email-marketing
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English🇨🇳
Translation
ChineseEmail Marketing Skill
邮件营销技能
Produce a single HTML email — centered, single column, no chrome around the
email body. Treat it like a marketing artifact: one big idea, one CTA.
制作单页HTML邮件——居中、单列,邮件主体无额外边框装饰。将其视为营销物料:一个核心主题,一个行动按钮(CTA)。
Workflow
工作流程
- Read the active DESIGN.md (injected above). Email leans on the display font more than any other surface — pick the loudest type token in the DS for the headline lockup.
- Pick the brand + product from the brief. Generate a real wordmark, a real product name, and one real benefit sentence — no placeholders.
- Layout, in order, all centered inside a 600–680px column on a tinted
page background (so the email body looks like an email, not the page):
- Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL, MEMBERS) on the right. Thin underline.
- Hero block — a 16:9 product image placeholder. Use a DS-tinted gradient or a stylized SVG silhouette of the product (shoe, bottle, headphones, whatever the brief implies). Add a tiny brand stamp on the top-left and a colorway tag on the bottom-left.
- Eyebrow — small caps, accent color, separated by characters (e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
· - Headline lockup — 2–3 line headline using the display font, all caps,
extra-tight tracking. Apply a slight skew () on one accent word to give it a sporty parallelogram feel.
transform: skew(-6deg) - Body — 2–3 sentence paragraph, left-aligned, body font.
- Primary CTA — solid pill or block button. One only.
- Specs grid — 2×2 grid of (big number + unit + label) callouts using the display font for the numbers.
- Footer — wordmark, address line, unsubscribe + view-in-browser links.
- Write a single HTML document:
- through
<!doctype html>, CSS inline.</html> - Center the column with . Set
margin: 0 autoso the email-on-page metaphor reads.body { background: <tint> } - No external images — use inline SVG or DS-tinted gradient blocks for the product photo.
- on the masthead, hero, headline, CTA, specs.
data-od-id
- Self-check:
- Email reads top to bottom in 8–10 seconds.
- One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
- Looks legible on a 480px window (column reflows, type drops one step).
- 阅读当前的DESIGN.md(已注入上方)。邮件比其他载体更依赖显示字体——从设计系统(DS)中选择最醒目的字体样式用于标题组合。
- 从需求中选取品牌和产品。生成真实的品牌标识、产品名称以及一句真实的产品卖点描述——禁止使用占位符。
- 布局,所有元素居中放置在600–680px宽度的列内,页面背景为淡色调(让邮件主体看起来像邮件而非页面本身):
- 页眉(Masthead)——左侧为品牌标识,右侧为3个简短导航链接(SHOP、JOURNAL、MEMBERS)。下方添加细下划线。
- 主图区块(Hero block)——16:9比例的产品图片占位符。使用设计系统(DS)色调的渐变或产品风格化SVG轮廓(如鞋子、瓶子、耳机等,根据需求暗示选择)。在左上角添加小型品牌印章,左下角添加配色标签。
- 眉栏(Eyebrow)——小型大写字母,强调色,用分隔(例如:"NEW · MAX-CUSHION TRAINER · EMBER FLARE")。
· - 标题组合(Headline lockup)——2–3行标题,使用显示字体,全部大写,字距紧凑。对其中一个强调文字应用轻微倾斜效果(),营造运动感的平行四边形视觉效果。
transform: skew(-6deg) - 正文(Body)——2–3个段落,左对齐,使用正文字体。
- 主要行动按钮(Primary CTA)——实心胶囊形或块状按钮,仅保留一个。
- 规格表格(Specs grid)——2×2网格,包含(大数字 + 单位 + 标签)标注,数字使用显示字体。
- 页脚(Footer)——品牌标识、地址栏、退订和浏览器查看链接。
- 编写单个HTML文档:
- 包含到
<!doctype html>的完整结构,CSS内联。</html> - 使用实现列居中。设置
margin: 0 auto,强化“页面中的邮件”视觉隐喻。body { background: <tint> } - 不使用外部图片——产品图片采用内联SVG或设计系统(DS)色调的渐变区块。
- 在页眉、主图、标题、CTA、规格表格上添加属性。
data-od-id
- 包含
- 自我检查:
- 邮件从上到下阅读耗时8–10秒。
- 仅保留一个CTA。强调色最多出现两次(眉栏+CTA,或标题文字)。
- 在480px窗口中显示清晰(列自动重排,字体缩小一级)。
Output contract
输出约定
Emit between tags:
<artifact><artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>One sentence before the artifact, nothing after.
将内容包裹在标签内:
<artifact><artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>在artifact标签前添加一句话描述,之后无其他内容。