landing-page-intel
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Original
English🇨🇳
Translation
ChineseLanding Page Intel
落地页情报提取
Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.
通过抓取任意公司落地页的HTML源码,提取与GTM相关的情报。
Quick Start
快速开始
Only dependency is . No API key needed.
pip install requestsbash
undefined唯一依赖是,无需API密钥。
pip install requestsbash
undefinedBasic scan of a single URL
Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com"
--url "https://example.com"
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com"
--url "https://example.com"
Scan multiple pages of the same site
Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --pages "/,/pricing,/about"
--url "https://example.com" --pages "/,/pricing,/about"
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --pages "/,/pricing,/about"
--url "https://example.com" --pages "/,/pricing,/about"
Output as summary table instead of JSON
Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --output summary
--url "https://example.com" --output summary
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --output summary
--url "https://example.com" --output summary
Save full report to file
Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --output json > report.json
--url "https://example.com" --output json > report.json
undefinedpython3 skills/landing-page-intel/scripts/scrape_landing_page.py
--url "https://example.com" --output json > report.json
--url "https://example.com" --output json > report.json
undefinedWhat It Extracts
可提取的内容
| Category | Details |
|---|---|
| Tech Stack | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) |
| Ad Pixels | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel |
| Customer Logos | Image URLs from "trusted by" / logo carousel sections, grouped by directory |
| SEO Metadata | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags |
| CTAs & Sales Motion | All CTA button text and links — reveals PLG vs sales-led motion |
| Social Proof | Testimonials, customer counts, case study links, badge images |
| Integrations | Links to integration/partner pages, embedded third-party widgets |
| Hidden Elements | Content in |
| Infrastructure | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures |
| 分类 | 详情 |
|---|---|
| 技术栈 | 分析工具(GA4、Mixpanel、Amplitude、PostHog、Heap)、营销自动化工具(HubSpot、Marketo、Pardot)、聊天组件(Intercom、Drift、Crisp、Zendesk)、A/B测试工具(Optimizely、VWO、LaunchDarkly)、会话录制工具(Hotjar、FullStory、LogRocket)、客户数据平台(Segment、Clearbit、6sense) |
| 广告像素 | Meta Pixel、Google Ads、LinkedIn Insight Tag、TikTok pixel、Twitter pixel |
| 客户标识 | 来自“客户信任”/标识轮播区域的图片URL,按目录分组 |
| SEO元数据 | 页面标题、元描述、Open Graph标签、Twitter Cards、规范URL、结构化数据(JSON-LD)、hreflang标签 |
| CTA与销售流程 | 所有CTA按钮的文本和链接——可揭示产品是PLG(产品主导型增长)还是销售主导型增长模式 |
| 社交证明 | 客户证言、客户数量、案例研究链接、徽章图片 |
| 集成信息 | 集成/合作伙伴页面链接、嵌入的第三方组件 |
| 隐藏元素 | |
| 基础设施 | 内容管理系统平台(Webflow、WordPress、Next.js等),通过HTML特征识别 |
CLI Reference
CLI参考
| Flag | Default | Description |
|---|---|---|
| required | Target website URL |
| | Comma-separated paths to scan (e.g., |
| | Output format: |
| | Request timeout in seconds |
| 参数 | 默认值 | 描述 |
|---|---|---|
| 必填 | 目标网站URL |
| | 逗号分隔的待扫描路径(例如: |
| | 输出格式: |
| | 请求超时时间(秒) |
GTM Use Cases
GTM使用场景
- Competitive intel: See what tools competitors use, how they position, who their customers are
- Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
- Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
- Customer discovery: Extract competitor customer logos as potential prospects for your own product
- 竞品情报:了解竞品使用的工具、定位方式以及客户群体
- 潜在客户调研:销售沟通前,扫描潜在客户的网站以了解其技术栈和成熟度
- 市场图谱构建:扫描多个竞品以对比其定位、客户细分和GTM策略
- 客户挖掘:提取竞品的客户标识,作为自身产品的潜在客户
Cost
成本
Free. No API keys required. Uses only HTTP requests to fetch public HTML.
完全免费。无需API密钥,仅通过HTTP请求获取公开的HTML内容。