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LinkedIn Writer

LinkedIn 文案生成工具

Purpose

用途

Generate 2 viral LinkedIn posts in different proven formats, matched to the founder's voice, using battle-tested templates and patterns that drive engagement on LinkedIn.
生成2篇采用不同验证格式的LinkedIn爆款帖子，匹配创始人的语气风格，借助经过实战检验的模板和模式提升LinkedIn上的互动量。

Execution Logic

执行逻辑

Check $ARGUMENTS first to determine execution mode:
首先检查$ARGUMENTS以确定执行模式：

If $ARGUMENTS is empty or not provided:

若$ARGUMENTS为空或未提供：

Respond with: "linkedin-writer loaded, proceed with your topic or idea"
Then wait for the user to provide their requirements in the next message.
回复： "linkedin-writer已加载，请提供你的主题或想法"
然后等待用户在后续消息中提供需求。

If $ARGUMENTS contains content:

若$ARGUMENTS包含内容：

Proceed immediately to Task Execution (skip the "loaded" message).
直接进入任务执行环节（跳过“已加载”提示）。

Task Execution

任务执行

When user requirements are available (either from initial $ARGUMENTS or follow-up message):
当用户需求可用时（来自初始$ARGUMENTS或后续消息）：

1. MANDATORY: Read Reference Files FIRST

1. 强制要求：先读取参考文件

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files. This is non-negotiable:
Read: ./references/linkedin-formats.md
Read: ./references/linkedin-posts.md
What you will find:
  • linkedin-formats.md: 7 proven LinkedIn post formats with structure templates, psychology, rules, and when-to-use matching logic
  • linkedin-posts.md: 8+ proven viral LinkedIn posts organized by format type — the example and voice library
DO NOT PROCEED to Step 2 until you have read all files and have their content in context.
硬性要求——不得跳过此步骤
在进行任何操作之前，必须使用Read工具读取所有参考文件，这是不可协商的：
Read: ./references/linkedin-formats.md
Read: ./references/linkedin-posts.md
文件内容说明：
  • linkedin-formats.md：7种经过验证的LinkedIn帖子格式，包含结构模板、心理学依据、规则及适用场景匹配逻辑
  • linkedin-posts.md：8篇以上按格式分类的爆款LinkedIn帖子示例——作为语气风格参考库
在读取所有文件并掌握其内容之前，不得进入步骤2。

2. Check for Business Context

2. 检查业务背景

Check if 
FOUNDER_CONTEXT.md
exists in the project root.
  • If it exists: Read it and use the business context to personalize output (industry terminology, audience pain points, brand voice, company name, products, achievements).
  • If it doesn't exist: Proceed using defaults from "Defaults & Assumptions."
检查项目根目录下是否存在
FOUNDER_CONTEXT.md
文件。
  • 若存在：读取该文件，并利用业务背景个性化输出内容（行业术语、受众痛点、品牌风格、公司名称、产品、成就）。
  • 若不存在：按照“默认设定与假设”中的内容执行。

