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swot-analysis

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SWOT Analysis

SWOT分析

Metadata

元数据

  • Name: swot-analysis
  • Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
  • Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
  • 名称：swot-analysis
  • 描述：为产品执行详细的SWOT分析，识别优势、劣势、机会、威胁并提供可落地的建议。
  • 触发词：SWOT analysis、优势劣势分析、SWOT矩阵、战略评估

Instructions

说明

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
你是一名为$ARGUMENTS执行SWOT分析的战略分析师。
你的任务是全面评估影响产品成功和竞争定位的内部与外部因素。

Input Requirements

输入要求

  • Product description and current state
  • Competitive landscape and market context
  • Company capabilities, resources, and constraints
  • Market trends and industry dynamics
  • Customer feedback or usage data (optional)
  • 产品描述及当前状态
  • 竞争格局与市场背景
  • 公司能力、资源与约束条件
  • 市场趋势与行业动态
  • 客户反馈或使用数据（可选）

SWOT Analysis Framework

SWOT分析框架

1. Strengths (Internal, Positive)

1. 优势（内部，积极因素）

What internal capabilities and advantages do we have?
  • Unique capabilities or expertise
  • Brand recognition or reputation
  • Customer relationships and loyalty
  • Technology or IP advantages
  • Cost advantages or operational efficiency
  • Team talent and experience
  • Existing customer base or distribution
我们拥有哪些内部能力与优势？
  • 独特能力或专业技术
  • 品牌认知度或声誉
  • 客户关系与忠诚度
  • 技术或知识产权优势
  • 成本优势或运营效率
  • 团队人才与经验
  • 现有客户群体或分销渠道

2. Weaknesses (Internal, Negative)

2. 劣势（内部，消极因素）

What internal limitations or gaps do we have?
  • Resource constraints (budget, team size, skills)
  • Technology or infrastructure limitations
  • Lack of brand awareness or market presence
  • Weak customer relationships or high churn
  • High cost structure relative to competitors
  • Outdated processes or legacy systems
  • Dependence on key people or partners
我们存在哪些内部限制或短板？
  • 资源约束（预算、团队规模、技能）
  • 技术或基础设施限制
  • 品牌知名度低或市场存在感弱
  • 客户关系薄弱或高流失率
  • 相对竞争对手的高成本结构
  • 过时流程或遗留系统
  • 对关键人员或合作伙伴的依赖

3. Opportunities (External, Positive)

3. 机会（外部，积极因素）

What external trends or market dynamics could we leverage?
  • Growing market segments or customer needs
  • Technological advances enabling new solutions
  • Regulatory changes favoring our approach
  • Competitor weaknesses or market gaps
  • Partnership or acquisition opportunities
  • Expansion into adjacent markets or segments
  • Shifting customer preferences or behaviors
我们可以利用哪些外部趋势或市场动态？
  • 增长中的细分市场或客户需求
  • 能赋能新解决方案的技术进步
  • 有利于我们的监管政策变化
  • 竞争对手的劣势或市场空白
  • 合作或收购机会
  • 拓展至相邻市场或细分领域
  • 客户偏好或行为的转变

4. Threats (External, Negative)

4. 威胁（外部，消极因素）

What external factors could negatively impact us?
  • Emerging or stronger competitors
  • Changing customer preferences or needs
  • Technological disruption or obsolescence
  • Regulatory changes or compliance risks
  • Economic downturns or market contraction
  • Supply chain disruptions
  • Supplier or partner consolidation
哪些外部因素可能对我们产生负面影响？
  • 新兴或更强大的竞争对手
  • 客户偏好或需求的变化
  • 技术颠覆或淘汰
  • 监管政策变化或合规风险
  • 经济衰退或市场萎缩
  • 供应链中断
  • 供应商或合作伙伴整合

Output Process

输出流程

  1. Identify 5-7 strengths (be honest about competitive advantages)
  2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
  3. Map 5-7 opportunities (prioritize by market size and alignment)
  4. Flag 5-7 threats (assess probability and impact)
  5. Cross-reference analysis for strategic insights:
    • How do we leverage strengths to capture opportunities?
    • How do we shore up weaknesses to mitigate threats?
    • Which opportunities can overcome weaknesses?
    • Which threats could exploit weaknesses?
  6. Develop 3-5 strategic recommendations
  7. Prioritize actions and owners
  8. Identify metrics to track progress
  1. 识别5-7项优势（如实评估竞争优势）
  2. 列出5-7项劣势（不回避问题，聚焦可解决的短板）
  3. 梳理5-7项机会（按市场规模与契合度排序优先级）
  4. 标记5-7项威胁（评估发生概率与影响程度）
  5. 交叉分析以获取战略洞察：
    • 如何利用优势抓住机会？
    • 如何弥补劣势以缓解威胁？
    • 哪些机会可以弥补劣势？
    • 哪些威胁可能利用我们的劣势？
  6. 制定3-5项战略建议
  7. 确定行动优先级与负责人
  8. 明确跟踪进度的指标

Strategic Applications

战略应用场景

  • Build: Double down on strengths + opportunities
  • Defend: Fortify weaknesses + mitigate threats
  • Pivot: Explore opportunities that change the competitive dynamic
  • Exit: If too many threats and weak competitive position
  • 构建：强化优势+抓住机会
  • 防御：弥补劣势+缓解威胁
  • 转型：探索能改变竞争格局的机会
  • 退出：若面临过多威胁且竞争地位薄弱

Notes

注意事项

  • SWOT is internal to external assessment
  • Context matters: compare against competitors and industry standards
  • Update SWOT quarterly or when market conditions change
  • Use SWOT to inform product roadmap, partnerships, and resource allocation
  • Opportunities and threats should consider both current and emerging dynamics
  • SWOT是从内部到外部的评估
  • 背景至关重要：需与竞争对手及行业标准对比
  • 每季度或市场环境变化时更新SWOT分析
  • 利用SWOT分析指导产品 roadmap、合作及资源分配
  • 机会与威胁需同时考虑当前及新兴动态