YouTube Content Planning

YouTube内容规划

Two modes in one skill:

Hook Creation — Design or review the opening 5–30 seconds for maximum retention
Video Planning — Orchestrate title, thumbnail, and hook into a complete production-ready plan

一项技能包含两种模式：

开场钩子创作 — 设计或审核视频开头5–30秒内容，以实现最高留存率
视频规划 — 将标题、缩略图和开场钩子整合为一套完整的可直接用于制作的视频方案

When to Use

使用场景

Planning a new YouTube video (title, thumbnail, hook, outline)
Writing or reviewing an opening hook for retention
Generating multiple title/thumbnail options for a user to choose from
Creating a complete video plan after research is done

规划全新YouTube视频（标题、缩略图、开场钩子、大纲）
撰写或审核用于提升留存率的开场钩子
生成多个标题/缩略图选项供用户选择
完成调研后创建完整的视频方案

Mode 1: Hook Creation

模式1：开场钩子创作

The opening seconds are the highest-leverage part of any YouTube video. Design them with precision.

视频开头几秒是提升YouTube视频表现的最高杠杆点，需精准设计。

Core Principle

核心原则

The opening MUST extend the curiosity from the title/thumbnail — never repeat it.

The viewer already clicked based on the promise. The opening must add new intrigue and make them MORE interested, not restate what they know.

开场内容必须延续标题/缩略图引发的好奇心——绝对不能重复标题内容。

观众已经基于标题的承诺点击了视频，开场必须添加新的吸引力，让他们更感兴趣，而非重复已知信息。

Forbidden Patterns (Instant Failure)

禁用模式（直接导致失败）

These cause immediate abandonment and must never appear before the hook:

1. Repeating the title

❌ Title: "5 Photography Mistakes" → Opening: "Today I'm showing you 5 photography mistakes"
Why: The viewer already has this info. Repetition drains attention.

2. Welcoming the viewer first

❌ "Hi guys, welcome back to the channel! Thanks for being here..."
Why: Friendly but not engaging. Doesn't build on title/thumbnail momentum.
Exception: Greetings are fine AFTER the hook (after first 15 seconds).

3. Starting with unrelated content

❌ Title: "Cat Tricks Tutorial" → Opening: 90-second story about a new car
Why: Viewer confusion → abandonment → YouTube suppresses the video.

以下内容会引发观众立即离开，绝对不能出现在钩子之前：

1. 重复标题内容

❌ 标题："5个摄影误区" → 开场："今天我要给大家展示5个摄影误区"
原因：观众已经知道这些信息，重复会消耗注意力。

2. 先欢迎观众

❌ "嗨，大家好，欢迎回到我的频道！感谢大家的观看..."
原因：友好但缺乏吸引力，无法延续标题/缩略图带来的势头。
例外：在钩子之后（前15秒之后）可以使用问候语。

3. 以无关内容开场

❌ 标题："猫咪技巧教程" → 开场：90秒关于新车的故事
原因：观众会感到困惑→离开→YouTube会降低视频推荐量。

Proven Hook Patterns

经过验证的钩子模式

Pattern A: Preview/Teaser — Show a brief glimpse of the payoff

Quick montage of the 5 cat tricks in action → "I need to know how to do that!"

Pattern B: Intrigue Escalation — Add surprising context that makes the promise MORE compelling

"What I'm about to show you took professionals years to discover, but you'll learn it in 60 seconds"

Pattern C: Problem Amplification — Immediately validate why the viewer needs this

"If you're still doing X, you're losing Y every single day"

Pattern D: Immediate Value Demonstration — Jump straight into delivering on the promise

No preamble, just start teaching/showing results

模式A：预览/预告 — 简短展示最终成果

快速剪辑5个猫咪技巧的实操画面 → "我得学会这么做！"

模式B：好奇心升级 — 添加令人惊讶的背景信息，让承诺更具吸引力

"我即将展示的内容，专业人士花了数年才发现，但你只需60秒就能学会"

模式C：问题放大 — 立即验证观众为何需要这个内容

"如果你还在做X，你每天都在失去Y"

模式D：即时价值展示 — 直接兑现承诺

无铺垫，直接开始教学/展示成果

Timing Requirements

时长要求

Hook must land within 5–15 seconds (optimal: 3–8s)
After hook: brief intro acceptable (5–10s max)
Main promised content must begin within 30 seconds

钩子必须在5–15秒内呈现（最佳：3–8秒）
钩子之后：可加入简短介绍（最多5–10秒）
核心承诺内容必须在30秒内开始

Hook Checklist

钩子检查清单

Before finalizing any opening hook:

Non-Repetition: Does NOT repeat the title
Curiosity Extension: Makes viewers MORE curious than the title alone
Direct Connection: Immediately related to what title/thumbnail promised
No Welcome First: Avoids greetings before the hook
Attention Increase: Increases attention, doesn't drain it
Hook Timing: Occurs within 5–15 seconds

在确定开场钩子前，请检查：

不重复：未重复标题内容
延续好奇心：比标题本身更能激发观众好奇心
直接关联：与标题/缩略图承诺的内容立即相关
不先问候：钩子前避免使用问候语
提升注意力：能提升注意力，而非消耗
时长合规：在5–15秒内呈现

Content Type Guidance

内容类型指南

Educational/How-To: Open with result preview or immediate demonstration. Never "In this tutorial I'm going to teach you..."

Entertainment/Vlogs: Open with the most exciting/surprising moment. Start in the middle of the action.

List Videos: Tease the most interesting items without naming them. Create urgency: "Wait until you see number 3..."

教育/教程类： 以成果预览或即时演示开场。绝对不要说“在本教程中，我将教你...”

娱乐/日常vlog类： 以最精彩/最令人惊讶的瞬间开场，直接切入高潮场景。

清单类视频： 预告最有趣的内容但不点名，制造紧迫感：“一定要看到第3个...”

Mode 2: Video Planning

模式2：视频规划

Generate a complete, production-ready video plan: titles, thumbnail concepts, hook strategies, and a high-level outline.

MANDATORY prerequisite: Research must be completed first. Either:

Research file exists at

./youtube/episode/[episode_number]_[topic_short_name]/research.md

, OR

Run
```
youtube-research
```
skill (Topic Research mode) first

生成一套完整的可直接用于制作的视频方案：标题、缩略图创意、钩子策略和高层级大纲。

强制前提： 必须先完成调研。满足以下任一条件：

调研文件存储于

./youtube/episode/[episode_number]_[topic_short_name]/research.md

，OR

先运行
```
youtube-research
```
技能（主题调研模式）

Planning Workflow

规划流程

Step 0: Load research

Read

./youtube/episode/[episode_number]_[topic_short_name]/research.md

. All planning decisions must be grounded in research findings.

Step 1: Create plan file

Create

./youtube/episode/[episode_number]_[topic_short_name]/plan.md

. If it exists, read it and continue from where it left off.

Step 2: Generate 3 title options

Invoke

youtube-title

skill if available; otherwise generate manually. For each title include:

Title text
Rationale (why it's predicted to perform, how it uses research insights)
Star rating ⭐ to ⭐⭐⭐ (⭐⭐⭐ = top pick)

Step 3: Generate thumbnail concepts

For each title, create 2 thumbnail concepts. Each concept includes:

Which title it pairs with
Visual description
Rationale (CTR prediction, research alignment, title complement)
Star rating for your top 3 across all concepts

Step 4: Present options and get user selection

Present all title + thumbnail combinations. Highlight your top 3 pairings. Ask the user to select one to proceed with. Mark their selection with ✅ User Selection in the plan file.

Step 5: Generate hook strategies

For the user's selected title + thumbnail, generate 3 hook options using Hook Creation mode (above). Each includes:

Hook script (actual wording)
Hook type/pattern used
Rationale for why it works with the selected title + thumbnail
Star rating

Ask user to select. Mark with ✅ User Selection.

Step 6: High-level content outline

Structure the video into sections (Hook, Intro, Main Content, Outro). List key points and estimated durations. Keep it strategic — structure and key points only, no detailed scripts. Do not assume what specific content to demonstrate; that's the creator's job.

Step 7: Finalize with AB testing thumbnails

Generate 3 actual thumbnail images for AB testing (using

thumbkit

or

youtube-thumbnail

skill if available):

Thumbnail A: Based on user's selected concept
Thumbnails B & C: Visual style variations of A

Embed in the plan file:

markdown

- ![Thumbnail A](/path/to/thumbnail_a.png) — [description]
- ![Thumbnail B](/path/to/thumbnail_b.png) — [description]
- ![Thumbnail C](/path/to/thumbnail_c.png) — [description]

