What are we branding? Paste any of:

• An idea / description — e.g. "a streetwear label for cat people"
• A website URL — e.g. "rebrand my existing site at example.com"
• Product photos — drop them in the chat
• Reference brands — e.g. "I want something that feels like Aesop + Patagonia"
• An existing brand to refresh — name + what's working / what isn't

--quick

--config <path>

• --config <path>

  points to a JSON file that pre-bakes intake answers:

  input

  ,

  photos

  ,

  reference_brands

  ,

  audience

  ,

  positioning

  ,

  assets_to_keep

  ,

  references

  ,

  chosen_direction

  ,

  chosen_identity

  , and

  export_kit

  .

• --quick

  means use model judgment for all confirmation gates. Ask only if the original input is missing entirely; otherwise infer reasonable defaults, choose the strongest strategy direction and identity option, and continue.
• For

  --quick

  or

  --config

  , do not stop for confirmation at the deliverable preview, strategy-direction choice, identity-option choice, or brand-kit export gate. Record the assumption inline, then proceed.
• If a required asset is unavailable and cannot be inferred from the input, stop once with a single compact missing-fields list instead of starting a multi-turn Q&A loop.
• Do not deliver a condensed or partial brand output just because the caller is non-interactive or the run is short on wall-clock time. A condensed 6-page deck is not an acceptable substitute for the required 15-page guidelines. If the run is out of wall-clock budget, save a resumable checkpoint with the pages/assets already completed and stop; do not mark the workflow complete.

here's how this works — 5 steps:
1. **Read the input** — i ask a few questions, you answer, i play back what i'm hearing
2. **Strategy directions** — 2-3 distinct positioning angles to choose from
3. **Identity options** — 3 full brand identities (name, colors, voice, brand board PDF preview) within your chosen direction
4. **Build the guidelines** — full 15-page brand book PDF for the chosen identity
5. **Export the brand kit** — once you're happy with the guidelines, i'll bundle a `brand.md` spec + logo assets (transparent PNG + PDF wrapper for every mark; SVG when vector-authored) in each brand color as a zip you can use anywhere

let's start. [questions follow]

• What does this brand sell or do? (product / service / app / community / something else)
• Who is this for — describe the 2-3 audience segments this brand should serve, plus one vivid anchor persona inside the primary segment
• Why does this exist? what's broken about the alternatives, or what feeling are you trying to deliver?
• Do you have a name in mind, or is naming part of what you want help with?

• Are we refreshing this brand or rebuilding it from scratch?
• What's working about it today, and what isn't?
• Who's the current customer vs. who you wish were the customer?

• Ask how the product is made, who has bought or used it, price point, current sales/channel context, and any direction they already have in mind.
• Keep the output scoped to guidelines and a brand kit, not a commerce launch.

• What's the product, service, or thing this brand will be attached to?
• What about each reference brand specifically do you love? (the photography? the tone? the restraint?)
• Who buys this — describe the 2-3 audience segments this brand should serve, plus one vivid anchor persona inside the primary segment.
• Any constraints? (industry, regulation, location, price tier?)

• Do you have any existing brand assets you want to keep or incorporate? (Logo, wordmark, symbol, name, colors, fonts, photography, packaging — anything you don't want to lose.)
• Any specific references, inspirations, or moodboards you'd want this to draw from?

• Aesthetic territory: what visual world does this live in?
• Audience segments: primary segment, secondary segment(s), and one vivid anchor persona inside the primary segment. Do not collapse the audience into one over-specific individual.
• Positioning: what's the wedge — what does this stand for that competitors don't?
• Price tier / category fit: where on the market shelf does this sit?
• Story hook: what's the emotional reason someone cares?
• Assets being kept: explicitly list what the user said they want to preserve (existing wordmark, name, colors, etc.)
• References anchoring the work: list the user-named inspirations.

here's what i'll build into the 15-page brand guidelines:

1. Cover (brand name, tagline, hero mood)
2. Strategy & positioning (primary/secondary audience segments + anchor persona)
3. Brand foundation (mission, values, story)
4. Logo (wordmark + symbol + variants)
5. Logo don'ts
6. Color palette
7. Typography
8. Icons (UI icon system + library guidance)
9. Voice & tone
10. Imagery rules (photography and/or illustration, adapted to brand medium)
11. Visual world / lifestyle imagery
12. Touchpoints (real photos showing the brand in use)
13. Brand applications (mockups: business card, app icon, favicon, etc.)
14. Digital + social
15. Do & don't

plus a brand kit zip at the end with: `brand.md` spec, logo assets (transparent PNG + PDF wrapper for every mark; SVG when vector-authored), design tokens (CSS / JSON / Tailwind), AI prompts (system prompt + task-specific starters), and the icon SVGs.

