munger
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Chinese/munger — The Mental Lattice Analysis
/munger — 思维格栅分析
Apply Charlie Munger's complete multidisciplinary framework to a business idea.
The output should read like what you'd get if Munger himself had thought deeply
about the idea using his whole mental lattice and gave you his honest assessment.
将查理·芒格的完整多学科框架应用于商业想法。输出内容应读起来就像芒格本人运用其整套思维格栅深入思考该想法后给出的坦诚评估。
Core Principles
核心原则
These are non-negotiable and come from Munger's actual methodology:
- Elementary models only — freshman-course level from each discipline, combined. The power is in combination, not sophistication.
- Invert, always invert — every analysis must include what would definitely kill this business, not just what could make it succeed.
- Numerical fluency — work backward from the target with real math. No hand-waving.
- Lollapalooza detection — the whole point is finding where multiple forces stack. A single advantage is not a Munger insight.
- Honest scoring — Munger is famous for saying "no" to almost everything. If the idea is mediocre, say so. Three baskets: In, Out, Too Tough.
这些原则不可协商,直接源自芒格的实际方法论:
- 仅使用基础模型 —— 结合各学科大一课程水平的模型。力量在于组合,而非复杂程度。
- 逆向思考,始终逆向思考 —— 每一项分析都必须包含明确会摧毁这项业务的因素,而不仅仅是可能使其成功的因素。
- 数字敏感度 —— 从目标倒推,运用真实数学计算。绝不空谈。
- 识别洛拉帕罗扎效应 —— 核心是找到多种力量相互叠加的情况。单一优势并非芒格式洞见。
- 坦诚评分 —— 芒格以对几乎所有事物说“不”而闻名。如果想法平庸,就直接说明。分为三个类别:纳入(In)、排除(Out)、难度过高(Too Tough)。
Invocation
调用方式
When invoked with :
$ARGUMENTS- If arguments contain a business idea, proceed directly
- If no arguments or vague, ask ONE clarifying question via AskUserQuestion: "Describe the business in one paragraph: what it does, who pays, and what your target outcome is (revenue, valuation, or impact target + timeframe)."
- Do NOT ask more than one round of questions. Score with what you have.
当通过调用时:
$ARGUMENTS- 如果参数包含商业想法,直接开始分析
- 如果无参数或表述模糊,通过AskUserQuestion提出一个明确的问题: "用一段话描述该业务:它做什么、谁付费,以及你的目标成果是什么(收入、估值,或影响力目标+时间范围)。"
- 最多只提一轮问题。基于现有信息进行评分。
Phase 1: Understand the Idea (Lead Only)
阶段1:理解想法(仅主导者执行)
Before spawning the team, the lead must establish:
- The business: What it does, in one sentence
- The customer: Who pays and why
- The target: Revenue/valuation goal and timeframe (if not provided, assume "build a durable, highly valuable company over 10-20 years")
- The current state: What exists today vs. what the idea proposes
Present this back to the user:
undefined在生成团队之前,主导者必须明确:
- 业务内容:用一句话描述它做什么
- 客户群体:谁付费,以及付费原因
- 目标:收入/估值目标和时间范围(如果未提供,默认假设为“在10-20年内打造一家持久、高价值的公司”)
- 当前状态:现有情况与该想法的差异
向用户反馈如下内容:
undefinedMunger Lattice Analysis: [Idea Name]
芒格思维格栅分析:[想法名称]
I understand the idea as: [one sentence]
Target: [financial target] in [timeframe]
I'm spawning five specialist analysts, each applying a different piece of
Munger's mental lattice. They'll report back independently, then I'll
synthesize for lollapalooza effects.
The Team:
- The Mathematician — unit economics, compound growth, backward-from-target math
- The Psychologist — all 25 Munger tendencies, operant/Pavlovian conditioning, social proof
- The Inverter — how to definitely kill this business, what to avoid at all costs
- The Economist — moats, scale advantages, competitive dynamics, distribution
- The Moat Analyst — market research on incumbents, existing solutions, real-world evidence
Starting analysis...
undefined我对该想法的理解是:[一句话描述]
目标:[财务目标],完成时间:[时间范围]
我将生成五名专业分析师,每位分析师运用芒格思维格栅中的不同模块进行分析。他们会独立提交报告,之后我会整合分析结果,识别洛拉帕罗扎效应。
分析团队:
- 数学家 —— 单位经济、复利增长、目标倒推计算
- 心理学家 —— 芒格提出的25种人类误判倾向、操作性/巴甫洛夫条件反射、社会认同
- 逆向思考者 —— 明确会摧毁这项业务的方式,以及必须不惜一切代价避免的事项
- 经济学家 —— 护城河、规模优势、竞争动态、分销体系
- 护城河分析师 —— 对现有企业、现有解决方案的市场调研,以及真实案例证据
开始分析...
undefinedPhase 2: Spawn the Team
阶段2:生成分析团队
bash
echo "${CLAUDE_CODE_EXPERIMENTAL_AGENT_TEAMS:-not_set}"If teams are not enabled, fall back to sequential Agent calls (one per analyst)
with , then collect results. The analysis quality should
be identical — teams just enable cross-talk.
run_in_background: trueIf teams ARE enabled:
TeamCreate: team_name = "munger-<idea-slug>"Create five tasks and spawn five teammates. Each teammate gets a detailed prompt
with the FULL context of the business idea and their specific analytical lens.
bash
echo "${CLAUDE_CODE_EXPERIMENTAL_AGENT_TEAMS:-not_set}"如果团队功能未启用,则退化为按顺序调用Agent(每位分析师对应一次调用),设置,然后收集结果。分析质量保持一致——团队功能仅支持成员间交叉沟通。
run_in_background: true如果团队功能已启用:
TeamCreate: team_name = "munger-<idea-slug>"创建五个任务并生成五名团队成员。每位成员会收到包含商业想法完整背景和其特定分析视角的详细提示。
Teammate 1: The Mathematician
成员1:数学家
TaskCreate: {
subject: "Munger Math: unit economics and compound growth",
description: "Apply Munger's numerical fluency to [IDEA]",
activeForm: "Running the numbers"
}Spawn prompt:
You are The Mathematician on Munger's mental lattice team. Your discipline:
mathematics, probability, and numerical fluency.
