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writing-stickiness

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Writing Stickiness Enhancement

提升文案粘性

Table of Contents

目录

Purpose

目的

This skill applies the Heath brothers' SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to make messages memorable and persuasive. It provides systematic analysis against all 6 principles, targeted improvements, and scoring using the stickiness scorecard (0-18 points).
本技能应用Heath兄弟的SUCCESs模型（Simple（简洁）、Unexpected（意外）、Concrete（具体）、Credible（可信）、Emotional（情感）、Stories（故事）），让信息更易记、更具说服力。它会针对全部6项原则提供系统性分析、针对性改进建议，并使用粘性评分卡（0-18分）进行评分。

When to Use

适用场景

Use this skill when:
  • Making messages memorable: User wants their message to stick in readers' minds
  • Improving persuasion: Message needs to be more compelling or convincing
  • Presentation prep: Making slides or talk content more impactful
  • Marketing or messaging: Crafting taglines, pitches, or campaigns
  • Any writing needing impact: User wants writing to resonate beyond just being clear
Trigger phrases: "make it stick", "more memorable", "more persuasive", "more impactful", "stickiness", "make people care", "make it compelling", "SUCCESs", "Heath brothers", "punch it up"
Do NOT use for:
  • Planning structure (use 
    writing-structure-planner
    )
  • General prose revision (use 
    writing-revision
    )
  • Final quality checks (use 
    writing-pre-publish-checklist
    )
在以下场景使用本技能：
  • 提升信息记忆点：用户希望自己的信息能在读者脑海中留下深刻印象
  • 增强说服力：信息需要更引人注目、更具说服力
  • 演示文稿准备：让幻灯片或演讲内容更有冲击力
  • 营销文案创作：撰写标语、提案或营销活动文案
  • 需要影响力的写作：用户希望自己的写作除了清晰之外，还能引发共鸣
触发短语："make it stick"（让观点深入人心）、"more memorable"（更易记）、"more persuasive"（更有说服力）、"more impactful"（更有冲击力）、"stickiness"（粘性）、"make people care"（让人们在意）、"make it compelling"（引人注目）、"SUCCESs"、"Heath brothers"（Heath兄弟）、"punch it up"（增强感染力）
请勿用于：
  • 结构规划（使用
    writing-structure-planner
    ）
  • 普通文稿修订（使用
    writing-revision
    ）
  • 最终质量检查（使用
    writing-pre-publish-checklist
    ）

Core Principles

核心原则

  1. Six dimensions of stickiness: Simple, Unexpected, Concrete, Credible, Emotional, Stories
  2. Diagnose before treating: Score current stickiness first, then improve weakest areas
  3. Not all principles are equal: Some matter more for certain contexts - prioritize accordingly
  4. Concrete beats abstract: Brains think in images, not abstractions
  5. Individuals beat statistics: One person's story moves people more than millions in data
  1. 粘性的六个维度：简洁、意外、具体、可信、情感、故事
  2. 先诊断再优化：先为当前内容的粘性打分，再针对最弱的环节进行改进
  3. 原则权重有差异：部分原则在特定场景下更重要——需按需优先处理
  4. 具体优于抽象：大脑对图像的理解远胜于抽象概念
  5. 个体案例优于统计数据：一个人的故事比百万级数据更能打动人心

