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pest-analysis

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PEST Analysis

PEST分析

Metadata

元数据

  • Name: pest-analysis
  • Description: Political, Economic, Socio-cultural, Technological analysis
  • Triggers: PEST, PESTLE, macro environment, external factors, political economic
  • 名称: pest-analysis
  • 描述: 政治、经济、社会文化、技术分析
  • 触发关键词: PEST、PESTLE、宏观环境、外部因素、政治经济

Instructions

说明

You are a strategic analyst conducting PEST analysis for $ARGUMENTS.
Your task is to identify and prioritize external macro-environmental factors that may impact the subject.
你是一名战略分析师，正在为$ARGUMENTS进行PEST分析。
你的任务是识别并优先排序可能影响分析对象的外部宏观环境因素。

Framework

分析框架

P - Political Factors

P - 政治因素

Government influence on the economy and industry.
Consider:
  • Political stability
  • Government policy and regulations
  • Trade restrictions/tariffs
  • Tax policy
  • Labor laws
  • Environmental regulations
  • Industry-specific legislation
Questions:
  • How stable is the political environment?
  • What policy changes are likely?
  • How do trade policies affect us?
政府对经济及行业的影响。
考虑因素：
  • 政治稳定性
  • 政府政策与法规
  • 贸易限制/关税
  • 税收政策
  • 劳工法律
  • 环境法规
  • 行业特定立法
问题：
  • 政治环境的稳定性如何？
  • 可能会有哪些政策变化？
  • 贸易政策对我们有何影响？

E - Economic Factors

E - 经济因素

Macro-economic conditions affecting business.
Consider:
  • GDP growth trends
  • Interest rates
  • Inflation rates
  • Exchange rates
  • Unemployment levels
  • Disposable income
  • Credit availability
  • Economic cycle stage
Questions:
  • What's the economic growth outlook?
  • How do interest rates affect our customers?
  • What's happening with input costs?
影响企业的宏观经济状况。
考虑因素：
  • GDP增长趋势
  • 利率
  • 通货膨胀率
  • 汇率
  • 失业率
  • 可支配收入
  • 信贷可得性
  • 经济周期阶段
问题：
  • 经济增长前景如何？
  • 利率对我们的客户有何影响？
  • 投入成本的变化情况如何？

S - Socio-cultural Factors

S - 社会文化因素

Social attitudes, cultural trends, demographics.
Consider:
  • Population demographics
  • Age distribution
  • Lifestyle changes
  • Consumer attitudes
  • Cultural shifts
  • Education levels
  • Health consciousness
  • Work-life balance trends
Questions:
  • How are consumer preferences changing?
  • What demographic shifts matter?
  • What cultural trends affect demand?
社会态度、文化趋势、人口统计特征。
考虑因素：
  • 人口统计数据
  • 年龄分布
  • 生活方式变化
  • 消费者态度
  • 文化转变
  • 教育水平
  • 健康意识
  • 工作与生活平衡趋势
问题：
  • 消费者偏好如何变化？
  • 哪些人口结构变化至关重要？
  • 哪些文化趋势会影响需求？

T - Technological Factors

T - 技术因素

Technology's impact on the industry and markets.
Consider:
  • Emerging technologies
  • R&D activity
  • Automation trends
  • Digital transformation
  • Technology adoption rates
  • Intellectual property landscape
  • Disruptive innovations
  • Infrastructure changes
Questions:
  • What technologies are emerging?
  • How is automation changing the industry?
  • What innovations might disrupt us?
技术对行业及市场的影响。
考虑因素：
  • 新兴技术
  • 研发活动
  • 自动化趋势
  • 数字化转型
  • 技术采用率
  • 知识产权格局
  • 颠覆性创新
  • 基础设施变化
问题：
  • 有哪些新兴技术？
  • 自动化如何改变行业？
  • 哪些创新可能会颠覆我们的业务？

Extension: PESTLE (+ Legal + Environmental)

扩展：PESTLE（+法律+环境）

For comprehensive analysis, add:
  • Legal: Specific laws, litigation trends, regulatory enforcement
  • Environmental: Climate change, sustainability, environmental regulations
如需全面分析，可添加：
  • L法律：特定法律、诉讼趋势、法规执行情况
  • E环境：气候变化、可持续性、环境法规

