SIF Keyword Traffic Source Summary

This skill guides you on how to query and analyze keyword traffic source data for Amazon products, helping sellers understand the traffic structure behind keywords — including organic search, Sponsored Products (SP) ads, brand ads, video ads, and various Amazon recommendation placements.

Core Concepts

The SIF Keyword Summary tool returns, for one given keyword, the list of ASINs appearing under that keyword along with their per-keyword traffic exposure breakdown and their product-level cross-channel traffic mix. It answers: Who is taking traffic under this keyword, and through which channels?

Traffic channels analyzed:

Natural Search — organic search result positions
SP Ads (Sponsored Products) — paid product ad placements (regular slot)
Brand Ads (SB) — top and bottom brand ad placements on the search results page
Video Ads (SBV) — Sponsored Brands Video placements
SP Recommendation slots — Trending now / Seen on social media / Customers frequently viewed / 4 stars and above
Amazon's Choice (AC) — Amazon's Choice badge recommendations
Editorial Recommendations (ER) — editorial/curated recommendation placements
Top Rated (TR) — high-rating recommendation placements

Two score families (important — do not mix):

Product-level fields (no prefix, e.g.
```
naturalSearchExposureScore
```
): the ASIN's overall exposure across all keywords.
Keyword-level fields (
```
keyword…
```
prefix, e.g.
```
keywordNaturalExposureScore
```
): the ASIN's exposure on just this one queried keyword.

Parameter Guide

Required Parameter

Parameter	Type	Description
searchKeyword	string	The search keyword to analyze. Translate to the target marketplace's language when applicable. Max 1000 characters.

Optional Parameters

Parameter	Type	Default	Description
country	string	US	Marketplace code (13 supported — see list below).
asins	string	(none)	Comma-separated ASIN filter; if omitted, returns all ASINs appearing under the keyword. Max 1000 chars.
condition	string	(none)	Filter by a specific traffic source. Only one value per request. See Condition Filters below.
last7d	boolean	true	Use the latest 7 days. When `false` , the API uses `startDate` / `endDate` .
startDate	string	—	`yyyy-MM-dd` . Takes effect when `last7d=false` ; if omitted, the system's latest integral week is used.
endDate	string	—	`yyyy-MM-dd` , paired with `startDate` .
sortBy	string	(default)	Sort field. See sortBy section below.
pageNum	integer	1	Page number for pagination.
pageSize	integer	100	Results per page. Min 10, max 100.
desc	boolean	true	Sort in descending order.

Supported Marketplaces

13 marketplaces: US (United States), UK (United Kingdom), DE (Germany), CA (Canada), JP (Japan), FR (France), ES (Spain), IT (Italy), MX (Mexico), AU (Australia), AE (United Arab Emirates), BR (Brazil), SA (Saudi Arabia).

Default marketplace is US. Codes outside this list will be rejected by the API pattern.

Condition Filters

Each request can include at most one condition filter. Flag-style:

Value	Meaning
nfPosition	Natural search traffic keywords
isSpAd	SP ad keywords
isVedioAd	Video ad keywords
isBrandAd	Brand ad keywords
isPPCAd	PPC ad keywords (all paid ad types)
isSearchRecommend	Search recommendation keywords
acAd	SP recommendation (Trending now / Customers frequently viewed / etc.)

Period-count filters (

.total

full /

.in

new-in):

Value	Meaning
totalPeriod.in	Newly-entered traffic keywords this period
nfKeywordCnt.total / nfKeywordCnt.in	Keywords with (new) organic exposure
adKeywordCnt.total / adKeywordCnt.in	Keywords with (new) ad exposure
allSpKeywordCnt.total / allSpKeywordCnt.in	(New) SP-ad keywords (regular + recommendation)
spKeywordCnt.total / spKeywordCnt.in	(New) SP regular keywords
recSpKeywordCnt.total / recSpKeywordCnt.in	(New) SP recommendation keywords
allSbKeywordCnt.total / allSbKeywordCnt.in	(New) SB-ad keywords
sbKeywordCnt.total / sbKeywordCnt.in	(New) SB regular keywords
sbvKeywordCnt.total / sbvKeywordCnt.in	(New) SBV keywords

sortBy

Leave empty for system default. Valid values:

totalKeywordNum

(total keyword count),

naturalKeywordNum

brandKeywordNum

vedioKeywordNum

acKeywordNum

erKeywordNum

trKeywordNum

sumScore

(total exposure across all keywords),

totalNfScore

totalSpSocre

(note spelling),

totalBrandScore

totalVedioScore

totalAcScore

totalTrScore

totalErScore

API Usage

This tool calls the LinkFox tool gateway API. See

references/api.md

for calling conventions, request parameters, and response structure. You can also execute

scripts/sif_keyword_traffic.py

directly to run queries.

