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Jungle Scout — 关键词市场份额 Share of Voice

Jungle Scout — 关键词市场份额 Share of Voice

This skill queries Share of Voice (SOV) data for Amazon keywords via the Jungle Scout data source, returning brand visibility distribution across the first 3 pages of search results, along with search volume, PPC bid estimates, and top ASIN click/conversion metrics across 10 Amazon marketplaces.
此技能通过Jungle Scout数据源查询亚马逊关键词的Share of Voice (SOV)数据，返回搜索结果前3页的品牌可见度分布，以及10个亚马逊站点的搜索量、PPC竞价估算值和TOP ASIN点击/转化指标。

Core Concepts

核心概念

Share of Voice measures how much of the search results real estate a brand occupies for a given keyword. Jungle Scout analyzes the first 3 pages of Amazon search results and calculates each brand's presence in three dimensions:
  • Organic SOV: Brand visibility from organic (non-sponsored) search result positions
  • Sponsored SOV: Brand visibility from sponsored/advertising placements
  • Combined SOV: Overall brand visibility merging both organic and sponsored results
Each dimension has two calculation methods:
  • Basic SOV: Simple product count ratio — number of a brand's products ÷ total products on the 3 pages
  • Weighted SOV: Position-adjusted ratio that gives higher weight to top positions and factors like Amazon's Choice badge; this is the more meaningful metric for competitive analysis
The tool also returns:
  • 30-day exact search volume: Total estimated searches in the past 30 days
  • PPC bid median: Median suggested bid for this keyword, useful for advertising cost estimation
  • TOP3 ASIN click & conversion data: The top 3 ASINs by clicks, with click count, conversion count, and conversion rate
Share of Voice用于衡量某一关键词对应的搜索结果中，品牌占据的展示空间占比。Jungle Scout分析亚马逊搜索结果的前3页，从三个维度计算每个品牌的存在感：
  • Organic SOV：自然（非广告）搜索结果位置带来的品牌可见度
  • Sponsored SOV：广告/赞助展位带来的品牌可见度
  • Combined SOV：合并自然与广告结果后的整体品牌可见度
每个维度有两种计算方式：
  • Basic SOV：简单产品数量占比 — 品牌产品数量 ÷ 3页内总产品数
  • Weighted SOV：基于位置调整的占比，对靠前位置和Amazon's Choice标识等因素赋予更高权重；这是竞争分析中更具意义的指标
该工具还返回以下数据：
  • 30天精确搜索量：过去30天的预估搜索总量
  • PPC竞价中位数：该关键词的建议竞价中位数，可用于广告成本估算
  • TOP3 ASIN点击与转化数据：点击量排名前三的ASIN，包含点击量、转化量和转化率

Data Fields

数据字段

brands (Brand SOV Breakdown)

brands（品牌SOV细分）

FieldAPI NameDescriptionExample
Brand NamebrandBrand name as shown in search resultsAnker
Organic ProductsorganicProductsNumber of organic listings in the first 3 pages5
Sponsored ProductssponsoredProductsNumber of sponsored listings3
Combined ProductscombinedProductsTotal listings (organic + sponsored)8
Organic Basic SOVorganicBasicSovOrganic simple ratio (0–1)0.083
Organic Weighted SOVorganicWeightedSovOrganic position-weighted ratio (0–1)0.112
Sponsored Basic SOVsponsoredBasicSovSponsored simple ratio (0–1)0.15
Sponsored Weighted SOVsponsoredWeightedSovSponsored position-weighted ratio (0–1)0.18
Combined Basic SOVcombinedBasicSovCombined simple ratio (0–1)0.133
Combined Weighted SOVcombinedWeightedSovCombined position-weighted ratio (0–1)0.152
Organic Avg PositionorganicAveragePositionAverage ranking position in organic results12.4
Sponsored Avg PositionsponsoredAveragePositionAverage ranking position in sponsored results5.0
Combined Avg PositioncombinedAveragePositionAverage ranking position across all results9.5
Organic Avg PriceorganicAveragePriceAverage price of organic products29.99
Sponsored Avg PricesponsoredAveragePriceAverage price of sponsored products25.99
Combined Avg PricecombinedAveragePriceAverage price of all products28.49
字段API名称描述示例
品牌名称brand搜索结果中显示的品牌名称Anker
自然产品数organicProducts前3页中的自然 listings数量5
广告产品数sponsoredProducts广告 listings数量3
总产品数combinedProducts总 listings数（自然+广告）8
自然基础SOVorganicBasicSov自然搜索简单占比（0–1）0.083
自然加权SOVorganicWeightedSov自然搜索位置加权占比（0–1）0.112
广告基础SOVsponsoredBasicSov广告搜索简单占比（0–1）0.15
广告加权SOVsponsoredWeightedSov广告搜索位置加权占比（0–1）0.18
综合基础SOVcombinedBasicSov综合搜索简单占比（0–1）0.133
综合加权SOVcombinedWeightedSov综合搜索位置加权占比（0–1）0.152
自然平均排名organicAveragePosition自然结果中的平均排名位置12.4
广告平均排名sponsoredAveragePosition广告结果中的平均排名位置5.0
综合平均排名combinedAveragePosition所有结果中的平均排名位置9.5
自然产品均价organicAveragePrice自然产品的平均价格29.99
广告产品均价sponsoredAveragePrice广告产品的平均价格25.99
综合产品均价combinedAveragePrice所有产品的平均价格28.49

