SIF ASIN Summary

This skill guides you on how to query and analyze ASIN-level traffic source data, helping Amazon sellers understand the exposure and traffic structure of any product across multiple channels.

Core Concepts

SIF (Search Intelligence Framework) ASIN Summary provides a comprehensive breakdown of an ASIN's traffic sources on Amazon. It reveals how a product's total exposure is distributed across organic search, Sponsored Products ads, brand ads, video ads, Amazon's Choice, Editorial Recommendations, and Top Rated recommendations. This is essential for competitive analysis and traffic strategy optimization.

Exposure score: A composite metric reflecting the overall visibility of a product across all keywords in a given channel. A higher score means greater exposure. The exposure ratio fields show what percentage of total exposure comes from each channel (values range 0~~1 or 0~~100 depending on the field).

Traffic keyword count: The total number of keywords through which a product is discovered, broken down by channel (organic search, SP ads, brand ads, video ads, etc.).

Data Fields

Field-name suffixes:
*Prev
= previous-period value;
*In
/
*Out
= keywords entering / exiting this period (for period-over-period comparison).

Field	API Name	Description
ASIN	asin	Amazon Standard Identification Number
Product Title	productTitle	Full product title on Amazon
Product Category	productCategory	Product category on Amazon
Product Price	productPrice	Current listing price
Product Image URL	productImageUrl	Main product image link
Product Features	productFeatures	Bullet-point product features list
Customer Rating Count	customerRatingCount	Total number of customer ratings
Product Star Rating	productStarRating	Product star rating (0–5)
Product Rating Score	productRatingScore	Product rating score (0–5, as shown on Amazon)
Is Variant Product	isVariantProduct	Whether the ASIN is a variant (e.g., different color/size)
Recent Monthly Sales Bucket	recentMonthlySalesBucket	Bucketed last-month sales (e.g. `"300+"` , `"1,000+"` ) — only populated for keywordSummary path
Is Monitored	isMonitored	Whether the ASIN is on the monitoring list
Monitoring Start Time	monitoringStartTime	When the ASIN was added to monitoring
Data Period Start Date	dataPeriodStartDate	Start date of the returned data period (yyyy-MM-dd)
Total Exposure Score	totalExposureScore	Composite exposure score across all channels
Total Exposure Score Prev	totalExposureScorePrev	Total exposure score in the previous period
Total Traffic Keyword Count	totalTrafficKeywordCount	Total keywords across all channels
Total Keywords In / Out / Prev	totalTrafficKeywordCountIn / Out / Prev	New / exited / previous-period counterparts
Natural Search Exposure Score	naturalSearchExposureScore	Exposure score from organic search
Natural Search Exposure Ratio	naturalSearchExposureRatio	Organic search share of total exposure
Natural Search Exposure Score Prev	naturalSearchExposureScorePrev	Previous-period organic exposure score
Natural Search Keyword Count	naturalSearchKeywordCount	Keywords found in organic search results
Natural Keywords In / Out / Prev	naturalSearchKeywordCountIn / Out / Prev	New / exited / previous-period counterparts
SP Ad Exposure Score	sponsoredProductsExposureScore	Exposure score from Sponsored Products ads
SP Ad Exposure Ratio	sponsoredProductsExposureRatio	SP ad share of total exposure
SP Ad Exposure Score Prev	sponsoredProductsExposureScorePrev	Previous-period SP exposure score
SP Ad Keyword Count	sponsoredProductsKeywordCount	Keywords with SP ad placements
Brand Ad Exposure Score	brandAdExposureScore	Exposure score from brand ads
Brand Ad Exposure Ratio	brandAdExposureRatio	Brand ad share of total exposure
Brand Ad Exposure Score Prev	brandAdExposureScorePrev	Previous-period brand ad exposure score
