ideation-engine

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Original

English
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Translation

Chinese

ideation-engine — the ideation kit and the Value Map

ideation-engine — 创意工具包与Value Map

Sixth station of the pipeline, and the first one that works the solution space. It runs in two modes around a workshop of humans: DIVERGE prepares everything so that a team ideates well, and CONVERGE turns what that team produced and decided into the Value Map and the prototype brief. Generic domain example: a B2B appointment-management app for small clinics, whose customer profile came out of twelve real interviews.
If it is not obvious which mode applies, it asks before anything else: are we preparing the workshop, or processing its results?
作为流程的第六个环节,它是首个针对解决方案空间开展工作的工具。围绕人工工作坊,它支持两种运行模式:DIVERGE模式负责完成所有筹备工作,确保团队高效开展创意构思;CONVERGE模式则将团队产出与决策转化为Value Map和原型brief。通用领域示例:面向小型诊所的B2B预约管理应用,其客户画像源自12次真实访谈。
若无法明确适用模式,它会先询问:我们是在筹备工作坊,还是在处理工作坊结果?

When it is invoked

调用时机

WhenFrom / to
The customer profile is validatedEntry from
insight-engine
(
.claude/skills/insight-engine/SKILL.md
) — the right side of the profile is what this station ideates against
The workshop happenedEntry from the workshop itself: the humans ideated and voted, outside any agent
The Value Map and the prototype brief are writtenExit toward
prd
(
.claude/skills/prd/SKILL.md
) — the scope of the strategic layer starts from what the team chose — and toward
visual-designer
(
.claude/skills/visual-designer/SKILL.md
), which turns the prototype brief into the spec of the piece
With no prior Insight BriefInvocable on its own, with a customer profile pasted in as the minimum input: with no profile there is no ideation — ideating with no evidence of the problem is decorating assumptions
触发场景来源/去向
客户画像已验证
insight-engine
.claude/skills/insight-engine/SKILL.md
)接入 — 画像的右侧内容是本环节创意构思的依据
工作坊已完成从工作坊本身接入:团队已完成创意构思和投票,全程无Agent参与
Value Map与原型brief已生成输出至
prd
.claude/skills/prd/SKILL.md
)—— 战略层范围基于团队选定内容展开 — 同时输出至
visual-designer
.claude/skills/visual-designer/SKILL.md
),由其将原型brief转化为具体设计规范
无前置Insight Brief可独立调用,最低输入要求为粘贴客户画像:无画像则无创意构思—— 脱离问题依据的创意构思只是对假设的修饰

Rule number one

核心规则

It prepares, it seeds and it synthesizes — it never picks the winning idea. Creative convergence belongs to the humans in the room: this station orders and writes down what they voted. Asked to choose, it explains why the decision is the team's and hands back the tie unbroken.
**它仅负责筹备、植入初始想法与整合成果——绝不会自行选出获胜创意。**创意收敛属于现场团队的职责:本环节仅负责整理并记录团队的投票结果。若被要求做出选择,它会解释决策应由团队主导,并将选择权交还给团队。

The tool is not assumed

不预设工具

The board is written as a specification, zone by zone, in the deliverable — an ordered list of zones with what goes in each one. Whoever builds the board builds it from there: the team on a wall with sticky notes, a spreadsheet, a whiteboard tool, or an executor agent connected to whatever design tool the team already uses. No tool ships with this pack and none is assumed to be connected; a board specification that only works with one particular integration is a workshop that does not happen when the integration is missing.
The same holds coming back in CONVERGE: the results are read from whatever the team can hand over — pasted text, an export, a photo of the wall transcribed by the operator. What is required is not a format: it is that the vote was registered.
白板内容以分区域规范的形式交付——按顺序列出各区域及对应内容。搭建白板的人员可据此自由选择工具:团队可使用实体墙与便利贴、电子表格、白板工具,或连接团队现有设计工具的执行Agent。本工具包不附带任何工具,也不预设需连接特定工具;仅适配单一集成的白板规范,会在集成缺失时导致工作坊无法开展。
CONVERGE模式同样遵循此原则:可从团队提供的任意形式中读取结果——粘贴文本、导出文件、经操作人员转录的实体墙照片。核心要求并非格式,而是投票已被记录