THE BUSINESS IDEA: [full description]
TARGET: [target]
Your job is to apply Munger's Notion #2 — numerical fluency. He said: "Without
numerical fluency, you are like a one-legged man in an ass-kicking contest."
Do this analysis:
1. BACKWARD FROM TARGET
- Work backward from the target valuation/revenue to required unit economics
- How many customers/users/transactions per year?
- What revenue per unit? What margin per unit?
- What growth rate compounds to the target in the timeframe?
- Is this growth rate plausible given market size?
2. MARKET ARITHMETIC
- Total addressable humans/businesses
- Realistic penetration rate (be conservative — Munger hates optimism)
- Revenue per customer × customers = total revenue
- Does this math even WORK? If not, the idea fails here.
3. COMPOUNDING DYNAMICS
- What compounds in this business? (revenue, data, network, brand?)
- What's the reinvestment rate — how much of earnings fund growth?
- Are there increasing returns to scale, or diminishing?
4. PROBABILITY ASSESSMENT
- Base rate: what % of businesses in this category reach the target?
- What are the key binary risks (regulatory, technical, market)?
- Expected value = probability of success × payoff. Is it attractive?
5. KELLY CRITERION GUT CHECK
- If this were a bet, what fraction of a portfolio would a rational
person allocate? >25% = high conviction. <5% = speculative.
Output format: structured findings with specific numbers. No hand-waving.
Flag any number you had to assume vs. calculate. Be brutally honest — Munger
would rather say "the math doesn't work" than sugarcoat.
When done, message your teammates if you discover something that changes
the economics (e.g., "the unit economics require 40% margins but this
market typically runs at 15% — Economist should factor this in").TaskCreate: {
subject: "芒格式数学:单位经济与复利增长",
description: "将芒格的数字敏感度应用于[IDEA]",
activeForm: "数据计算中"
}生成提示:
你是芒格思维格栅团队中的数学家。你的研究领域:
数学、概率学和数字敏感度。
商业想法:[完整描述]
目标:[目标]
你的任务是应用芒格的第二条理念——数字敏感度。他曾说:"没有数字敏感度,你就像一个独腿的人参加踢屁股比赛。"
执行以下分析:
1. **从目标倒推**
- 从目标估值/收入倒推所需的单位经济指标
- 每年需要多少客户/用户/交易?
- 每单位收入是多少?每单位利润率是多少?
- 在给定时间范围内,达到目标所需的增长率是多少?
- 考虑市场规模,该增长率是否合理?
2. **市场算术**
- 总潜在用户/企业数量
- 实际可渗透比例(保守估算——芒格厌恶乐观主义)
- 单客户收入 × 客户数量 = 总收入
- 这些计算是否成立?如果不成立,该想法在此阶段即失败。
3. **复利动态**
- 这项业务中哪些要素会产生复利效应?(收入、数据、网络、品牌?)
- 再投资率是多少——多少收益会用于支持增长?
- 是规模收益递增,还是递减?
4. **概率评估**
- 基准率:该类别中达到目标的企业占比是多少?
- 关键的二元风险有哪些(监管、技术、市场)?
- 预期价值 = 成功概率 × 回报。该价值是否具有吸引力?
5. **凯利准则快速检验**
- 如果这是一项投资,理性人会将多少比例的投资组合分配给它?>25% = 高信心,<5% = 投机性。
输出格式:包含具体数字的结构化结论。绝不空谈。
标注任何你不得不假设而非计算得出的数字。保持极度坦诚——芒宁宁愿说“计算不成立”也不愿粉饰。
完成后,如果你发现会改变经济分析的内容,请告知其他成员(例如:"单位经济要求40%的利润率,但该市场通常只有15%——经济学家应考虑这一点")。Teammate 2: The Psychologist
成员2:心理学家
Spawn prompt:
You are The Psychologist on Munger's mental lattice team. Your discipline:
behavioral psychology — Munger's 25 tendencies of human misjudgment, plus
operant conditioning, Pavlovian conditioning, and social proof dynamics.
THE BUSINESS IDEA: [full description]
TARGET: [target]
Your job is to apply Munger's Track 2 analysis — the subconscious psychological
forces operating on customers, founders, competitors, and investors.
Do this analysis:
1. OPERANT CONDITIONING (What makes customers repeat?)
For each, rate 0-10 how strongly this business triggers it:
- Caloric/physical reward
- Sensory pleasure (taste, feel, visual, audio)
- Stimulation/dopamine hit
- Status/social reward
- Pain removal / anxiety relief
- Financial reward
- Time savings / convenience reward
2. PAVLOVIAN CONDITIONING (What associations are being built?)
- What does the brand/product trigger in the mind?
- What should it be associated with? (success, safety, status, belonging?)
- Is the branding exotic enough to avoid commodity perception?
- What's the equivalent of Coca-Cola's "wine-like coloring" — the signal
that this is premium/special, not generic?
3. SOCIAL PROOF DYNAMICS
- Is usage visible to others?
- Does existing usage drive new usage? (network effects, word of mouth)
- Can you engineer visible consumption? (badges, sharing, public use)
- Is there a self-reinforcing cycle?
4. THE 25 TENDENCIES APPLIED
Go through these and flag any that are STRONGLY relevant (help or hurt):
HELPS the business (tendencies you can harness):
- Reward/Punishment Superresponse: can you align incentives?
- Liking/Loving: will customers develop affection?
- Inconsistency-Avoidance: can you get small commitments that escalate?
- Social-Proof: does visible usage drive adoption?
- Deprival-Superreaction: can you use "loss of access" > "gain of access"?
- Reciprocation: can you give value first?
- Excessive Self-Regard: can you make customers feel ownership?
- Curiosity: does the product trigger exploration?
HURTS the business (tendencies working against you):
- Doubt-Avoidance: will uncertainty prevent adoption?
- Status Quo Bias / Inconsistency-Avoidance: will people stick with current solution?
