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strategy-frameworks

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Original

English
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Translation

Chinese

Product Strategy Craft

产品策略制定

When This Skill Activates

技能触发场景

Claude uses this skill when:
  • Creating product strategy
  • Choosing target markets
  • Defining competitive positioning
  • Connecting tactics to strategy
当以下场景出现时，Claude会启用该技能：
  • 制定产品策略
  • 选择目标市场
  • 明确竞争定位
  • 将战术与战略关联

Core Frameworks

核心框架

1. Playing to Win (Lafley/Martin)

1. Playing to Win (Lafley/Martin)

Five Choices:
  1. What is our winning aspiration?
  2. Where will we play? (market/segment)
  3. How will we win? (advantage)
  4. What capabilities must we have?
  5. What management systems are required?
五大决策维度：
  1. 我们的制胜愿景是什么？
  2. 我们将在何处布局？（市场/细分领域）
  3. 我们如何制胜？（竞争优势）
  4. 我们必须具备哪些核心能力？
  5. 需要配套哪些管理体系？

2. Crossing the Chasm (Geoffrey Moore)

2. Crossing the Chasm (Geoffrey Moore)

Beachhead Strategy:
  • Choose ONE segment to dominate
  • Become THE solution for that segment
  • Expand from strength
滩头市场策略：
  • 选定一个细分领域并主导市场
  • 成为该领域的首选解决方案
  • 依托优势逐步扩张

Action Templates

行动模板

Template: Product Strategy

模板：产品策略

markdown
undefined
markdown
undefined

Product Strategy: [Product]

产品策略：[产品名称]

Winning Aspiration

制胜愿景

[What does winning look like in 3-5 years?]
[3-5年后的成功状态是什么？]

Where to Play

布局领域

Target Market:
  • Segment: [specific]
  • Size: [TAM/SAM/SOM]
  • Beachhead: [first segment to dominate]
Not Playing:
  • [Segments we're avoiding and why]
目标市场：
  • 细分领域：[具体描述]
  • 规模：[TAM/SAM/SOM]
  • 滩头市场：[首先要主导的细分领域]
排除领域：
  • [我们选择避开的细分领域及原因]

How to Win

制胜路径

Competitive Advantage:
  • [What we do better than anyone]
  • [Why customers choose us]
  • [Our defensible moat]
竞争优势：
  • [我们比其他对手做得更好的地方]
  • [客户选择我们的原因]
  • [我们的防御性壁垒]

Capabilities Required

所需核心能力

  • [Capability 1 we need]
  • [Capability 2 we need]
  • [Capability 3 we need]
  • [所需能力1]
  • [所需能力2]
  • [所需能力3]

Strategic Roadmap

战略路线图

Now (0-6 months):
  • [Initiative]
Next (6-18 months):
  • [Initiative]
Later (18+ months):
  • [Initiative]

---
近期（0-6个月）：
  • [行动计划]
中期（6-18个月）：
  • [行动计划]
长期（18个月以上）：
  • [行动计划]

---

Quick Reference

快速参考

🎯 Strategy Checklist

🎯 策略检查清单

Define:
  • Winning aspiration (vision)
  • Where to play (market)
  • How to win (advantage)
  • Capabilities needed
Execute:
  • Beachhead identified
  • Roadmap connects to strategy
  • Every feature ladders up
定义阶段：
  • 制胜愿景（目标）
  • 布局领域（市场）
  • 制胜路径（优势）
  • 所需核心能力
执行阶段：
  • 已确定滩头市场
  • 路线图与战略对齐
  • 所有功能均服务于战略

Key Quotes

核心引言

Geoffrey Moore:
"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."
Playing to Win:
"Strategy is about choice. What will we do and what will we NOT do?"
Geoffrey Moore：
“初创企业失败的首要原因是过早扩张。选定一个滩头市场并主导它。”
Playing to Win：
“战略的核心是选择。我们要做什么，以及我们不做什么？”