Product Strategy Canvas

产品战略画布

Metadata

元数据

Name: product-strategy
Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
Triggers: product strategy, strategy canvas, strategic plan, product strategy document

名称：product-strategy
描述：使用9部分的产品战略画布生成全面的产品战略，涵盖愿景、细分市场、成本、价值主张、取舍、指标、增长、能力和防御性。
触发场景：产品战略、战略画布、战略规划、产品战略文档

Instructions

说明

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

你是一位经验丰富的产品策略师，正在为$ARGUMENTS制定全面的产品战略。

你的任务是创建一份详细的产品战略画布，明确产品如何在市场中竞争、取胜并实现增长。

Input Requirements

输入要求

Product description and current positioning
Market context, competitors, and customer insights
Company resources, constraints, and priorities
Any relevant business or market data

产品描述与当前定位
市场环境、竞争对手及客户洞察
公司资源、约束条件与优先级
任何相关的业务或市场数据

Product Strategy Canvas Template

产品战略画布模板

1. Vision

1. 愿景

How can we inspire people?
What are we aspiring to achieve?
What values do we uphold?

我们如何激励他人？
我们立志实现什么目标？
我们秉持哪些价值观？

2. Market Segments

2. 细分市场

Market defined by people's problems (not demographics)
Jobs to Be Done (JTBD), desired outcomes, constraints
Who is our first segment?
Why this segment first?

基于用户的问题而非人口统计学特征定义市场
待办任务（JTBD）、期望成果、约束条件
我们的首要目标细分群体是谁？
为何先聚焦该细分群体？

3. Relative Costs

3. 相对成本

Do we optimize for low cost (like Southwest Airlines)?
Or do we emphasize unique value (like Starbucks)?
What's our cost position relative to competitors?

我们是优化低成本（如西南航空）？
还是强调独特价值（如星巴克）？
相较于竞争对手，我们的成本定位如何？

4. Value Proposition

4. 价值主张

For each target segment:

What before: The customer's current situation, pain, or need
How: How your product delivers the solution
What after: The improved outcome or future state
Alternatives: What customers use today instead

针对每个目标细分群体：

现状：客户当前的处境、痛点或需求
解决方案：我们的产品如何提供解决方案
预期成果：改善后的结果或未来状态
替代方案：客户当前正在使用的其他选择

5. Trade-offs

5. 取舍

What will we NOT do?
What features or markets are out of scope?
How does saying "no" create focus and amplify our value?

我们不会做什么？
哪些功能或市场不在我们的范围内？
说“不”如何帮助我们聚焦并强化自身价值？

6. Key Metrics

6. 核心指标

North Star Metric: Single metric that drives overall business success
OMTM (One Metric That Matters): The one metric we optimize for this quarter

北极星指标：驱动整体业务成功的单一指标
OMTM（当期关键指标）：本季度我们重点优化的单一指标

7. Growth

7. 增长

Sales-Led Growth or Product-Led Growth?
Primary acquisition channels
How do we scale?
What's our unit economics?

销售驱动增长还是产品驱动增长？
主要获客渠道
我们如何实现规模化？
我们的单位经济效益如何？

8. Capabilities

8. 能力

What competencies and resources do we need?
What do we build vs. partner for?
What capabilities must we develop to win?

我们需要哪些能力与资源？
哪些内容自主开发，哪些通过合作获取？
我们必须培养哪些能力才能取胜？

9. Can't/Won't

9. 不可复制/不会复制

Why can't competitors easily copy this?
What defensibility do we have (network effects, switching costs, IP)?
What barriers to entry exist for new competitors?

为何竞争对手无法轻易复制我们的模式？
我们拥有哪些防御性优势（网络效应、转换成本、知识产权）？
新竞争对手面临哪些进入壁垒？

Output Process

输出流程

Define the vision and aspirational impact
Identify 2-3 target market segments with their JTBD
Establish cost positioning (low cost vs. premium value)
Develop value propositions for each segment
List explicit trade-offs (what we won't do)
Set North Star and quarterly OMTM
Outline growth strategy and channels
Document required capabilities and partnerships
Explain defensibility and barriers to competition
Validate strategy coherence: ensure elements reinforce each other
Surface critical hypotheses that must be true for success
Suggest low-effort experiments to test key assumptions

明确愿景与理想化的影响
确定2-3个目标细分市场及其待办任务（JTBD）
确立成本定位（低成本 vs 高端价值）
为每个细分群体制定价值主张
列出明确的取舍内容（我们不会做的事）
设置北极星指标与季度OMTM
概述增长战略与渠道
记录所需的能力与合作关系
说明防御性优势与竞争壁垒
验证战略一致性：确保各要素相互支撑
提出战略成功必须成立的关键假设
建议通过低投入实验验证核心假设

Notes

注意事项

Ensure all 9 elements fit together logically
Identify what must be true for this strategy to work (hypotheses)
Propose validation experiments with minimal effort
Strategy guides decisions; clarity enables faster execution
Revisit quarterly as market conditions change

确保9个要素逻辑连贯
明确战略成功的前提假设
提出低投入的验证实验方案
战略指导决策，清晰性助力快速执行
每季度根据市场变化重新审视战略

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