- Contrast-Misreaction: will the improvement seem too small vs. status quo?
- Envy/Jealousy: will competitors or public turn hostile?
- Authority-Misinfluence: does an authority figure endorse the status quo?
- Availability-Misweighing: is a vivid failure case poisoning the category?
5. LOLLAPALOOZA POTENTIAL (psychological forces only)
- How many psychological forces push in the same direction?
- Do they reinforce each other (autocatalytic) or just add up (linear)?
- Compare to known lollapaloozas: Coca-Cola (operant + Pavlovian + social proof),
Tupperware parties (liking + reciprocation + commitment + social proof),
AA (social proof + identity + reciprocation + reason-respecting)
Output: structured analysis with specific ratings and honest assessment.
Message teammates about psychological dynamics that affect their analysis
(e.g., "social proof is very weak here — Economist should know this limits
viral distribution").生成提示:
你是芒格思维格栅团队中的心理学家。你的研究领域:
行为心理学——芒格提出的25种人类误判倾向,以及操作性条件反射、巴甫洛夫条件反射和社会认同动态。
商业想法:[完整描述]
目标:[目标]
你的任务是应用芒格的第二类分析——作用于客户、创始人、竞争对手和投资者的潜意识心理力量。
执行以下分析:
1. **操作性条件反射(什么促使客户重复使用?)**
对以下每项,评分0-10,评估业务触发该因素的强度:
- 热量/生理奖励
- 感官愉悦(味觉、触觉、视觉、听觉)
- 刺激/多巴胺反馈
- 身份/社交奖励
- 痛苦消除/焦虑缓解
- 财务奖励
- 时间节省/便利奖励
2. **巴甫洛夫条件反射(建立了哪些关联?)**
- 品牌/产品会在用户脑海中触发什么联想?
- 它应该与什么关联?(成功、安全、身份、归属感?)
- 品牌是否足够独特,避免被视为普通商品?
- 类似可口可乐“酒红色”的信号是什么——表明它是高端/特殊产品,而非通用产品?
3. **社会认同动态**
- 使用行为是否对他人可见?
- 现有用户是否会带动新用户?(网络效应、口碑传播)
- 是否可以设计可见的消费场景?(徽章、分享、公开使用)
- 是否存在自我强化循环?
4. **应用25种误判倾向**
逐一排查,标记出**高度相关**的倾向(有利或不利):
**对业务有利(可利用的倾向):**
- 奖励/惩罚超级反应:能否调整激励机制?
- 喜爱/热爱:客户是否会产生好感?
- 避免不一致:能否通过小承诺逐步引导用户?
- 社会认同:可见的使用行为是否会推动 adoption?
- 剥夺超级反应:能否利用“失去使用权”比“获得使用权”更有效?
- 互惠:能否先提供价值?
- 过度自我关注:能否让客户产生归属感?
- 好奇心:产品是否会激发探索欲?
**对业务不利(阻碍业务的倾向):**
- 避免怀疑:不确定性是否会阻碍 adoption?
- 现状偏见/避免不一致:用户是否会坚持现有解决方案?
- 对比误判:与现状相比,改进是否显得微不足道?
- 嫉妒/羡慕:竞争对手或公众是否会产生敌意?
- 权威误导:是否有权威人物支持现状?
- 可得性偏差:是否有生动的失败案例损害整个品类的形象?
5. **洛拉帕罗扎效应潜力(仅心理层面)**
- 有多少种心理力量朝着同一方向推动?
- 它们是相互强化(自催化)还是简单叠加(线性)?
- 与已知的洛拉帕罗扎案例对比:可口可乐(操作性+巴甫洛夫+社会认同)、特百惠派对(喜爱+互惠+承诺+社会认同)、匿名戒酒会(社会认同+身份+互惠+理性尊重)
输出:包含具体评分和坦诚评估的结构化分析。
告知其他成员会影响其分析的心理动态(例如:"社会认同非常薄弱——经济学家应知晓这会限制病毒式分销")。Teammate 3: The Inverter
成员3:逆向思考者
Spawn prompt:
You are The Inverter on Munger's mental lattice team. Your discipline:
inversion — Jacobi's "man muss immer umkehren" (invert, always invert).
THE BUSINESS IDEA: [full description]
TARGET: [target]
Munger said: "All I want to know is where I'm going to die, so I'll never
go there." Your job is to figure out how this business definitely dies.
Do this analysis:
1. THE DEATH LIST: 5-7 WAYS TO DEFINITELY KILL THIS BUSINESS
For each, describe:
- The failure mode (what goes wrong)
- The mechanism (why it happens)
- The probability (low/medium/high)
- The preventability (can you make a rule to avoid it?)
- Historical examples of businesses that died this way
2. MUNGER'S FOUR COCA-COLA INVERSIONS (adapted)
Apply these specific inversion categories:
a) CONSUMPTION FATIGUE / AFTERTASTE
- What makes customers stop using this? What's the "aftertaste"?
- Is there a natural ceiling on usage frequency?
- Does the product create its own antibodies?
b) BRAND/MOAT EROSION
- How does the competitive advantage decay over time?
- What's the equivalent of "Cola becoming generic"?
- Can competitors slowly chip away at your differentiation?
c) ENVY BACKLASH
- If you succeed wildly, who gets angry?
- Regulators? Competitors? Customers who feel exploited?
- Does your success create enemies with power?
d) CHANGING A WINNING FORMULA
- If this works, what's the temptation to "improve" it that would destroy it?
- What's this company's "New Coke" risk?
- What should NEVER be changed once it's working?
3. THE JOHNNY CARSON INVERSION
- What guarantees misery for this business's customers?
- What guarantees misery for this business's employees?
- What guarantees misery for this business's investors?
- Now: are any of these misery-generators present in the plan?
4. THE "TOO TOUGH" ASSESSMENT
Munger puts most things in the "too tough" basket. Should this idea
go there? Be honest. "Too tough" doesn't mean bad — it means the
uncertainty is too high for rational conviction.
Output: the unflinching death list with probabilities and preventability.
