enterprise-press-batch

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Enterprise Press Batch

企业级新闻素材批量处理

Produce full press-release asset bundles — hero, executive headshots, product shots, event-ready horizontal and vertical crops — with embargo controls, wire-service naming conventions, EXIF rights metadata, and multi-resolution exports. Built for comms / PR teams shipping to Reuters, AP, Getty, and corporate newsrooms under embargo.

生成完整的新闻发布素材包——包括主视觉图、高管肖像照、产品图、适配活动的横竖版裁剪图——具备Embargo管控、通讯社命名规范、EXIF版权元数据以及多分辨率导出功能。专为需要向路透社（Reuters）、美联社（AP）、盖蒂图片社（Getty）以及企业新闻室发布Embargo素材的公关/传播团队打造。

When to Use

适用场景

Product launch, earnings announcement, exec change, crisis response — assets needed across wire + web + print + social in parallel
Embargoed announcement requiring strict asset handling until lift
Multi-publication distribution where each wire has different resolution + EXIF requirements
Executive headshot refresh across a leadership team (consistent lighting, backgrounds, crops)
Event kits: pre-event (concept), during-event (placeholder + real), post-event (recap)

Do not use for: social-only launches (use

gen-ai-workflows

launch-kit), single-asset news posts.

产品发布、财报公布、高管变动、危机响应——需要同时为通讯社、网页、印刷、社交媒体提供素材
受Embargo限制的发布内容，需严格管控素材直至解禁
多平台分发场景，不同通讯社对分辨率和EXIF有不同要求
高管团队肖像照统一更新（统一光线、背景、裁剪比例）
活动素材包：活动前（概念图）、活动中（占位图+实景图）、活动后（回顾图）

请勿用于：仅面向社交媒体的发布（请使用

gen-ai-workflows

的launch-kit）、单素材新闻发布。

Prerequisites

前置条件

Before the batch runs:

Release type + embargo — announcement date/time, embargo lift, distribution list. Embargoed runs must write to a locked Drive folder.
Asset scope — which of: 1 hero, N exec headshots, M product shots, event horizontal, event vertical, social derivatives. Count per type.
Distribution targets — wire service specs (AP: 3000px long edge JPEG, Getty: TIFF, Reuters: sRGB embedded). Determines resolution + format per pack.
Rights metadata — credit line, copyright owner, usage rights, caption, contact. Written to EXIF/IPTC.
Approval chain — legal, comms lead, exec approval for headshots? Who signs off before embargo pack ships?
Audit trail — does the archive need the original brief + manifest + results for seven years (SOX-adjacent)?

批量处理开始前需准备：

发布类型与Embargo设置——发布日期/时间、解禁时间、分发列表。受Embargo限制的任务需写入加密的Drive文件夹。
素材范围——包含以下哪些类型：1张主视觉图、N张高管肖像照、M张产品图、活动横版图、活动竖版图、社交媒体衍生图。明确每种类型的数量。
分发目标——通讯社规格（AP：长边3000px的JPEG格式，Getty：TIFF格式，Reuters：嵌入sRGB色彩空间）。这将决定每个素材包的分辨率和格式。
版权元数据——署名信息、版权所有者、使用权限、图片说明、联系方式。将写入EXIF/IPTC字段。
审批流程——肖像照是否需要法务、传播负责人、高管审批？Embargo素材包发布前需由谁签字确认？
审计追踪——是否需要将原始需求清单、物料清单、处理结果存档七年（符合SOX相关要求）？

How to Run

操作步骤

Six steps. Embargo handling is non-negotiable.

Scope the bundle — write the deliverable matrix: asset × pack (wire / web / print / social) × resolution. Costs scale by cells, not by source images.
Generate / ingest sources — AI-generated heroes via
```
gen-ai generate
```
; real executive photography ingested via
```
gen-ai upload
```
. Enhance with
```
topaz-upscale-image
```
if source resolution is below print spec.
Embargo lock — create a restricted archive location. Everything until lift lands here. Never ship intermediate drafts.
Batch exports — one manifest per pack (wire / web / print / social), each with the correct resolution, format, and color profile. Watermark drafts; never watermark final approved wire assets.
Stamp EXIF / IPTC — rights, credit, caption, embargo notice injected on every file. Use
```
exiftool
```
as a post-batch step.
Deliver — at embargo lift, promote from the locked folder to the public press-kit URL. Archive the manifest + results.json + checksum manifest for the audit trail.