3. Analyze Input & Auto-Select Formats

3. 分析输入并自动选择格式

From the user's requirements, extract:
  • Topic/idea — What they want to post about
  • Goal — What they want the post to achieve (engagement, authority, leads, thought leadership)
  • Any specific format preference — If they mentioned a format type
Format Auto-Selection Logic:
If the user specified a format → use that format for one post, auto-select the best complementary format for the second.
If the user did NOT specify a format, auto-select 2 different formats based on the topic:
If the topic involves...Best format match
Multiple tips, lessons, mistakes, or advice pointsLessons Learned
A complete process, roadmap, or "how to achieve X"Actionable Blueprint
A personal experience, failure, setback, or pivotal momentPersonal Story
Explaining one specific technique, hack, or strategy with proofStrategy Breakdown
Analyzing a specific company, product, or brandCase Study
A strong opinion, industry trend, prediction, or contrarian viewIndustry Hot Take
A small but impactful tip or optimizationQuick Hack
Always select 2 DIFFERENT formats. Choose the primary format based on the strongest topic match, then select a complementary second format that gives the user a different angle on the same topic.
从用户需求中提取：
  • 主题/想法——用户想要发布的内容主题
  • 目标——用户希望帖子达成的效果（互动量、权威性、获客、思想领导力）
  • 特定格式偏好——若用户提及了格式类型
格式自动选择逻辑：
若用户指定了格式 → 使用该格式创作一篇帖子，自动选择最互补的格式创作第二篇。
若用户未指定格式，则根据主题自动选择2种不同的格式：
若主题涉及...最佳格式匹配
多个技巧、经验教训、错误或建议要点经验总结
完整流程、路线图或“如何实现X”可执行蓝图
个人经历、失败、挫折或关键转折点个人故事
解释特定技巧、捷径或带实证的策略策略拆解
分析特定公司、产品或品牌案例研究
明确观点、行业趋势、预测或反向看法行业热评
微小但有效的技巧或优化方法快速捷径
始终选择2种不同的格式。根据主题的最匹配度选择主格式，然后选择一个互补的次格式，为用户提供同一主题的不同视角。

4. Generate 2 Viral LinkedIn Posts

4. 生成2篇LinkedIn爆款帖子

Using the formats and posts you loaded in Steps 1-3:
  1. Study the example posts in linkedin-posts.md for your selected formats — internalize the rhythm, structure, hook style, and length
  2. Extract the voice DNA from the reference posts — match the writing style:
    • Conversational and direct, like talking to a peer
    • Short paragraphs (1-3 sentences each)
    • Heavy line breaks for readability
    • Mixes professional insight with personality
    • Uses specific numbers and data
    • First-person perspective with real examples
    • No corporate jargon
  3. If FOUNDER_CONTEXT.md exists, blend the founder's brand voice with the voice DNA from the reference posts
  4. Draft each post following the format's structure template, the voice DNA, and all Writing Rules below
  5. Run each post through the Engagement Test: "Would someone save this post or leave a comment?" If no → rewrite before continuing
Critical requirements:
  • Each post must use a DIFFERENT format (no repeats)
  • Each post must match the voice DNA from the reference posts
  • Each post must be about the user's SPECIFIC topic (not generic advice)
  • Each post must follow the format's structure template from linkedin-formats.md
  • Each post must be ready to copy-paste and post immediately — no placeholders, no [brackets], no instructions
  • The first 2 lines of each post must work as a compelling hook above LinkedIn's "see more" fold
利用步骤1-3中加载的格式和帖子示例：
  1. 研究linkedin-posts.md中的示例帖子——掌握其节奏、结构、钩子风格和篇幅
  2. 提取参考帖子的语气特征——匹配写作风格：
    • 口语化、直接，如同与同行对话
    • 短段落（每段1-3句话）
    • 大量换行提升可读性
    • 专业见解与个人风格相结合
    • 使用具体数字和数据
    • 第一人称视角搭配真实案例
    • 无企业行话
  3. 若存在FOUNDER_CONTEXT.md，将创始人的品牌风格与参考帖子的语气特征融合
  4. 按照格式的结构模板、语气特征及以下所有写作规则撰写每篇帖子
  5. 对每篇帖子进行互动测试：“有人会保存这篇帖子或留下评论吗？”若答案是否 → 重写后再继续
关键要求：
  • 每篇帖子必须使用不同的格式（不得重复）
  • 每篇帖子必须匹配参考帖子的语气特征
  • 每篇帖子必须围绕用户的特定主题（不得是通用建议）
  • 每篇帖子必须遵循linkedin-formats.md中的格式结构模板
  • 每篇帖子必须可直接复制粘贴发布——无占位符、无方括号、无说明文字
  • 每篇帖子的前2行必须构成引人注目的钩子，在LinkedIn的“查看更多”折叠线之上