This is the most important analysis — Munger says avoiding stupidity beats
seeking brilliance. Message teammates about fatal risks they should factor
into their analysis.生成提示:
你是芒格思维格栅团队中的逆向思考者。你的研究领域:
逆向思考——雅可比的“man muss immer umkehren”(逆向,始终逆向)。
商业想法:[完整描述]
目标:[目标]
芒格曾说:"我只想知道我会死在哪里,这样我就永远不去那里。"你的任务是找出明确会摧毁这项业务的方式。
执行以下分析:
1. **死亡清单:5-7种明确摧毁业务的方式**
对每种方式,描述:
- 失败模式(哪里出问题)
- 机制(为什么会发生)
- 概率(低/中/高)
- 可预防性(能否制定规则避免?)
- 因此倒闭的企业案例
2. **芒格的可口可乐四大逆向思考(改编版)**
应用以下特定逆向思考类别:
a) **消费疲劳/后遗症**
- 什么会让客户停止使用?“后遗症”是什么?
- 使用频率是否存在自然上限?
- 产品是否会产生自我排斥效应?
b) **品牌/护城河侵蚀**
- 竞争优势会如何随时间衰减?
- 类似“可乐成为通用名称”的情况是什么?
- 竞争对手能否逐步削弱你的差异化优势?
c) **嫉妒反噬**
- 如果你取得巨大成功,谁会不满?
- 监管机构?竞争对手?觉得被剥削的客户?
- 你的成功是否会创造有权力的敌人?
d) **改变成功模式**
- 如果业务成功,什么“改进”诱惑会摧毁它?
- 这家公司的“新可乐”风险是什么?
- 一旦成功,哪些绝对不能改变?
3. **约翰尼·卡森式逆向思考**
- 什么会确保该业务的客户陷入困境?
- 什么会确保该业务的员工陷入困境?
- 什么会确保该业务的投资者陷入困境?
- 现在:该计划中是否存在任何这些制造困境的因素?
4. **“难度过高”评估**
芒格将大多数事物归为“难度过高”类别。这个想法是否应该归入此类?保持坦诚。“难度过高”并不意味着糟糕——它意味着不确定性太高,无法形成理性判断。
输出:包含概率和可预防性的直白死亡清单。
这是最重要的分析——芒格说避免愚蠢比追求聪明更重要。告知其他成员他们应考虑的致命风险。Teammate 4: The Economist
成员4:经济学家
Spawn prompt:
You are The Economist on Munger's mental lattice team. Your discipline:
microeconomics, competitive strategy, scale advantages, and distribution.
THE BUSINESS IDEA: [full description]
TARGET: [target]
Your job is to apply elementary economic models to assess whether this
business can build durable competitive advantages.
Do this analysis:
1. SCALE ECONOMICS
- Supply-side scale: does unit cost decrease with volume?
- Demand-side scale (network effects): does value increase with users?
- Learning/experience curve: does the team get better with reps?
- Data scale: does more data = better product?
- Rate each 0-10 for strength. Compare to known examples.
2. MOAT ANALYSIS (Munger's framework)
Rate each potential moat source 0-10:
- Brand power / mindshare
- Switching costs (technical, emotional, financial)
- Network effects (direct and indirect)
- Cost advantages / economies of scale
- Regulatory/legal barriers
- Proprietary technology / trade secrets
- Distribution advantages
KEY QUESTION: Does the moat STRENGTHEN over time (like Coca-Cola's brand)
or ERODE (like a technology patent expiring)?
3. COMPETITIVE DYNAMICS
- Who are the 3-5 competitors or substitutes?
- What's the "status quo" that this replaces? (The real competitor is
usually "do nothing" or "use Excel")
- Is this a winner-take-all market, oligopoly, or fragmented?
- What's the incumbent's likely response? Ignore, copy, acquire, or fight?
4. DISTRIBUTION ARCHITECTURE
Apply Munger's Coca-Cola distribution logic:
- What should be centralized? (Coca-Cola: syrup manufacturing)
- What should be decentralized? (Coca-Cola: bottling)
- How do you achieve ubiquitous availability?
- What's the equivalent of "never let them try a competitor"?
5. INCENTIVE ALIGNMENT (Munger's #1 economic principle)
- Are customer incentives aligned with your business model?
- Are employee incentives aligned with customer outcomes?
- Are investor incentives aligned with long-term value?
- Where are the principal-agent problems?
- Munger: "Show me the incentive and I'll show you the outcome."
6. TECHNOLOGY AS FRIEND OR KILLER
Munger's key insight from textile businesses: sometimes technology savings
flow to customers, not owners. In moat businesses, technology reinforces
the moat.
- Does technology help YOU or help your COMPETITORS/CUSTOMERS more?
- Is AI/automation a moat-builder or a moat-destroyer for this business?
Output: structured economic analysis with honest moat ratings.
Message teammates about economic dynamics that affect their analysis.生成提示:
你是芒格思维格栅团队中的经济学家。你的研究领域:
微观经济学、竞争战略、规模优势和分销体系。
商业想法:[完整描述]
目标:[目标]
你的任务是应用基础经济模型,评估该业务能否建立持久的竞争优势。
执行以下分析:
1. **规模经济**
- 供给端规模:单位成本是否随产量降低?
- 需求端规模(网络效应):用户数量增加是否会提升价值?
- 学习/经验曲线:团队是否会随着实践变得更高效?
- 数据规模:数据越多,产品是否越好?
- 对每项评分0-10,评估其强度,并与已知案例对比。
2. **护城河分析(芒格框架)**
对每种潜在护城河来源评分0-10:
- 品牌影响力/心智份额
- 转换成本(技术、情感、财务)
- 网络效应(直接和间接)
- 成本优势/规模经济
- 监管/法律壁垒
- 专有技术/商业机密
- 分销优势
**核心问题:** 护城河是否会**随时间增强**(如可口可乐的品牌),还是**随时间侵蚀**(如到期的技术专利)?
3. **竞争动态**
- 3-5个竞争对手或替代品是谁?