Usage Examples

1. Basic keyword traffic overview Query the traffic source breakdown for a keyword in the US marketplace:

searchKeyword: "wireless charger", country: "US"

2. Filter for organic search traffic only See only ASINs that appear in natural search results for a keyword:

searchKeyword: "wireless charger", country: "US", condition: "nfPosition"

3. Analyze SP ad competition Find which ASINs are running SP ads for a keyword:

searchKeyword: "wireless charger", country: "US", condition: "isSpAd"

4. SP recommendation slots Find ASINs surfacing in SP recommendation slots (Trending now, Customers frequently viewed, etc.):

searchKeyword: "wireless charger", country: "US", condition: "acAd"

5. Keyword analysis for a non-US marketplace Analyze traffic sources in the Japan marketplace (use the local language keyword):

searchKeyword: "ワイヤレス充電器", country: "JP"

6. Focus on specific competitor ASINs Limit results to a small set of competing ASINs:

searchKeyword: "wireless charger", country: "US", asins: "B01NBNDC1T,B09VLJJPL6"

7. Custom date range

searchKeyword: "wireless charger", country: "US", last7d: false, startDate: "2026-04-05", endDate: "2026-04-11"

8. Rank ASINs by their overall SP exposure

searchKeyword: "wireless charger", country: "US", sortBy: "totalSpSocre", desc: true

9. Newly-entered traffic keywords this period

searchKeyword: "wireless charger", country: "US", condition: "totalPeriod.in"

Display Rules

Present data clearly: Show query results in well-structured tables. Group data by traffic channel exposure ratios for easy comparison.
Distinguish product-level vs keyword-level scores: Do not mix
```
naturalSearchExposureScore
```
(product-wide) with
```
keywordNaturalExposureScore
```
(this keyword only). Label columns so users know which scope they are reading.
Highlight key ratios: When displaying results, emphasize the natural search exposure ratio vs. paid ad exposure ratio to help users quickly assess the organic-to-paid balance.
Translate field names: Present field names in user-friendly language rather than raw API field names (e.g., "Natural Search Exposure Ratio" instead of "naturalSearchExposureRatio").
Volume notice: When results are large (high total count), show core data and remind users they can paginate to see more results.
Period annotation: When comparing exposure/counts, label the resolved window — default
```
last7d
```
; or
```
startDate ~ endDate
```
if a custom range was set. Also surface
```
dataPeriodStartDate
```
on each row.
Error handling: When a query fails, explain the reason based on the
```
msg
```
field and suggest adjusting query parameters (e.g., checking keyword spelling or marketplace code).
Percentage formatting: Display exposure ratios as percentages (e.g., 0.45 as "45%") for readability.
Traffic source summary: When presenting a single ASIN's data, provide a brief traffic composition summary (e.g., "This product gets 60% of its exposure from organic search, 25% from SP ads, and 15% from brand ads"); prefer keyword-level fields when the user asks specifically about this keyword.

Important Limitations

Single condition filter: Only one
```
condition
```
value can be used per request. To compare multiple traffic sources, make separate requests.
Marketplace coverage: 13 marketplaces only — IN / NL / SE / PL / TR / SG are no longer available.
Keyword language: The
```
searchKeyword
```
should be in the language of the target marketplace for best results.
Result cap: Each page returns at most 100 records.
Scope: This endpoint focuses on per-keyword ASIN traffic; it does not return whole-ASIN metadata, cross-channel keyword counts, or variant aggregation. Use the ASIN traffic-source tool for those.

User Expression & Scenario Quick Reference

Applicable — Traffic source and competition structure analysis for Amazon keywords:

User Says	Scenario
"Where does the traffic come from for this keyword"	Traffic source breakdown
"How much organic vs paid traffic"	Organic/paid ratio analysis
"Who's running SP ads for this keyword"	SP ad competition analysis ( `condition=isSpAd` )
"Which products are in SP recommendation slots"	SP recommendation lookup ( `condition=acAd` )
"Which products have Amazon's Choice"	AC badge analysis (via `amazonsChoiceExposureScore` )
"Is this keyword dominated by ads"	Ad saturation assessment
"Show me the brand ad competition"	Brand ad landscape analysis
"Traffic structure for my competitor's keyword"	Competitive traffic analysis
"Which products get editorial recommendations"	ER placement analysis
"Compare these 2 ASINs on this keyword"	ASIN filter via `asins="B0A,B0B"`
"For the week of March 8, traffic under this keyword"	Custom `startDate` / `endDate` window
"Newly-entered traffic keywords this period"	New-in filter ( `condition=totalPeriod.in` )

Not applicable — Needs beyond keyword traffic source analysis:

Historical keyword ranking trends beyond current + custom window (use ABA data tools)
Advertising bid/budget optimization
Product reviews or listing content
Sales volume estimation
Full keyword search volume curve over time
Whole-ASIN traffic structure across all keywords (use the SIF ASIN traffic-source tool)

Feedback:

Auto-detect and report feedback via the Feedback API when any of the following apply:

The functionality or purpose described in this skill does not match actual behavior
The skill's results do not match the user's intent
The user expresses dissatisfaction or praise about this skill
Anything you believe could be improved

Call the feedback API as specified in

references/api.md

. Do not interrupt the user's flow.

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