Brand Ad Keyword Count	brandAdKeywordCount	Total brand ad keywords
Top Brand Ad Keyword Count	topBrandAdKeywordCount	Keywords in top-of-page brand ads
Bottom Brand Ad Keyword Count	bottomBrandAdKeywordCount	Keywords in bottom-of-page brand ads
Video Ad Exposure Score	videoAdExposureScore	Exposure score from video ads
Video Ad Exposure Ratio	videoAdExposureRatio	Video ad share of total exposure
Video Ad Exposure Score Prev	videoAdExposureScorePrev	Previous-period video ad exposure score
Video Ad Keyword Count	videoAdKeywordCount	Keywords with video ad placements
Amazon's Choice Exposure Score	amazonsChoiceExposureScore	Exposure score from AC badge
Amazon's Choice Exposure Ratio	amazonsChoiceExposureRatio	AC share of total exposure
Amazon's Choice Exposure Score Prev	amazonsChoiceExposureScorePrev	Previous-period AC exposure score
Amazon's Choice Keyword Count	amazonsChoiceKeywordCount	Keywords with AC badge
AC Keywords In / Out	amazonsChoiceKeywordCountIn / Out	New / exited AC keywords this period
Editorial Recommendations Exposure Score	editorialRecommendationsExposureScore	Exposure from editorial recommendations
Editorial Recommendations Exposure Ratio	editorialRecommendationsExposureRatio	ER share of total exposure
Editorial Recommendations Keyword Count	editorialRecommendationsKeywordCount	Keywords with ER placements
Top Rated Exposure Score	topRatedExposureScore	Exposure from Top Rated recommendations
Top Rated Exposure Ratio	topRatedExposureRatio	TR share of total exposure
Top Rated Keyword Count	topRatedKeywordCount	Keywords with TR placements
Frequently Bought Keyword Count	frequentlyBoughtKeywordCount	Keywords in frequently-bought recommendations
Recommend Position Exposure Score	recommendPositionExposureScore	Total recommendation-position exposure score
Recommend Ad Exposure Score	recommendAdExposureScore	Ad portion of recommendation-position exposure
Recommend Non-ad Exposure Score	recommendNonadExposureScore	Non-ad portion of recommendation-position exposure
Non-AC Recommend Exposure Score	nonAcRecommendExposureScore	Recommendation-position exposure excluding AC slots
Recommend Keyword Count	recommendKeywordCount	Total recommendation-position keywords
Recommend Ad Keyword Count	recommendAdKeywordCount	Ad portion of recommendation keywords
Recommend Non-ad Keyword Count	recommendNonadKeywordCount	Non-ad portion of recommendation keywords
PPC Traffic Sources	ppcTrafficSources	List of paid ad types (SP, Top Brand Ad, Bottom Brand Ad, Video Ad)
Natural Search Traffic Sources	naturalSearchTrafficSources	Organic search type markers
Amazon Recommendation Sources	amazonRecommendationSources	Recommendation types (Best Seller, AC, ER, TR, TRFOB, etc.)
Promotional Deal Sources	promotionalDealSources	Active promotions (Coupon, Limited Time Deal, Lowest Price in 30 Days, etc.)

Supported Marketplaces

13 marketplaces: US (United States), UK (United Kingdom), DE (Germany), CA (Canada), JP (Japan), FR (France), ES (Spain), IT (Italy), MX (Mexico), AU (Australia), AE (United Arab Emirates), BR (Brazil), SA (Saudi Arabia).

Default marketplace is US. Use US when the user does not specify a marketplace. Codes outside this list will be rejected by the API pattern.

API Usage

This tool calls the LinkFox tool gateway API. See

references/api.md

for calling conventions, request parameters, and response structure. You can also execute

scripts/sif_asin_summary.py

directly to run queries.

Parameter Guide

searchValue (required)

One or more ASIN codes separated by commas. Maximum 10 ASINs per request.

Single ASIN:
```
B0XXXXXXXX
```
Multiple ASINs:
```
B0XXXXXXXX,B0YYYYYYYY,B0ZZZZZZZZ
```

country (optional)

Marketplace code. Defaults to

US

. See the Supported Marketplaces section for all valid codes.