共六个步骤，Embargo管控为硬性要求。

定义素材包范围——编写交付矩阵：素材 × 场景包（通讯社/网页/印刷/社交媒体）× 分辨率。成本按矩阵单元格数量计算，而非源图片数量。
生成/导入源素材——通过
```
gen-ai generate
```
生成AI主视觉图；通过
```
gen-ai upload
```
导入真实高管照片。如果源素材分辨率低于印刷规格，使用
```
topaz-upscale-image
```
进行增强。
Embargo加密锁定——创建受限存档位置。解禁前所有素材均需存放于此，绝不发送中间草稿。
批量导出——每个场景包（通讯社/网页/印刷/社交媒体）对应一份物料清单，确保分辨率、格式、色彩配置文件正确。草稿需添加水印；最终获批的通讯社素材绝不能加水印。
添加EXIF/IPTC标记——为每个文件注入版权、署名、图片说明、Embargo通知信息。使用
```
exiftool
```
作为批量处理后的步骤。
交付素材——解禁时，将素材从加密文件夹移至公开新闻素材包URL。存档物料清单、results.json文件和校验和清单用于审计追踪。

Quick Reference

快速参考

Each pack is its own manifest so wire / print / web / social can run in parallel with correct specs.

json

{
  "defaults": {
    "model": "topaz-upscale-image"
  },
  "metadata": {
    "release": "2026-04-LAUNCH",
    "embargo_lift": "2026-04-22T13:00:00Z",
    "brand_system_version": "brand.md@sha:a4f1c9",
    "approver": "comms-lead@company.com",
    "audit_id": "PRESS-2026-04-LAUNCH",
    "distribution": ["AP", "Reuters", "Getty", "corporate-newsroom"],
    "rights": {
      "credit": "Company Inc.",
      "copyright": "(c) 2026 Company Inc.",
      "usage": "Editorial use in connection with 2026 launch coverage only."
    }
  },
  "jobs": [
    {
      "id": "hero-16x9-wire",
      "imageUrls": ["./sources/hero-master.png"],
      "prompt": "4x upscale, sharpen, retain color profile",
      "aspectRatio": "16:9"
    },
    {
      "id": "exec-ceo-headshot-3x4-wire",
      "imageUrls": ["./sources/ceo-raw.jpg"],
      "prompt": "Editorial portrait enhance, studio light preserved"
    }
  ]
}

Filename convention (wire-service friendly):

{release-id}_{asset-type}_{subject}_{aspect}_{resolution}.{ext}

→

2026-04-LAUNCH_hero_product_16x9_4k.jpg

. Survives rebranding; matches Reuters/Getty ingest patterns.

每个场景包对应独立的物料清单，以便通讯社/印刷/网页/社交媒体场景可并行处理并符合各自规格。

json

{
  "defaults": {
    "model": "topaz-upscale-image"
  },
  "metadata": {
    "release": "2026-04-LAUNCH",
    "embargo_lift": "2026-04-22T13:00:00Z",
    "brand_system_version": "brand.md@sha:a4f1c9",
    "approver": "comms-lead@company.com",
    "audit_id": "PRESS-2026-04-LAUNCH",
    "distribution": ["AP", "Reuters", "Getty", "corporate-newsroom"],
    "rights": {
      "credit": "Company Inc.",
      "copyright": "(c) 2026 Company Inc.",
      "usage": "Editorial use in connection with 2026 launch coverage only."
    }
  },
  "jobs": [
    {
      "id": "hero-16x9-wire",
      "imageUrls": ["./sources/hero-master.png"],
      "prompt": "4x upscale, sharpen, retain color profile",
      "aspectRatio": "16:9"
    },
    {
      "id": "exec-ceo-headshot-3x4-wire",
      "imageUrls": ["./sources/ceo-raw.jpg"],
      "prompt": "Editorial portrait enhance, studio light preserved"
    }
  ]
}