anything you want to add, change, call out specifically, or want me to handle differently? if not, i'll move on to brand directions.

references/brand-identity.md

• Wordmark in the brand's display font — use the user's existing wordmark if they have one they like; propose a new one if they need a logo or don't like their current one. A new wordmark must have custom letter treatment: adjusted spacing, ligature, cut, terminal, case, underline, or other ownable detail. It is not just a Google Font typed in a color.
• Symbol/mark — a standalone graphic that lives without the wordmark. Use the user's existing symbol if they have one they like; propose a new one otherwise. Even if the user keeps their wordmark, propose a symbol if they don't have one — favicons and app icons need a non-typographic mark. For new symbols, default to a generated PNG via

  mcp__pika__generate_image

  with

  provider="gpt-image-2"

  when visual quality, texture, detail, or originality matters. Ask for a clean isolated mark on transparent background, no baked-in letters, no watermark, no mockup, centered in a square. After generating, run the PNG through

  mcp__pika__remove_background

  with

  mode="logo"

  to guarantee a real transparent background before compositing it onto any colored or photo background — generated symbols often come back with a baked-in white background that becomes a white box at composite time. (Background removal strips only the outer background; design any interior negative space to be open at generation time, since the cleanup pass won't carve it out.) Use inline SVG only if the mark is intentionally simple, can be drawn cleanly by hand, and passes small-size QA. Must work at 16×16 AND 512×512.
• Seal / badge — if the option uses a seal, stamp, badge, or monogram, it must be readable and ownable at small and medium sizes. It cannot be a generic circular font lockup, clip-art crest, or low-contrast decorative filler.
• Tagline (8 words max)
• Voice sample with visible "VOICE" label (one quoted sentence, 14 words max)
• Compact board story (~35 words max, min 2 sentences)
• Lifestyle world description with visible "WORLD" label (~22 words max, min 1 full sentence)
• Lifestyle mood image (generated via gpt-image-2)
• 4-color palette with hex + role labels
• Display + body type specimens with named fonts

references/brand-guidelines.md

mcp__pika__html_to_pdf

mcp__pika__html_to_png

1. Inspect each PNG preview before sending the PDF. Fail ugly density, weak hierarchy, muddy one-note palette, unreadable small text, empty mockup/image slots, clipped text, and body copy or non-masthead text intersecting icons, swatches, seals, photos, phone mockups, or decorative rules. Also inspect the symbol at 16×16 and 512×512; if the small-size read is illegible, muddy, too generic, or collapses into noise, regenerate or simplify before delivery. Website/social/app mockups are optional on brand boards; do not add them unless they contain real content. If included, flat color rectangles count as empty placeholders unless the section is explicitly a palette specimen.
2. Run

   mcp__pika__analyze_media

   on each board PNG using the exact PASS/FAIL prompt in

   references/brand-guidelines.md

   "Full-Deck Visual QA" — its low-contrast clause is load-bearing (without it the model rates low-contrast text "legible" and PASSes a real defect). Ask about all issues listed above in addition to that prompt's checks. Masthead wordmark/tagline/issue metadata overlays on photos are allowed only when they use deliberate negative space or a contrast scrim and pass contrast QA as defined in

   references/brand-guidelines.md

   Rule 5. Body copy on images is still forbidden.
3. Handle tool state before interpreting the result. If

   mcp__pika__analyze_media

   returns

   {task_id, status: "running"}

   , poll

   mcp__pika__task_status({task_id})

   until terminal. Treat the QA as unavailable and halt with a manual-review warning if the tool is missing, raises

   tool_not_found

   ,

   provider_unavailable

   ,

   unsupported_media_type

   ,

   rate_limited

   ,

   quota_exceeded

   ,

   auth_error

   , any HTTP 4xx/5xx error envelope, or a transport error, says it cannot analyze the image, or returns final text that does not match

   /^\s*[`*]{0,2}(PASS|FAIL)\b/

   .
4. Interpret the result with that regex only. Fix every captured FAIL before delivery. If the captured result is PASS but the explanation lists a blocking collision, clipping, unreadable text, or missing required board content, treat it as FAIL. Do not proceed silently.