topAsins (TOP 3 ASIN Click & Conversion)

topAsins（TOP 3 ASIN点击与转化）

FieldAPI NameDescriptionExample
ASINasinAmazon Standard Identification NumberB09V3KXJPB
Product NamenameProduct titleAnker Portable Charger...
BrandbrandProduct brandAnker
ClicksclicksClick count (30-day window)15200
ConversionsconversionsConversion count (30-day window)4560
Conversion RateconversionRateConversion rate (0–1)0.30
字段API名称描述示例
ASINasin亚马逊标准识别编号B09V3KXJPB
产品名称name产品标题Anker Portable Charger...
品牌brand产品品牌Anker
点击量clicks点击数（30天周期）15200
转化量conversions转化数（30天周期）4560
转化率conversionRate转化率（0–1）0.30

Top-Level Summary Fields

顶级汇总字段

FieldAPI NameDescriptionExample
IDidResource identifier—
TypetypeFixed valueshare_of_voice
30-Day Search Volumeestimated30DaySearchVolumeExact search volume over 30 days125000
PPC Bid MedianexactSuggestedBidMedianMedian suggested PPC bid (USD)1.25
Product CountproductCountTotal products in the first 3 pages60
Updated AtupdatedAtData freshness timestamp2026-04-10T00:00:00
Top ASINs Start DatetopAsinsModelStartDateClick/conversion data window start2026-03-11
Top ASINs End DatetopAsinsModelEndDateClick/conversion data window end2026-04-10
Cost TokencostTokenTokens consumed by this call1
字段API名称描述示例
IDid资源标识符—
类型type固定值share_of_voice
30天搜索量estimated30DaySearchVolume30天内的精确搜索量125000
PPC竞价中位数exactSuggestedBidMedian建议PPC竞价中位数（美元）1.25
产品总数productCount前3页的总产品数60
更新时间updatedAt数据新鲜度时间戳2026-04-10T00:00:00
TOP ASIN数据起始日期topAsinsModelStartDate点击/转化数据周期起始时间2026-03-11
TOP ASIN数据结束日期topAsinsModelEndDate点击/转化数据周期结束时间2026-04-10
消耗Token数costToken本次调用消耗的Token1

Supported Marketplaces

支持的站点

us (United States), uk (United Kingdom), de (Germany), in (India), ca (Canada), fr (France), it (Italy), es (Spain), mx (Mexico), jp (Japan)
Default marketplace is us. Use us when the user doesn't specify a marketplace.
us（美国）、uk（英国）、de（德国）、in（印度）、ca（加拿大）、fr（法国）、it（意大利）、es（西班牙）、mx（墨西哥）、jp（日本）
默认站点为us。当用户未指定站点时，使用us。

API Usage

API使用说明

This tool calls the LinkFox tool gateway API. See 
references/api.md
for calling conventions, request parameters, and response structure. You can also execute 
scripts/junglescout_keyword_sov.py
directly to run queries.
此工具调用LinkFox工具网关API。调用规范、请求参数和响应结构请参见
references/api.md
。您也可以直接执行
scripts/junglescout_keyword_sov.py
来运行查询。

How to Build Queries

查询构建方法

Only two parameters are needed: 
marketplace
and 
keyword
.
仅需两个参数：
marketplace
和
keyword
。