Time window (optional)

```
last7d
```
(boolean, default
```
true
```
): Use the latest 7 days. When
```
false
```
, the API uses
```
startDate
```
/
```
endDate
```
to define the window.
```
startDate
```
(string,
```
yyyy-MM-dd
```
): Start date for a custom window. Takes effect when
```
last7d=false
```
; if omitted, the system's latest ABA week is used.
```
endDate
```
(string,
```
yyyy-MM-dd
```
): End date paired with
```
startDate
```
.

conditions (optional)

Comma-separated traffic-channel filters. Only returns ASIN-summary rows that have traffic from at least one of the listed channels. Valid values:

```
nf
```
— natural search
```
sp
```
— SP ads
```
sb
```
— SB regular
```
sbv
```
— video ads (SBV)
```
ad
```
— any ad traffic
```
acAd
```
— SP recommendation
```
totalPeriod.in
```
— newly-entered traffic keywords this period

sortBy (optional)

Sort field. Leave empty for system default. Valid values:

totalKeywordNum

(total keyword count),

naturalKeywordNum

(natural keyword count),

brandKeywordNum

(brand ad keyword count),

vedioKeywordNum

(video ad keyword count),

acKeywordNum

(AC keyword count),

erKeywordNum

(ER keyword count),

trKeywordNum

(TR keyword count),

sumScore

(all-keyword total exposure),

totalNfScore

(all natural exposure),

totalSpSocre

(all SP exposure; note the spelling),

totalBrandScore

(all brand ad exposure),

totalVedioScore

(all video ad exposure),

totalAcScore

(all AC exposure),

totalTrScore

(all TR exposure),

totalErScore

(all ER exposure).

Pagination

```
pageNum
```
: Page number, defaults to 1
```
pageSize
```
: Results per page, minimum 10, maximum 10000, defaults to 10000

Sorting

```
desc
```
: Sort in descending order when
```
true
```
(default), ascending when
```
false
```

Usage Examples

1. Single ASIN traffic breakdown

"Show me the traffic sources for B09V3KXJPB on the US marketplace"

Query with

searchValue = "B09V3KXJPB"

country = "US"

2. Multi-ASIN competitor comparison

"Compare traffic structures of B09V3KXJPB and B0BN1K7WJP on Amazon US"

Query with

searchValue = "B09V3KXJPB,B0BN1K7WJP"

country = "US"

3. Specific marketplace query

"Analyze traffic sources for B07XJ8C8F5 on Amazon Japan"

Query with

searchValue = "B07XJ8C8F5"

country = "JP"

4. Organic vs paid traffic analysis

"What percentage of B09V3KXJPB's exposure comes from organic search vs ads?"

Query the ASIN, then compare

naturalSearchExposureRatio

against

sponsoredProductsExposureRatio

brandAdExposureRatio

, and

videoAdExposureRatio

5. Ad channel deep-dive

"How many keywords does B0BN1K7WJP advertise on through SP, brand ads, and video ads?"

Query the ASIN and present

sponsoredProductsKeywordCount

brandAdKeywordCount

topBrandAdKeywordCount

bottomBrandAdKeywordCount

, and

videoAdKeywordCount

6. Period-over-period comparison

"How did this ASIN's total keywords change compared to last week?"

Query the ASIN and present

totalTrafficKeywordCount

(current),

totalTrafficKeywordCountPrev

(previous),

totalTrafficKeywordCountIn

(new this period),

totalTrafficKeywordCountOut

(exited this period). Do the same for the natural-search variant with the

naturalSearchKeywordCount*

family.