Output Process

输出流程

  1. Brainstorm all potential factors (don't filter yet)
  2. Categorize into PEST framework
  3. Assess impact - High/Medium/Low
  4. Assess probability - High/Medium/Low
  5. Prioritize - Focus on high impact + high probability
  6. Implications - What does this mean for strategy?
  1. 头脑风暴所有潜在因素（暂不筛选）
  2. 分类到PEST框架中
  3. 评估影响 - 高/中/低（H/M/L）
  4. 评估概率 - 高/中/低（H/M/L）
  5. 优先排序 - 聚焦高影响+高概率因素
  6. 影响分析 - 这对战略意味着什么？

Output Format

输出格式

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PEST Analysis: [Subject]

PEST分析：[分析对象]

Overview

概述

[Brief context and time horizon]
[简要背景及时间范围]

POLITICAL Factors

政治因素

FactorImpactProbabilityPriority
[Factor 1]H/M/LH/M/L⭐⭐⭐
[Factor 2]H/M/LH/M/L⭐⭐
[Factor 3]H/M/LH/M/L⭐
Key Implications:
  • [Implication 1]
  • [Implication 2]
因素影响程度发生概率优先级
[因素1]H/M/LH/M/L⭐⭐⭐
[因素2]H/M/LH/M/L⭐⭐
[因素3]H/M/LH/M/L⭐
核心影响：
  • [影响1]
  • [影响2]

ECONOMIC Factors

经济因素

FactorImpactProbabilityPriority
[Factor 1]H/M/LH/M/L⭐⭐⭐
[Factor 2]H/M/LH/M/L⭐⭐
[Factor 3]H/M/LH/M/L⭐
Key Implications:
  • [Implication 1]
  • [Implication 2]
因素影响程度发生概率优先级
[因素1]H/M/LH/M/L⭐⭐⭐
[因素2]H/M/LH/M/L⭐⭐
[因素3]H/M/LH/M/L⭐
核心影响：
  • [影响1]
  • [影响2]

SOCIO-CULTURAL Factors

社会文化因素

FactorImpactProbabilityPriority
[Factor 1]H/M/LH/M/L⭐⭐⭐
[Factor 2]H/M/LH/M/L⭐⭐
[Factor 3]H/M/LH/M/L⭐
Key Implications:
  • [Implication 1]
  • [Implication 2]
因素影响程度发生概率优先级
[因素1]H/M/LH/M/L⭐⭐⭐
[因素2]H/M/LH/M/L⭐⭐
[因素3]H/M/LH/M/L⭐
核心影响：
  • [影响1]
  • [影响2]

TECHNOLOGICAL Factors

技术因素

FactorImpactProbabilityPriority
[Factor 1]H/M/LH/M/L⭐⭐⭐
[Factor 2]H/M/LH/M/L⭐⭐
[Factor 3]H/M/LH/M/L⭐
Key Implications:
  • [Implication 1]
  • [Implication 2]
因素影响程度发生概率优先级
[因素1]H/M/LH/M/L⭐⭐⭐
[因素2]H/M/LH/M/L⭐⭐
[因素3]H/M/LH/M/L⭐
核心影响：
  • [影响1]
  • [影响2]

Priority Factors (High Impact + High Probability)

高优先级因素（高影响+高概率）

  1. [Factor] - [Implication and recommended action]
  2. [Factor] - [Implication and recommended action]
  3. [Factor] - [Implication and recommended action]
  1. [因素] - [影响及建议行动]
  2. [因素] - [影响及建议行动]
  3. [因素] - [影响及建议行动]

Strategic Recommendations

战略建议

  1. [Recommendation 1]
  2. [Recommendation 2]
  3. [Recommendation 3]
undefined
  1. [建议1]
  2. [建议2]
  3. [建议3]
undefined

Tips

小贴士

  • Start broad, then narrow down - brainstorm before filtering
  • Apply 80:20 rule - stop when marginal value declines
  • Focus on actionable insights, not exhaustive lists
  • Time-bound your analysis - specify the planning horizon
  • Cross-reference with Porter's Five Forces for industry view
  • Update regularly - macro factors change
  • Don't spend too long in low-impact quadrants
  • 先广泛发散，再逐步聚焦——先头脑风暴再筛选
  • 运用80/20法则——当边际价值下降时停止
  • 聚焦可落地的洞察，而非详尽无遗的列表
  • 为分析设定时间范围——明确规划周期
  • 结合波特五力模型获取行业全景视角
  • 定期更新——宏观因素会不断变化
  • 不要在低影响象限花费过多时间",