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E-Commerce Content Marketing Planner 📣

电商内容营销规划工具 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.
规划你的内容营销策略：挖掘受众感兴趣的选题、分析竞品内容、发现热门内容形式，并生成可直接执行的内容日历。无需API密钥。

Installation

安装

bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g

Two Modes

两种模式

ModeWhen to UseInput
A — BuildCreating content strategy from scratchProduct info + target platforms + optional competitor URLs
B — AuditAnalyzing existing content performanceYour content URLs/handles + competitor URLs
模式适用场景输入信息
A — 构建从零开始创建内容策略产品信息 + 目标平台 + 可选竞品URL
B — 审核分析现有内容表现你的内容URL/账号 + 竞品URL

Supported Platforms

支持平台

PlatformContent Types
TikTokShort-form video, TikTok Shop, trends, duets, sounds
InstagramReels, Stories, carousels, static posts, Lives
YouTubeShorts, long-form tutorials, product reviews, vlogs
X (Twitter)Threads, short videos, product announcements, engagement posts
PinterestPins, Idea Pins, product pins, boards
Blog/SEOArticles, guides, listicles, comparison posts
Amazon A+Brand story, enhanced product descriptions, comparison charts
平台内容类型
TikTok短视频、TikTok Shop、趋势内容、合拍、热门音效
InstagramReels快拍、Stories故事帖、轮播帖、静态帖、直播
YouTubeShorts短视频、长教程、产品评测、日常vlog
X (Twitter)推文线程、短视频、产品公告、互动帖
Pinterest普通Pin、创意Pin、产品Pin、主题看板
博客/SEO文章、指南、清单文、对比帖
Amazon A+品牌故事、增强型产品描述、对比图表

Usage Examples

使用示例

Mode A — Build Strategy

模式A — 构建策略

Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
Content goal: Brand awareness + product education.
Target audience: Health-conscious millennials, gym-goers.
Content period: 4 weeks.
Create a content calendar for my handmade candle shop on Etsy.
Platforms: Pinterest, Instagram, TikTok.
Competitor: https://www.instagram.com/brooklyncandlestudio/
Goal: Drive traffic to my Etsy store.
为我的便携式搅拌机品牌构建内容营销策略。
目标市场：美国。平台：TikTok、Instagram、博客。
内容目标：品牌曝光 + 产品教育。
目标受众：注重健康的千禧一代、健身爱好者。
内容周期：4周。
为我的Etsy手工蜡烛店创建内容日历。
平台：Pinterest、Instagram、TikTok。
竞品：https://www.instagram.com/brooklyncandlestudio/
目标：为Etsy店铺引流。

Mode B — Audit

模式B — 审核

Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.
审核我的内容策略。这是我的TikTok账号：@mybrandhandle
对比竞品：@competitor1, @competitor2
找出差距和机会。

First Interaction

首次交互

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:
✅ Content Marketing Planner ready!

I can help you with two modes:

**A — Build**: Create a full content strategy from scratch
   → Best for: New product launches, brand building, entering new platforms

**B — Audit**: Analyze your existing content and find gaps
   → Best for: Improving performance, competitive analysis, strategy refresh

Which mode do you need? Or just describe what you're working on and I'll guide you.
当用户首次咨询内容营销、提及本工具，或提出模糊的内容相关需求时，使用以下话术问候：
✅ 内容营销规划工具已就绪！

我可以提供两种模式的帮助：

**A — 构建**：从零开始创建完整的内容策略
   → 最适合：新产品发布、品牌打造、拓展新平台

**B — 审核**：分析你的现有内容并找出差距
   → 最适合：提升内容表现、竞品分析、策略更新

你需要哪种模式？或者直接描述你的需求，我会引导你操作。

Handling Incomplete Input

处理不完整输入

If user doesn't provide enough info, ask upfront:
For Mode A — Build:
To build your content strategy, I need:

**Required:**
- Product / Category (what are you selling?)
- Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify)
- Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+

**Recommended (better results):**
- Content Goal: Brand awareness / Product education / Drive conversions / All three
- Target Audience: Demographics, interests, pain points
- Competitor brand names or social handles to analyze (e.g., @brandname)
- Content Period: 4 weeks / 8 weeks / 3 months
For Mode B — Audit:
To audit your content, I need:

