market-research
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Chinesemarket-research — the Market Brief
market-research — 市场简报
Second station of the pipeline. It researches the market with secondary research —it never talks to
users, that is the job of the following stations— and sizes the opportunity directionally, every
number with its source and its assumption next to it.
作为流程的第二环节,它仅通过二手研究开展市场调研——不会与用户沟通,这是后续环节的工作——并对机会规模进行方向性评估,每个数据旁都标注其来源与假设。
When it is invoked
触发时机
| When | From / to |
|---|---|
The Discovery Brief from | Entry from |
| The Market Brief is written | Exit toward |
| With no prior Discovery Brief | Invocable on its own, over the loaded product node, asking for the segment and the market directly |
| 触发场景 | 来源/去向 |
|---|---|
来自 | 从 |
| 市场简报撰写完成 | 输出至 |
| 无前置发现简报 | 可独立调用,基于已加载的产品节点,直接询问细分领域与市场信息 |
The research
调研规则
Before searching, the pressure method of is applied — cited by path,
never copied — to the definition of the segment and the market, and to every source proposed: the
counter-question, the pressure capped at 1-2 attempts and the recording of the gap when the second
resistance brings no data are the same as always.
.claude/skills/grill/SKILL.md#method在搜索前,会对细分领域、市场的定义,以及每个拟采用的来源应用中的追问法——仅通过路径引用,绝不复制内容——追问次数上限为1-2次,若第二次追问仍无数据,则记录信息缺口,规则与常规一致。
.claude/skills/grill/SKILL.md#methodSecondary research only
仅采用二手研究
It is declared explicitly at the start: "this is secondary research — it does not replace talking to
users, that is the next station". User answers are never simulated, and a data point from a
secondary source is never presented as if it were primary research.
简报开头会明确声明:“本报告基于二手研究——无法替代用户访谈,这是下一环节的工作”。绝不会模拟用户回答,也不会将二手来源的数据伪装成一手调研结果。
Directional TAM/SAM/SOM, with source and assumption
带来源与假设的方向性TAM/SAM/SOM
The opportunity is sized in three layers — TAM (the total market), SAM (the segment reachable with
the current business model), SOM (what is capturable within the horizon of the hypothesis being
tested) — and every number carries its cited source plus the assumption that turns it from a market
figure into a number for this product.
Generic example (B2B app): "TAM of USD 2,000M (source: industry association report, 2025) assuming
that the segment of companies with 10 to 200 employees is 15% of that market (own assumption, no
source measuring it directly)" is a complete row. A number without a source does not enter the
Brief.
Without a source it is worthless. A number that cannot be cited with its origin is not written
as if it could be. The source is pressured with the grill method and, if it does not appear after the
capped pressure, it is recorded as a gap with who closes it — it is never filled in with an invented
number to make the table look tidy.
机会规模分为三层评估——TAM(整体市场规模)、SAM(当前商业模式可触达的细分市场规模)、SOM(在假设验证周期内可获取的市场规模)——每个数据都附带引用来源,以及将通用市场数据转化为该产品对应数据的假设。
通用示例(B2B应用):“TAM为20亿美元(来源:行业协会2025年报告),假设员工规模10-200人的企业占该市场的15%(自有假设,无直接测量来源)”,这是完整的记录格式。无来源的数据不得纳入简报。
无来源的数据毫无价值。无法标注来源的数据不得写入简报。会用追问法核实来源,若在限定次数内仍无法获取来源,则记录信息缺口及负责填补缺口的角色——绝不会为了表格完整而编造数据。
Faced with a void, say so and suggest validation
遇数据空白需明确说明并建议验证方案
When the search finds no data for a layer or a segment, the Brief says so explicitly ("no public
source found for the SAM of [segment] in [market]") and suggests how to validate it with primary
evidence — a short survey, a pilot, an interview with someone in the industry — and never invents the
number to complete the row.
若搜索未找到某一层级或细分领域的数据,简报会明确说明(“未找到[细分领域]在[市场]中的SAM公开来源数据”),并建议通过一手证据验证——如简短调研、试点项目、行业人士访谈——绝不会编造数据填补空白。
Capped search budget, with an explicit plan
限定搜索预算,制定明确计划
The research runs with a cap stated before starting (for example: up to 5 searches per layer, or a
fixed block of time) — not an open search until the web runs out. On hitting the cap without
resolving a row, it closes with the gap recorded and an explicit plan for how to go deeper if
needed: what to search next, with what kind of source (a paid report, an interview with an industry
expert).