references/brand-guidelines.md

data:font/...

file://

1. Cover — Brand name, tagline, hero mood image. Full-bleed.
2. Strategy & Positioning — Direction name. Positioning statement (one punchy sentence). Target audience system: primary segment, secondary segment(s), and one vivid anchor persona inside the primary segment. Do not describe only one over-specific customer. 3-4 reference brands with "borrow this" notes.
3. Brand Foundation — Mission. Brand values (3-5). The "why this exists" story (2-3 paragraphs of real copy in brand voice — not a template).
4. Logo — Primary mark + all variants (horizontal, icon-only, reversed), usage rules (on dark / on light / on color), logo mark explanation, clear space rule.
5. Logo Don'ts — Explicit misuse rendered in CSS: never stretch, never rotate, never wrong background, never recolor, never use drop shadow. Show each violation visually with a ✗ label.
6. Color — All swatches with hex + RGB + CMYK, primary pairings, accessibility/contrast note, never-do combinations. Full-bleed color columns, not swatches floating on white.
7. Typography — Full hierarchy (H1 through caption with exact px sizes), display/accent/body fonts, usage rules per context, type on color backgrounds, minimum sizes.
8. Icons — UI icon system: 8-12 essential icons (arrow-right, check, close, plus, settings, search, user, bell, menu, info, etc.) rendered in the brand's geometric style + stroke/corner/grid rules + library recommendation for icons beyond the set. See

   references/brand-guidelines.md

   "Icons Page — Structure & Rules" section.
9. Voice & Tone — Tone adjectives, copy examples by context (headline, body, button, error state, social caption), forbidden words/phrases. Show actual brand copy, not generic example copy.
10. Imagery Rules — adapts to the brand's medium. Photography-led → photography rules (subject/light/color/cast/texture/forbidden + 1 example photo). Illustration-led → illustration rules (style/color/line/character/composition/forbidden + 1 example illustration). Hybrid (both equally) → split into two pages, guidelines becomes 16 pages. See

    references/brand-guidelines.md

    "Imagery Rules Page — Adapts per Brand."
11. Visual World — Full-bleed 4-column grid of 4 images matching the brand's medium mix (all photos, all illustrations, or mixed). Cast must be racially diverse for any people-featuring images.
12. Touchpoints — Real Photos — A 2×2 grid of 4 REAL GENERATED PHOTOGRAPHS showing the brand in physical context. Adapt to the brand type:
    • Physical product brand: hang tag on garment, woven label macro, kraft mailer with tissue, flat lay of product + packaging
    • Digital / app brand: phone in hand showing the app, laptop on desk showing the site, sticker on water bottle, tote bag in a real scene
    • Service brand: business card in hand, branded notebook on desk, signage on a building, swag in context No CSS vector mockups on this page — without real generated photos the touchpoints look like a Figma exercise, not a brand. Real images prove the brand can survive contact with the physical world.
13. Brand Applications — CSS Mockups — CSS-rendered mockups of secondary applications, each labeled with specs: business card (with dimensions), social avatar (circle crop), sticker/app icon (rounded square), email signature, presentation cover slide. For product brands also include: hang tag spec, woven label spec, shopping bag spec.
14. Digital / Social — Website hero aesthetic (colors, fonts, layout feel), Instagram grid style (3×3 mockup with color palette + caption tone), story template (brand colors + logo placement), link-in-bio layout.
15. Do & Don't — 5 dos and 5 don'ts, brand-specific and actionable. Not generic ("do use the logo correctly") — brand-specific ("do leave a full em-dash of space around the wordmark in social posts; never crop our tagline mid-word").

