category-page-generator
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ChinesePages: Category Pages
页面：分类页
Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导电商分类页的结构、内容及SEO优化。分类页按照属性对产品进行归类，通过排名覆盖宽泛、高搜索量的关键词，带来的自然搜索收入是产品页的3倍。
调用规则：首次使用时如果合适，可以先用1-2句话介绍本技能覆盖的范围及其重要性，再提供核心输出。后续使用或用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for product catalog and site structure.
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Catalog: Product count, categories, subcategories
- Facets: Filters (size, color, price, brand, etc.)
- URL structure: Current hierarchy, parameter handling
优先检查产品营销上下文：如果存在或，读取文件中的产品目录和站点结构信息。
.claude/product-marketing-context.md.cursor/product-marketing-context.md识别以下信息：
- 目录：产品数量、分类、子分类
- 分面（Facets）：筛选条件（尺寸、颜色、价格、品牌等）
- URL结构：当前层级、参数处理规则
Category Structure
分类结构
Hierarchy
层级设计
| Principle | Practice |
|---|---|
| Logical grouping | General -> specific (e.g., Furniture -> Bedroom furniture -> Beds) |
| User search intent | Match how users search (e.g., "bedroom furniture" vs "furniture") |
| Crawl depth | <=4 clicks from homepage; shorter paths improve indexing |
| Long-tail categories | Niche categories convert better (36% vs 11.5% for broad) |
| 原则 | 实践方案 |
|---|---|
| 逻辑分组 | 从宽泛到细分（例如：家具 -> 卧室家具 -> 床） |
| 匹配用户搜索意图 | 符合用户的搜索习惯（例如：“卧室家具” vs “家具”） |
| 抓取深度 | 从首页点击到达不超过4次；更短的路径能提升收录效果 |
| 长尾分类 | 细分分类转化率更高（宽泛分类转化率为11.5%，长尾分类可达36%） |
URL Structure
URL结构
- Subfolders: ,
example.com/shoes/sneakersexample.com/shoes/outdoor-shoes - Slugs: Descriptive, keyword-rich; lowercase; no stop words
- Avoid: Dates, timestamps, prefix
/category/ - Breadcrumbs: Show path; help users and crawlers
- 子文件夹格式：、
example.com/shoes/sneakersexample.com/shoes/outdoor-shoes - Slug（路径标识）：描述性强、包含关键词；全小写；无停用词
- 避免使用：日期、时间戳、前缀
/category/ - 面包屑导航：展示访问路径；对用户和爬虫均友好
Faceted Navigation (Filters)
分面导航（Faceted Navigation，筛选功能）
Filters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste:
| Strategy | Use |
|---|---|
| Canonical | Point all faceted URLs to base category URL |
| robots.txt | Block faceted URLs from indexing if needed |
| nofollow | Add to internal links to faceted URLs |
| JavaScript | Keep filters client-side; single URL for category |
筛选功能会生成大量URL组合（尺寸+颜色+价格）。需要做好管理避免内容重复和爬虫资源浪费：
| 策略 | 用途 |
|---|---|
| Canonical标签 | 所有分面筛选URL指向基础分类页URL |
| robots.txt | 必要时屏蔽分面URL被收录 |
| nofollow | 指向分面URL的内链添加nofollow属性 |
| JavaScript | 筛选功能保持客户端渲染；分类页仅保留单一URL |
On-Page Content
页面内容
Content Requirements
内容要求
- 150-300 words unique copy; pages with this rank ~2.7x higher than product-only grids
- Placement: After hero/H1; FAQ block at bottom
- Purpose: Help users decide; answer curation, materials, recommendations
- Avoid: Manufacturer copy; crowding product grid
- 150-300字原创文案；带该类文案的页面排名比仅展示产品网格的页面高约2.7倍
- 放置位置：首屏/H1下方；FAQ板块放在页面底部
- 作用：帮助用户做决策；解答选品、材质、推荐相关问题
- 避免：直接使用厂商文案；挤占产品网格展示空间
SEO Elements
SEO元素
| Element | Practice |
|---|---|
| H1 | One per page; primary keyword; clear purpose |
| Title tag | 50-60 chars; keyword; compelling for CTR |
| Meta description | 150-160 chars; value props (free shipping, returns) |
| Schema | ItemList, Product; AggregateRating if reviews; FAQ if applicable |
| 元素 | 实践方案 |
|---|---|
| H1 | 每页仅1个；包含核心关键词；用途清晰 |
| Title标签 | 50-60字符；包含关键词；足够吸引用户点击（提升CTR） |
| Meta描述 | 150-160字符；突出价值点（包邮、退换货等） |
| Schema结构化数据 | ItemList、Product类型；如有评论添加AggregateRating；适用场景下添加FAQ类型 |
Trust & Conversion
信任与转化
- Reviews: Star ratings in SERPs; 99.9% of users read reviews; see serp-features for review rich results
- FAQ: Answer materials, quality, recommendations; +157% conversion when used
- Guides: Link to product guides; internal linking for SEO
- 评论：搜索结果页展示星级评分；99.9%的用户会阅读评论；查看serp-features了解评论富摘要实现方式
- FAQ：解答材质、质量、推荐相关问题；使用后转化率提升157%
- 指南：链接到产品指南；内链也有利于SEO
Technical
技术要求
- Consistent layout: Same template across categories; predictable UX
- Mobile: Responsive; touch targets >=44x44px
- Redirects: 301 to category when product pages move; avoid breaking hierarchy
- 布局一致：所有分类页使用相同模板；保证用户体验可预期
- 移动端适配：响应式设计；触控目标尺寸 >=44x44px
- 重定向：产品页迁移时301重定向到对应分类页；避免破坏层级结构
Output Format
输出格式
- Structure (hierarchy, URL paths)
- Facet strategy (canonical, nofollow, robots)
- Content (H1, intro copy, FAQ)
- SEO (metadata, schema)
- Checklist for audit
- 结构（层级、URL路径）
- 分面策略（canonical、nofollow、robots规则）
- 内容（H1、介绍文案、FAQ）
- SEO（元数据、Schema）
- 审核清单
Related Skills
关联技能
- programmatic-seo: Programmatic SEO strategy; category pages as template-based scale
- card: Card layout; product card structure, grid design
- grid: Product grid layout; responsive columns
- products-page-generator: Product cards, grid layout
- canonical-tag: Faceted URL canonicalization
- schema-markup: ItemList, Product, FAQ schema
- internal-links: Category linking
- breadcrumb-generator: Breadcrumb trail for category hierarchy
- url-structure: URL hierarchy
- programmatic-seo：程序化SEO策略；分类页可作为模板规模化落地
- card：卡片布局；产品卡结构、网格设计
- grid：产品网格布局；响应式列设计
- products-page-generator：产品卡片、网格布局生成
- canonical-tag：分面URL规范化处理
- schema-markup：ItemList、Product、FAQ结构化数据生成
- internal-links：分类链接管理
- breadcrumb-generator：分类层级面包屑导航生成
- url-structure：URL层级设计