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Original

English
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Translation

Chinese

Design Thinking Process

设计思维流程

Work through the full design thinking process—Empathize, Define, Ideate, Prototype, Test.
完整执行设计思维流程——共情、定义、构思、原型、测试。

Instructions

操作说明

Move through each phase, building on insights from the previous one. The process is iterative—expect to loop back based on what you learn.
按阶段推进,基于上一阶段的洞察开展工作。该流程是迭代式的——根据所学内容,你可能需要回溯到之前的阶段。

Output Format

输出格式

Challenge: [What we're trying to solve] Users: [Who we're designing for]

挑战:[我们要解决的问题] 用户:[我们的设计受众]

1. EMPATHIZE

1. 共情阶段

Understand the user and their context
理解用户及其所处场景

User Profile

用户画像

AttributeDescription
Who are they?[Demographics, role]
What's their context?[Environment, circumstances]
What are they trying to do?[Goals, tasks]
属性描述
他们是谁?[人口统计特征、角色]
他们的场景是什么?[所处环境、具体情况]
他们想要完成什么?[目标、任务]

User Pain Points

用户痛点

Pain PointSeverityCurrent Workaround
[pain]High/Med/Low[how they cope]
痛点严重程度当前应对方法
[具体痛点]高/中/低[他们的应对方式]

Empathy Map

共情地图

QuadrantObservations
Say[Quotes, statements]
Think[Beliefs, concerns]
Do[Actions, behaviors]
Feel[Emotions, reactions]

象限观察内容
[引用、表述]
[信念、顾虑]
[行动、行为]
感受[情绪、反应]

2. DEFINE

2. 定义阶段

Frame the problem worth solving
明确值得解决的问题

Point of View Statement

视角陈述

[User] needs [need] because [insight].
[用户] 需要 [需求],因为 [洞察结论]

How Might We Questions

创意设问

  • How might we [opportunity 1]?
  • How might we [opportunity 2]?
  • 我们如何才能 [机会点1]?
  • 我们如何才能 [机会点2]?

Problem Statement

问题陈述

The Challenge: [Specific, actionable problem to solve]

挑战:[具体、可落地的待解决问题]

3. IDEATE

3. 构思阶段

Generate many possible solutions
生成多种可行解决方案

Ideas Generated

创意列表

#IdeaType
1[idea]Safe / Moderate / Wild
2[idea]Safe / Moderate / Wild
3[idea]Safe / Moderate / Wild
序号创意内容类型
1[创意]保守 / 适中 / 大胆
2[创意]保守 / 适中 / 大胆
3[创意]保守 / 适中 / 大胆

Top Ideas to Prototype

优先原型化的创意

IdeaWhy This One?Feasibility
[idea][rationale]High/Med/Low

创意内容选择理由可行性
[创意][理由说明]高/中/低

4. PROTOTYPE

4. 原型阶段

Make ideas tangible quickly
Idea to prototype: [Which idea]
Prototype type: Paper mockup / Wireframe / Physical model / Storyboard
What we're testing:
  • [Assumption/question 1]
  • [Assumption/question 2]

快速将创意具象化
待原型化的创意:[选定的创意]
原型类型:纸质原型 / 线框图 / 实体模型 / 故事板
测试重点:
  • [假设/问题1]
  • [假设/问题2]

5. TEST

5. 测试阶段

Learn from real users
Who to test with: [User profile]
Questions to answer:
  1. [Question]?
  2. [Question]?
Success indicators: [What would indicate this works]
Failure indicators: [What would indicate this fails]

从真实用户处获取反馈
测试对象:[用户画像]
待解答的问题:
  1. [问题]?
  2. [问题]?
成功指标:[什么情况代表方案有效]
失败指标:[什么情况代表方案无效]

Next Iteration

下一轮迭代

Based on what we learn, we'll likely need to revisit:
  • Empathize / [ ] Define / [ ] Ideate / [ ] Prototype / [ ] Test
基于测试所得,我们可能需要重新审视:
  • 共情 / [ ] 定义 / [ ] 构思 / [ ] 原型 / [ ] 测试

Guidelines

指导原则

  • Empathy is research, not assumption—talk to real users
  • "How might we" keeps problems open and generative
  • Prototype to think, not just to test
  • Test early, test often, test cheaply
$ARGUMENTS
  • 共情是调研,而非假设——要与真实用户沟通
  • “我们如何才能”的设问方式能保持问题的开放性和创造性
  • 原型制作是为了辅助思考,而非仅用于测试
  • 尽早测试、频繁测试、低成本测试
$ARGUMENTS