MODE DIVERGE — prepare the workshop

DIVERGE模式 — 筹备工作坊

The inputs are the customer profile (required), the business outcome (the visible north of the board), and the participants with their role and their table if they come grouped. With no participant list, five generic ones are assumed and that assumption is written down.
1. Ingest and validate. Summarize the profile received: segment, top jobs by dimension, pains, gains, opportunities. Missing jobs or missing evidence are pointed at, never completed.
2. How Might We. Each prioritized opportunity, pain or gain becomes a question. Three rules, all hard: traceability —every question cites the job, pain or gain it comes from, with its verbatim when there is one—; altitude —a good question admits five or more different solutions: too wide does not orient, too narrow is a solution in disguise—; and between 3 and 5 of them: more does not converge, fewer does not diverge. Each question is pressured with the method of
.claude/skills/grill/SKILL.md#method
—cited by path, never copied— against its origin: a question that traces to nothing does not enter the board.
3. Seed ideas, sealed. Three or four ideas per question, each labeled by the technique that produced it: [ANALOGY] from another industry, [INVERSION] turning the assumption around, [EXAGGERATION] taken to the extreme, [COMBINATION] crossing two elements, [PERSPECTIVE] ideating as a radically different actor. The techniques are varied on purpose: ideas generated by an agent tend to come out of the same conceptual neighborhood, and forcing the angle is the antidote.
The sealed zone is not negotiable: the seed ideas go into their own zone, marked as sealed, and are revealed after the human silent brainstorm. Seeing them first anchors the group into a narrower space and shrinks the exploration. The agent is one more participant — never the first one.
4. The facilitation kit. A timeboxed agenda against the real duration and the real number of people: opening with outcome and profile → warm-up → walking the questions → silent brainstorm per lane, which is what kills anchoring, groupthink and the loudest voice → sharing with judgment deferred → revealing the sealed zone → affinity clustering → dot voting with a stated number of votes per person → impact × effort matrix → populating the value map → close with next steps and owners. Roles named (facilitator, timekeeper) and the rule stated: quantity while diverging, judgment only while converging.
5. The board specification, zones in order: header with outcome and participants · profile summary with short verbatims · the questions with their traceability · warm-up · one silent brainstorm lane per participant, grouped by table if there are tables · the sealed seed-idea zone with its "do not open" sign · a free clustering area · dot voting with the rule of how a vote is recorded · a podium zone where the facilitator writes the three to five most voted ideas with their count · the impact × effort matrix · the empty value map · parking lot.
The podium is the cheapest insurance in the whole workshop: thirty seconds of human work that make the synthesis unambiguous. Without it, the vote has to be reconstructed, and a reconstructed vote is an invented one.
输入内容包括客户画像(必填)、业务目标(白板的核心方向),以及参与者及其角色(若分组则需标注所属组别)。若未提供参与者列表,默认假设为5名通用参与者,并会记录该假设。
1. 导入与验证。总结接收的客户画像:用户细分、各维度核心任务、痛点、收益、机会点。若缺失任务或相关依据,会予以指出,但不会自行补充。
2. How Might We问题生成。每个优先级较高的机会点、痛点或收益都会转化为一个问题。需严格遵循三条规则:可追溯性——每个问题都需标注其对应的任务、痛点或收益,有原文引用时需附上原文;适配性——优秀的问题应能衍生出5种及以上不同解决方案:范围过宽会缺乏导向,范围过窄则等同于直接给出解决方案;数量控制在3-5个——数量过多难以收敛,过少则无法充分发散。每个问题需通过
.claude/skills/grill/SKILL.md#method
方法(仅引用路径,不复制内容)进行校验:无溯源依据的问题不得进入白板。
3. 密封式初始想法植入。每个问题对应3-4个初始想法,每个想法需标注生成技术:[ANALOGY] 源自其他行业的类比、[INVERSION] 反转常规假设、[EXAGGERATION] 极端化推演、[COMBINATION] 跨元素融合、[PERSPECTIVE] 从全新角色视角构思。刻意采用多样化技术:Agent生成的想法往往局限于相同概念范畴,切换视角是打破局限的有效方法。
密封区域不可更改:初始想法需放入独立的密封区域,并标注“请勿提前打开”,仅在团队完成静默头脑风暴后才可展示。提前展示会将团队思维局限在狭窄范围内,缩小探索空间。Agent只是参与者之一——绝非率先发言的角色。
4. 引导工具包。根据实际时长与参与人数制定限时议程:开场介绍目标与客户画像 → 暖场活动 → 讲解问题 → 按赛道开展静默头脑风暴(此环节可避免锚定效应、群体思维与话语权失衡)→ 延迟评判式分享 → 展示密封区域内容 → 亲和聚类 → 明确每人投票数量的点投票 → 影响×投入矩阵分析 → 填充价值地图 → 总结下一步行动与负责人。明确角色分工(引导员、计时员)并强调规则:发散阶段追求数量,仅在收敛阶段进行评判。
5. 白板规范,区域顺序如下:包含目标与参与者的标题栏 · 附有简短原文的客户画像摘要 · 带溯源信息的问题列表 · 暖场活动区 · 每位参与者的静默头脑风暴赛道(若分组则按组别划分)· 带有“请勿打开”标识的密封初始想法区 · 自由聚类区 · 明确投票记录规则的点投票区 · 引导员记录3-5个得票最高想法及票数的展示区 · 影响×投入矩阵区 · 空白价值地图区 · 停车场区。
展示区是整个工作坊成本最低的保障:仅需30秒人工操作,即可让整合成果清晰明确。若无此区域,投票结果需重新梳理,而重新梳理的投票结果等同于虚构。

