User Persona

Context

Domain Context

• Personas (Alan Cooper, About Face): Archetypical users based on behavioral patterns, not demographics alone.
• • Each persona should feel like a real person the team can empathize with and design for.
  • • Personas should be grounded in actual research data, not assumptions.
    • • Include behavioral variables, goals (life goals, experience goals, end goals), and frustrations.

      • Instructions

      • The user will describe their product and available research data. Work through these steps:
      • 1. Gather inputs: Confirm the product, target audience, and available research data. Ask for clarification if anything is ambiguous.
        2. 1. Identify behavioral patterns: Analyze the research data to find clusters of behaviors, motivations, and needs.
           2. 1. Define 2-4 personas — for each persona, include:
              2. • Name, photo description, and a one-line quote that captures their mindset
                 • • Demographics: age range, occupation, tech comfort, relevant context
                   • • Goals: what they want to achieve (functional, emotional, social)
                     • • Frustrations: current pain points and unmet needs
                       • • Behaviors: how they currently approach the problem
                         • • Scenario: a brief day-in-the-life narrative
                           • • Design implications: what this means for product decisions
                             • 1. Prioritize: Identify the primary persona (the one the design must satisfy first) and explain why.
                               2. 1. Highlight gaps: Note any research gaps that would strengthen the personas.
                                  2. Think step by step. Present personas in a clear, structured format. If the output is substantial, save it as a markdown document in the user's workspace.

                                  3. Further Reading

                                  4. • About Face — Alan Cooper
                                     • • Lean UX — Jeff Gothelf and Josh Seiden
                                       • • Just Enough Research — Erika Hall