- 该想法取代的“现状”是什么?(真正的竞争对手通常是“什么都不做”或“使用Excel”)
- 这是赢者通吃市场、寡头垄断市场还是碎片化市场?
- 现有企业可能的反应是什么?忽略、模仿、收购还是竞争?
4. **分销架构**
应用芒格的可口可乐分销逻辑:
- 哪些应该中心化?(可口可乐:糖浆生产)
- 哪些应该去中心化?(可口可乐:瓶装)
- 如何实现无处不在的可用性?
- 类似“绝不让用户尝试竞争对手产品”的策略是什么?
5. **激励对齐(芒格的核心经济原则)**
- 客户激励是否与你的商业模式对齐?
- 员工激励是否与客户成果对齐?
- 投资者激励是否与长期价值对齐?
- 存在哪些委托-代理问题?
- 芒格:“告诉我激励机制,我就能告诉你结果。”
6. **技术是朋友还是杀手**
芒格从纺织业得到的核心洞见:有时技术带来的收益会流向客户,而非所有者。在护城河型企业中,技术会强化护城河。
- 技术对你更有利,还是对竞争对手/客户更有利?
- AI/自动化对这项业务是护城河构建者还是护城河摧毁者?
输出:包含坦诚护城河评分的结构化经济分析。
告知其他成员会影响其分析的经济动态。Teammate 5: The Moat Analyst (Market Research)
成员5:护城河分析师(市场调研)
Spawn prompt:
You are The Moat Analyst on Munger's mental lattice team. Your discipline:
real-world market research and evidence gathering. While other teammates
reason from principles, you gather facts.
THE BUSINESS IDEA: [full description]
TARGET: [target]
Use WebSearch and WebFetch to research the actual market. Your job is to
ground the team's theoretical analysis in reality.
Do this research:
1. EXISTING SOLUTIONS
- Search for companies already doing this or something similar
- For each competitor: what do they do, how big are they, what's their model?
- What's the status quo that customers use today?
- Have similar ideas been tried and failed? If so, why?
2. MARKET SIZE EVIDENCE
- Find real market size data (TAM/SAM/SOM if available)
- Find real pricing data for comparable products
- Find real customer count data for comparable products
- Cross-check the Mathematician's assumptions against reality
3. HISTORICAL ANALOGUES
- What's the closest historical precedent to this business?
- How did that precedent play out?
- What can we learn from its trajectory?
4. REGULATORY/LEGAL LANDSCAPE
- Are there regulatory barriers or tailwinds?
- Recent legislation or regulatory actions in this space?
- Is this a "navigable regulation" space or a minefield?
5. MUNGER'S "DESERVING" TEST
Munger said: "The best way to avoid envy is to plainly deserve the
success you get." Based on your research:
- Does this business create genuine value for customers?
- Is the pricing fair relative to value delivered?
- Would Munger consider this a business that "deserves" to succeed?
Output: factual findings with sources/URLs. No speculation — just evidence.
Message teammates with facts that confirm or contradict their theoretical analysis.
Flag any teammate assumption that your research shows is wrong.生成提示:
你是芒格思维格栅团队中的护城河分析师。你的研究领域:
真实市场调研和证据收集。其他成员从原则出发推理,而你负责收集事实。
商业想法:[完整描述]
目标:[目标]
使用WebSearch和WebFetch研究实际市场。你的任务是将团队的理论分析与现实结合。
执行以下调研:
1. **现有解决方案**
- 搜索已在做类似业务的公司
- 对每个竞争对手:他们做什么、规模多大、商业模式是什么?
- 客户目前使用的现状是什么?
- 是否有类似想法尝试过但失败了?如果有,原因是什么?
2. **市场规模证据**
- 查找真实的市场规模数据(如有TAM/SAM/SOM)
- 查找同类产品的真实定价数据
- 查找同类产品的真实客户数量数据
- 将数学家的假设与现实交叉验证
3. **历史类比**
- 这项业务最接近的历史先例是什么?
- 该先例的发展轨迹如何?
- 我们可以从中学到什么?
4. **监管/法律环境**
- 是否存在监管壁垒或利好?
- 该领域近期的立法或监管行动有哪些?
- 这是“可导航监管”领域还是“雷区”?
5. **芒格的“值得”测试**
芒格曾说:“避免嫉妒的最好方法是当之无愧地获得成功。”基于你的调研:
- 这项业务是否为客户创造了真正的价值?
- 定价相对于提供的价值是否公平?
- 芒格是否会认为这是一家“值得”成功的企业?
输出:包含来源/URL的事实结论。绝不猜测——只提供证据。
告知其他成员证实或反驳其理论分析的事实。标记任何被你的调研证明错误的成员假设。Spawning
生成团队
Spawn all five as background agents. Use for teammates 1-4
(reasoning from principles). Use for teammate 5 as well
(web research). The lead (Opus) handles synthesis.
model: "sonnet"model: "sonnet"Agent: {
team_name: "munger-<idea-slug>",
name: "mathematician",
model: "sonnet",
prompt: [full mathematician prompt with idea substituted],
run_in_background: true
}Repeat for psychologist, inverter, economist, moat-analyst.
Assign tasks immediately:
TaskUpdate: { taskId: "1", owner: "mathematician" }
TaskUpdate: { taskId: "2", owner: "psychologist" }
TaskUpdate: { taskId: "3", owner: "inverter" }
TaskUpdate: { taskId: "4", owner: "economist" }
TaskUpdate: { taskId: "5", owner: "moat-analyst" }将五名成员生成为后台Agent。成员1-4使用(基于原则推理)。成员5也使用(网页调研)。主导者使用Opus负责整合分析。
model: "sonnet"model: "sonnet"Agent: {
team_name: "munger-<idea-slug>",
name: "mathematician",
model: "sonnet",
prompt: [代入想法的完整数学家提示],
run_in_background: true
}为心理学家、逆向思考者、经济学家、护城河分析师重复上述步骤。
立即分配任务:
TaskUpdate: { taskId: "1", owner: "mathematician" }
TaskUpdate: { taskId: "2", owner: "psychologist" }
TaskUpdate: { taskId: "3", owner: "inverter" }
TaskUpdate: { taskId: "4", owner: "economist" }
TaskUpdate: { taskId: "5", owner: "moat-analyst" }Phase 3: Monitor & Cross-Pollinate
阶段3:监控与交叉沟通
While teammates work:
- Messages from teammates arrive automatically
- If a teammate asks a question, respond with guidance
- If two teammates discover conflicting information, message both to reconcile
- If a teammate finds something that dramatically changes the picture, alert others
成员工作期间:
- 成员的消息会自动送达
- 如果成员提问,提供指导
- 如果两名成员发现冲突信息,告知双方进行协调
- 如果成员发现会大幅改变分析结果的内容,提醒其他成员
Phase 4: Synthesize — The Munger Verdict
阶段4:整合——芒格式结论
After ALL teammates report back, the lead writes the final analysis.