文件名规范（适配通讯社要求）：

{release-id}_{asset-type}_{subject}_{aspect}_{resolution}.{ext}

→

2026-04-LAUNCH_hero_product_16x9_4k.jpg

。可适应品牌重塑需求，匹配路透社/盖蒂图片社的导入规则。

Quick Reference

快速参考

Sub-task	Model	Notes
Hero concept (AI-generated)	`flux-2-pro` / `gemini-3-pro-image`	Commercial-safe, editorial fidelity
Exec headshot enhance (real photo)	`topaz-upscale-image`	Preserves identity; no hallucination
Background cleanup on real photo	`picsart-change-bg`	Studio backdrop substitution
Background removal for transparent pack	`picsart-remove-bg`	Social + overlay-ready PNG
Product shot from angle library	`flux-kontext-pro`	Edit-mode, product-accuracy preserve
Event B-roll from single still	`kling-v3-pro` (i2v)	For broadcast packs only

Never use fully-generative models on named executives or real products without explicit legal sign-off. Use enhance/edit-only models. Confirm licensing per account with

gen-ai models info

子任务	模型	说明
主视觉概念图（AI生成）	`flux-2-pro` / `gemini-3-pro-image`	商用安全，符合编辑级保真度
高管肖像照增强（真实照片）	`topaz-upscale-image`	保留人物特征；无幻觉生成
真实照片背景清理	`picsart-change-bg`	替换为工作室背景
移除背景生成透明素材包	`picsart-remove-bg`	适配社交媒体与叠加场景的PNG格式
多角度产品图生成	`flux-kontext-pro`	编辑模式，保留产品精度
单张静态图生成活动B-roll	`kling-v3-pro` (i2v)	仅适用于广播素材包

绝不在未经法务明确批准的情况下，使用全生成式模型生成真实高管面部或真实产品。仅使用增强/编辑类模型。通过

gen-ai models info

确认每个模型的许可协议。

Procedure

操作规范

Embargo-first workflow. Locked Drive folder from minute one. No assets leave it until lift.
Never AI-generate a real executive's face. Enhance / upscale real photography only. Legal + reputational risk otherwise.
Watermark drafts, never watermark approved finals. Wires reject watermarked assets.
Wire-service naming convention is the contract.
```
{release}_{type}_{subject}_{aspect}_{res}
```
. Do not deviate.
Stamp EXIF/IPTC before delivery. Credit, copyright, caption, embargo notice.
```
exiftool
```
pass is non-negotiable.
Resolution matters. Print = 300dpi, 4k long edge min. Web = 2400px long edge, sRGB. Social = per-platform. Export once per spec; don't downscale at publish time.
Checksum the delivery. SHA256 manifest shipped alongside the pack so newsrooms can verify integrity.
Multi-resolution from a single master. Render the hero at max quality once, derive downward. Never upscale a JPEG.
Brand-gate the AI-generated portions with
```
brand.md
```
(see
```
enterprise-brand-governor
```
).

Embargo优先工作流：从一开始就使用加密Drive文件夹。解禁前绝不允许素材流出。
绝不AI生成真实高管面部：仅对真实照片进行增强/放大。否则会带来法务与声誉风险。
草稿加水印，最终获批素材绝不加水印：通讯社会拒收带水印的素材。
严格遵循通讯社命名规范：
```
{release}_{type}_{subject}_{aspect}_{res}
```
。不得随意更改。
交付前添加EXIF/IPTC标记：署名、版权、图片说明、Embargo通知。必须执行
```
exiftool
```
处理步骤。
分辨率至关重要：印刷规格=300dpi，长边最小4k；网页规格=长边2400px，sRGB色彩空间；社交媒体规格=适配各平台。按规格导出一次；不得在发布时再进行缩放。
为交付素材生成校验和：随素材包一同发送SHA256清单，以便新闻室验证素材完整性。
从单张母版生成多分辨率素材：先以最高质量渲染主视觉图，再向下导出不同分辨率版本。绝不放大JPEG格式图片。
使用
```
brand.md
```
对AI生成内容进行品牌合规校验（参考
```
enterprise-brand-governor
```
）。

Pitfalls

常见误区

Embargo leak via public Drive folder — assets land in the default
```
gen-ai-cli
```
folder, which may be broadly accessible. Always
```
--drive-folder
```
to a restricted path.
AI-generated executive faces — never acceptable. Use real photography + enhance.
Watermark on approved wire asset — auto-rejected by AP / Reuters ingest. Separate draft vs. final pipelines.
Missing EXIF rights — Getty will reject; Reuters will strip your credit. Always stamp.
Wrong color profile — print pack needs CMYK or at least embedded sRGB. Validate with
```
exiftool -ColorSpace
```
.
One manifest per pack, not per release — trying to run all 44 deliverables in one batch mixes resolution specs and you get wrong sizes somewhere. Pack per manifest.

