undefined

Quick question about [their company]'s [specific challenge]

[Quantifiable outcome] for [their company type]

[Name], saw your post about [specific topic]

Hi [First Name],

I noticed [specific observation about their company/role/recent activity] and thought you might be facing [specific challenge common to their situation].

We've helped [similar company 1] and [similar company 2] [achieve specific outcome] without [common objection/pain point].

Worth a quick 15-minute conversation to see if we can do the same for [their company]?

Best,
[Your Name]
[Your Title]
[Company]

P.S. - [Personalized one-liner based on research - optional but powerful]

[First Name],

Following up on my email from [day of week]—wanted to share a quick example of how this worked for a company like [their company].

[Similar Company Name] was [specific situation similar to prospect's]. In just [timeframe], they:

✓ [Specific result #1 with metric]
✓ [Specific result #2 with metric]
✓ [Specific result #3 with metric]

The best part? They got started in under [timeframe] without [common objection].

[Link to case study] if you want details.

Happy to walk through how we might replicate this for [their company]—would [Day] at [Time] or [alternate time] work for 15 minutes?

[Your Name]

Intercom was struggling with [problem]. Using [your solution], they [action taken] and achieved [result] in [timeframe].

Teams using [your solution] typically see:
• [X%] increase in [metric]
• [X%] decrease in [problem]
• [X hour/day/week] saved on [task]

Companies like Stripe, Notion, and Figma use [solution] for [use case]—they've seen [common result].

Hi [First Name],

I realize [original pain point from Email 1] might not be top of mind right now.

But what about [alternative pain point]?

Most [their role/title]s we talk to say [common complaint], which is why [mini value prop related to this pain point].

Just a thought—but if this hits closer to home, happy to share how [quick win].

[Your Name]

P.S. - If neither of these are relevant, just let me know and I'll stop bothering you!

[First Name],

Quick note—I was speaking with [name/title] at [similar company or competitor] last week about [challenge].

They mentioned that [insight or approach they're taking], which made me think of our previous emails about [their company].

Here's what [name] said after implementing [solution]:
"[Direct quote with specific result]"

Not sure if you're taking a similar approach at [their company], but figured it was worth sharing.

Open to a quick call if you'd like to hear more about what's working in [their industry/role]?

[Your Name]

"[Solution] cut our [process] time by half. Paid for itself in 2 months."
- [Name, Title, Company]

84% of [their industry] teams report [problem]. Those using [your solution] reduced that to 12%.

While most [industry] companies still use [old method], leaders like [impressive company 1], [impressive company 2], and [impressive company 3] have moved to [your approach].

[First Name],

No ask here—just wanted to share something that might help:

[Brief description of valuable resource]:
[Link to guide/video/tool]

We created this after hearing [their role]s consistently struggle with [pain point]. Lots of actionable tips even if you never use our product.

Hope it's helpful!

[Your Name]

P.S. - If you do find it useful and want to chat about [main topic], I'm around.

I put together "The 2024 Sales Onboarding Playbook" after interviewing 50 VPs of Sales about what's working.

Includes:
✓ Onboarding timeline template
✓ Training curriculum framework
✓ Metrics to track
✓ Tools comparison

No forms, no gates—just helpful stuff: [link]

[First Name],

I've sent a few emails about [main value prop], but let me be direct:

I think we could help [their company] [achieve specific outcome] based on [specific observation about their situation].

If you're open to it, I'd like to show you:
1. [Specific thing #1 you'll show]
2. [Specific thing #2 you'll show]
3. [How others in their position use it]

15 minutes. No pressure. Just showing you what's possible.

How's [specific day/time]?

[Your Name]
[Phone number - make it easy]

Are you free Tuesday at 2 PM or Wednesday at 10 AM for 15 minutes? I'll send a calendar invite.

What does your calendar look like next week? Happy to work around your schedule.

Want to start with a 10-minute screen share? I can show you [specific thing] and you can decide if it's worth exploring more.

[First Name],

I'm going to assume [topic] isn't a priority right now, and that's totally fine.

I'll close your file on my end unless I hear otherwise.

For what it's worth, we typically see the best results when [time-sensitive reason], so if you do want to revisit this in the future, might be worth a quick conversation now.

But no worries either way—appreciate your time.

[Your Name]

P.S. - If there's someone else at [their company] I should be talking to about this instead, happy to redirect.

Subject: "Taking you off the list"

[Name], I'll take you off my follow-up list since I haven't heard back.

Just FYI—[competitor or similar company] just started implementation this week and they're seeing [early result] already.

If you change your mind in the next quarter, let me know. Otherwise, all the best!

Subject: "Is this a bad time?"

[Name], haven't heard back so I'm assuming this either:
1. Isn't relevant
2. Isn't a priority
3. Bad timing

Which is it? If it's #3, when should I check back in?

Subject: "Wrong person?"

[Name], clearly I'm not reaching the right person at [Company].

Should I be talking to someone else about [topic]? Happy to redirect.

Email 1: "Quick question about [Company]'s [growth metric]"
Email 2: "How [Competitor] increased [metric] by X%"
Email 3: "Different angle: [Alternative pain point]"
Email 4: "[Mutual Connection] suggested I reach out"
Email 5: "Free resource: [Industry] benchmark report"
Email 6: "Let's cut to the chase: 15 min demo?"
Email 7: "Should I close your file?"

Email 1: "Saw your [recent achievement], impressive work"
Email 2: "Case study: [Similar client] results"
Email 3: "Quick idea for [their specific challenge]"
Email 4: "What [their competitor] is doing differently"
Email 5: "No-strings-attached audit of [their thing]"
Email 6: "15 minutes to share our approach?"
Email 7: "Is this a bad time?"

Email 1: "[Mutual contact] suggested we connect"
Email 2: "Potential win-win for both our audiences"
Email 3: "How [similar partner] approach worked"
Email 4: "Quick question about your [partnership program]"
Email 5: "Is this worth exploring?"

undefined