analytics-tracking

Original：🇺🇸 English

Translated

When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "gtag," or "data layer."

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Sourcekostja94/marketing-skills

Added on2026-02-27

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npx skill4agent add kostja94/marketing-skills analytics-tracking

SKILL.md Content

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Analytics: Tracking

Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels.

Scope

GA4: Web data stream, gtag.js, configuration
Events: Recommended and custom events
Conversions: Key events, parameters
Quality: Naming, testing, validation

GA4 Setup

Prerequisites

Google Analytics property and web data stream
Google tag (gtag.js) on all pages
Measurement ID (e.g.,
```
G-XXXXXXXXXX
```
)

Enhanced Measurement

Enable in Admin → Data Streams → Enhanced Measurement for automatic tracking of:

Page views, scrolls, outbound clicks
Site search, file downloads
Video engagement (YouTube)

Event Tracking

Event Types

Type	Description
Automatically collected	page_view, first_visit, session_start
Enhanced measurement	scroll, click, file_download, etc.
Recommended	purchase, sign_up, search, etc.
Custom	Business-specific actions

Naming Conventions

Length: ≤40 characters
Format:
```
snake_case
```
, lowercase
Verb first:
```
download_pdf
```
,
```
submit_form
```
,
```
video_play
```
Context:
```
pricing_page_scroll
```
vs generic
```
scroll
```

gtag.js Syntax

javascript

gtag('event', '<event_name>', {
  <parameter_name>: <value>,
  // e.g. value: 99.99, currency: 'USD'
});

Place below the Google tag snippet. Events fire on page load or user action (e.g., button click).

Recommended Events

Event	Use	Key Parameters
`purchase`	E-commerce	value, currency, items
`sign_up`	Registration	method
`login`	Login	method
`search`	Site search	search_term
`view_item`	Product view	items
`add_to_cart`	Add to cart	items

Custom Events

Focus on 15–25 meaningful events aligned with KPIs
Add parameters for context (e.g.,
```
content_type
```
,
```
item_id
```
)
Avoid tracking everything; prioritize quality over quantity

Conversions (Key Events)

Mark important events as conversions in GA4 Admin
Use for attribution, audiences, and reporting
Typical: purchase, sign_up, lead, contact

Testing & Validation

Tool	Use
Realtime	See events as they fire
DebugView	Detailed event/parameter inspection; requires debug mode
GA4 Debug mode	`gtag('config', 'G-XXX', { 'debug_mode': true });` or GTM preview

Test before launch; verify parameters and naming
Check for duplicate events, missing values

Output Format

Event list (name, trigger, parameters)
Implementation notes (gtag or GTM)
Conversion mapping
Testing checklist

Related Skills

analytics-traffic: UTM and source attribution
analytics-ai-traffic: AI traffic in GA4