footer-generator

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Original

English

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Translation

Chinese

Components: Footer

组件：Footer

Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

本指南覆盖兼顾SEO、UX和转化率的Footer设计。页脚提供次级导航能力，支持爬虫爬取，还能在首屏之外的区域吸引用户互动（66%的用户互动发生在该区域）。

调用规则：首次调用时，如果有帮助的话，可以先用1-2句话说明本技能覆盖的内容和价值，再输出核心结果。后续调用或者用户要求跳过说明时，直接输出核心结果即可。

Initial Assessment

初始评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for key pages and audience.

Identify:

Site type: Marketing, e-commerce, SaaS, blog
Footer goals: Navigation, lead capture, trust, legal
Platform: Web, mobile, both

优先检查产品营销上下文：如果存在

.claude/product-marketing-context.md

或者

.cursor/product-marketing-context.md

文件，先读取其中的核心页面和目标受众信息。

确认以下信息：

站点类型：营销站、电商站、SaaS、博客
页脚目标：导航、线索获取、信任背书、合规
适配平台：Web、移动端、双端适配

Essential Footer Elements

必备页脚元素

Navigation & Links

导航与链接

Links to high-priority pages: About, Contact, Services, FAQs
Related blog posts and internal content links
XML or HTML sitemap links
Product/service category links (e-commerce)
Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages

高优先级页面链接：关于我们、联系我们、服务、常见问题
相关博客文章和内部内容链接
XML或HTML站点地图链接
产品/服务分类链接（电商场景）
避免过多链接：Google提示，内部链接过多会损害SEO效果，仅链接至高优先级页面即可

Business Information

企业信息

Physical address, phone, email
Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
Copyright and legal information (Privacy Policy, Terms of Service)

实际地址、电话、邮箱
社交媒体主页链接（关注我们）-> 与social-share-generator（分享当前页面）功能不同
版权和法律信息（隐私政策、服务条款）

User Engagement

用户互动

Newsletter signup forms
Call-to-action buttons
Customer testimonials or support resources

邮件订阅表单
CTA按钮
客户证言或支持资源

SEO Best Practices

SEO最佳实践

Practice	Purpose
Strategic linking	Link to important pages; avoid link bloat
Descriptive anchor text	Target keywords; avoid "Click here"
Text links	Prefer text over images for crawlers
No dead ends	Ensure pages link to other content
Semantic HTML	`<footer>` , proper landmark roles

实践	目的
策略性链接布局	链接到重要页面，避免链接冗余
描述性锚文本	匹配目标关键词，避免使用「点击这里」这类表述
文本链接	对于爬虫而言，文本优先于图片
无死链	确保所有页面都能链接到其他内容
语义化HTML	`<footer>` 标签、正确的地标角色

Link Strategy

链接策略

Footer links help crawlers discover pages and understand site structure
Too many links can dilute page context; keep focused
Include sitemap link for comprehensive discovery

页脚链接可以帮助爬虫发现页面、理解站点结构
链接过多会稀释页面上下文，要保持聚焦
加入站点地图链接，方便全面爬取站点内容

UX Guidelines

UX指南

Placement & Visibility

位置与可见性

Footer at bottom; visible without dominating desktop view
Mobile: Valuable for users who don't scroll to top
Secondary navigation; complements header nav

页脚放在页面底部，桌面端可见但不会占据过多视野
移动端：对于不愿滚动回顶部的用户非常有价值
作为次级导航，是头部导航的补充

Organization

组织逻辑

Group links by category (Product, Company, Legal, Support)
Use clear headings for each column
Prioritize most-used links

按类别分组链接（产品、企业、法律、支持）
每一列使用清晰的标题
优先放置最常用的链接

Accessibility

无障碍设计

Requirement	Practice
Contrast	4.5:1 for link text
Touch targets	>=44x44px on mobile
Keyboard	Full keyboard navigation
Screen readers	Proper heading hierarchy, landmark roles

要求	实践
对比度	链接文本对比度不低于4.5:1
点击热区	移动端热区尺寸不小于44x44px
键盘操作	支持完整的键盘导航
屏幕阅读器适配	正确的标题层级、地标角色