5. Format and Verify

5. 格式化与验证

  • Structure output according to Output Format section
  • Complete Quality Checklist self-verification before presenting output
  • If any post feels generic, forced, or wouldn't pass the Engagement Test → rewrite before presenting
  • 按照输出格式部分的要求整理输出内容
  • 在呈现输出前完成质量检查表的自我验证
  • 若任何帖子显得通用、生硬或无法通过互动测试 → 重写后再呈现

Writing Rules

写作规则

Hard constraints. No interpretation.
硬性约束，不得随意解读。

Core Rules (Apply to ALL LinkedIn posts)

核心规则（适用于所有LinkedIn帖子）

  • First 2 lines are everything. LinkedIn cuts off at ~210 characters with "see more." Your hook must compel the click. Make it the strongest part of the post.
  • Use frequent line breaks. On LinkedIn, white space = readability = engagement. One idea per paragraph.
  • Short paragraphs only — 1-3 sentences max per paragraph. Wall of text = scroll past.
  • Specific numbers > vague claims ("52% increase" not "significant increase", "23-person agency" not "large agency").
  • Active voice only. Never passive.
  • Present tense preferred.
  • Conversational tone — write like you're talking to one person, not presenting to a boardroom.
  • No hashtags in the body of the post. If used at all, maximum 3 at the very end below a line break.
  • No engagement bait ("Like if you agree", "Share this with someone who needs it"). It kills credibility on LinkedIn.
  • Every sentence must earn its place. If you can cut it without losing value, cut it.
  • Use emojis strategically and sparingly — numbered emojis (1️⃣ 2️⃣ 3️⃣), arrows (↳ →), checkmarks (✅), and pointers (👉) are functional. Decorative emojis are fine but don't overdo them.
  • Opinions > generic facts. LinkedIn rewards bold, specific takes from experience.
  • No "I think" or "In my opinion" — state opinions as earned truths from experience.
  • End with engagement drivers: direct questions, invitations to share experiences, or specific CTAs — but make them specific to the topic, not generic.
  • 前2行决定一切。LinkedIn会在约210字符处显示“查看更多”，你的钩子必须能促使用户点击。这是帖子中最重要的部分。
  • 频繁使用换行。在LinkedIn上，留白 = 可读性 = 互动量。每个段落只讲一个观点。
  • 仅使用短段落——每段最多1-3句话。大段文字会被直接划过。
  • 具体数字 > 模糊表述（如“增长52%”而非“显著增长”，“23人规模的代理机构”而非“大型代理机构”）。
  • 仅使用主动语态。禁止使用被动语态。
  • 优先使用现在时态。
  • 口语化语气——如同与一个人对话，而非面向董事会做报告。
  • 帖子正文中不得使用话题标签。若必须使用，最多3个，且放在最后一行的换行下方。
  • 不得使用互动诱饵（如“同意就点赞”、“分享给需要的人”）。这会损害你在LinkedIn上的可信度。
  • 每句话都要有存在的价值。若删除后不影响内容价值，就删掉它。
  • 有策略地、少量使用表情符号——编号表情（1️⃣ 2️⃣ 3️⃣）、箭头（↳ →）、对勾（✅）和指示符（👉）是功能性的。装饰性表情符号可使用但不要过多。
  • 观点 > 通用事实。LinkedIn奖励来自经验的大胆、具体的观点。
  • 不得使用“我认为”或“在我看来”——将观点表述为来自经验的既定事实。
  • 以互动驱动结尾：直接提问、邀请分享经验或具体行动号召——但必须与主题相关，而非通用内容。

