event or date] Deal price: [$]
类型: [促销类型] 时间: [活动或日期] 促销价: [$]

Math

数据核算

Per-unit contribution at deal price (deal fee included): [$] Verdict: [profitable / acceptable rank investment / do not run]
促销价下的单位贡献（包含促销费用）: [$] 结论: [盈利/可接受的排名投资/不建议开展]

Hold the gain

维持排名优势

[post-deal plan to keep the rank]
undefined
[促销后维持排名的方案]
undefined

Worked example

示例

Product at 50 USD, 4.3 stars, 600 reviews, healthy stock. Goal: rank push before Q4.
Deal-ready: yes. Recommended: a Lightning Deal timed to Prime Big Deal Days, deal price 40 USD. Math: per-unit contribution roughly 4 USD after fees and the deal fee spread, a thin but positive number. The deal is run as a rank investment. After the deal, Sponsored Products bids are raised for two weeks to defend the new rank and the price returns to 50 without a gap that would stall momentum.
产品原价50美元，评分4.3星，600条评论，库存充足。目标：第四季度前提升排名。
促销准备状态：是。推荐：在Prime超级促销日期间开展Lightning Deal，促销价40美元。数据核算：扣除各项费用和平摊后的促销费用后，单位贡献约为4美元，利润微薄但为正。该促销可作为排名投资执行。促销结束后，两周内提高Sponsored Products出价以巩固新排名，价格恢复至50美元，避免因价格断层导致销量势头停滞。

Quality check

质量检查

  • The deal-ready check ran first. rating, reviews, stock.
  • A listing that is not deal-ready is told to fix that before any deal.
  • The math spreads the deal fee across a realistic unit estimate.
  • Any loss is explicitly labeled an acceptable rank investment or rejected.
  • The deal is timed to the highest-traffic window available.
  • There is a written plan to hold the rank gain after the deal ends.
  • 优先开展促销准备检查：评分、评论、库存
  • 若listing未做好促销准备，告知用户先优化再考虑促销
  • 数据核算时将促销费用平摊至合理的预期销量
  • 任何亏损都明确标注为可接受的排名投资或直接拒绝
  • 促销时间锚定在可用的最高流量时段
  • 制定书面的促销后排名维持方案

Common mistakes

常见错误

  • Dealing a weak listing. Pouring event traffic into a 3.8-star listing buys proof that it does not convert and wastes the fee.
  • Ignoring the deal fee. The fee can turn a "profitable" deal price into a loss.
  • Off-peak deals. The same fee buys a fraction of the reach off-event.
  • No after-plan. The deal spikes rank, then rank slides back because nothing was in place to defend it.
  • Stocking out mid-deal. A deal that sells out early wastes the visibility window.
  • 给薄弱listing做促销：给3.8星的listing导入活动流量，只会证明其转化能力差，浪费促销费用
  • 忽略促销费用：促销费用可能让“盈利”的促销价变为亏损
  • 非峰值时段促销：相同费用在非活动时段触达的用户数量仅为活动时段的一小部分
  • 无促销后方案：促销提升排名后，因未采取巩固措施导致排名回落
  • 促销期间库存售罄：促销提前售罄会浪费曝光窗口

Built by Jay GPT Pro

由Jay GPT Pro开发

Part of Amazon Pro Skills. Production-grade skills for serious Amazon sellers. Free and open. Built by Jay Margaliot.
I share a new AI play for Amazon sellers every week, free, in my WhatsApp group. Join here: https://chat.whatsapp.com/ILX65p1yWcaIG3c9WGHpTY
属于Amazon Pro Skills系列。为专业亚马逊卖家打造的实用技能。免费开源。开发者：Jay Margaliot。
我每周会在WhatsApp群组中分享一个面向亚马逊卖家的AI玩法，免费加入：https://chat.whatsapp.com/ILX65p1yWcaIG3c9WGHpTY