competitive-intel-agent

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Competitive Intel Agent

Analyze competitors and develop strategies to win against them.

This skill uses 4 specialized agents that analyze competitors from different angles, then synthesizes into actionable intelligence.

分析竞争对手并制定制胜策略。

该技能使用4个专业Agent从不同角度分析竞争对手，然后将结果整合为可执行的情报。

What It Produces

输出成果

Output	Description
Competitive Matrix	Feature-by-feature comparison
SWOT Analysis	Strengths, weaknesses, opportunities, threats
Gap Analysis	Where you can differentiate
Battlecard	Quick reference for sales/marketing
Strategy Recommendations	How to position against each competitor
Visual Charts	Positioning matrix, feature comparison, pricing charts (optional)

输出内容	描述
Competitive Matrix	逐项功能对比
SWOT Analysis	优势、劣势、机会、威胁分析
Gap Analysis	可实现差异化的方向
Battlecard	销售/营销快速参考卡片
策略建议	针对每个竞争对手的定位方式
可视化图表	定位矩阵、功能对比、定价图表（可选）

Prerequisites

前置条件

Web access for research
```
GOOGLE_API_KEY
```
- For generating comparison charts (optional, uses image-generation skill)

可访问网络用于调研
```
GOOGLE_API_KEY
```
- 用于生成对比图表（可选，需使用图像生成技能）

Workflow

工作流程

Step 1: Gather Requirements (REQUIRED)

步骤1：收集需求（必填）

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

⚠️ 请勿跳过此步骤。使用交互式提问——每次只问一个问题。

Question Flow

提问流程

⚠️ Use the
AskUserQuestion
tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product

"I'll analyze your competitive landscape! First — what's your product or service?

(What you offer)"

Wait for response.

Q2: Competitors

"Who are your main competitors?

(Company names or URLs — or say 'help me identify them' if unsure)"

Wait for response.

Q3: Aspects

"What aspects should I compare?

Features and capabilities

Pricing and packaging

Market position

All of the above

Or specify"

Wait for response.

Q4: Goal

"What's your goal for this analysis?

Differentiate from competitors

Enter a new market

Win specific deals

Understand the landscape

Or describe"

Wait for response.

Q5: Visuals

"Do you want me to generate visual charts?

📊 Yes — positioning matrix, feature comparison, pricing charts

📝 No — text and tables only"

Wait for response.

⚠️ 每个问题都使用
AskUserQuestion
工具。不要直接在回复中打印问题——使用工具创建带有以下选项的交互式提示。

问题1：产品

"我将分析你的竞争格局！首先——你的产品或服务是什么？

（你提供的内容）"

等待回复。

问题2：竞争对手

"你的主要竞争对手是谁？

（公司名称或网址——如果不确定，请说'帮我识别他们'）"

等待回复。

问题3：对比维度

"你希望对比哪些维度？

功能与能力

定价与包装

市场定位

以上全部

或自定义"

等待回复。

问题4：分析目标

"本次分析的目标是什么？

与竞争对手形成差异化

进入新市场

赢得特定交易

了解竞争格局

或描述具体目标"

等待回复。

问题5：可视化图表

"你是否需要我生成可视化图表？

📊 是——定位矩阵、功能对比、定价图表

📝 否——仅文本和表格"

等待回复。

Quick Reference

快速参考

Question	Determines
Product	What we're positioning
Competitors	Who to research
Aspects	Depth of analysis
Goal	Framing and recommendations
Visuals	Whether to generate charts

问题	决定内容
产品	我们的定位基准
竞争对手	调研对象
对比维度	分析深度
目标	分析框架与建议方向
可视化图表	是否生成图表

Step 2: Run Specialized Analysis Agents in Parallel

步骤2：并行运行专业分析Agent

Deploy 4 agents, each analyzing from a different perspective:

部署4个Agent，每个Agent从不同视角进行分析：

Agent 1: Feature Analyst

Agent 1：功能分析师

Focus: Product features and capabilities

Compare:
- Core features and functionality
- Feature depth vs breadth
- Unique capabilities
- Missing features
- Roadmap/recent launches
- Integrations and ecosystem

