Threads Post

Prerequisites

Getting Started

1. Create account at publora.com/register (free)
2. Connect Threads via Instagram OAuth in Publora Dashboard
3. Get API key at publora.com/settings/api
4. Configure MCP in Claude Desktop (

   ~/.claude/claude_desktop_config.json

   ):

{
  "mcpServers": {
    "publora": {
      "type": "http",
      "url": "https://mcp.publora.com",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}

REST API Fallback

https://api.publora.com/api/v1

x-publora-key

# Get connected platforms
curl -X GET "https://api.publora.com/api/v1/platform-connections" \
  -H "x-publora-key: sk_your_api_key"

# Create a post
curl -X POST "https://api.publora.com/api/v1/create-post" \
  -H "x-publora-key: sk_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "platforms": ["threads-12345"],
    "content": "Your post content",
    "scheduledTime": "2026-03-25T10:00:00Z"
  }'

threads-{id}

/platform-connections

Plan Limits

Platform Limits

Available Tools

create_post

• platforms

  : Array with your Threads connection ID (e.g.,

  ["threads-12345"]

  )

• content

  : Post text (auto-threads if over 500 chars)

• scheduledTime

  : ISO 8601 datetime (required - for immediate posting, use current time + 1 minute)

get_upload_url

list_posts / update_post / delete_post

Auto-Threading

1. Smart splitting: Content is split at paragraph breaks (

   \n\n

   ), then sentence boundaries (

   . 

   ,

   ! 

   ,

   ? 

   ), then word boundaries
2. Auto-numbering: Each part gets

   (1/N)

   ,

   (2/N)

   , etc. at the end
3. Reply chain: Posts are connected using Threads'

   reply_to_id

   parameter

Manual Thread Breaks

---

This is my first post in the thread.

---

This is my second post in the thread.

---

And this is my third post!

[1/3]

[2/3]

[3/3]

Reply Control

platformSettings

""

"everyone"

"accounts_you_follow"

"mentioned_only"

platformSettings

Important Restrictions

1. Single hashtag limit: Threads allows maximum 1 hashtag per post. Additional hashtags are ignored by the platform.
2. No post editing: Once posted, Threads posts cannot be edited via API. Delete and repost if needed.
3. Video carousels not supported: Publora's carousel implementation supports images only. Standalone video posts work normally.
4. Multi-threaded posts temporarily unavailable: Content splitting into multiple connected replies is temporarily disabled. Single posts and carousels continue to work.

Examples

Simple Text Post

Post this to Threads:
"Just discovered an amazing productivity hack that saved me 2 hours today. The key is batching similar tasks together."

Image Carousel

Create a Threads carousel with these 5 product evolution screenshots.
Caption: "From concept to launch - our 6-month journey. #buildinpublic"

Long-Form Thread

Create a Threads thread from this content:
"Thread: 7 mistakes I made as a first-time founder

---

1. Hiring too fast. We went from 2 to 15 in 3 months. The culture suffered.

---

2. Ignoring unit economics. Revenue felt great until we calculated CAC..."

Scheduled Post

Schedule this for tomorrow at 10 AM:
"Monday motivation: The best time to start was yesterday. The second best time is now."

Best Practices

1. Hook first: First 2 lines determine engagement - make them count
2. Optimal length: 100-250 characters for single posts perform well
3. Native content: Original, conversational posts are rewarded
4. Single hashtag: Use one highly relevant hashtag (platform limit)
5. No edit option: Double-check content before posting

Timing

• Best times: 7-9 AM, 12-1 PM, 7-9 PM in target timezone
• Frequency: 1-3 posts per day for growth
• Consistency: Regular posting signals active account

Engagement

• Reply to comments within first hour
• Cross-reference your Instagram (accounts are linked)
• Use relevant topics/keywords for discovery

Troubleshooting

---