• Creating product strategy
• Choosing target markets
• Defining competitive positioning
• Connecting tactics to strategy

1. What is our winning aspiration?
2. Where will we play? (market/segment)
3. How will we win? (advantage)
4. What capabilities must we have?
5. What management systems are required?

• Choose ONE segment to dominate
• Become THE solution for that segment
• Expand from strength

• Segment: [specific]
• Size: [TAM/SAM/SOM]
• Beachhead: [first segment to dominate]

• [Segments we're avoiding and why]

• [What we do better than anyone]
• [Why customers choose us]
• [Our defensible moat]

• [Capability 1 we need]
• [Capability 2 we need]
• [Capability 3 we need]

• [Initiative]

• [Initiative]

• [Initiative]

---

• Winning aspiration (vision)
• Where to play (market)
• How to win (advantage)
• Capabilities needed

• Beachhead identified
• Roadmap connects to strategy
• Every feature ladders up

"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."

"Strategy is about choice. What will we do and what will we NOT do?"