聚焦：产品功能与能力

对比：
- 核心功能与实用性
- 功能深度与广度
- 独特能力
- 缺失功能
- 路线图/近期发布内容
- 集成与生态系统

Agent 2: Pricing Analyst

Agent 2：定价分析师

Focus: Pricing and value proposition

Compare:
- Pricing models (subscription, usage, one-time)
- Price points and tiers
- Feature packaging
- Free tier/trial offerings
- Enterprise pricing
- Total cost of ownership

聚焦：定价与价值主张

对比：
- 定价模型（订阅、按使用量、一次性付费）
- 价格点与层级
- 功能包装
- 免费层级/试用服务
- 企业定价
- 总拥有成本

Agent 3: Positioning Analyst

Agent 3：定位分析师

Focus: Brand positioning and messaging

Compare:
- Target audience claims
- Key messaging themes
- Brand personality
- Thought leadership
- Customer testimonials
- Marketing channels

聚焦：品牌定位与信息传递

对比：
- 目标受众宣称
- 核心信息主题
- 品牌个性
- 思想领导力
- 客户评价
- 营销渠道

Agent 4: Market Position Analyst

Agent 4：市场地位分析师

Focus: Market share and business health

Compare:
- Estimated market share
- Company size/funding
- Growth trajectory
- Customer base
- Partnerships
- Public perception

聚焦：市场份额与业务健康度

对比：
- 预估市场份额
- 公司规模/融资情况
- 增长轨迹
- 客户群体
- 合作伙伴
- 公众认知

Step 3: Synthesize into Competitive Intelligence

步骤3：整合为竞争情报

Combine all agent outputs into structured intelligence:

json

{
  "analysis_scope": {
    "your_product": "Your product/service",
    "competitors_analyzed": ["Competitor 1", "Competitor 2", "Competitor 3"],
    "analysis_date": "2026-01-04"
  },
  "competitive_matrix": {
    "features": {
      "Feature Category 1": {
        "your_product": "✅ Full",
        "competitor_1": "✅ Full",
        "competitor_2": "⚠️ Partial",
        "competitor_3": "❌ None"
      }
    },
    "pricing": {
      "your_product": "$XX/mo",
      "competitor_1": "$XX/mo",
      "competitor_2": "$XX/mo"
    }
  },
  "competitor_profiles": [
    {
      "name": "Competitor 1",
      "website": "https://competitor1.com",
      "positioning": "How they position themselves",
      "target_audience": "Who they target",
      "strengths": ["Strength 1", "Strength 2"],
      "weaknesses": ["Weakness 1", "Weakness 2"],
      "pricing": "$XX/mo for Pro tier",
      "differentiator": "What makes them unique",
      "threat_level": "High/Medium/Low"
    }
  ],
  "swot": {
    "strengths": ["Your strength vs competitors"],
    "weaknesses": ["Your weakness vs competitors"],
    "opportunities": ["Gaps to exploit"],
    "threats": ["Competitive threats to address"]
  },
  "gap_analysis": {
    "underserved_segments": ["Segment competitors ignore"],
    "missing_features": ["Features no one offers"],
    "pricing_gaps": ["Price point opportunities"],
    "positioning_gaps": ["Messaging white space"]
  },
  "battlecard": {
    "competitor_1": {
      "when_we_win": ["Scenario 1", "Scenario 2"],
      "when_they_win": ["Scenario 1", "Scenario 2"],
      "key_differentiators": ["What to emphasize"],
      "objection_handling": {
        "They're cheaper": "Response...",
        "They have feature X": "Response..."
      },
      "landmines": ["Questions to ask that expose their weakness"]
    }
  },
  "recommendations": {
    "positioning": "How to position against the field",
    "messaging": "Key messages to emphasize",
    "features_to_build": ["Feature gaps to close"],
    "segments_to_target": ["Where you can win"],
    "pricing_strategy": "How to price competitively"
  }
}