Workflow

工作流程

Copy this checklist and track your progress:
Stickiness Enhancement:
- [ ] Step 1: Analyze against SUCCESs framework
- [ ] Step 2: Improve weak principles
- [ ] Step 3: Score and refine
Before starting: Review resources/success-model.md for the complete SUCCESs framework with all 6 principles, stickiness scorecard, and before/after examples.
IMPORTANT: Analyze the ENTIRE document first and output findings to an analysis file in the current directory, then read that file to make improvements. This ensures complete coverage.
Step 1: Analyze against SUCCESs framework
Step 1.1: Read ENTIRE draft. Create analysis file 
writer-stickiness-analysis.md
assessing the document against all 6 SUCCESs principles:
  • Simple (0-3): Identify core message in 12 words or fewer. List competing messages. Rate clarity and focus.
  • Unexpected (0-3): Identify surprise elements or curiosity gaps. Note where expectations could be violated. Rate attention-getting power.
  • Concrete (0-3): List visualizable details. Identify abstract sections needing examples. Rate sensory specificity.
  • Credible (0-3): Identify credibility sources (statistics, testability, authority, vivid details). Note unsupported claims. Rate believability.
  • Emotional (0-3): Identify emotional connections and personal benefits. Note where motivation could be strengthened. Rate "care factor."
  • Stories (0-3): Identify story or human elements. Note opportunities to add narrative. Rate mental simulation potential.
Step 1.2: Calculate total current stickiness score out of 18. Present findings to user.
See each principle's section in resources/success-model.md for detailed scoring guidance.
Step 2: Improve weak principles
Step 2.1: Read analysis file. Identify the 2-3 weakest principles (scored 0-1).
Step 2.2: Work through ENTIRE draft making targeted improvements for each weak principle:
  • Simple: Refine core message to 12 words or fewer. Strip competing ideas.
  • Unexpected: Add surprise or curiosity gaps. Violate reader expectations.
  • Concrete: Add visualizable details and specific examples. Replace abstractions.
  • Credible: Add statistics (human-scale), testability ("try it yourself"), authority, or vivid details.
  • Emotional: Strengthen personal benefits and emotional connections. Focus on individuals, not masses.
  • Stories: Add narrative or human elements. Use challenge, connection, or creativity plots.
Step 2.3: Present improved version to user with changes highlighted.
See resources/success-model.md for specific techniques and examples for each principle.
Step 3: Score and refine
Step 3.1: Score the revised message using the Stickiness Scorecard.
Step 3.2: Aim for 12+/18 for good stickiness, 15+/18 for excellent. If score is below 12, identify the weakest 2 principles and do another improvement pass focusing on those.
Step 3.3: Present final scored version with before/after comparison.
See resources/success-model.md - Complete Example for transformation patterns.
Validate using resources/evaluators/rubric_stickiness.json. Minimum standard: Average score >= 3.5.
复制以下清单并跟踪进度：
Stickiness Enhancement:
- [ ] Step 1: Analyze against SUCCESs framework
- [ ] Step 2: Improve weak principles
- [ ] Step 3: Score and refine
开始前： 查阅resources/success-model.md获取完整的SUCCESs框架，包含全部6项原则、粘性评分卡以及优化前后的示例。
重要提示： 先完整分析整个文档，将分析结果输出到当前目录的分析文件中，再读取该文件进行改进。这样能确保覆盖所有内容。
步骤1：基于SUCCESs框架进行分析
步骤1.1：通读完整初稿。创建分析文件
writer-stickiness-analysis.md
，从SUCCESs的6项原则出发评估文档：
  • Simple（简洁）（0-3分）：用12字以内的语言提炼核心信息。列出相互冲突的观点。评估清晰度与聚焦度。
  • Unexpected（意外）（0-3分）：识别惊喜元素或好奇心缺口。记录可打破读者预期的地方。评估吸引注意力的能力。
  • Concrete（具体）（0-3分）：列出可可视化的细节。识别需要补充示例的抽象部分。评估感官特异性。
  • Credible（可信）（0-3分）：识别可信度来源（统计数据、可测试性、权威背书、生动细节）。记录无依据的声明。评估可信度。
  • Emotional（情感）（0-3分）：识别情感联结与个人收益。记录可增强动机的地方。评估“关注度”。
  • Stories（故事）（0-3分）：识别故事或人文元素。记录可添加叙事的机会。评估模拟体验的潜力。
步骤1.2：计算当前内容的总粘性得分（满分18分）。将结果呈现给用户。
如需详细的评分指南，请查阅resources/success-model.md中各原则的对应章节。
步骤2：针对薄弱原则进行改进
步骤2.1：读取分析文件。找出得分最低的2-3项原则（得分0-1分）。
步骤2.2：通读完整初稿，针对每一项薄弱原则进行针对性改进：
  • Simple（简洁）：将核心信息提炼为12字以内的内容。剔除相互冲突的观点。
  • Unexpected（意外）：添加惊喜元素或好奇心缺口。打破读者的预期。
  • Concrete（具体）：添加可可视化的细节与具体示例。替换抽象概念。
  • Credible（可信）：添加（符合人类感知尺度的）统计数据、可测试性内容（“亲自尝试”）、权威背书或生动细节。
  • Emotional（情感）：强化个人收益与情感联结。聚焦个体而非群体。
  • Stories（故事）：添加叙事或人文元素。使用挑战、联结或创意类故事结构。
步骤2.3：将改进后的版本呈现给用户，并高亮显示修改内容。
如需针对各原则的具体技巧与示例，请查阅resources/success-model.md。
步骤3：评分与优化
步骤3.1：使用粘性评分卡为修改后的内容评分。
步骤3.2：目标得分：12+/18分为良好粘性，15+/18分为优秀粘性。如果得分低于12分，找出最弱的2项原则，再次针对这些部分进行改进。
步骤3.3：呈现最终评分版本，并对比优化前后的内容与得分变化。
如需参考转化模式，请查阅resources/success-model.md - Complete Example。
使用resources/evaluators/rubric_stickiness.json进行验证。最低标准：平均分≥3.5。