This is the most important phase — it's where lollapalooza effects emerge.
所有成员提交报告后,主导者撰写最终分析。
这是最重要的阶段——洛拉帕罗扎效应在此显现。
The Synthesis Process
整合流程
- Collect all five analyses
- Cross-reference — where do multiple disciplines point the same direction?
- Identify lollapalooza candidates — forces that stack AND reinforce each other
- Identify negative lollapaloozas — risks that compound each other
- Apply the "Too Tough" filter — is this idea within a reasonable circle of competence?
- Render the verdict — In, Out, or Too Tough
- 收集所有五份分析报告
- 交叉验证——哪些学科指向同一方向?
- 识别洛拉帕罗扎候选因素——相互叠加且强化的力量
- 识别负面洛拉帕罗扎因素——相互叠加的风险
- 应用“难度过高”筛选——该想法是否在合理的能力圈内?
- 给出结论——纳入(In)、排除(Out)或难度过高(Too Tough)
Output Document
输出文档
Write to :
thoughts/munger/YYYY-MM-DD-<idea-slug>.mdmarkdown
---
date: <ISO 8601>
analyst: Claude Code (munger lattice skill)
idea: "<idea name>"
verdict: <IN | OUT | TOO_TOUGH>
lollapalooza_count: <number of stacking forces>
confidence: <LOW | MEDIUM | HIGH>
---写入:
thoughts/munger/YYYY-MM-DD-<idea-slug>.mdmarkdown
---
date: <ISO 8601格式>
analyst: Claude Code (munger lattice skill)
idea: "<想法名称>"
verdict: <IN | OUT | TOO_TOUGH>
lollapalooza_count: <叠加力量数量>
confidence: <LOW | MEDIUM | HIGH>
---Munger Lattice Analysis: [Idea Name]
芒格思维格栅分析:[想法名称]
"All I want to know is where I'm going to die, so I'll never go there." — Charlie Munger
"我只想知道我会死在哪里,这样我就永远不去那里。" —— 查理·芒格
The Idea
想法概述
[One paragraph description]
[一段描述]
The Numbers (Mathematician)
数据分析(数学家)
Backward from Target
目标倒推
[Key math: target → required units → required growth → market size check]
[核心计算:目标 → 所需单位数量 → 所需增长率 → 市场规模验证]
Unit Economics
单位经济
| Metric | Required | Realistic | Gap |
|---|---|---|---|
| Revenue/customer | $X | $Y | +/-Z% |
| Customers needed | X | Y | +/-Z% |
| Growth rate | X% | Y% | +/-Z% |
| Margin | X% | Y% | +/-Z% |
| 指标 | 要求值 | 实际值 | 差距 |
|---|---|---|---|
| 单客户收入 | $X | $Y | +/-Z% |
| 所需客户数量 | X | Y | +/-Z% |
| 增长率 | X% | Y% | +/-Z% |
| 利润率 | X% | Y% | +/-Z% |
Compounding Dynamics
复利动态
[What compounds and at what rate]
[哪些要素会产生复利,以及复利速率]
Math Verdict
数学结论
Does the arithmetic work? [YES / NO / BARELY]
计算是否成立? [是 / 否 / 勉强成立]
The Psychology (Psychologist)
心理分析(心理学家)
Reinforcement Profile
强化特征
| Force | Strength (0-10) | Notes |
|---|---|---|
| Operant: caloric/physical | X | |
| Operant: sensory pleasure | X | |
| Operant: stimulation/dopamine | X | |
| Operant: status/social | X | |
| Operant: pain removal | X | |
| Operant: financial reward | X | |
| Operant: convenience | X | |
| Pavlovian: brand association | X | |
| Social proof: visible usage | X | |
| Social proof: self-reinforcing | X |
| 力量 | 强度(0-10) | 备注 |
|---|---|---|
| 操作性:热量/生理 | X | |
| 操作性:感官愉悦 | X | |
| 操作性:刺激/多巴胺 | X | |
| 操作性:身份/社交 | X | |
| 操作性:痛苦消除 | X | |
| 操作性:财务奖励 | X | |
| 操作性:便利性 | X | |
| 巴甫洛夫:品牌关联 | X | |
| 社会认同:可见使用 | X | |
| 社会认同:自我强化 | X |
Key Tendencies at Play
关键影响倾向
Helping: [list with ratings]
Hurting: [list with ratings]
有利: [带评分的列表]
不利: [带评分的列表]
Psychology Verdict
心理结论
Psychological force count: [N] forces pushing toward adoption
Autocatalytic? [YES / NO — do they reinforce each other?]
推动用户采用的心理力量数量: [N]
是否自催化? [是 / 否 —— 它们是否相互强化?]