将所有Agent的输出整合为结构化情报：

json

{
  "analysis_scope": {
    "your_product": "你的产品/服务",
    "competitors_analyzed": ["竞争对手1", "竞争对手2", "竞争对手3"],
    "analysis_date": "2026-01-04"
  },
  "competitive_matrix": {
    "features": {
      "Feature Category 1": {
        "your_product": "✅ 完整",
        "competitor_1": "✅ 完整",
        "competitor_2": "⚠️ 部分",
        "competitor_3": "❌ 无"
      }
    },
    "pricing": {
      "your_product": "$XX/月",
      "competitor_1": "$XX/月",
      "competitor_2": "$XX/月"
    }
  },
  "competitor_profiles": [
    {
      "name": "竞争对手1",
      "website": "https://competitor1.com",
      "positioning": "他们的自我定位",
      "target_audience": "他们的目标受众",
      "strengths": ["优势1", "优势2"],
      "weaknesses": ["劣势1", "劣势2"],
      "pricing": "专业版$XX/月",
      "differentiator": "他们的独特之处",
      "threat_level": "高/中/低"
    }
  ],
  "swot": {
    "strengths": ["相较于竞争对手的优势"],
    "weaknesses": ["相较于竞争对手的劣势"],
    "opportunities": ["可利用的差距"],
    "threats": ["需要应对的竞争威胁"]
  },
  "gap_analysis": {
    "underserved_segments": ["竞争对手忽略的细分市场"],
    "missing_features": ["尚无厂商提供的功能"],
    "pricing_gaps": ["价格点机会"],
    "positioning_gaps": ["信息传递空白"]
  },
  "battlecard": {
    "competitor_1": {
      "when_we_win": ["场景1", "场景2"],
      "when_they_win": ["场景1", "场景2"],
      "key_differentiators": ["需要强调的点"],
      "objection_handling": {
        "他们更便宜": "回应...",
        "他们有功能X": "回应..."
      },
      "landmines": ["能暴露他们劣势的问题"]
    }
  },
  "recommendations": {
    "positioning": "如何在市场中定位",
    "messaging": "需要强调的核心信息",
    "features_to_build": ["需要填补的功能差距"],
    "segments_to_target": ["我们的制胜细分市场"],
    "pricing_strategy": "如何制定有竞争力的价格"
  }
}

Step 4: Generate Comparison Charts (If Requested)

步骤4：生成对比图表（如果用户要求）

If user wants visual charts, generate using the

image-generation

skill.

Charts to generate:

Chart Type	Purpose	Example Prompt
Positioning Matrix	Show competitive landscape	"Competitive positioning 2x2 matrix, X-axis: Price (low to high), Y-axis: Features (basic to advanced), with company logos/names plotted, clean business style"
Feature Comparison	Compare capabilities	"Feature comparison chart, [Your Product] vs [Comp A] vs [Comp B], checkmarks and X marks, clean table visualization"
Pricing Chart	Compare price points	"Bar chart comparing pricing, [Products] on X-axis, price on Y-axis, professional business colors"
Market Share	Show market positions	"Pie chart showing market share, [Company names] with percentages, business presentation style"

Prompt template:

Professional competitive analysis chart,
[CHART TYPE] showing [COMPETITORS],
[DATA TO VISUALIZE],
clean business presentation style,
professional colors,
easy to read labels

Example generation:

bash

python3 ${SKILL_PATH}/skills/image-generation/scripts/gemini.py \
  --prompt "Competitive positioning 2x2 matrix, X-axis labeled 'Price' from Low to High, Y-axis labeled 'Features' from Basic to Enterprise, showing Salesforce in top-right, HubSpot in middle, Pipedrive in bottom-left, clean business presentation style, professional blue colors, labeled quadrants" \
  --aspect-ratio "16:9" \
  --resolution "2K"

Save files as:

```
competitive_matrix.png
```
- 2x2 positioning matrix
```
feature_comparison.png
```
- Feature checkmark grid
```
pricing_comparison.png
```
- Pricing bar chart

如果用户需要可视化图表，使用

image-generation

技能生成。

需生成的图表：

图表类型	用途	示例提示词
Positioning Matrix	展示竞争格局	"竞争定位2x2矩阵，X轴：价格（低到高），Y轴：功能（基础到高级），标注公司标志/名称，简洁商务风格"
Feature Comparison	对比能力	"功能对比图表，[你的产品] vs [竞品A] vs [竞品B]，使用对勾和叉号，简洁表格可视化"
Pricing Chart	对比价格点	"价格对比柱状图，X轴为[产品]，Y轴为价格，专业商务配色"
Market Share	展示市场地位	"市场份额饼图，标注[公司名称]及百分比，商务演示风格"