**Required:**
- Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand)
- OR your website/blog URL
- Platforms you're currently active on

**Recommended (better results):**
- Competitor brand names or handles to compare against
- Your current posting frequency
- What's working / not working (your observations)
- Goals for improvement
Which mode?
  • A — Build: Creating a new content strategy from scratch
  • B — Audit: Analyzing existing content and finding gaps
如果用户提供的信息不足，直接询问以下内容：
针对模式A — 构建：
为了为你构建内容策略，我需要以下信息：

**必填项：**
- 产品/品类（你销售的是什么？）
- 目标市场：美国/英国/德国/法国/澳大利亚/加拿大/日本/全球/多区域（请说明）
- 目标平台：TikTok/Instagram/YouTube/X (Twitter)/Pinterest/博客/Amazon A+

**推荐提供（获得更优结果）：**
- 内容目标：品牌曝光/产品教育/促进转化/三者兼具
- 目标受众：人口特征、兴趣爱好、痛点
- 竞品品牌名称或社交账号（例如：@brandname）
- 内容周期：4周/8周/3个月
针对模式B — 审核：
为了审核你的内容，我需要以下信息：

**必填项：**
- 你的品牌社交账号（例如：TikTok: @yourbrand, Instagram: @yourbrand）
- 或你的网站/博客URL
- 你当前运营的平台

**推荐提供（获得更优结果）：**
- 竞品品牌名称或账号用于对比
- 你当前的发布频率
- 你已知的问题（例如："互动量低"、"粉丝增长缓慢"）
- 优化目标
你需要哪种模式？
  • A — 构建：从零开始创建新的内容策略
  • B — 审核：分析现有内容并找出差距

Mode A Workflow — Build Content Strategy

模式A工作流程 — 构建内容策略

Step 1: Collect Strategy Inputs

步骤1：收集策略输入信息

FieldRequiredExample
product_category
✅Portable blender, handmade candles
target_market
✅US, UK, DE, FR, AU, CA, JP, Global, Multi-region
platforms
✅TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+
content_goal
👍Awareness / Education / Conversion / All
target_audience
👍Health-conscious millennials, 25-35, female
competitor_urls
👍Brand URLs, social handles, or product pages
content_period
Optional4 weeks (default) / 8 weeks / 3 months
字段是否必填示例
product_category
✅便携式搅拌机、手工蜡烛
target_market
✅美国、英国、德国、法国、澳大利亚、加拿大、日本、全球、多区域
platforms
✅TikTok、Instagram、YouTube、X、Pinterest、博客、Amazon A+
content_goal
👍曝光/教育/转化/三者兼具
target_audience
👍注重健康的千禧一代，25-35岁，女性
competitor_urls
👍品牌URL、社交账号或产品页面
content_period
可选4周（默认）/8周/3个月