references/brand-guidelines.md

mcp__pika__html_to_pdf

file_url

file_url

~/Desktop/[brand-name]-brand-guidelines.pdf

brand-guidelines.pdf

mcp__pika__upload_asset

[brand-name]-brand-kit.zip
├── brand.md                       # comprehensive machine-readable spec
├── brand-guidelines.pdf           # full 15-page guidelines PDF (the visual deliverable)
├── README.md                      # 1-page how-to-use guide
├── logo/
│   ├── symbol/                    # standalone mark, one set per color variant
│   │   ├── symbol-[color].png     # transparent background, 1024×1024+
│   │   ├── symbol-[color].svg     # only when vector-authored
│   │   └── symbol-[color].pdf     # vector PDF or raster PDF wrapper
│   ├── wordmark/                  # the brand name styled
│   │   └── wordmark-[color].{svg,png,pdf}
│   └── lockup/                    # symbol + wordmark together
│       ├── horizontal/
│       │   └── lockup-h-[color].{png,pdf} + svg when fully vector-authored
│       └── stacked/
│           └── lockup-s-[color].{png,pdf} + svg when fully vector-authored
├── icons/                         # the 12 UI icons from page 8 as SVGs
│   ├── arrow-right.svg
│   ├── check.svg
│   ├── close.svg
│   ├── plus.svg
│   ├── search.svg
│   ├── user.svg
│   ├── settings.svg
│   ├── bell.svg
│   ├── menu.svg
│   ├── info.svg
│   └── [+ any brand-specific icons]
├── fonts/                         # actual TTF font files (OFL-licensed Google Fonts)
│   ├── [display-font]-Variable.ttf
│   ├── [body-font]-Variable.ttf
│   └── README.md                  # license + install instructions
├── tokens/                        # design tokens for devs
│   ├── tokens.css                 # CSS custom properties — paste into :root
│   ├── tokens.json                # same content in JSON — for AI tools / CI
│   └── tailwind.config.snippet.js # paste into tailwind.config.js extend block
└── prompts/                       # AI prompts for downstream brand use
    ├── system-prompt.md           # paste at the top of a Claude/GPT thread for brand voice
    ├── tweet.md                   # task-specific starter: write a tweet
    ├── landing-hero.md            # task-specific starter: landing page hero copy
    ├── email.md                   # task-specific starter: marketing/transactional email
    ├── error-message.md           # task-specific starter: write a friendly error
    ├── photography.md             # task starter: generate brand-style photography (with cliché guardrails + brand-photography rules embedded)
    └── illustration.md            # task starter: generate brand-style illustration (only if the brand uses illustration as a medium)

references/brand-md-template.md

• Quick reference block (name, tagline, primary color, fonts, voice in one scannable section)
• Positioning + audience segments
• Mission, values, story
• Voice & tone (adjectives, copy examples by context, forbidden words)
• Colors (table with hex / RGB / CMYK / Pantone / role)
• Typography (display + body + Google Fonts URLs + full hierarchy)
• Logo (wordmark description + symbol description + lockup specs + file list with paths)
• Photography rules
• Visual world description
• Touchpoint specs
• Do & don't list
• Reference brands with "borrow this" notes
• How-to-use section telling downstream tools/people how to apply the spec

1. Symbol master asset — for new marks, prefer the generated PNG route: call

   mcp__pika__generate_image

   with

   provider="gpt-image-2"

   for a clean isolated mark on transparent background, centered, no text, no watermark, no mockup, no shadows. Use SVG only if the mark is deliberately simple and still reads at 16×16. Keep the best generated PNG as the source of truth when it is stronger than SVG.
2. Logo SVGs — write SVG variants for wordmarks, lockups, and any symbol that is actually vector-authored. Do not trace a rich generated PNG into a weak SVG just to satisfy a vector preference. For raster-generated symbols, note in

   brand.md

   that the symbol master is PNG.
3. Logo PNGs — export every symbol / wordmark / lockup as PNG on transparent background at

   1024×1024+

   for symbols and enough width for wordmarks. For SVG-derived assets, render SVG → PNG via

   mcp__pika__html_to_png

   : HTML wrapper with

   <body style="margin:0;background:transparent;">

   containing just the SVG,

   raster_options.viewport_px:1024x1024

   ,

   transparent_background:true

   when available. For generated PNG symbols, preserve the original high-res transparent PNG and create color variants only when they remain crisp.
4. Logo PDFs — render SVG logo wrappers via

   mcp__pika__html_to_pdf

   when vector source exists. For raster-generated symbols, create a PDF wrapper that embeds the high-res PNG at full resolution and label it as raster-source in the README; do not pretend it is vector.
5. Icon SVGs — write each of the 12 icons as a standalone SVG with

   stroke="currentColor"

   ,

   viewBox="0 0 24 24"

   , and the brand's chosen stroke weight + corner style applied consistently. See

   references/brand-guidelines.md

   "Icons Page — Structure & Rules" for which icons to include.
6. Design tokens — generate all three files from the brand spec:

   • tokens.css

     —

     :root

     block with

     --color-*

     ,

     --font-*

     ,

     --font-size-*

     ,

     --line-height-*

     ,

     --space-*

     ,

     --radius-*

     ,

     --shadow-*

     custom properties

   • tokens.json

     — same content as JSON object with sections:

     color

     ,

     font

     ,

     fontSize

     ,

     lineHeight

     ,

     spacing

     ,

     radius

     ,

     shadow

   • tailwind.config.snippet.js

     — JavaScript snippet to paste inside

     module.exports.theme.extend

     covering colors, fontFamily, fontSize, borderRadius, boxShadow
7. AI prompts — generate each prompt file with brand specifics interpolated:

   • system-prompt.md

     — a system prompt to paste at the top of any Claude/GPT thread. Includes: brand voice adjectives, forbidden words, copy rules, photography direction, color/font specs, sample voice examples. End with "Always apply this brand voice unless explicitly instructed otherwise."

   • tweet.md

     — task starter: max 280 chars, voice constraints, sample target tweets, then "Task: [USER FILLS IN]"

   • landing-hero.md

     — task starter: hero copy structure (headline + subheadline + CTA), brand voice rules, examples from the guidelines

   • email.md

     — task starter: email tone, subject line guidance, body structure, sign-off conventions

   • error-message.md

     — task starter: how the brand handles error/empty/loading states in voice (warm not robotic, specific not vague)

   • photography.md

     — task starter for generating brand-style photography (gpt-image-2 etc.). Must include: master prompt template tailored to the brand's photo direction (subject, light, color grade, cast diversity, texture); explicit "what to AVOID in the prompt" list (studio strobes, stock terms, glass coworking spaces, "engineers at laptops," "professional," "premium," etc.); banned cliché concepts list (hourglasses, lightbulbs, handshakes, network nodes, glowing brains, etc.); subject substitutes for "person doing X"; quality requirements (butter accent, diversity, film grain, documentary); explicit no-text guardrail string; note about never naming real publications.

   • illustration.md

     — only if the brand uses illustration as a medium. Task starter for generating brand-style illustrations. Master prompt template with strict palette + style rules (flat vector / line art / etc), banned elements (gradients, drop shadows, 3D, photographic textures), when to use illustration vs photography. Skip this file entirely if the brand has no illustration in its visual world.
8. Brand fonts — local export step. Download the actual font files from Google Fonts (or wherever the brand fonts live) and include in

   fonts/

   :
   • Variable font files when available:

     [FontName]-Variable.ttf

     (single file, supports all weights)
   • Or static weights at the levels the brand uses
   • GitHub mirror pattern:

     https://github.com/google/fonts/raw/main/ofl/[fontname]/[FontName][wght].ttf

   • Add a

     fonts/README.md

     noting the license (OFL is common, allows redistribution) + Google Fonts URL for online installation
9. Brand guidelines PDF — download the

   html_to_pdf.file_url

   from Step 4 into the kit as

   brand-guidelines.pdf

   . The kit is incomplete without it.
10. README.md — 1-page guide telling the user: what's in the kit, how to use brand.md with AI tools, which logo file for which context, where to install fonts (local TTFs or Google Fonts URLs), how to use the photography/illustration prompts.
11. Zip everything:

    zip -r [brand]-brand-kit.zip brand.md brand-guidelines.pdf README.md logo/ icons/ fonts/ tokens/ prompts/

export_kit

--config

brand.md

brand-guidelines.pdf

• What's in the kit
• How to use

  brand.md

  with AI tools (paste into Claude/GPT to generate on-brand work)
• Which logo file to use for which context (web favicon → symbol PNG; print collateral → PDF; web header → wordmark SVG; etc.)
• Font installation links (Google Fonts URLs)

• Save zip to

  ~/Desktop/[brand-name]-brand-kit.zip

  for local Mac users.
• If the environment cannot download fonts or write a local zip, do not ship a partial kit. Stop with a resumable blocked checkpoint that lists the completed artifacts (

  file_url

  ,

  brand.md

  , tokens, logo assets), the missing files, and the exact filesystem/network blocker.
• Upload the completed zip to a CDN if needed.
• Tell the user what's in the completed zip and link to the

  brand.md

  so they can preview without unzipping.