提示词模板：

专业竞争分析图表,
[图表类型]展示[竞争对手],
[需可视化的数据],
简洁商务演示风格,
专业配色,
标签易读

生成示例：

bash

python3 ${SKILL_PATH}/skills/image-generation/scripts/gemini.py \
  --prompt "Competitive positioning 2x2 matrix, X-axis labeled 'Price' from Low to High, Y-axis labeled 'Features' from Basic to Enterprise, showing Salesforce in top-right, HubSpot in middle, Pipedrive in bottom-left, clean business presentation style, professional blue colors, labeled quadrants" \
  --aspect-ratio "16:9" \
  --resolution "2K"

文件命名：

```
competitive_matrix.png
```
- 2x2定位矩阵
```
feature_comparison.png
```
- 功能对勾网格图
```
pricing_comparison.png
```
- 价格对比柱状图

Step 5: Deliver Actionable Intelligence

步骤5：交付可执行情报

Delivery message (with charts):

"✅ Competitive analysis complete!

You vs [# competitors analyzed]

Your Biggest Advantage: [Key differentiator] Biggest Threat: [Competitor] because [reason] Best Opportunity: [Gap or segment to exploit]

Generated Charts:

competitive_matrix.png (positioning 2x2)
feature_comparison.png
pricing_comparison.png

Quick Battlecard:

Against [Competitor 1]: Lead with [differentiator]
Against [Competitor 2]: Emphasize [strength]

Want me to:

Deep dive on any competitor?
Create detailed battlecards for sales?
Analyze additional competitors?
Research specific features?"

Delivery message (analysis only, no charts):

"✅ Competitive analysis complete!

You vs [# competitors analyzed]

Your Biggest Advantage: [Key differentiator] Biggest Threat: [Competitor] because [reason] Best Opportunity: [Gap or segment to exploit]

Quick Battlecard:

Against [Competitor 1]: Lead with [differentiator]
Against [Competitor 2]: Emphasize [strength]

Want me to:

Generate visual charts? (positioning matrix, comparisons)
Deep dive on any competitor?
Create detailed battlecards for sales?
Analyze additional competitors?"

带图表的交付信息：

"✅ 竞争分析完成！

你与[分析的竞争对手数量]家竞品对比

你的最大优势： [核心差异化点] 最大威胁： [竞争对手]，原因是[理由] 最佳机会： [可利用的差距或细分市场]

生成的图表：

competitive_matrix.png（2x2定位矩阵）
feature_comparison.png
pricing_comparison.png

快速作战卡片：

对阵[竞争对手1]：重点强调[差异化点]
对阵[竞争对手2]：突出[优势]

是否需要我：

深入分析某一竞争对手？
为销售创建详细作战卡片？
分析更多竞争对手？
调研特定功能？"

仅分析无图表的交付信息：

"✅ 竞争分析完成！

你与[分析的竞争对手数量]家竞品对比

你的最大优势： [核心差异化点] 最大威胁： [竞争对手]，原因是[理由] 最佳机会： [可利用的差距或细分市场]

快速作战卡片：

对阵[竞争对手1]：重点强调[差异化点]
对阵[竞争对手2]：突出[优势]

是否需要我：

生成可视化图表？（定位矩阵、对比图）
深入分析某一竞争对手？
为销售创建详细作战卡片？
分析更多竞争对手？"

Output Formats

输出格式

Competitive Matrix (Visual)

竞争矩阵（可视化）

Feature          | You  | Comp A | Comp B | Comp C
-----------------|------|--------|--------|-------
Feature 1        | ✅   | ✅     | ⚠️     | ❌
Feature 2        | ✅   | ❌     | ✅     | ✅
Feature 3        | ✅   | ✅     | ✅     | ❌
Pricing (Pro)    | $29  | $49    | $39    | $19
Free Tier        | ✅   | ❌     | ✅     | ✅