Step 2: Customer Insight Mining

步骤2：挖掘客户洞察

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.
Review Sources to Search (in order of priority):
SourceHow to AccessBest For
Amazon Reviews
web_search: site:amazon.com "[product]" reviews
Product-specific pain points
Reddit
web_search: site:reddit.com "[product]" review OR feedback
Honest opinions, complaints
Trustpilot
web_search: site:trustpilot.com "[brand/product]"
Brand reputation
YouTube Comments
web_search: "[product]" review youtube comments
Visual product concerns
TikTok Comments
web_search: "[product]" tiktok comments reactions
Gen Z language, viral concerns
Google Reviews
web_search: "[brand]" google reviews
Local/service feedback
Niche Forums
web_search: "[product]" forum discussion
Deep enthusiast insights
If product URL or ASIN provided:
Use web_fetch on product page to extract visible reviews.
Also search: site:amazon.com "[product name]" reviews
Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points).
If only product category (no URL):
web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"
Extract and categorize:
  • Pain points: Problems customers mention (e.g., "battery dies too fast")
  • Use cases: How customers actually use the product (e.g., "I use it at the gym")
  • Emotional triggers: Language that shows excitement or frustration
  • Feature highlights: What customers praise most
  • Objections: Hesitations before buying
Compile into Customer Voice Bank:
undefined
从多渠道客户评论中提取买家话术、痛点和使用场景。
评论来源优先级（按顺序）：
来源获取方式最佳用途
亚马逊评论
web_search: site:amazon.com "[product]" reviews
产品特定痛点
Reddit
web_search: site:reddit.com "[product]" review OR feedback
真实用户意见、投诉
Trustpilot
web_search: site:trustpilot.com "[brand/product]"
品牌声誉分析
YouTube评论
web_search: "[product]" review youtube comments
可视化产品问题
TikTok评论
web_search: "[product]" tiktok comments reactions
Z世代话术、热门关注点
谷歌评论
web_search: "[brand]" google reviews
本地/服务类反馈
垂直论坛
web_search: "[product]" forum discussion
深度爱好者洞察
如果提供产品URL或ASIN：
使用web_fetch获取产品页面的可见评论。
同时搜索：site:amazon.com "[product name]" reviews
重点关注：3星评论（中立）、5星评论（用户喜爱点）、1星评论（痛点）。
如果仅提供产品品类（无URL）：
web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"
提取并分类：
  • 痛点：客户提及的问题（例如："电池续航太短"）
  • 使用场景：客户实际使用产品的场景（例如："我在健身房使用它"）
  • 情感触发词：体现兴奋或不满的话术
  • 功能亮点：客户最常称赞的功能
  • 购买顾虑：客户下单前的犹豫点
整理成客户声音库：
undefined

Customer Voice Bank

客户声音库

Pain Points (Content Opportunities)

痛点（内容机会）

Pain PointFrequencyContent Angle
"Hard to clean"High"How to clean your blender in 30 seconds"
"Battery anxiety"Medium"Real battery test: X hours of use"
痛点提及频率内容切入点
"难以清洁"高"30秒清洁你的搅拌机"
"电池焦虑"中"真实续航测试：X小时使用时长"

Use Cases (Lifestyle Content)

使用场景（生活方式内容）

Use CaseFrequencyContent Angle
Post-gym smoothiesHigh"Gym bag essentials" content series
Office lunchMedium"Desk lunch upgrade" trend hook
使用场景提及频率内容切入点
健身后制作冰沙高"健身包必备品"内容系列
办公室午餐中"办公桌午餐升级"趋势话题

Emotional Language (Copy Bank)

情感话术（文案库）

  • "Game changer for my mornings"
  • "Finally a blender that actually works"
  • "My kids love it"
undefined
  • "彻底改变了我的早晨"
  • "终于有一款真正好用的搅拌机"
  • "我的孩子们很喜欢它"
undefined

Step 3: Trend & Topic Research

步骤3：趋势与选题研究

Discover trending topics and seasonal content opportunities.
Google Trends analysis:
web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025
Platform-specific trends:
web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas
Seasonal & event mapping:
web_search: "[product category]" seasonal marketing calendar events
Compile into Trend Opportunities:
undefined
发现热门话题和季节性内容机会。
谷歌趋势分析：
web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025
平台专属趋势：
web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas
季节性与活动规划：
web_search: "[product category]" seasonal marketing calendar events
整理成趋势机会库：
undefined

Trend Opportunities

趋势机会库

Currently Trending

当前热门趋势

TrendPlatformRelevanceContent Idea
"That girl" morning routineTikTokHighProduct in aesthetic routine
ASMR unboxingTikTok/YouTubeMediumSatisfying product sounds
趋势平台相关性创意方向
"自律女孩"晨间日常TikTok高产品融入美学日常
ASMR开箱TikTok/YouTube中产品解压音效

Upcoming Seasonal Opportunities

即将到来的季节性机会

Event/SeasonTimingContent Angle
New Year fitnessJan 1-15"New year, new routine"
Summer travelMay-Aug"Travel-friendly products"
Black FridayNovGift guide, deals content
undefined
活动/季节时间内容切入点
新年健身热潮1月1-15日"新年，新日常"
夏季旅行季5-8月"便携旅行必备产品"
黑色星期五11月礼品指南、促销内容
undefined