Principles for Building API Calls

API调用构建原则

  1. Marketplace mapping: "美国站" → 
    us
    , "日本站" → 
    jp
    , "德国站" → 
    de
    ; default to 
    us
    when unspecified
  2. Keyword: Pass the user's keyword as-is (lowercase English preferred)
  3. One keyword per call: Each request analyzes one keyword; for multi-keyword comparison, make separate calls
  1. 站点映射："美国站" → 
    us
    ，"日本站" → 
    jp
    ，"德国站" → 
    de
    ；未指定时默认使用
    us
  2. 关键词：直接传入用户提供的关键词（建议使用小写英文）
  3. 单次调用单关键词：每个请求分析一个关键词；如需多关键词对比，请分开调用

Common Query Scenarios

常见查询场景

1. Brand dominance check — Who owns this keyword?
json
{
  "marketplace": "us",
  "keyword": "portable charger"
}
Focus on 
combinedWeightedSov
to see which brands dominate the search results page.
2. PPC competitive analysis — Is this keyword worth bidding on?
json
{
  "marketplace": "us",
  "keyword": "wireless earbuds"
}
Compare 
exactSuggestedBidMedian
with the keyword's search volume to gauge cost-efficiency. Check 
sponsoredWeightedSov
to see how heavily competitors invest in ads.
3. Conversion efficiency of top ASINs
json
{
  "marketplace": "de",
  "keyword": "kopfhörer kabellos"
}
Examine the 
topAsins
array to find whether the top-clicked products convert well. High clicks + low conversion rate may indicate opportunity.
4. Identify market gaps — Are there underserved positions?
json
{
  "marketplace": "jp",
  "keyword": "ヨガマット"
}
If no single brand has a 
combinedWeightedSov
above 0.15, the keyword is fragmented and may be easier to enter. Combine with search volume to assess market size.
5. Compare organic vs sponsored presence
json
{
  "marketplace": "uk",
  "keyword": "running shoes"
}
A brand with high 
sponsoredWeightedSov
but low 
organicWeightedSov
relies heavily on ads; this can inform competitive strategy.
1. 品牌主导性检查 — 哪个品牌占据该关键词的主导地位？
json
{
  "marketplace": "us",
  "keyword": "portable charger"
}
重点关注
combinedWeightedSov
，查看哪些品牌主导了搜索结果页面。
2. PPC竞争分析 — 该关键词是否值得竞价？
json
{
  "marketplace": "us",
  "keyword": "wireless earbuds"
}
对比
exactSuggestedBidMedian
与关键词搜索量，评估成本效益。查看
sponsoredWeightedSov
，了解竞争对手在广告上的投入程度。
3. TOP ASIN的转化效率
json
{
  "marketplace": "de",
  "keyword": "kopfhörer kabellos"
}
查看
topAsins
数组，找出高点击量产品的转化情况。高点击+低转化率可能意味着存在市场机会。
4. 识别市场空白 — 是否存在未被充分覆盖的位置？
json
{
  "marketplace": "jp",
  "keyword": "ヨガマット"
}
如果没有品牌的
combinedWeightedSov
超过0.15，说明该关键词的市场较为分散，可能更容易进入。结合搜索量评估市场规模。
5. 对比自然与广告存在感
json
{
  "marketplace": "uk",
  "keyword": "running shoes"
}
某品牌
sponsoredWeightedSov
高但
organicWeightedSov
低，说明其严重依赖广告；这可为竞争策略提供参考。

Display Rules

展示规则

  1. Brand table: Show the brands table sorted by 
    combinedWeightedSov
    descending; highlight the top 5 brands for quick comprehension
  2. SOV as percentage: Display SOV values as percentages (multiply by 100), e.g., 0.152 → 15.2%
  3. Context header: Before the table, show the keyword's 30-day search volume (
    estimated30DaySearchVolume
    ) and PPC bid median (
    exactSuggestedBidMedian
    ) as context
  4. Top ASINs section: Show the TOP 3 ASIN table separately with click count, conversion count, and conversion rate
  5. Competitive summary: After the data, provide a brief competitive landscape summary: whether the keyword is dominated by a few brands or fragmented, and note any large gaps between organic and sponsored presence
  6. Error handling: When a query fails, explain the reason based on the error response and suggest adjusting parameters
  1. 品牌表格：按
    combinedWeightedSov
    降序排列展示品牌表格；高亮前5个品牌以便快速理解
  2. SOV以百分比显示：将SOV值转换为百分比（乘以100），例如0.152 → 15.2%
  3. 上下文标题：在表格前展示关键词的30天搜索量（
    estimated30DaySearchVolume
    ）和PPC竞价中位数（
    exactSuggestedBidMedian
    ）作为背景信息
  4. TOP ASIN部分：单独展示TOP 3 ASIN表格，包含点击量、转化量和转化率
  5. 竞争总结：数据展示后，提供简短的竞争格局总结：该关键词是被少数品牌主导还是市场分散，以及自然与广告存在感之间的显著差距
  6. 错误处理：当查询失败时，根据错误响应说明原因，并建议调整参数