功能          | 你  | 竞品A | 竞品B | 竞品C
-----------------|------|--------|--------|-------
功能1        | ✅   | ✅     | ⚠️     | ❌
功能2        | ✅   | ❌     | ✅     | ✅
功能3        | ✅   | ✅     | ✅     | ❌
专业版定价    | $29  | $49    | $39    | $19
免费层级        | ✅   | ❌     | ✅     | ✅

Sales Battlecard (Quick Reference)

销售作战卡片（快速参考）

undefined

undefined

vs [Competitor Name]

对阵[竞争对手名称]

WHEN WE WIN:

Customer values X
They need Y integration
Budget is limited

WHEN THEY WIN:

They're already using their ecosystem
Need feature Z (we don't have)

OUR LANDMINES:

"How do they handle [problem we solve better]?"
"What's their uptime SLA?"

OBJECTION HANDLING:

"They're the market leader" → "Size doesn't mean best fit..."
"They have more features" → "More features = more complexity..."

---

我们的制胜场景：

客户重视X
他们需要Y集成
预算有限

竞品的制胜场景：

客户已在使用他们的生态系统
需要功能Z（我们没有）

我们的制胜问题：

“他们如何处理[我们更擅长解决的问题]？”
“他们的正常运行时间SLA是多少？”

异议处理：

“他们是市场领导者” → “规模不意味着最适合...”
“他们有更多功能” → “更多功能意味着更多复杂性...”

---

Integration with Other Skills

与其他技能的集成

Skill	Use Case
`image-generation`	Generate comparison charts (positioning matrix, features, pricing)
`brand-research-agent`	Deep dive on competitor's brand
`market-researcher-agent`	Market size and dynamics
`product-engineer-agent`	Design features to differentiate
`copywriter-agent`	Write competitive messaging
`media-utils`	Generate PDF report from analysis

技能	使用场景
`image-generation`	生成对比图表（定位矩阵、功能、定价）
`brand-research-agent`	深入分析竞争对手的品牌
`market-researcher-agent`	市场规模与动态分析
`product-engineer-agent`	设计差异化功能
`copywriter-agent`	撰写竞争导向的信息内容
`media-utils`	将分析结果生成PDF报告

Generate PDF Report

生成PDF报告

After completing the analysis, offer to generate a PDF:

"Would you like me to generate a PDF report of this competitive analysis?"

To generate the PDF:

bash

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input competitive_analysis.md \
  --output competitive_analysis.pdf \
  --title "Competitive Intelligence Report" \
  --style business

Available styles:

business

(default),

executive

technical

minimal

完成分析后，主动询问用户是否需要生成PDF：

"是否需要我将本次竞争分析生成PDF报告？"

生成PDF的命令：

bash

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input competitive_analysis.md \
  --output competitive_analysis.pdf \
  --title "Competitive Intelligence Report" \
  --style business

可用风格：

business

（默认）、

executive

、

technical

、

minimal

Agents

Agent列表

Agent	File	Focus
Feature Analyst	`feature-analyst.md`	Product features
Pricing Analyst	`pricing-analyst.md`	Pricing models
Positioning Analyst	`positioning-analyst.md`	Brand/messaging
Market Position Analyst	`market-position-analyst.md`	Market share

Agent	文件	聚焦方向
Feature Analyst	`feature-analyst.md`	产品功能
Pricing Analyst	`pricing-analyst.md`	定价模型
Positioning Analyst	`positioning-analyst.md`	品牌/信息传递
Market Position Analyst	`market-position-analyst.md`	市场份额

Example Prompts

示例提示词

Full analysis:

"Analyze our CRM competitors: Salesforce, HubSpot, and Pipedrive"

Specific competitor:

"Deep dive on Notion - find their weaknesses"

Find competitors:

"Who are the main competitors to our AI writing tool?"

Battlecard:

"Create a sales battlecard for when we compete against Slack"

Gap analysis:

"What features do our competitors have that we're missing?"

完整分析：

"分析我们的CRM竞争对手：Salesforce、HubSpot和Pipedrive"

特定竞争对手分析：

"深入分析Notion - 找出他们的劣势"

寻找竞争对手：

"我们的AI写作工具的主要竞争对手是谁？"

作战卡片创建：

"创建我们与Slack竞争时的销售作战卡片"

差距分析：

"我们的竞争对手有哪些我们没有的功能？"