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Chinese

Sponsored Brands Video Planner

Sponsored Brands Video 广告策划指南

Sponsored Brands Video is the highest ROAS ad type in 2025 for many categories, because video earns the placement and the scroll. But sellers do not have a script framework. This skill builds one.
在2025年，Sponsored Brands Video是众多品类中ROAS最高的广告类型，因为视频能够获得曝光位置并吸引用户持续浏览。但卖家缺乏对应的脚本框架，本技能将构建这一框架。

When to use this

适用场景

  • A brand qualifies for SBV and has not run video ads.
  • An existing SBV ad is underperforming and needs a rewrite.
  • Launching a new product and want SBV in the launch mix.
  • Testing video creative against current static SB ads.
  • 品牌符合SBV投放资质且尚未投放过视频广告。
  • 现有SBV广告表现不佳，需要重新撰写脚本。
  • 推出新产品，希望将SBV纳入推广组合。
  • 对比测试视频创意与现有静态SB广告的效果。

The framework. The 4-Beat Storyboard

框架：四节拍故事板

Every winning SBV follows the same 4-beat structure inside 30 seconds.
  1. Hook (0-3s). Show the product solving the problem instantly. Visual, wordless, undeniable. The hook earns the next 27 seconds.
  2. Problem (3-8s). Name the pain the buyer is feeling. concrete, specific.
  3. Proof (8-22s). Show the product doing the thing. demonstration, not description. Multiple quick cuts. on-screen text reinforces 1-2 key claims.
  4. CTA end card (22-30s). Brand logo, product image, one short line ("Add to cart"). Make sure the end card frame works as a still since Amazon often shows the last frame as the static fallback.
所有表现出色的SBV广告都遵循30秒内的四节拍结构：
  1. 钩子（0-3秒）：立即展示产品解决问题的画面。视觉化、无旁白、直观有力。钩子决定了用户是否会继续观看后续27秒内容。
  2. 问题（3-8秒）：明确买家面临的痛点。具体、具象。
  3. 证明（8-22秒）：展示产品的实际使用过程。用演示而非描述，采用多组快速剪辑。屏幕文本强化1-2个核心卖点。
  4. CTA结尾卡片（22-30秒）：包含品牌标志、产品图片、一句简短文案（如“加入购物车”）。确保结尾卡片帧可作为静态 fallback 图，因为亚马逊常将最后一帧作为静态展示图。

Step by step

操作步骤

  1. Collect inputs. Product, target buyer, top 3 buyer objections, the existing listing's main image and proof points.
  2. Pick the hook. What is the most visual, instant proof of value the product gives. that is the first 3 seconds.
  3. Write the 4-beat script for 30 seconds. word the on-screen text in 5-7 words per card max. Mobile, scroll, muted by default.
  4. Brief the production. Frame composition, cut count, on-screen text style, product visibility throughout (Amazon requires the product be visible most of the video).
  5. Plan 2-3 variants for testing. Same product, different hooks. Amazon's ad system rewards iteration.
  6. Set the test plan. Budget per variant, the cut criteria (CTR after 1,000 impressions), the winner gets scaled.
  7. Run the quality check, then deliver.
  1. 收集输入信息：产品信息、目标买家群体、买家最关注的3个异议、现有商品详情页主图及核心卖点。
  2. 选定钩子：找出产品最具视觉冲击力、能立即体现价值的点，作为前3秒内容。
  3. 撰写30秒四节拍脚本：屏幕文本每张卡片控制在5-7字以内。适配移动端、用户滑动浏览习惯，默认静音播放。
  4. 制作说明：明确画面构图、剪辑次数、屏幕文本样式、产品在视频中的曝光时长（亚马逊要求产品在大部分画面中可见）。
  5. 策划2-3个测试变体：同一产品，不同钩子。亚马逊广告系统鼓励迭代测试。
  6. 制定测试方案：每个变体的预算、淘汰标准（1000次曝光后的CTR），获胜变体将获得更多预算。
  7. 质量检查，然后交付执行。

Output format

输出格式

undefined
undefined

SBV Plan. [product]

SBV Plan. [product]