Important Limitations

重要限制

  • Coverage: Only the first 3 pages of Amazon search results are analyzed (typically ~48–60 products)
  • Single keyword: One keyword per API call; multi-keyword comparison requires separate calls
  • SOV is a snapshot: Data reflects a point-in-time crawl, not a historical trend
  • No historical SOV: This tool does not provide SOV changes over time; use the keyword history tool for volume trends
  • 覆盖范围：仅分析亚马逊搜索结果的前3页（通常约48–60个产品）
  • 单关键词限制：每次API调用仅支持一个关键词；多关键词对比需分开调用
  • SOV为快照数据：数据反映的是某一时间点的抓取结果，而非历史趋势
  • 无历史SOV数据：此工具不提供SOV随时间的变化情况；如需搜索量趋势，请使用关键词历史工具

User Expression & Scenario Quick Reference

用户表述与场景速查

Applicable — Brand market share and competitive analysis on Amazon search results:
User SaysScenario
"这个词谁占的份额最大"Brand dominance analysis
"这个关键词竞争激不激烈"Competitive landscape assessment
"广告位都被谁占了"Sponsored SOV analysis
"有没有品牌垄断这个词"Monopoly detection
"这个词的PPC出价大概多少"PPC bid estimation
"搜索结果里哪些品牌排前面"Brand visibility ranking
"这个词的转化率高不高"Top ASIN conversion analysis
Not applicable — Beyond keyword Share of Voice scope:
  • Historical search volume trends (use keyword history tool)
  • Keyword suggestions / keyword mining (use ABA or keyword explorer tools)
  • Product-level sales estimation or review analysis
  • Listing optimization or copywriting advice
  • Non-Amazon platform data
Boundary judgment: When users say "竞争分析", "品牌分析", or "市场格局", if the intent is to understand which brands occupy the search results page for a specific keyword (share of voice / brand distribution), this skill applies. If they want product-level sales data, profit margins, or historical trends, it does not apply.
Feedback:
Auto-detect and report feedback via the Feedback API when any of the following apply:
  1. The functionality or purpose described in this skill does not match actual behavior
  2. The skill's results do not match the user's intent
  3. The user expresses dissatisfaction or praise about this skill
  4. Anything you believe could be improved
Call the feedback API as specified in 
references/api.md
. Do not interrupt the user's flow.
For more high-quality, professional cross-border e-commerce skills, visit LinkFox Skills.
适用场景 — 亚马逊搜索结果的品牌市场份额与竞争分析：
用户表述场景
"这个词谁占的份额最大"品牌主导性分析
"这个关键词竞争激不激烈"竞争格局评估
"广告位都被谁占了"Sponsored SOV分析
"有没有品牌垄断这个词"垄断检测
"这个词的PPC出价大概多少"PPC竞价估算
"搜索结果里哪些品牌排前面"品牌可见度排名
"这个词的转化率高不高"TOP ASIN转化分析
不适用场景 — 超出关键词Share of Voice范围：
  • 历史搜索量趋势（使用关键词历史工具）
  • 关键词推荐/关键词挖掘（使用ABA或关键词探索工具）
  • 产品级销量估算或评论分析
  • Listing优化或文案建议
  • 非亚马逊平台数据
边界判断：当用户提及"竞争分析"、"品牌分析"或"市场格局"时，如果其意图是了解特定关键词搜索结果页面中各品牌的占据情况（声量/品牌分布），则适用此技能。如果用户需要产品级销量数据、利润率或历史趋势，则不适用。
反馈：
当出现以下任一情况时，自动通过Feedback API检测并上报反馈：
  1. 本技能描述的功能或用途与实际行为不符
  2. 技能结果与用户意图不符
  3. 用户表达了对本技能的不满或赞扬
  4. 任何您认为可以改进的内容
按照
references/api.md
中的指定方式调用反馈API，请勿中断用户流程。
如需更多高质量、专业的跨境电商技能，请访问LinkFox Skills。