7. Custom date range

"Traffic structure for B0XXX between 2026-03-08 and 2026-03-14"

searchValue: "B0XXX", country: "US", last7d: false, startDate: "2026-03-08", endDate: "2026-03-14"

8. Filter by traffic channel and sort by SP exposure

"Top SP-running ASINs among my 10 products, sorted by SP exposure"

searchValue: "B0A,B0B,...,B0J", conditions: "sp", sortBy: "totalSpSocre", desc: true

Display Rules

Present data clearly: Show query results in well-structured tables; separate product metadata, current-period scores, keyword counts, and period-over-period comparison columns into logical groups for readability
Percentage formatting: When displaying exposure ratios, format them as percentages (e.g., 0.45 as 45.0%) for easier comprehension
Traffic structure summary: When a user queries a single ASIN, proactively summarize the traffic structure (e.g., "65% organic, 25% SP ads, 10% brand ads") to give an at-a-glance overview
Period annotation: Whenever showing
```
*In
```
/
```
*Out
```
/
```
*Prev
```
fields, label the period explicitly (e.g., "vs. previous 7 days"; or the resolved
```
startDate ~ endDate
```
range). Do not present period-over-period deltas without naming the comparison window.
Competitor comparison layout: When multiple ASINs are queried, use a side-by-side comparison table so differences are immediately visible
Error handling: When a query fails, explain the reason based on the
```
msg
```
field and suggest checking the ASIN validity or marketplace selection
Variant awareness: If
```
isVariantProduct
```
is true, note that the ASIN is a variant and the user may want to also check the parent ASIN for a complete picture.

Important Limitations

ASIN cap per request: Maximum 10 ASINs can be queried in a single call
Page size cap: Maximum 10000 results per page
Marketplace coverage: 13 marketplaces only — IN / NL / SE / PL / TR / SG are no longer available
Snapshot vs window: Default window is the latest 7 days (
```
last7d=true
```
). To query a different window, set
```
last7d=false
```
and pass
```
startDate
```
/
```
endDate
```
Exposure scores are relative: Scores are useful for cross-channel and cross-ASIN comparison, but are not absolute traffic volumes

User Expression & Scenario Quick Reference

Applicable -- Traffic source and exposure analysis for Amazon ASINs:

User Says	Scenario
"Where does this ASIN's traffic come from"	Traffic source breakdown
"How much organic traffic does this product have"	Natural search exposure analysis
"Is this competitor running a lot of ads"	SP/brand/video ad exposure check
"Compare traffic structures of these ASINs"	Multi-ASIN competitor comparison
"Does this product have Amazon's Choice"	AC/ER/TR recommendation check
"What ad channels is this ASIN using"	PPC traffic source identification
"How many keywords does this ASIN rank for"	Traffic keyword count analysis
"Is this product relying on paid or organic traffic"	Organic vs paid traffic split
"How did keywords change vs last week"	Period-over-period comparison (In/Out/Prev)
"How many new organic keywords did this ASIN get"	New-in keyword count ( `naturalSearchKeywordCountIn` )
"Pull the numbers for a specific date range"	Custom time window via `startDate` / `endDate`
"Rank 10 ASINs by SP exposure"	`sortBy=totalSpSocre` across a batch

Not applicable -- Needs beyond ASIN traffic source data:

Arbitrary multi-week historical trend curves (this tool exposes current + previous period only; use ABA data for long trends)
Keyword-level search volume or ranking data for the ASIN (use ABA data or the ASIN-keywords tool instead)
Sales estimation or revenue analysis
Listing optimization or copywriting
Advertising bid or budget recommendations

Feedback:

Auto-detect and report feedback via the Feedback API when any of the following apply:

The functionality or purpose described in this skill does not match actual behavior
The skill's results do not match the user's intent
The user expresses dissatisfaction or praise about this skill
Anything you believe could be improved

Call the feedback API as specified in

references/api.md

. Do not interrupt the user's flow.

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NPX Install

Tags

SKILL.md Content

SIF ASIN Summary

Core Concepts

Data Fields

Supported Marketplaces

API Usage

Parameter Guide

searchValue (required)

country (optional)

Time window (optional)

conditions (optional)

sortBy (optional)

Pagination

Sorting

Usage Examples

Display Rules

Important Limitations

User Expression & Scenario Quick Reference