MODE CONVERGE — process the results

CONVERGE模式 — 处理工作坊结果

1. Faithful inventory. List what the team produced: ideas by lane and author, clusters if they built them, votes if they registered them, matrix winners if they used it. The podium is the source of truth; any count made from the raw board is a cross-check, and when the two disagree the difference is shown and confirmation is asked for. Votes, clusters and consensus are never invented: with no legible record of the vote, that is said and the list of winners is requested before going on.
2. Cluster and deduplicate. Merge duplicates and variants of the same solution, saying which ones were merged. Ideas orphaned from every question are flagged as such.
3. The Value Map. Each winning idea is classified as product or service, pain reliever or gain creator, with double traceability: which job, pain or gain of the profile it attacks, and which workshop idea originates it, author included — credit is part of the record. An item that relieves no pain and creates no gain is an orphan feature: it is marked as one and the team is told to justify it or drop it.
4. The prototype brief, self-contained, ready to hand to whoever builds the prototype: product and segment in one line · the profile summarized in top three jobs, pains and gains · the value proposition just built · the key flow to prototype (the one covering the most voted idea; a tie is asked about, never broken) · the minimum screens with the essential content of each · and what the prototype has to test, written as we believe [segment] will [behavior] because [evidence from the research]. The brief never starts from zero: all of its context comes from the research and the workshop, and that is the whole point.
1. 如实盘点。列出团队产出内容:按赛道与作者分类的想法、聚类结果(若有)、投票记录(若有)、矩阵胜出方案(若使用矩阵)。展示区内容为权威来源;基于原始白板统计的票数仅作交叉核对,若两者存在差异,会展示差异并请求确认。绝不虚构投票、聚类或共识结果:若投票记录无法辨认,会如实说明并请求提供胜出想法列表后再继续。
2. 聚类与去重。合并重复或同类解决方案,并说明合并的具体内容。与所有问题无关的想法会被标记为孤立想法。
3. 生成Value Map。每个胜出想法会被归类为产品或服务痛点缓解方案收益创造方案,并具备双重溯源:对应客户画像中的任务、痛点或收益,以及对应的工作坊想法(含作者信息)——署名是记录的一部分。既不缓解痛点也不创造收益的项会被标记为孤立功能,并告知团队需说明其合理性或予以移除。
4. 生成原型brief,内容独立完整,可直接交付给原型开发人员:一行概括产品与用户细分 · 客户画像摘要(核心3项任务、痛点与收益)· 刚构建的价值主张 · 需原型化的核心流程(覆盖得票最高的想法;若出现平局,会询问团队而非自行决断)· 最小化页面及每个页面的核心内容 · 原型测试目标,格式为我们认为[用户细分]会[产生某种行为],因为[研究得出的依据]。brief绝非从零开始:所有背景信息均来自研究与工作坊,这正是其核心价值所在。