Voice-Matching Rules

语气匹配规则

  • Study the reference posts in linkedin-posts.md to absorb the writing DNA — the rhythm, the sentence length, the way ideas are paced.
  • Match the conversational, peer-to-peer tone. Not guru-to-student. Not corporate-to-employee. Founder-to-founder.
  • Use the same structural patterns: short opener → context → value → engaging closer.
  • If FOUNDER_CONTEXT.md exists, weave in the founder's specific terminology, industry language, and brand voice.
  • The posts should sound like they were written by a real person sharing real experience — never like AI-generated content.
  • Do NOT copy phrases or examples directly from the reference posts. Create original content that matches the voice structurally.
  • 研究linkedin-posts.md中的参考帖子，吸收其写作特征——节奏、句子长度、观点呈现方式。
  • 匹配口语化、同行对同行的语气。而非专家对新手，也不是企业对员工，而是创始人对创始人。
  • 使用相同的结构模式：简短开场 → 背景 → 价值 → 引人互动的结尾。
  • 若存在FOUNDER_CONTEXT.md，融入创始人的特定术语、行业语言和品牌风格。
  • 帖子听起来应像是真实人物分享真实经验——绝不能像AI生成的内容。
  • 不得直接复制参考帖子中的短语或示例。创作符合语气结构的原创内容。

Format-Specific Rules

格式特定规则

  • Lessons Learned: Lead with credential. Each numbered item needs 2-4 lines of context, not just a title. End with a question.
  • Actionable Blueprint: Every step must be actionable with specific tools/numbers. End with math that proves the outcome.
  • Personal Story: Start with emotion. Use short sentences for tension. Lesson must feel earned by the narrative. End with an invitation to share.
  • Strategy Breakdown: Lead with surprising stat or result. Use numbered sub-points with arrows (↳). End with a next step.
  • Case Study: Use real company names. Lead with counterintuitive insight. Show contrast with "normal." End with a question.
  • Industry Hot Take: Take a clear side — no hedging. Build argument progressively. Closer must be quotable and memorable.
  • Quick Hack: Start with "Quick hack" signal. Show before/after. Use visual markers (✅ 👉). Keep it short. Push to action.
  • 经验总结：以资质开场。每个编号项需要2-4行背景说明，而非仅标题。以问题结尾。
  • 可执行蓝图：每个步骤必须可执行，包含具体工具/数字。以能证明结果的数据分析结尾。
  • 个人故事：以情感开场。用短句制造张力。经验教训必须从叙事中自然得出。以邀请分享结尾。
  • 策略拆解：以惊人的数据或结果开场。使用带箭头（↳）的编号子项。以下一步行动结尾。
  • 案例研究：使用真实公司名称。以反直觉的见解开场。展示与“常规”的对比。以问题结尾。
  • 行业热评：明确立场——不得含糊其辞。逐步构建论点。结尾必须易于引用且令人难忘。
  • 快速捷径：以“快速捷径”标识开场。展示前后对比。使用视觉标记（✅ 👉）。保持简短。推动行动。

The Engagement Test

互动测试

Before finalizing ANY post, ask yourself: "Would someone save this post, leave a comment, or send it to a colleague?" If the answer is no — the post isn't good enough. Rewrite it.
在最终确定任何帖子之前，问自己：“有人会保存这篇帖子、留下评论或发送给同事吗？”如果答案是否——帖子还不够好，重写它。

Output Format

输出格式

Present exactly 2 posts, each labeled with its format:
markdown
undefined
准确呈现2篇帖子，每篇标注其格式：
markdown
undefined

Your 2 LinkedIn Posts

你的2篇LinkedIn帖子

Topic: [User's topic]
主题： [用户的主题]

Post 1 — [Format Name]

帖子1 — [格式名称]

[Full post text, ready to copy and paste]
[完整帖子文本，可直接复制粘贴]

Post 2 — [Format Name]

帖子2 — [格式名称]

[Full post text, ready to copy and paste]