调研开始前会设定搜索上限(例如:每个层级最多5次搜索,或固定时长)——而非无限制搜索直至穷尽网络资源。若达到上限仍未填补某条数据的空白,则记录缺口并制定明确的深入调研计划:下一步搜索方向、所需来源类型(如付费报告、行业专家访谈)。
The Market Brief
市场简报交付
It closes by writing the deliverable as dated research of the loaded product node, in:
context/<YYYY-MM-DD>-market-brief.mdDated, never overwritten. The path falls inside of
: no new glob and no resolver row are needed.
content: orgs/*/products/*/context/*.mdtree.mdThe Brief carries these three sections, in this order, each with its literal heading:
undefined最终以已加载产品节点的时效性研究形式交付成果,保存至:
context/<YYYY-MM-DD>-market-brief.md文件带有日期,绝不覆盖。路径位于中的下:无需新增匹配规则或解析配置。
tree.mdcontent: orgs/*/products/*/context/*.md简报包含以下三个固定顺序的章节,标题需严格一致:
undefinedTAM/SAM/SOM
TAM/SAM/SOM
Sources and assumptions
来源与假设
Gaps and plan to go deeper
缺口及深入调研计划
- **TAM/SAM/SOM**: the three layers, each with its number, its source and its assumption.
- **Sources and assumptions**: the detail of every cited source, separated from the assumption that
connects it to this product.
- **Gaps and plan to go deeper**: every row without a source, with who closes it and how — never in
silence.
- **TAM/SAM/SOM**:三层规模数据,每条数据附带数值、来源与假设。
- **来源与假设**:详细列出每个引用来源,并区分其与本产品相关的假设。
- **缺口及深入调研计划**:所有无来源的数据条目,标注负责填补缺口的角色及具体方案——绝不隐瞒。What this deliverable does not claim
本交付成果的局限性
The Market Brief does not replace primary research with users: it is the market-context layer that
supports the decision about which segment is worth designing the round for.
ux-research市场简报无法替代用户一手调研:它是市场背景层,用于辅助决策哪些细分领域值得开展环节的设计。
ux-researchStandalone use
独立使用场景
Without a brain, the deliverable is written to a file in the current folder: the process is the
same, but nothing is filed into a node, a backlog or a resolver, and no session scan brings it back
later. Inside AI First OS the destinations named above are the real ones and this section does not
apply.
The rest of the pack installs one skill at a time. Look at first and offer only
the ones that are not there — inside AI First OS they are all installed already, so nothing here
gets offered:
.claude/skills/- —
grillnpx skills add pedroromeroluna/ai-first-product-skills --skill grill - —
product-strategynpx skills add pedroromeroluna/ai-first-product-skills --skill product-strategy - —
ux-researchnpx skills add pedroromeroluna/ai-first-product-skills --skill ux-research
The whole pack at once: .
npx skills add pedroromeroluna/ai-first-product-skillsThe system these skills come from is AI First OS —
— where they run over a brain instead of over the current
folder.
github.com/pedroromeroluna/ai-first-os若未接入AI First OS系统,成果将保存至当前文件夹:流程一致,但不会归档至产品节点、待办清单或解析器,后续也不会通过会话扫描找回。在AI First OS系统中,需使用上述指定路径,本章节不适用。
其余技能需逐个安装。先查看目录,仅提供未安装的技能——在AI First OS系统中所有技能已预装,因此无需提供以下安装选项:
.claude/skills/- —
grillnpx skills add pedroromeroluna/ai-first-product-skills --skill grill - —
product-strategynpx skills add pedroromeroluna/ai-first-product-skills --skill product-strategy - —
ux-researchnpx skills add pedroromeroluna/ai-first-product-skills --skill ux-research
一键安装全部技能:。
npx skills add pedroromeroluna/ai-first-product-skills这些技能源自AI First OS系统————在该系统中,技能基于产品节点而非当前文件夹运行。
github.com/pedroromeroluna/ai-first-os