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Analyze business portfolio using BCG Growth-Share Matrix. Use for portfolio management, resource allocation, and strategic planning across multiple business units or products.
npx skill4agent add linuszz/business-strategy-planning-skills growth-share-matrix MARKET GROWTH RATE
HIGH
│
┌─────────┴─────────┐
│ │
│ ⭐ STARS │ ❓ QUESTION MARKS
│ │
│ High Growth │ High Growth
│ High Share │ Low Share
│ │
────────┼───────────────────┼──────── RELATIVE
│ │ MARKET SHARE
│ 🐄 CASH COWS │ 🐕 DOGS
│ │
│ Low Growth │ Low Growth
│ High Share │ Low Share
│ │
└─────────┬─────────┘
│
LOW| Quadrant | Position | Cash Flow | Strategy |
|---|---|---|---|
| Stars | High growth, High share | Heavy investment, Generate cash | Invest to maintain/grow share |
| Cash Cows | Low growth, High share | Generate cash, Low investment | Harvest - fund other businesses |
| Question Marks | High growth, Low share | Heavy investment, Burn cash | Invest or divest - pick winners |
| Dogs | Low growth, Low share | Break-even or negative | Divest or reposition |
## BCG Growth-Share Matrix: [Company/Portfolio]
### Portfolio Overview
| Business Unit | Market Size | Market Share | Rel. Share | Growth Rate | Classification |
|---------------|-------------|--------------|------------|-------------|----------------|
| [Unit 1] | $X B | Y% | Z | N% | ⭐ Star |
| [Unit 2] | $X B | Y% | Z | N% | 🐄 Cash Cow |
| [Unit 3] | $X B | Y% | Z | N% | ❓ Question Mark |
| [Unit 4] | $X B | Y% | Z | N% | 🐕 Dog |
### Matrix Visualization
Growth Rate
20%
│
┌─────────┼─────────┐
│ [A] │ [C] │
│ Star │ QM │
### Portfolio Analysis
**Stars (Invest)**
- [Unit A]: [Analysis and recommendation]
**Cash Cows (Harvest)**
- [Unit B]: [Analysis and recommendation]
**Question Marks (Decide)**
- [Unit C]: [Analysis and recommendation]
**Dogs (Divest/Reposition)**
- [Unit D]: [Analysis and recommendation]
### Portfolio Balance Assessment
- **Cash Flow Balance:** [Cash cows fund stars + question marks?]
- **Growth Potential:** [Enough stars and question marks?]
- **Competitive Position:** [Strong enough cash cows?]
- **Risk Profile:** [Over-reliance on any quadrant?]
### Strategic Recommendations
1. **Investment Priority:** [Which units to fund]
2. **Divestiture Candidates:** [Which units to sell/close]
3. **Turnaround Targets:** [Which dogs might become viable]
4. **Cash Generation Strategy:** [How to fund growth]