Step 4: Competitor Content Analysis

步骤4：竞品内容分析

If competitor brand name or handle provided, analyze their content strategy across ALL platforms.
Step 4.1: Discover Competitor Presence
Given a competitor name (e.g., "BlendJet"), search for their presence on each platform:
web_search: "[competitor name]" TikTok official account
web_search: "[competitor name]" Instagram official
web_search: "[competitor name]" YouTube channel
web_search: "[competitor name]" Twitter OR X official
web_search: "[competitor name]" Pinterest
web_search: "[competitor name]" blog content marketing
Compile their social handles:
PlatformHandleFollowers (if visible)
TikTok@[handle][count]
Instagram@[handle][count]
YouTube[channel][count]
X@[handle][count]
Pinterest[profile][count]
Blog[URL]—
Step 4.2: Analyze Content on Each Platform
For each platform where competitor is active:
web_search: site:tiktok.com "@[competitor handle]" viral OR trending
web_search: "[competitor name]" Instagram content strategy what they post
web_search: "[competitor name]" YouTube most popular videos
web_search: "[competitor name]" marketing strategy case study
If possible, 
web_fetch
their profile pages or recent posts.
Step 4.3: Extract Strategy Insights
For each competitor, analyze:
  • Content pillars: What themes do they cover repeatedly?
  • Posting frequency: How often do they post per platform?
  • Top performing content: What formats/topics get most engagement?
  • Content formats: Video %, carousel %, static %, UGC %?
  • Tone & style: Professional, funny, educational, relatable?
  • Hashtag strategy: What hashtags do they consistently use?
  • Influencer/UGC strategy: Do they repost customer content?
  • Gaps: What are they NOT covering that you could own?
Compile into Competitor Analysis:
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如果提供竞品品牌名称或账号，分析其全平台内容策略。
步骤4.1：发现竞品平台布局
给定竞品名称（例如："BlendJet"），搜索其在各平台的官方账号：
web_search: "[competitor name]" TikTok official account
web_search: "[competitor name]" Instagram official
web_search: "[competitor name]" YouTube channel
web_search: "[competitor name]" Twitter OR X official
web_search: "[competitor name]" Pinterest
web_search: "[competitor name]" blog content marketing
整理其社交账号：
平台账号粉丝数（若可见）
TikTok@[handle][数量]
Instagram@[handle][数量]
YouTube[频道][数量]
X@[handle][数量]
Pinterest[主页][数量]
博客[URL]—
步骤4.2：分析各平台内容
针对竞品运营的每个平台：
web_search: site:tiktok.com "@[competitor handle]" viral OR trending
web_search: "[competitor name]" Instagram content strategy what they post
web_search: "[competitor name]" YouTube most popular videos
web_search: "[competitor name]" marketing strategy case study
若可行，使用
web_fetch
获取其主页或近期帖子。
步骤4.3：提取策略洞察
针对每个竞品，分析：
  • 内容支柱：他们反复覆盖的主题有哪些？
  • 发布频率：各平台每周发布多少次？
  • 高表现内容：哪些形式/话题获得最高互动？
  • 内容格式占比：视频、轮播、静态帖、UGC各占多少？
  • 风格调性：专业、搞笑、教育性、贴近用户？
  • 标签策略：他们持续使用哪些标签？
  • 达人/UGC策略：他们是否转发用户生成内容？
  • 内容差距：他们未覆盖但你可以抢占的领域是什么？
整理成竞品分析报告：
undefined

Competitor Content Analysis

竞品内容分析

[Competitor Name]

[竞品名称]

AspectFinding
Main platformsTikTok, Instagram
Posting frequency1x/day TikTok, 3x/week IG
Top content typesHow-to videos, UGC reposts
ToneCasual, relatable, humor
Content pillarsRecipes, lifestyle, behind-scenes
维度发现
主要运营平台TikTok、Instagram
发布频率TikTok每日1条，Instagram每周3条
高表现内容类型教程视频、UGC转发
风格调性轻松、贴近用户、幽默
内容支柱食谱、生活方式、幕后花絮

Content Gaps (Your Opportunities)

内容差距（你的机会）

  • Competitor doesn't cover: [topic]
  • Underserved format: [format]
  • Missing audience segment: [segment]
undefined
  • 竞品未覆盖：[话题]
  • 未充分利用的格式：[格式]
  • 未触达的受众群体：[群体]
undefined

