Street Interview Ad

Purpose

Create or audit ads that use a believable public conversation to move from curiosity or skepticism to grounded explanation, proof, and an optional CTA.

Treat the format as a production grammar, not permission to fabricate customers, testimonials, experts, or spontaneous public reactions.

Choose The Mode

Create Mode

Use when the user supplies an offer, brand brief, product facts, approved claims, rough concept, or script and wants a street-interview direction.

Produce a

Street Interview Grammar Plan

, shot script, production locks and checks, one approval checkpoint, and direct handoff after approval.

Review Mode

Use when the user supplies an existing ad and asks whether it fits this grammar or how it should improve.

Use

$video-analysis

first to obtain observable shot and audio evidence. Then return:

factual structure, hook, product timing, proof, and ending status
a timecoded
```
Strong / Partial / Weak / Missing
```
audit
truth-status risks, meaningful deviations, and precise amendments

Do not rewrite the ad or enter production unless the user asks.

Create Workflow

1. Ground The Brief

Read the smallest useful source context:

offer facts, audience, brand voice, approved claims, and available proof
product, persona, location, UI, audio, or reference assets
prior ad analysis when explicitly relevant
duration, aspect ratio, model, resolution, and output preferences when supplied

Lock:

offer_type

physical_product | software | service | community | content

```
offer_capability
```
```
audience
```
```
specific_pressure
```
```
interview_premise
```
```
interviewer_role
```
```
respondent_role
```

respondent_truth_status

approved_customer | approved_expert | spokesperson | actor | illustrative_persona

```
proof_available
```
```
claim_boundaries
```
```
setting_and_format
```

Do not write first-person results, expert authority, public consensus, or spontaneous discovery unless the supplied evidence supports that truth status. Actors and illustrative personas must not be presented as real customers or independent passersby.

2. Design The Street Grammar

Read

references/street-grammar.md

and

references/continuity-and-proof.md

Produce a

Street Interview Grammar Plan

with exactly these fields:

```
core_human_state
```
```
specific_pressure
```
```
interview_premise
```
```
interviewer_role
```
```
respondent_role_and_truth_status
```
```
question_ladder
```
```
camera_language
```
```
framing_and_eyeline
```
```
movement_and_edit_grammar
```
```
microphone_behavior
```
```
product_entry
```
```
product_gesture
```
```
proof_plan
```
```
sound_world
```
```
text_and_subtitle_behavior
```
```
continuity_locks
```
```
ending_and_cta
```

State

Claim Boundaries

immediately after the plan. Do not force a fixed location, respondent count, product category, music track, hook box, or ending formula.

3. Write The Shot Script

Read

references/shot-script-rubric.md

Return a shot table with exactly these columns:

time | visual | framing/composition | camera motion | subject/action | product/prop relationship | lighting/color | edit | sound/music | speech/text | purpose

After the table, provide:

```
Continuity Locks
```
```
Proof Status
```
```
Claim Boundaries
```
```
Generation Risk Check
```

Keep one dominant action and one conversational job per row. Write all spoken lines needed for timing, but keep final subtitles, hook overlays, package text, UI labels, legal copy, and CTA graphics for deterministic post-production.

4. Ask For Approval

Ask one concise approval question in the user's language. English default:

Does this street-interview direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

5. Handoff On Approval

Read

references/workflow-handoff.md

and immediately route the locked plan and script.

Default to

$image-batch-runner

first when two-person continuity, recurring respondents, microphone/hand geometry, product handling, first frames, or street plates need stable assets. Feed approved stills into

$video-batch-runner

Go directly to

$video-batch-runner

when persona, product, microphone, scene, voice, and proof references are already stable and validated.

Do not output a separate production brief and do not ask a second generation confirmation.

Quality Bar

Open with a concrete question and show a visible listening state.
Keep microphone, eyeline, hand ownership, and interviewer geometry credible.
Build a question ladder before one legible product action and proof response.
Preserve handheld public-place dialogue with restrained edits and music.
End on a changed human state; add near-verbatim captions in post.

Non-Imitation And Truth Boundary

Do not copy source faces, voices, exact locations, wardrobe combinations, brands, domains, signature lines, or distinctive background props.
Do not claim that an actor is a random passerby, customer, expert, or independent reviewer.
Do not invent medical, financial, comparative, rapid-result, performance, scarcity, discount, review, or guarantee claims.
Keep critical text out of generated frames and translate references into generic camera, movement, sound, state, proof, and edit attributes.

street-interview-ad

NPX Install

Tags

SKILL.md Content

Street Interview Ad

Purpose

Choose The Mode

Create Mode

Review Mode

Create Workflow

1. Ground The Brief

2. Design The Street Grammar

3. Write The Shot Script

4. Ask For Approval

5. Handoff On Approval

Quality Bar

Non-Imitation And Truth Boundary