通过公开Drive文件夹泄露Embargo素材：素材默认存入
```
gen-ai-cli
```
文件夹，该文件夹可能被广泛访问。务必使用
```
--drive-folder
```
指定受限路径。
AI生成真实高管面部：绝对不允许。仅使用真实照片+增强处理。
获批的通讯社素材带水印：会被AP/Reuters自动拒收。需区分草稿与最终素材的处理流程。
缺失EXIF版权信息：Getty会拒收素材；Reuters会移除你的署名信息。务必添加标记。
错误的色彩配置文件：印刷素材包需要CMYK或至少嵌入sRGB。使用
```
exiftool -ColorSpace
```
验证。
单份物料清单对应整个发布而非单个场景包：尝试在一个批量任务中处理所有44项交付内容会混淆分辨率规格，导致尺寸错误。每个场景包对应一份物料清单。

Verification

验证方法

Run

gen-ai whoami

to confirm authentication, then re-run the failed command with

--debug

运行

gen-ai whoami

确认身份认证，然后添加

--debug

参数重新运行失败的命令。

Commands

命令示例

bash

undefined

bash

undefined

Generate the hero

生成主视觉图

gen-ai generate --model flux-2-pro --prompt "$HERO_PROMPT"
--aspect-ratio 16:9 --resolution 4k
--save-to-drive --drive-folder "Press-2026-04-LAUNCH"

Enhance exec headshots to print spec

将高管肖像照增强至印刷规格

gen-ai batch run exec-headshots.json
--concurrency 3 --output ./runs/press-2026-04-execs

Export the multi-resolution packs

导出多分辨率素材包

gen-ai batch run press-packs.json
--concurrency 5 --output ./runs/press-2026-04-packs

Post-process: stamp rights metadata (exiftool)

后处理：添加版权元数据（exiftool）

exiftool -overwrite_original
-Credit="Company Inc."
-Copyright="(c) 2026 Company Inc. All rights reserved."
-Caption-Abstract="$CAPTION"
-By-line="Company Inc. Press Office"
./runs/press-2026-04-packs/*.jpg

---

---

Cost & time

成本与耗时

Assumes one release: 1 hero + 4 exec headshots + 6 product shots × 4 packs each (wire / print / web / social).

Component	Credits	Wall time
1 hero (flux-2-pro, 4k)	~10	~2 min
4 exec enhances (topaz, 4x)	~40	~5 min
6 product edits (flux-kontext-pro)	~30	~8 min
Multi-res derivatives + EXIF + Drive	0	~8 min
Total per release	~80	~25 min

Crisis-response same-asset-set in <60 min is achievable with this pipeline; physical shoots cannot.

基于单次发布计算：1张主视觉图 + 4张高管肖像照 + 6张产品图 × 4个场景包（通讯社/印刷/网页/社交媒体）。

组件	积分消耗	耗时
1张主视觉图（flux-2-pro，4k）	~10	~2分钟
4张高管肖像照增强（topaz，4倍放大）	~40	~5分钟
6张产品图编辑（flux-kontext-pro）	~30	~8分钟
多分辨率衍生素材 + EXIF标记 + Drive存储	0	~8分钟
单次发布总计	~80	~25分钟

使用该流程可在60分钟内完成危机响应所需的同组素材处理；传统实拍无法做到这一点。

enterprise-press-batch

Original

Translation

Enterprise Press Batch

企业级新闻素材批量处理

When to Use

适用场景

Prerequisites

前置条件

How to Run

操作步骤

Quick Reference

快速参考

Quick Reference

快速参考

Procedure

操作规范

Pitfalls

常见误区

Verification

验证方法

Commands

命令示例

Generate the hero

生成主视觉图

Enhance exec headshots to print spec

将高管肖像照增强至印刷规格

Export the multi-resolution packs

导出多分辨率素材包

Post-process: stamp rights metadata (exiftool)

后处理：添加版权元数据（exiftool）

Cost & time

成本与耗时

See also

相关参考