Step 5: SEO Content Keyword Research

步骤5：SEO内容关键词研究

Find keywords with content potential (informational intent).
web_search: "[product category]" content SEO keywords blog topics
web_search: "[product category]" questions people ask FAQ
web_search: "[product category]" how to guide tutorial
web_search: site:answerthepublic.com OR site:alsoasked.com "[product category]"
Categorize by content type:
  • How-to keywords: "how to clean portable blender", "how to make smoothies"
  • Comparison keywords: "blender vs juicer", "best portable blender for gym"
  • Problem keywords: "blender not working", "smoothie too thick"
  • Listicle keywords: "best smoothie recipes", "portable blender accessories"
Compile into SEO Content Opportunities:
undefined
寻找具有内容潜力的关键词（信息类意图）。
web_search: "[product category]" content SEO keywords blog topics
web_search: "[product category]" questions people ask FAQ
web_search: "[product category]" how to guide tutorial
web_search: site:answerthepublic.com OR site:alsoasked.com "[product category]"
按内容类型分类：
  • 教程类关键词："how to clean portable blender"、"how to make smoothies"
  • 对比类关键词："blender vs juicer"、"best portable blender for gym"
  • 问题类关键词："blender not working"、"smoothie too thick"
  • 清单类关键词："best smoothie recipes"、"portable blender accessories"
整理成SEO内容机会库：
undefined

SEO Content Keywords

SEO内容关键词

KeywordSearch IntentContent TypeDifficulty
how to clean portable blenderInformationalHow-to video + blogLow
best protein smoothie recipesInformationalListicle + videoMedium
portable blender vs regularComparisonComparison blogMedium
undefined
关键词搜索意图内容类型难度
how to clean portable blender信息类教程视频 + 博客低
best protein smoothie recipes信息类清单文 + 视频中
portable blender vs regular对比类对比博客中
undefined

Step 6: Generate Content Pillars

步骤6：生成内容支柱

Based on all research, define 3-5 content pillars:
undefined
基于所有研究，定义3-5个内容支柱：
undefined

Content Pillars

内容支柱

PillarDescription% of ContentPlatforms
EducationHow-tos, tutorials, tips40%All
LifestyleProduct in real life, aesthetics25%TikTok, IG, Pinterest
Social ProofReviews, UGC, testimonials20%All
Behind the ScenesBrand story, process, team10%IG, YouTube
Trending/ReactiveTrend participation, memes5%TikTok, IG
undefined
支柱描述内容占比适用平台
教育类教程、指南、技巧40%全平台
生活方式类产品真实使用场景、美学内容25%TikTok、IG、Pinterest
社交证明类评论、UGC、推荐语20%全平台
幕后类品牌故事、制作流程、团队日常10%IG、YouTube
热点追更类参与趋势、梗图内容5%TikTok、IG
undefined

Step 7: Generate Content Calendar

步骤7：生成内容日历

Create a week-by-week content calendar based on the strategy period.
Calendar format:
undefined
根据策略周期创建每周内容日历。
日历格式：
undefined

Content Calendar — Week [X]

内容日历 — 第[X]周

Monday

周一

PlatformContent TypeTopicPillarCaption Hook
TikTokHow-to (30s)"3 smoothie mistakes you're making"Education"Stop doing this..."
InstagramCarouselSame topic, slide formatEducation"Save this for later ☝️"
平台内容类型主题所属支柱文案钩子
TikTok30秒教程"你正在犯的3个冰沙错误"教育类"别再这么做了..."
Instagram轮播帖同一主题，幻灯片形式教育类"保存起来备用 ☝️"

Wednesday

周三

PlatformContent TypeTopicPillarCaption Hook
TikTokTrend[Current trend] + productTrending[Trend audio]
PinterestPinRecipe infographicEducation"Easy protein smoothie"
平台内容类型主题所属支柱文案钩子
TikTok热点内容[当前热点] + 产品热点追更类[热点音效]
PinterestPin帖食谱信息图教育类"简易蛋白冰沙"

Friday

周五

PlatformContent TypeTopicPillarCaption Hook
InstagramReelCustomer transformation/UGCSocial Proof"When @customer said..."
BlogArticle"Best smoothie recipes for weight loss"SEO[Meta description]