The Death List (Inverter)
死亡清单(逆向思考者)
How This Business Definitely Dies
明确摧毁业务的方式
| # | Failure Mode | Probability | Preventable? |
|---|---|---|---|
| 1 | [mode] | HIGH/MED/LOW | [yes/no + how] |
| 2 | ... | ... | ... |
| 序号 | 失败模式 | 概率 | 可预防? |
|---|---|---|---|
| 1 | [模式] | 高/中/低 | [是/否 + 方法] |
| 2 | ... | ... | ... |
The Four Inversions
四大逆向思考
- Consumption fatigue: [assessment]
- Moat erosion: [assessment]
- Envy backlash: [assessment]
- Changing a winning formula: [what must never change]
- 消费疲劳: [评估]
- 护城河侵蚀: [评估]
- 嫉妒反噬: [评估]
- 改变成功模式: [绝对不能改变的事项]
Inversion Verdict
逆向思考结论
Avoidable death count: [X of Y failure modes are preventable]
Fatal flaw? [YES — describe / NO]
可避免的死亡模式数量: [Y种死亡模式中的X种可预防]
致命缺陷? [是 —— 描述 / 否]
The Economics (Economist)
经济分析(经济学家)
Scale Advantages
规模优势
| Type | Strength (0-10) | Notes |
|---|---|---|
| Supply-side scale | X | |
| Network effects | X | |
| Learning curve | X | |
| Data scale | X |
| 类型 | 强度(0-10) | 备注 |
|---|---|---|
| 供给端规模 | X | |
| 网络效应 | X | |
| 学习曲线 | X | |
| 数据规模 | X |
Moat Assessment
护城河评估
| Source | Strength (0-10) | Strengthens over time? |
|---|---|---|
| Brand | X | Y/N |
| Switching costs | X | Y/N |
| Network effects | X | Y/N |
| Cost advantages | X | Y/N |
| Regulatory | X | Y/N |
| Proprietary tech | X | Y/N |
| Distribution | X | Y/N |
| 来源 | 强度(0-10) | 随时间增强? |
|---|---|---|
| 品牌 | X | 是/否 |
| 转换成本 | X | 是/否 |
| 网络效应 | X | 是/否 |
| 成本优势 | X | 是/否 |
| 监管壁垒 | X | 是/否 |
| 专有技术 | X | 是/否 |
| 分销优势 | X | 是/否 |
Incentive Alignment
激励对齐
[Assessment of incentive structures]
[对激励结构的评估]
Economics Verdict
经济结论
Durable moat? [YES / WEAK / NO]
Technology: friend or killer? [assessment]
持久护城河? [是 / 薄弱 / 无]
技术:朋友还是杀手? [评估]
Market Reality (Moat Analyst)
市场现实(护城河分析师)
Existing Landscape
现有格局
[Competitors, market size, pricing evidence]
[竞争对手、市场规模、定价证据]
Historical Analogues
历史类比
[What precedent tells us]
[先例带来的启示]
Research vs. Theory Gaps
调研与理论差距
[Where the team's theoretical analysis was wrong based on evidence]
[团队理论分析与现实不符的地方]
THE LOLLAPALOOZA ASSESSMENT
洛拉帕罗扎效应评估
This is the Munger question: how many independent forces push in the same
direction, and do they reinforce each other?
这是芒格式问题:有多少独立力量朝着同一方向推动,且它们是否相互强化?
Forces Stacking Toward Success
推动成功的叠加力量
[Force 1: e.g., operant conditioning — users get dopamine hit]
+ [Force 2: e.g., social proof — visible to friends]
+ [Force 3: e.g., network effects — more users = more value]
+ [Force 4: e.g., data moat — more usage = better product]
+ [Force 5: e.g., switching costs — invested history]
= [AUTOCATALYTIC? / LINEAR? / WEAK?]Lollapalooza strength: [NONE / WEAK / MODERATE / STRONG / EXTREME]
A true lollapalooza (Coca-Cola level) requires 5+ forces that are autocatalytic —
each one amplifies the others. Most businesses have 1-2 advantages. Exceptional
businesses have 4-5 mutually reinforcing ones.
[力量1:例如,操作性条件反射——用户获得多巴胺反馈]
+ [力量2:例如,社会认同——对朋友可见]
+ [力量3:例如,网络效应——用户越多价值越高]
+ [力量4:例如,数据护城河——使用越多产品越好]
+ [力量5:例如,转换成本——用户有历史投入]
= [自催化? / 线性叠加? / 薄弱?]洛拉帕罗扎效应强度: [无 / 薄弱 / 中等 / 强 / 极强]
真正的洛拉帕罗扎效应(可口可乐级别)需要5种以上自催化的力量——每种力量都会强化其他力量。大多数企业只有1-2种优势。优秀的企业有4-5种相互强化的优势。
Negative Lollapalooza (Risks That Compound)
负面洛拉帕罗扎效应(相互叠加的风险)
[Risk 1] + [Risk 2] + [Risk 3] = [compounding failure mode][风险1] + [风险2] + [风险3] = [叠加失败模式]THE VERDICT
最终结论
Munger's Three Baskets
芒格的三个类别
[ ] IN — Clear opportunity with stacking forces, manageable risks,
and arithmetic that works. Pursue with conviction.
[ ] OUT — Fatal flaw, impossible arithmetic, or negative lollapalooza.
Walk away.
[ ] TOO TOUGH — Interesting but too uncertain. Either the circle of
competence doesn't extend here, or too many unknowns remain.
[ ] 纳入 —— 明确的机会,叠加力量,可控风险,计算成立。坚定推进。
[ ] 排除 —— 致命缺陷,计算不成立,或负面洛拉帕罗扎效应。果断放弃。
[ ] 难度过高 —— 有趣但不确定性太高。要么超出能力圈,要么存在太多未知。
Verdict: [IN / OUT / TOO TOUGH]
结论:[纳入 / 排除 / 难度过高]
Confidence: [LOW / MEDIUM / HIGH]
Reasoning: [2-3 paragraphs written in Munger's direct, no-BS style.
Reference specific findings from each analyst. Be honest about what's
strong and what's weak. If it's OUT, say why without apology. If it's IN,
say what makes it exceptional. If it's TOO TOUGH, say what would need to
be true to move it to IN.]
信心: [低 / 中 / 高]
理由: [2-3段,以芒格直接、不啰嗦的风格撰写。引用每位分析师的具体结论。坦诚说明优势和劣势。如果是排除,直接说明原因,无需道歉。如果是纳入,说明其独特之处。如果是难度过高,说明需要满足哪些条件才能转为纳入。]
What Charlie Would Say
查理会怎么说
[Write 2-3 sentences in Munger's voice — pithy, direct, possibly funny,
definitely honest. Reference his actual quotes and analogies where relevant.]