SUCCESs Framework Overview

SUCCESs框架概述

PrincipleKey QuestionTechnique
SimpleWhat's the ONE core idea?Commander's intent in 12 words
UnexpectedWhat will surprise readers?Schema violation + curiosity gaps
ConcreteCan readers visualize it?Sensory details, specific examples
CredibleWhy should readers believe it?Human-scale stats, testability
EmotionalWhy should readers care?Individual focus, identity appeal
StoriesCan readers simulate the experience?Challenge/connection/creativity plots
Scoring: Each principle rated 0-3. Total out of 18. Target 12+ for good, 15+ for excellent.
原则核心问题技巧
Simple（简洁）核心观点是什么？用12字以内的语言明确核心意图
Unexpected（意外）什么内容会让读者感到意外？打破固有认知 + 设置好奇心缺口
Concrete（具体）读者能可视化内容吗？感官细节、具体示例
Credible（可信）读者为什么要相信？符合人类感知尺度的统计数据、可测试性
Emotional（情感）读者为什么要在意？聚焦个体、身份认同
Stories（故事）读者能模拟体验吗？挑战/联结/创意类故事结构
评分标准： 每项原则评分0-3分，总分18分。目标得分：12+分为良好，15+分为优秀。

Guardrails

注意事项

Critical requirements:
  1. Score before improving: Always analyze and score the current state before making changes
  2. Target weakest first: Focus improvements on the lowest-scoring principles
  3. Preserve accuracy: Never sacrifice truthfulness for stickiness - credibility matters
  4. Context-appropriate: Not every piece needs maximum stickiness - match to purpose
  5. Re-score after improving: Always score the revised version to measure improvement
Common pitfalls:
  • Improving already-strong principles while ignoring weak ones
  • Adding surprise that's random rather than relevant to the core message
  • Using statistics that are too large to grasp (billions, trillions)
  • Focusing on masses instead of individuals for emotional appeal
  • Telling instead of showing when adding stories
关键要求：
  1. 先评分再改进：在修改前，务必先分析并为当前内容的粘性打分
  2. 优先改进薄弱环节：聚焦得分最低的原则进行改进
  3. 保留准确性：绝不能为了提升粘性而牺牲真实性——可信度至关重要
  4. 贴合场景：并非所有内容都需要最大化粘性——需匹配内容的创作目的
  5. 改进后重新评分：务必为修改后的内容重新评分，以衡量改进效果
常见误区：
  • 改进已经很强的原则，却忽略薄弱环节
  • 添加与核心信息无关的随机惊喜元素
  • 使用过于庞大、难以理解的统计数据（如十亿、万亿级）
  • 聚焦群体而非个体来增强情感共鸣
  • 添加故事时直接告知而非具象展示

Quick Reference

快速参考

Key resources:
  • resources/success-model.md: Complete SUCCESs framework, all 6 principles, scorecard, examples
  • resources/evaluators/rubric_stickiness.json: Quality scoring criteria
Inputs required:
  • Draft text or message to enhance
  • Target audience (if known)
  • Context (presentation, article, email, pitch, etc.)
Outputs produced:
  • Stickiness analysis with per-principle scores
  • Improved version targeting weak principles
  • Before/after comparison with score improvement
核心资源：
  • resources/success-model.md：完整的SUCCESs框架、全部6项原则、评分卡、示例
  • resources/evaluators/rubric_stickiness.json：质量评分标准
所需输入：
  • 需要优化的初稿文本或信息
  • 目标受众（若已知）
  • 场景（演示文稿、文章、邮件、提案等）
输出内容：
  • 包含各原则评分的粘性分析报告
  • 针对薄弱环节优化后的版本
  • 优化前后的内容与得分对比