video-marketing

Original：🇺🇸 English

Translated

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy."

5installs

Sourcekostja94/marketing-skills

Added on2026-03-07

NPX Install

npx skill4agent add kostja94/marketing-skills video-marketing

SKILL.md Content

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Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
Goal: Awareness, consideration, conversion, education
Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format	Length	Use	Platforms
Short-form	15–60 sec	Hooks, tips, UGC-style; 90% watch daily	TikTok, Reels, Shorts
Long-form	3–15+ min	Deep dives; tutorials; Gen Z discovers via short, engages with long	YouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type	Example
Story-driven	"Three months ago, I had zero subscribers..."
Contrarian	"Everyone says X. Here's why they're wrong."
Question	"Why do 90% of startups fail at this?"
Result-focused	"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform	Hook Length	Notes
TikTok	2 seconds	High energy; 4,000-char captions for SEO
Instagram Reels	3 seconds	Polished aesthetics; penalizes TikTok watermarks
YouTube Shorts	3–5 seconds	Searchable titles; keyword-rich descriptions

UGC-Style Content

Authenticity > polish: UGC-style generates 50%+ of engagement
Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook (0–30 sec): Promise; why watch
Intro (30–60 sec): Context; what you'll cover
Body: Sections with clear transitions
CTA: Subscribe; link; next step
Outro: Recap; repeat CTA

Output Format

Format (short vs long) recommendation
Hook options (2–3 variants)
Script (timestamped if long-form)
CTA placement
Platform optimization notes

Related Skills

tiktok-captions: TikTok caption, video specs, script
tiktok-ads: TikTok ad creative
content-marketing: Video as content format; repurposing
youtube: YouTube SEO, description, thumbnail (platform skill)