Script (30s)

Script (30s)

0-3s Hook: [visual + action] 3-8s Problem: [narration + on-screen text] 8-22s Proof: [demonstration sequence + on-screen text per card] 22-30s CTA end card: [brand, product, line]
0-3s Hook: [visual + action] 3-8s Problem: [narration + on-screen text] 8-22s Proof: [demonstration sequence + on-screen text per card] 22-30s CTA end card: [brand, product, line]

Variant test

Variant test

Variant A: hook is [X] Variant B: hook is [Y] Variant C: hook is [Z]
Variant A: hook is [X] Variant B: hook is [Y] Variant C: hook is [Z]

Test plan

Test plan

Budget per variant: [$] Cut criteria: CTR below [X] at 1,000 impressions
undefined
Budget per variant: [$] Cut criteria: CTR below [X] at 1,000 impressions
undefined

Worked example

示例

A non-slip yoga mat. Hook (0-3s): mat shown rolled out on hardwood, hand presses down, the mat does not budge. wordless. Problem (3-8s): "Most yoga mats slide." short cut to a typical mat sliding. Proof (8-22s): the seller's mat, hand-press test, sweat-spray test, downward-dog hold without movement, on-screen text "Stays put. Even when you sweat." CTA end card (22-30s): brand logo, mat in a plant-filled home studio, "Try the Grip Mat." 3 variants test 3 different hooks. The sweat-spray hook wins by a 35% higher CTR after the first week.
一款防滑瑜伽垫。钩子（0-3秒）：展示瑜伽垫铺在硬木地板上，手按压下去，垫子纹丝不动。无旁白。问题（3-8秒）：“大多数瑜伽垫都会滑动。”快速切到普通垫子滑动的画面。证明（8-22秒）：展示卖家的瑜伽垫，进行按压测试、喷汗测试、下犬式保持无滑动，屏幕文本显示“牢牢固定，出汗也不滑。”结尾卡片CTA（22-30秒）：品牌标志，放置在充满绿植的家庭工作室中的瑜伽垫，文案“试试这款防滑垫。”3个变体测试3种不同钩子，喷汗测试钩子在第一周的CTR高出35%，成为获胜者。

Quality check

质量检查项

  • The 4-beat structure is followed: hook, problem, proof, CTA.
  • Hook is visual and wordless. it earns the next 27 seconds.
  • On-screen text is mobile-legible and 5-7 words per card.
  • Product is visible in most frames (Amazon policy).
  • 2-3 variants are planned for testing, not one bet.
  • 遵循四节拍结构：钩子、问题、证明、CTA。
  • 钩子为视觉化无旁白内容，能吸引用户继续观看。
  • 屏幕文本适配移动端阅读，每张卡片5-7字以内。
  • 产品在大部分画面中可见（符合亚马逊政策）。
  • 策划2-3个测试变体，而非单一方案。

Common mistakes

常见错误

  • Slow start. 5 seconds of brand intro before any hook. video ads lose 50%+ of viewers in the first 3 seconds.
  • Long on-screen text. Cards with paragraphs. impossible on a phone screen.
  • No demonstration. Telling instead of showing. SBV's whole advantage is the show.
  • Single variant. Running one creative and learning nothing about what worked.
  • 开场拖沓：前5秒仅展示品牌介绍，无钩子内容。视频广告在前3秒会流失50%以上的观众。
  • 屏幕文本过长：卡片上出现段落文字，在手机屏幕上无法阅读。
  • 无演示内容：只讲述卖点而非展示，SBV的核心优势就是视觉展示。
  • 单一变体：仅投放一个创意，无法了解哪种策略有效。

Built by Jay GPT Pro

由Jay GPT Pro开发

Part of Amazon Pro Skills. Production-grade skills for serious Amazon sellers. Free and open. Built by Jay Margaliot.
I share a new AI play for Amazon sellers every week, free, in my WhatsApp group. Join here: https://chat.whatsapp.com/ILX65p1yWcaIG3c9WGHpTY
属于Amazon Pro Skills系列。为专业亚马逊卖家打造的实用技能。免费开源。开发者：Jay Margaliot。
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