**Include for each week:**
- Posting schedule per platform
- Content type and format
- Topic aligned to content pillar
- Caption hook or headline
- Relevant hashtags or sounds (for social)

---
平台内容类型主题所属支柱文案钩子
InstagramReels客户转化/UGC社交证明类"当@customer这么说的时候..."
博客文章"减肥最佳冰沙食谱"SEO[元描述]

**每周日历需包含：**
- 各平台发布时间表
- 内容类型与格式
- 与内容支柱匹配的主题
- 文案钩子或标题
- 相关标签或音效（针对社交平台）

---

Mode B Workflow — Audit Existing Content

模式B工作流程 — 审核现有内容

Step 1: Collect Current Content

步骤1：收集现有内容信息

Required information from user:
Info NeededExampleWhy
Social handlesTikTok: @mybrand, IG: @mybrandTo analyze your content
Platforms active onTikTok, Instagram, BlogTo know where to look
Website/blog URLmybrand.com/blogTo analyze SEO content
Competitor handles@competitor1, @competitor2For benchmarking
Current posting frequency"3x/week on IG, daily on TikTok"To assess consistency
Known issues"Low engagement", "Not growing"To focus analysis
If user only provides brand name, search for their presence:
web_search: "[brand name]" TikTok Instagram YouTube official
Fetch content data for each platform:
web_search: site:tiktok.com "@[user handle]" 
web_search: site:instagram.com "[user handle]"
web_search: "[brand name]" content recent posts
web_fetch: [provided URLs if accessible]
需要用户提供的信息：
需要的信息示例原因
社交账号TikTok: @mybrand, IG: @mybrand用于分析你的内容
当前运营平台TikTok、Instagram、博客明确分析范围
网站/博客URLmybrand.com/blog用于分析SEO内容
竞品账号@competitor1, @competitor2用于基准对比
当前发布频率"IG每周3条，TikTok每日1条"评估发布一致性
已知问题"互动量低"、"粉丝不增长"聚焦分析重点
如果用户仅提供品牌名称，搜索其平台布局：
web_search: "[brand name]" TikTok Instagram YouTube official
获取各平台内容数据：
web_search: site:tiktok.com "@[user handle]" 
web_search: site:instagram.com "[user handle]"
web_search: "[brand name]" content recent posts
web_fetch: [若用户提供可访问的URL]

Step 2: Analyze Current Performance

步骤2：分析当前表现

Evaluate:
  • Content mix: What % is education, lifestyle, promo, etc.?
  • Posting frequency: How consistent?
  • Platform fit: Right content for right platform?
  • Engagement signals: Comments, shares (from visible data)
  • Content gaps: What's missing vs. competitors?
评估以下维度：
  • 内容组合：教育类、生活方式类、促销类等内容的占比？
  • 发布频率：是否保持一致？
  • 平台适配性：内容是否符合平台特性？
  • 互动信号：评论、分享数（从可见数据判断）
  • 内容差距：与竞品相比缺少什么？

Step 3: Generate Gap Analysis

步骤3：生成差距分析报告

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Content Audit Results

内容审核结果

Current State

当前状态

MetricYour BrandCompetitor Avg
Posting frequency2x/week5x/week
Video content %20%60%
UGC/Social proof5%25%
指标你的品牌竞品平均水平
发布频率每周2条每周5条
视频内容占比20%60%
UGC/社交证明占比5%25%

Gaps & Opportunities

差距与机会

GapImpactRecommendation
Low video contentHighIncrease to 50% video
No how-to contentHighAdd 2 tutorials/week
Missing TikTokHighLaunch TikTok with 3x/week
差距影响建议
视频内容占比低高将视频内容占比提升至50%
缺少教程类内容高每周添加2条教程
未运营TikTok高启动TikTok账号，每周发布3条内容

Action Plan

行动计划

  1. [Immediate action]
  2. [Short-term action]
  3. [Long-term action]
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  1. [立即执行的行动]
  2. [短期行动]
  3. [长期行动]
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Step 4: Generate Recommendations

步骤4：生成优化建议

Output improved content calendar (same format as Mode A Step 7).
输出优化后的内容日历（格式与模式A步骤7相同）。