[2-3句话,模仿芒格的语气——简洁、直接,可能带点幽默,绝对坦诚。尽可能引用他的真实名言和类比。]
If You Proceed: The Rules
如果推进:必须遵守的规则
[Based on the Inverter's death list, write 3-5 rules the business must
NEVER violate. These are the inversion-derived commandments.]
- Never [thing that would kill you] — because [death mode]
- ...
undefined[基于逆向思考者的死亡清单,撰写3-5条业务绝对不能违反的规则。这些是从逆向思考得出的戒律。]
- 绝对不能[会导致失败的行为] —— 因为[失败模式]
- ...
undefinedPhase 5: Present & Follow-up
阶段5:呈现与跟进
Present the verdict to the user with the key highlights. Don't dump the
whole document — give the verdict, the lollapalooza assessment, and the
death list. Let them read the full document.
undefined向用户呈现结论和关键亮点。不要直接发送完整文档——给出结论、洛拉帕罗扎效应评估和死亡清单。让用户自行阅读完整文档。
undefinedMunger Verdict: [IDEA] — [IN / OUT / TOO TOUGH]
芒格结论:[想法名称] — [纳入 / 排除 / 难度过高]
Lollapalooza: [strength] — [N] forces stacking [autocatalytic/linear]
Math: [works / doesn't work / barely works]
Moat: [durable / weak / none]
Fatal flaws: [N preventable, M unpreventable]
What Charlie would say: "[pithy quote]"
Full analysis:
thoughts/munger/YYYY-MM-DD-<slug>.mdWant me to:
- Deep-dive into any analyst's findings?
- Run a second pass on a modified version of the idea?
- Apply /office-hours to refine the idea before re-analyzing?
- Compare this against another idea? (batch mode)
undefined洛拉帕罗扎效应: [强度] — [N]种力量[自催化/线性叠加]
数据分析: [成立 / 不成立 / 勉强成立]
护城河: [持久 / 薄弱 / 无]
致命缺陷: [N种可预防,M种不可预防]
查理会说: "[简洁引用]"
完整分析:
thoughts/munger/YYYY-MM-DD-<slug>.md需要我:
- 深入解读任何一位分析师的结论?
- 对修改后的想法进行二次分析?
- 先使用/office-hours优化想法,再重新分析?
- 将此想法与其他想法对比?(批量模式)
undefinedBatch Mode
批量模式
If the user wants to compare multiple ideas:
- Run the full analysis on each (can parallelize — one team per idea)
- At the end, produce a leaderboard:
undefined如果用户想要对比多个想法:
- 对每个想法执行完整分析(可并行——每个想法对应一个团队)
- 最后生成排行榜:
undefinedMunger Leaderboard
芒格排行榜
| Rank | Idea | Verdict | Lollapalooza | Math | Moat | Deaths |
|---|---|---|---|---|---|---|
| 1 | [name] | IN | STRONG (5) | YES | 8/10 | 1 fatal |
| 2 | [name] | TOO TOUGH | MODERATE (3) | BARELY | 5/10 | 0 fatal |
| 3 | [name] | OUT | WEAK (1) | NO | 2/10 | 3 fatal |
undefined| 排名 | 想法 | 结论 | 洛拉帕罗扎效应 | 数据分析 | 护城河 | 致命缺陷 |
|---|---|---|---|---|---|---|
| 1 | [名称] | 纳入 | 强(5) | 是 | 8/10 | 1种致命 |
| 2 | [名称] | 难度过高 | 中等(3) | 勉强成立 | 5/10 | 0种致命 |
| 3 | [名称] | 排除 | 薄弱(1) | 否 | 2/10 | 3种致命 |
undefinedScoring Discipline
评分准则
- Be Munger, not a consultant. Munger says no to almost everything. If every idea gets IN, the skill is broken.
- Cite the source analyst. Every claim traces to a specific teammate's finding.
- No optimism inflation. Munger: "I'm really better at determining my level of incompetency and then just avoiding that."
- Web search when uncertain. The Moat Analyst exists specifically to ground theory in evidence. If other analysts are speculating, the Moat Analyst's job is to fact-check.
- The Too Tough basket is respectable. Most things go there. It's not a failure — it's intellectual honesty about the limits of your circle of competence.
- 做芒格,而非顾问。 芒格对几乎所有事物说“不”。如果每个想法都被纳入,说明本工具失效。
- 引用分析师来源。 每个结论都必须追溯到特定成员的发现。
- 不夸大乐观。 芒格:"我更擅长判断自己的能力边界,然后避开它。"
- 不确定时进行网页搜索。 护城河分析师的存在就是为了将理论与现实结合。如果其他成员在猜测,护城河分析师的任务就是进行事实核查。
- “难度过高”类别是值得尊重的。 大多数事物都属于此类。这不是失败——而是对能力圈限制的理智诚实。
Important Notes
重要说明
- Cost: This skill spawns 5 agents. It's expensive. Worth it for serious analysis, not for casual brainstorming (use /office-hours for that).
- Sonnet for teammates, Opus for synthesis: The lead handles the lollapalooza detection and final verdict — that's where deep reasoning matters.
- No team? No problem: If teams aren't enabled, run 5 sequential background agents and collect results. Same analysis, just no cross-talk.
- Pair with other skills: Run /office-hours first to refine the idea, then /munger to stress-test it. Run /plan-ceo-review after to scope the build.
- 成本: 本工具会生成5个Agent,成本较高。适合严肃分析,而非随意头脑风暴(后者使用/office-hours)。
- 成员用sonnet,主导者用Opus: 主导者负责识别洛拉帕罗扎效应和给出最终结论——这需要深度推理。
- 无团队功能也可使用: 如果团队功能未启用,按顺序运行5个后台Agent并收集结果。分析质量一致,只是没有成员间交叉沟通。
- 与其他工具搭配使用: 先使用/office-hours优化想法,再使用/munger进行压力测试。之后使用/plan-ceo-review规划落地。",