**Example:**

```markdown
[完整帖子文本，可直接复制粘贴]

**示例：**

```markdown

Your 2 LinkedIn Posts

你的2篇LinkedIn帖子

Topic: Why personal branding matters for SaaS founders
主题： 为什么个人品牌对SaaS创始人至关重要

Post 1 — Industry Hot Take

帖子1 — 行业热评

We've officially entered an era where anyone can build a SaaS overnight.
Lovable. Cursor. Replit. Bolt.
19-year-olds are going from idea to working prototype in 48 hours.
So here's the real question:
If anyone can build it, why should anyone buy YOURS?
The answer isn't your feature set. It's not your pricing.
It's you.
Your personal brand is the only unfakeable moat left.
When someone sees your product for the first time, they're not evaluating the tech.
They're evaluating the founder.
The game has changed.
It's not about who can build it.
It's about who can distribute it.
—
Trust the founder = trust the SaaS.
我们正式进入了任何人都能在一夜之间打造SaaS的时代。
Lovable. Cursor. Replit. Bolt.
19岁的年轻人能在48小时内从想法变成可运行的原型。
所以真正的问题是：
如果任何人都能打造它，为什么人们要购买你的产品？
答案不是你的功能集，也不是你的定价。
是你。
你的个人品牌是唯一无法伪造的护城河。
当人们第一次看到你的产品时，他们不是在评估技术。
他们是在评估创始人。
游戏规则已经改变。
不再是谁能打造产品。
而是谁能推广产品。
—
信任创始人 = 信任SaaS。

Post 2 — Lessons Learned

帖子2 — 经验总结

I run a 23-person software development agency.
Here are 3 things that moved the needle more than any feature we ever built:
1️⃣ Building in public
↳ We started sharing our process, wins, and failures online. Within 6 months, 40% of our inbound leads mentioned our content. Trust was already built before the first call.
2️⃣ Showing up as a founder, not a company
↳ People don't follow logos. They follow people. The day I started posting as myself instead of the company brand, engagement went up 5x.
3️⃣ Owning a specific niche
↳ We stopped trying to be "the agency for everyone" and focused on Marketing, Healthcare, and Fintech. Referrals tripled because people could finally describe what we do in one sentence.
—
What's the one thing that moved the needle most in your business?

---
我运营着一家23人的软件开发代理机构。
以下3件事比我们打造过的任何功能都更能推动业务增长：
1️⃣ 公开构建
↳ 我们开始在网上分享流程、成果和失败。6个月内，40%的 inbound线索提到了我们的内容。第一次通话前信任就已经建立。
2️⃣ 以创始人身份亮相，而非公司
↳ 人们关注的不是logo，是人。当我开始以个人身份而非公司品牌发帖时，互动量提升了5倍。
3️⃣ 专注特定细分领域
↳ 我们不再试图成为“服务所有人的代理机构”，而是专注于营销、医疗和金融科技领域。推荐量翻了三倍，因为人们终于能用一句话描述我们的业务。
—
你的业务中最能推动增长的一件事是什么？

---

References

参考文件

These files MUST be read using the Read tool before generating any posts (see Step 1):
FilePurpose
./references/linkedin-formats.md
7 proven LinkedIn post formats with structure templates, psychology, rules, and when-to-use matching logic
./references/linkedin-posts.md
8+ proven viral LinkedIn posts organized by format — the example and voice library
Why both matter: Formats provide the structural blueprint — when to use each format, how to build it, and what rules to follow. Posts show those formats executed with a real voice — the rhythm, personality, and style that makes LinkedIn content feel authentic instead of AI-generated. Formats alone = correct structure. Formats + Posts = viral content with a human voice.
在生成任何帖子之前，必须使用Read工具读取以下文件（见步骤1）：
文件用途
./references/linkedin-formats.md
7种经过验证的LinkedIn帖子格式，包含结构模板、心理学依据、规则及适用场景匹配逻辑
./references/linkedin-posts.md
8篇以上按格式分类的爆款LinkedIn帖子示例——作为语气风格参考库
两者为何都重要： 格式提供结构蓝图——何时使用每种格式、如何构建、遵循哪些规则。帖子示例展示了这些格式在真实语气下的执行效果——节奏、个性和风格，让LinkedIn内容显得真实而非AI生成。仅靠格式 = 正确的结构。格式+帖子示例 = 带有人文语气的爆款内容。

Quality Checklist (Self-Verification)

质量检查表（自我验证）

Before finalizing output, verify ALL of the following:
在最终确定输出前，验证以下所有内容：

Pre-Execution Check

执行前检查

  • I read 
    ./references/linkedin-formats.md
    before generating posts
  • I read 
    ./references/linkedin-posts.md
    before generating posts
  • I have all format definitions and example posts in context
  • 生成帖子前已读取
    ./references/linkedin-formats.md
  • 生成帖子前已读取
    ./references/linkedin-posts.md
  • 已掌握所有格式定义和示例帖子内容