Platform-Specific Guidelines

平台专属指南

TikTok

TikTok

  • Optimal length: 15-60 seconds for engagement, up to 3 min for tutorials
  • Posting frequency: 1-3x daily for growth, 5x/week minimum
  • Best formats: Trends + product, how-tos, before/after, POV, storytime
  • Hook: First 1-2 seconds must grab attention
  • Sound: Use trending audio when relevant
  • Hashtags: 3-5 relevant hashtags, mix broad + niche
  • 最佳时长：15-60秒（提升互动），教程类最长可达3分钟
  • 发布频率：每日1-3条（增长期），每周至少5条
  • 最佳格式：热点+产品、教程、前后对比、POV、故事类
  • 钩子：前1-2秒必须抓住注意力
  • 音效：相关时使用热门音效
  • 标签：3-5个相关标签，混合宽泛与垂直标签

Instagram

Instagram

  • Reels: 15-30 seconds, vertical, trending audio
  • Carousels: 5-10 slides, educational or storytelling, strong cover
  • Stories: Daily, behind-scenes, polls, Q&A, links
  • Posting frequency: 4-7x/week (mix Reels + carousel + static)
  • Hashtags: 5-15 relevant hashtags
  • Reels：15-30秒，竖屏，使用热门音效
  • 轮播帖：5-10页，教育性或故事性，封面吸睛
  • Stories：每日发布，幕后花絮、投票、问答、链接
  • 发布频率：每周4-7条（混合Reels、轮播帖、静态帖）
  • 标签：5-15个相关标签

YouTube

YouTube

  • Shorts: <60 seconds, hook in first 2 seconds, vertical
  • Long-form: 8-15 minutes for tutorials, strong intro + timestamps
  • Posting frequency: 1-2x/week long-form, 3-5x/week Shorts
  • SEO: Keyword in title, description, tags, thumbnail text
  • Shorts：<60秒，前2秒钩子，竖屏
  • 长视频：8-15分钟（教程类），清晰的开头+时间戳
  • 发布频率：长视频每周1-2条，Shorts每周3-5条
  • SEO：标题、描述、标签、缩略图文字中包含关键词

X (Twitter)

X (Twitter)

  • Thread length: 3-10 tweets for educational content, storytelling
  • Video: <2:20 for native video, vertical or square
  • Posting frequency: 3-5x/day for growth, minimum 1x/day
  • Best formats: Hot takes, threads, product announcements, engagement questions, memes
  • Hook: First line must be scroll-stopping
  • Engagement: Reply to comments, quote tweet customers, join conversations
  • Hashtags: 1-2 max, or none (hashtags less important on X)
  • 推文线程长度：3-10条（教育类内容、故事类）
  • 视频：<2分20秒（原生视频），竖屏或方形
  • 发布频率：每日3-5条（增长期），至少每日1条
  • 最佳格式：热点观点、推文线程、产品公告、互动问题、梗图
  • 钩子：第一句必须吸引滚动
  • 互动：回复评论，引用推文，参与话题讨论
  • 标签：最多1-2个，或不使用（标签在X上重要性较低）

Pinterest

Pinterest

  • Pin format: 2:3 vertical, text overlay, bright colors
  • Idea Pins: Multi-page tutorials, step-by-step
  • Posting frequency: 5-15 pins/day, consistency > volume
  • Keywords: In pin title, description, board names
  • Pin格式：2:3竖屏，文字叠加，明亮色彩
  • Idea Pins：多页教程、步骤分解
  • 发布频率：每日5-15条，一致性重于数量
  • 关键词：Pin标题、描述、看板名称中包含关键词

Blog/SEO

博客/SEO

  • Article length: 1,500-2,500 words for ranking
  • Structure: H2/H3 headers, short paragraphs, images
  • Posting frequency: 2-4 articles/month
  • SEO: Keyword in title, first paragraph, headers, meta description
  • 文章长度：1500-2500字（利于排名）
  • 结构：H2/H3标题、短段落、图片
  • 发布频率：每月2-4篇
  • SEO：标题、首段、标题、元描述中包含关键词