• The input is the brief. Don't ask for lengthy intake forms. Read what's in front of you and ask 3-5 precise questions.
• Be specific about customers without narrowing the brand to one person. Vague audiences = weak brands, but one hyper-specific individual can make the output unusably narrow. Define audience segments first: a primary segment, 1-2 secondary segments, and one anchor persona that makes the primary segment feel concrete.
• 3 options at each choice point. Direction (step 2), then identity (step 3). Always 3.
• Opinionated but collaborative. Present your read confidently. They can push back.
• Generate actual copy — don't give templates with [BRACKETS]. Write real words in the brand voice.
• All images must look real and crafted. Generated lifestyle/touchpoint images need film grain, natural light, slight imperfections, editorial composition. Banned: perfect symmetry, gradient backgrounds, studio strobes, stock-photo energy, AI-smooth surfaces, floating objects on white. If it looks fake — regenerate.
• Single deliverable. One brand guidelines PDF. Not a press kit. Not a launch package. Not a social calendar. Just the brand.

• It makes a specific claim: "Heavy wool. Made to last a decade." / "Built for one quiet hour a day."
• It has a point of view: "Not trend-led. Not mass-made."
• It can speak concretely to a reader inside a segment: "The app you reach for before checking your phone." This is copy style, not audience strategy; do not collapse the brand's audience model to only that reader.
• It creates tension or contrast: "Handmade. Overused. On purpose."
• It trusts the reader: no over-explaining, no "perfect for any occasion", no "cozy vibes"

• "Crafted with love" / "Made with care" / "Designed with passion"
• "Perfect for any occasion" / "A timeless addition"
• "Quality you can feel" / "Designed to inspire"
• Generic taglines: "Where quality meets style" / "Wear your story"
• Hollow superlatives: "premium", "luxury", "elevated", "curated", "artisanal"
• Anything that could describe 500 other brands without changing a word

• Strong typographic hierarchy — one thing is clearly the most important
• Color used with conviction — large fields, not accent dots
• Photography bleeds to edges — no floating images with shadow drops
• Scale contrast — one element dominates, others recede
• Pages feel designed, not assembled
• Whitespace is intentional, not default padding

• Equal-sized boxes arranged in a grid
• Body copy the same size as everything else
• Centered everything
• White background with a few colored boxes
• Photos floating in white space with rounded corners
• Font specimens that say "Font Name Here" or "Sample Text"
• Color swatches that look like a paint store brochure

• Default to a mixed cast across all 4+ lifestyle images: include Black, Asian, Latina, South Asian, Middle Eastern, or mixed-race subjects
• Vary body types, not just skin tone
• If only one person is shown, make a deliberate choice about who that person is — don't default to white/light-skinned
• Diversity is not a checkbox. It's a design choice that makes the brand more resonant and more honest

• Real rooms with real lives in them (papers, plants, worn furniture)
• Imperfect light (window light, overcast, early morning)
• Film grain always — even a little
• Subjects not looking at camera unless it's a strong choice

• Typography must load. Use HTTPS font URLs or inline

  data:font/...

  sources in MCP-rendered HTML; local

  file://

  paths are not available to server-side Chromium. Always verify loaded fonts before signing off on a render. If fonts fall back to system defaults — the deck is broken, not deliverable.
• See

  references/brand-guidelines.md

  for the full MCP render contract and QA rules.
• Every page must have a clear visual hierarchy — one thing to look at first.
• Full-bleed photography pages should feel like magazine spreads, not slideshow slides.
• Color palette pages: full-bleed color columns, not swatches floating on white.
• Logo page: logo dramatically large, with clear variants, not timid or small.
• Voice page: show actual brand copy, not generic example copy.
• Touchpoints page: must include generated photographs of actual touchpoints — never CSS boxes.

mcp__pika__html_to_pdf

1. Would a 25-year-old with good taste want to buy from / use / work for this brand?
2. Does the copy sound like a real person wrote it?
3. Does the design look like a real designer made it?
4. Are the photos diverse and real-looking?
5. Is there a specific point of view — something this brand stands for that another brand doesn't?

gpt-image-2

quality: "medium"

• Best instruction-following for cast-diversity prompts (nano-banana-pro tends to drift toward a white default unless heavily prompted).
• Strongest no-text guardrail adherence — critical for touchpoint shots (hang tag / woven label / sticker) where any baked-in text would ruin the mockup.
• Native 3:4 / 4:3 / 9:16 ratios crop cleanly on sharp subjects without weird stretching.

nano-banana-pro

seedream

seedream