Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
制定产品定位战略
打造与竞争对手的差异化优势
撰写品牌定位声明
识别市场定位空白
触发词：定位、品牌定位、差异化、定位方法、定位声明
Prompt
提示词
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis
Identify and briefly describe the top 5 competitors in this market. For each, note:
Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open
Step 2: Positioning Brainstorm
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory
Step 3: Positioning Statements
For each idea, provide:
Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
Supporting Message: Key supporting messages that reinforce this positioning
Competitive Advantage: What specific advantages enable this positioning claim