Amazon A+

Amazon A+

  • Brand Story: Lifestyle imagery, brand values, founder story
  • Comparison charts: vs. competitors (without naming them)
  • Enhanced images: Infographics, feature callouts, lifestyle shots
  • Focus: Benefits over features, address common objections
  • 品牌故事：生活方式图片、品牌价值观、创始人故事
  • 对比图表：与竞品对比（不提及竞品名称）
  • 增强型图片：信息图、功能标注、生活方式场景
  • 重点：强调利益而非功能，解决常见购买顾虑

Output Format

输出格式

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📣 Content Marketing Strategy

📣 内容营销策略

Product: [Product/Category] Target Market: [Market] Platforms: [Platforms] Content Period: [Duration] Content Goal: [Goal]
产品： [产品/品类] 目标市场： [市场] 平台： [平台] 内容周期： [时长] 内容目标： [目标]

1. Target Audience Profile

1. 目标受众画像

Demographics:
  • Age: [range]
  • Gender: [split]
  • Location: [markets]
Psychographics:
  • Interests: [list]
  • Values: [list]
  • Content consumption habits: [platforms, times, formats]
人口特征：
  • 年龄：[范围]
  • 性别：[占比]
  • 地域：[市场]
心理特征：
  • 兴趣：[列表]
  • 价值观：[列表]
  • 内容消费习惯：[平台、时间、格式]

2. Customer Voice Bank

2. 客户声音库

[Pain points, use cases, emotional language extracted from reviews]
[从评论中提取的痛点、使用场景、情感话术]

3. Trend & Topic Opportunities

3. 趋势与选题机会

[Currently trending, upcoming seasonal, platform-specific trends]
[当前热门趋势、即将到来的季节性机会、平台专属趋势]

4. Competitor Content Analysis

4. 竞品内容分析

[Competitor strategies, content gaps, your opportunities]
[竞品策略、内容差距、你的机会]

5. SEO Content Keywords

5. SEO内容关键词

[Keywords with content potential, categorized by content type]
[具有内容潜力的关键词，按内容类型分类]

6. Content Pillars

6. 内容支柱

[3-5 pillars with % allocation and platform mapping]
[3-5个内容支柱，包含占比和平台适配]

7. Content Calendar

7. 内容日历

[Week-by-week calendar with specific content pieces]
[每周日历，包含具体内容]

8. Visual Style Guide

8. 视觉风格指南

Aesthetic: [e.g., clean minimalist, bold colorful, cozy lifestyle] Colors: [primary, secondary, accent] Typography: [font style recommendations] Photo style: [product shots, lifestyle, UGC] Video style: [talking head, b-roll, text overlay]
美学风格： [例如：极简干净、大胆鲜艳、温馨生活风] 色彩： [主色、辅助色、强调色] 字体： [字体风格建议] 图片风格： [产品图、生活方式图、UGC] 视频风格： [真人出镜、B-roll、文字叠加]

9. Next Steps Checklist

9. 下一步行动清单

  • Set up content creation workflow
  • Create template library for each content type
  • Schedule first week of content
  • Set up analytics tracking
  • Plan first 30-day review

---
  • 搭建内容创作流程
  • 创建各内容类型的模板库
  • 安排第一周的内容发布
  • 设置数据分析追踪
  • 计划首次30天复盘

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Limitations

局限性

This skill uses publicly available data via web search and page fetching. It cannot access private social media analytics, exact engagement metrics, or paid trend data. For deeper analytics, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.
本工具通过网页搜索和页面抓取使用公开数据，无法访问私人社交媒体分析数据、精确互动指标或付费趋势数据。如需更深度的分析，可查看**Nexscope** —— 你的AI电商智能助手助力更明智的电商决策。

Integration with Other Skills

与其他工具集成

Looking for more e-commerce tools? Check out our other skill collections:
  • Amazon Skills — Specialized tools for Amazon sellers: keyword research, listing optimization, PPC campaigns, sales estimation
  • eCommerce Skills — Cross-platform tools for all e-commerce businesses
Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.
寻找更多电商工具？查看我们的其他工具集合：
  • Amazon Skills —— 专为亚马逊卖家打造的工具：关键词研究、Listing优化、PPC广告、销量预估
  • eCommerce Skills —— 适用于所有电商企业的跨平台工具
由Nexscope开发 —— 利用AI研究、验证并把握电商机会。