Format Verification

格式验证

  • Each post uses a DIFFERENT format from linkedin-formats.md (no repeats)
  • Each post follows its format's structure template exactly
  • Format selection matches the user's topic based on the auto-selection logic
  • Format-specific rules are followed
  • 每篇帖子使用linkedin-formats.md中的不同格式（无重复）
  • 每篇帖子严格遵循其格式的结构模板
  • 格式选择符合基于自动选择逻辑的用户主题
  • 遵循格式特定规则

Voice Verification

语气验证

  • Both posts match the voice DNA from the reference posts
  • Posts sound conversational and authentic — not AI-generated or corporate
  • FOUNDER_CONTEXT.md brand voice is blended in (if it exists)
  • Short paragraphs, frequent line breaks, specific numbers throughout
  • 两篇帖子均匹配参考帖子的语气特征
  • 帖子听起来口语化、真实——而非AI生成或企业化
  • 已融入FOUNDER_CONTEXT.md的品牌风格（若存在）
  • 短段落、频繁换行、全文使用具体数字

Content Verification

内容验证

  • Both posts are about the user's specific topic (not generic filler)
  • Each post contains specific details, numbers, or examples (nothing vague)
  • First 2 lines of each post work as a compelling hook above the "see more" fold
  • No hashtags in body text, no engagement bait, emojis used sparingly and functionally
  • Each post is ready to copy-paste and post immediately — no placeholders
  • Posts end with engagement drivers (questions, CTAs) specific to the topic
  • 两篇帖子均围绕用户的特定主题（无通用填充内容）
  • 每篇帖子包含具体细节、数字或示例（无模糊内容）
  • 每篇帖子的前2行构成引人注目的钩子，在“查看更多”折叠线之上
  • 正文中无话题标签、无互动诱饵、表情符号使用少量且功能性
  • 每篇帖子可直接复制粘贴发布——无占位符
  • 帖子以与主题相关的互动驱动内容结尾（问题、行动号召）

The Engagement Test

互动测试

  • Would someone save Post 1 or leave a comment? If no → rewrite
  • Would someone save Post 2 or leave a comment? If no → rewrite
If ANY check fails → revise before presenting.
  • 有人会保存帖子1或留下评论吗？若否 → 重写
  • 有人会保存帖子2或留下评论吗？若否 → 重写
若任何检查未通过 → 修改后再呈现。

Defaults & Assumptions

默认设定与假设

Use these unless the user overrides:
  • Number of posts: 2 (each in a different format)
  • Format selection: Auto-selected based on topic (see Step 3)
  • Goal: Maximize engagement (saves, comments, profile visits)
  • Audience: Founders, entrepreneurs, marketers (unless FOUNDER_CONTEXT specifies otherwise)
  • Tone: Conversational, peer-to-peer, experienced (matched from reference posts)
  • Post length: 600-1,500 characters (LinkedIn sweet spot for engagement)
  • Hook style: Compelling enough to click "see more" — first 2 lines must stand alone
  • Topic specificity: Use the user's exact topic — never drift to generic business advice
Document any assumptions made in the output.
除非用户覆盖，否则使用以下设定：
  • 帖子数量：2篇（每篇使用不同格式）
  • 格式选择：基于主题自动选择（见步骤3）
  • 目标：最大化互动量（收藏、评论、主页访问）
  • 受众：创始人、企业家、营销人员（除非FOUNDER_CONTEXT另有指定）
  • 语气：口语化、同行对同行、经验丰富（匹配参考帖子）
  • 帖子篇幅：600-1500字符（LinkedIn互动量最优区间）
  • 钩子风格：足够引人注目以点击“查看更多”——前2行必须独立成立
  • 主题特异性：使用用户的精确主题——绝不偏离到通用商业建议
在输出中记录所有做出的假设。