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Opportunity Solution Trees

Opportunity Solution Tree

What It Is

什么是Opportunity Solution Tree

Use the Opportunity Solution Tree (OST) to connect a business outcome to the customer opportunities that drive it, then compare solutions and tests. The tree forces you to separate needs from ideas and keeps discovery tied to delivery.
使用Opportunity Solution Tree（OST）将业务成果与驱动它的客户机会关联起来，随后对比解决方案并开展测试。该框架会促使你区分用户需求和创意，确保探索工作与交付工作紧密关联。

When to Use It

适用场景

  • Structure discovery around customer opportunities
  • Tie customer needs to measurable outcomes
  • Compare multiple solutions for the same opportunity
  • Keep continuous discovery aligned with the roadmap
  • Create a shared view of priorities with stakeholders
  • 围绕客户机会构建探索框架
  • 将客户需求与可衡量的业务成果关联
  • 针对同一机会对比多种解决方案
  • 让持续探索工作与产品路线图保持一致
  • 与利益相关方建立统一的优先级认知

When Not to Use It

不适用场景

  • You are not doing customer research
  • The solution is already decided
  • The work is a commodity requirement with no real options
  • You only need a quick one-off decision
  • 未开展客户研究时
  • 解决方案已确定时
  • 工作属于无实际选择空间的标准化需求时
  • 仅需要快速做出一次性决策时

Core Structure

核心结构

  • Outcome: the business result you are responsible for achieving
  • Opportunities: unmet customer needs, pains, or desires
  • Solutions: multiple ideas that address one opportunity
  • Experiments: tests that validate the riskiest assumptions
  • 业务成果（Outcome）：你需要负责达成的业务结果
  • 客户机会（Opportunities）：未被满足的客户需求、痛点或期望
  • 解决方案（Solutions）：针对单个机会提出的多个创意
  • 实验（Experiments）：用于验证最高风险假设的测试

How to Apply It

应用步骤

  1. Define a measurable outcome.
  2. Map the customer journey to frame opportunity areas.
  3. Capture opportunities from real interviews (stories, not preferences).
  4. Organize opportunities into a tree from broad to specific.
  5. Generate at least three solutions per high-priority opportunity.
  6. Test the riskiest assumptions before building.
  7. Review and update the tree weekly.
  1. 定义可衡量的业务成果。
  2. 梳理客户旅程，划定机会领域。
  3. 从真实用户访谈中捕捉机会（基于用户实际经历，而非偏好）。
  4. 将机会从宽泛到具体整理为树状结构。
  5. 针对每个高优先级机会，至少生成三个解决方案。
  6. 在开发前验证最高风险的假设。
  7. 每周回顾并更新该树状图。

Resources

参考资源

Books:
  • Continuous Discovery Habits by Teresa Torres
书籍：
  • Teresa Torres所著的《Continuous Discovery Habits》