seo-local-business

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

SEO Local Business

本地企业SEO

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

为本地企业网站生成完整的SEO配置包，包含元标签、结构化数据、robots.txt和sitemap.xml。

What You Produce

生成内容

Complete
```
<head>
```
section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
```
robots.txt
```
```
sitemap.xml
```

包含元标签、Open Graph、Twitter Cards的完整
```
<head>
```
区域
JSON-LD结构化数据（LocalBusiness + Service + FAQ schema）
```
robots.txt
```
文件
```
sitemap.xml
```
文件

Workflow

操作流程

Step 1: Gather Business Info

步骤1：收集企业信息

Ask for (or extract from existing site):

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

询问（或从现有网站提取）以下信息：

必填项	可选项
企业名称	ABN（澳大利亚商业编号）
核心服务	营业时间
所在地（城市/郊区）	社交媒体URL
电话号码	价格区间
网站URL	服务覆盖区域（郊区）
企业描述	GPS坐标

Step 2: Generate Head Tags

步骤2：生成头部标签

Use

assets/head-template.html

as your base. Fill in all placeholders.

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \| Brand`	`Hot Water Repairs Newcastle \| ABC Plumbing`
About	`About Us \| Brand`	`About Us \| ABC Plumbing Newcastle`
Contact	`Contact \| Brand`	`Contact Us \| ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

以

assets/head-template.html

为基础模板，填充所有占位符。

标题标签规则（最多50-60字符）：

页面类型	规则	示例
首页	`品牌 - 标语`	`Newcastle Plumbing - 24/7 Emergency Service`
服务页	`服务名称 in 所在地 \| 品牌`	`Hot Water Repairs Newcastle \| ABC Plumbing`
关于我们页	`关于我们 \| 品牌`	`About Us \| ABC Plumbing Newcastle`
联系我们页	`联系我们 \| 品牌`	`Contact Us \| ABC Plumbing Newcastle`

元描述规则（150-160字符）：

页面类型	规则
首页	`[独特卖点]. [服务内容] in [所在地]. [行动号召]. 致电[电话号码].`
服务页	`专业[服务内容] in [所在地]. [服务优势]. [信任背书]. 立即获取免费报价。`
关于我们页	`为[所在地]服务[X]年。[团队信息]. [资质认证]. 了解[品牌]详情。`
联系我们页	`联系[品牌]获取[所在地]的[服务内容]。[营业时间]. 致电[电话号码]或在线提交报价申请。`

Step 3: Generate Structured Data

步骤3：生成结构化数据

LocalBusiness (homepage — always include):

json

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

json

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

LocalBusiness（首页必填）：

json

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service（服务页必填，每个服务对应一条）：

json

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ（含FAQ板块的页面添加）：

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

步骤4：生成robots.txt和sitemap.xml

Use

assets/robots-template.txt

and

assets/sitemap-template.xml

. Populate with all site pages.

使用

assets/robots-template.txt

和

assets/sitemap-template.xml

模板，填充网站所有页面信息。

Step 5: Validate

步骤5：验证

Test structured data at: https://validator.schema.org/

在以下网址测试结构化数据：https://validator.schema.org/

Australian-Specific Patterns

澳大利亚本地化规则

Phone Numbers

电话号码格式

html

<!-- Link: international format. Display: local format. -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone:

"+61-2-4900-1234"

Prefix	International
02	+612
04	+614
1300	Keep as-is

html

<!-- 链接：国际格式；显示：本地格式 -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema中的telephone字段格式：

"+61-2-4900-1234"

本地前缀	国际格式
02	+612
04	+614
1300	保持原格式

ABN

ABN（澳大利亚商业编号）

Add to LocalBusiness schema when available:

json

{ "taxID": "12 345 678 901" }

若有ABN，添加至LocalBusiness schema：

json

{ "taxID": "12 345 678 901" }

Service Areas

服务覆盖区域

Use Australian city and suburb names:

json

"areaServed": [
  { "@type": "City", "name": "Newcastle" },
  { "@type": "City", "name": "Maitland" },
  { "@type": "City", "name": "Lake Macquarie" }
]

使用澳大利亚城市和郊区名称：

json

"areaServed": [
  { "@type": "City", "name": "Newcastle" },
  { "@type": "City", "name": "Maitland" },
  { "@type": "City", "name": "Lake Macquarie" }
]

Geo Tags

地理标签

Include state-specific geo meta tags:

html

<meta name="geo.region" content="AU-NSW">
<meta name="geo.placename" content="Newcastle">
<meta name="geo.position" content="-32.9283;151.7817">
<meta name="ICBM" content="-32.9283, 151.7817">

See

references/schema-properties.md

for the full list of LocalBusiness and Service schema properties.

添加州级地理元标签：

html

<meta name="geo.region" content="AU-NSW">
<meta name="geo.placename" content="Newcastle">
<meta name="geo.position" content="-32.9283;151.7817">
<meta name="ICBM" content="-32.9283, 151.7817">

完整的LocalBusiness和Service schema属性列表请参考

references/schema-properties.md

。