步骤0：加载调研内容

读取

./youtube/episode/[episode_number]_[topic_short_name]/research.md

。所有规划决策必须基于调研结果。

步骤1：创建方案文件

创建

./youtube/episode/[episode_number]_[topic_short_name]/plan.md

。如果文件已存在，读取并继续完成剩余内容。

步骤2：生成3个标题选项

如果可用，调用

youtube-title

技能；否则手动生成。每个标题需包含：

标题文本
理由（预测其表现良好的原因，如何运用调研洞察）
星级评分 ⭐ 至 ⭐⭐⭐（⭐⭐⭐ = 首选）

步骤3：生成缩略图创意

为每个标题创建2个缩略图创意。每个创意需包含：

对应的标题
视觉描述
理由（点击率预测、与调研的契合度、对标题的补充作用）
所有创意中排名前三的星级评分

步骤4：展示选项并获取用户选择

展示所有标题+缩略图组合，突出排名前三的搭配。请用户选择一个以继续。在方案文件中标记用户选择为 ✅ 用户选定。

步骤5：生成钩子策略

针对用户选定的标题+缩略图，使用上述开场钩子创作模式生成3个钩子选项。每个选项需包含：

钩子脚本（实际措辞）
使用的钩子类型/模式
适配选定标题+缩略图的理由
星级评分

请用户选择，标记为 ✅ 用户选定。

步骤6：高层级内容大纲

将视频划分为多个部分（钩子、介绍、核心内容、结尾）。列出关键点和预计时长。保持策略性——仅包含结构和关键点，无需详细脚本。不要假设具体演示内容，这是创作者的工作。

步骤7：生成用于AB测试的缩略图

生成3张用于AB测试的实际缩略图（如果可用，使用

thumbkit

或

youtube-thumbnail

技能）：

缩略图A：基于用户选定的创意
缩略图B & C：A的视觉风格变体

嵌入方案文件：

markdown

- ![Thumbnail A](/path/to/thumbnail_a.png) — [description]
- ![Thumbnail B](/path/to/thumbnail_b.png) — [description]
- ![Thumbnail C](/path/to/thumbnail_c.png) — [description]

Plan File Template

方案文件模板

markdown

undefined

markdown

undefined

[Episode]: [Topic] - Video Plan

Research Summary

[Key insights from research that informed decisions]

Titles

[3 options with rationale and ⭐ ratings]

Thumbnails

[2 concepts per title with rationale and ⭐ ratings for top 3]

Hooks

[3 options for selected title+thumbnail with scripts and ⭐ ratings]

High-Level Content Outline

[Sections, key points, estimated durations]

Final Plan

Title: [Selected] Thumbnails: [3 AB test images embedded] Hook: [Selected strategy] Rationale: [Why this combination works]

undefined

Title: [Selected] Thumbnails: [3 AB test images embedded] Hook: [Selected strategy] Rationale: [Why this combination works]

undefined

Quality Checklist

质量检查清单

Research loaded and decisions grounded in findings
3 title options with rationale and ratings
2 thumbnail concepts per title
User-selected title + thumbnail marked ✅
3 hook options generated for selected pairing
User-selected hook marked ✅
High-level outline complete
3 AB-test thumbnails generated and embedded

已加载调研内容，决策基于调研结果
3个带理由和评分的标题选项
每个标题对应2个缩略图创意
用户选定的标题+缩略图已标记 ✅
针对选定搭配生成3个钩子选项
用户选定的钩子已标记 ✅
高层级大纲完整
生成并嵌入3张用于AB测试的缩略图

Critical Rules

关键规则

Always provide all options — never pick one and present only that
Never generate hooks that repeat the title — see Hook Creation mode
Back every recommendation with research — cite specific content gaps and competitor insights
Verify complementarity — title, thumbnail, and hook must work together as a system

始终提供所有选项 — 绝对不能只挑选一个选项展示
绝对不能生成重复标题的钩子 — 参考开场钩子创作模式
所有推荐必须基于调研 — 引用具体的内容缺口和竞品洞察
验证互补性 — 标题、缩略图和钩子必须作为一个系统协同工作

youtube-content

Original

Translation

YouTube Content Planning

YouTube内容规划

When to Use

使用场景

Mode 1: Hook Creation

模式1：开场钩子创作

Core Principle

核心原则

Forbidden Patterns (Instant Failure)

禁用模式（直接导致失败）

Proven Hook Patterns

经过验证的钩子模式

Timing Requirements

时长要求

Hook Checklist

钩子检查清单

Content Type Guidance

内容类型指南

Mode 2: Video Planning

模式2：视频规划

Planning Workflow

规划流程

Plan File Template

方案文件模板

[Episode]: [Topic] - Video Plan

[Episode]: [Topic] - Video Plan

Research Summary

Research Summary

Titles

Titles

Thumbnails

Thumbnails

Hooks

Hooks

High-Level Content Outline

High-Level Content Outline

Final Plan

Final Plan

Quality Checklist

质量检查清单

Critical Rules

关键规则