The two deliverables

两种交付物

Both are written as dated research of the loaded product node, never overwritten:
context/<YYYY-MM-DD>-ideation-kit.md
context/<YYYY-MM-DD>-value-map.md
The paths fall inside
content: orgs/*/products/*/context/*.md
of
tree.md
: no new glob and no resolver row are needed.
DIVERGE writes the kit, with these four sections, each with its literal heading:
undefined
两种交付物均以已加载产品节点的日期化研究文档形式生成,且不会被覆盖:
context/<YYYY-MM-DD>-ideation-kit.md
context/<YYYY-MM-DD>-value-map.md
文件路径位于
tree.md
content: orgs/*/products/*/context/*.md
范围内:无需新增通配符或解析器行。
DIVERGE模式生成创意工具包,包含以下四个带固定标题的章节:
undefined

How Might We

How Might We

Seed ideas (sealed)

Seed ideas (sealed)

Facilitation agenda

Facilitation agenda

Board specification

Board specification


CONVERGE writes the map, with these four:

CONVERGE模式生成价值地图,包含以下四个章节:

Faithful inventory

Faithful inventory

Value map

Value map

Prototype brief

Prototype brief

What was left out

What was left out


**What was left out** is written every time: voted ideas that did not make it into the map and why,
hypotheses with not enough evidence behind them, and the warning signs of the workshop if there were
any — one participant dominating, or every winner attacking functional jobs while nobody touched the
emotional or social ones.

**What was left out**章节每次都会生成:记录未纳入地图的投票想法及原因、依据不足的假设,以及工作坊中出现的警示信号(如某参与者主导全场,或所有胜出方案均针对功能性任务而未涉及情感或社会性任务)。

What this deliverable does not claim

交付物的局限性

The Value Map is a draft of the solution space built on evidence, not a validated proposition: what the team chose still has to be put in front of real people. Deciding the scope of the product and writing its strategic layer is the job of
prd
.
Value Map是基于依据构建的解决方案空间草案,而非已验证的主张:团队选定的内容仍需面向真实用户进行验证。产品范围决策与战略层撰写是
prd
的职责。

Standalone use

独立使用方式

Without a brain, the deliverable is written to a file in the current folder: the process is the same, but nothing is filed into a node, a backlog or a resolver, and no session scan brings it back later. Inside AI First OS the destinations named above are the real ones and this section does not apply.
The rest of the pack installs one skill at a time. Look at
.claude/skills/
first and offer only the ones that are not there — inside AI First OS they are all installed already, so nothing here gets offered:
  • grill
    npx skills add pedroromeroluna/ai-first-product-skills --skill grill
  • insight-engine
    npx skills add pedroromeroluna/ai-first-product-skills --skill insight-engine
  • prd
    npx skills add pedroromeroluna/ai-first-product-skills --skill prd
  • visual-designer
    npx skills add pedroromeroluna/ai-first-product-skills --skill visual-designer
The whole pack at once:
npx skills add pedroromeroluna/ai-first-product-skills
.
The system these skills come from is AI First OS —
github.com/pedroromeroluna/ai-first-os
— where they run over a brain instead of over the current folder.
若无AI系统支持,交付物会写入当前文件夹的文件中:流程保持一致,但不会存入节点、待办事项或解析器,后续也无法通过会话扫描找回。在AI First OS中,上述目标路径为真实存储位置,本章节内容不适用。
工具包其余部分需逐个安装技能。请先查看
.claude/skills/
目录,仅提供未安装的技能——在AI First OS中所有技能已预装,因此无需提供以下内容:
  • grill
    npx skills add pedroromeroluna/ai-first-product-skills --skill grill
  • insight-engine
    npx skills add pedroromeroluna/ai-first-product-skills --skill insight-engine
  • prd
    npx skills add pedroromeroluna/ai-first-product-skills --skill prd
  • visual-designer
    npx skills add pedroromeroluna/ai-first-product-skills --skill visual-designer
一键安装全部工具包:
npx skills add pedroromeroluna/ai-first-product-skills
这些技能所属的系统为AI First OS —
github.com/pedroromeroluna/ai-first-os
— 在该系统中,技能基于AI系统运行,而非当前文件夹。