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Chinese

Course Promo — Educational Product Video Prompts

课程推广——教育产品视频提示词



Seedance 2.0 Input Specifications

Seedance 2.0输入规范

Seedance 2.0 accepts multi-modal inputs and produces short-form cinematic video output. Before writing any prompt, confirm the assets available:
Image inputs — up to 9 images
  • Reference the first image as
    @material[image1]
    , second as
    @material[image2]
    , and so on
  • Use for: instructor headshots, course mockups, student result screenshots, before/after photos, slide previews, community screenshots, device mockups showing the course platform
Video inputs — up to 3 short video clips
  • Reference as
    @material[video1]
    ,
    @material[video2]
    ,
    @material[video3]
  • Use for: existing testimonial clips, talking-head snippets, screen recordings of the course interface, b-roll of the instructor in action
Audio inputs — up to 3 audio files
  • Reference as
    @material[audio1]
    ,
    @material[audio2]
    ,
    @material[audio3]
  • Use for: background music track, voiceover narration, sound effects layer
Output specs
  • Duration: 4–15 seconds per generation
  • Resolution: 720p
  • Aspect ratios: 9:16 (Reels/TikTok/Shorts), 16:9 (YouTube/Webinar landing), 1:1 (Feed)
  • Chaining multiple generations creates a full 30–90 second promo sequence
Prompt length sweet spot: 120–250 words per generation. Too short = generic output. Too long = model ignores later instructions.

Seedance 2.0支持多模态输入,可生成短时长电影质感视频。撰写提示词前,请确认可用素材:
图片输入 — 最多9张图片
  • 第一张图片标注为
    @material[image1]
    ,第二张为
    @material[image2]
    ,以此类推
  • 适用场景:讲师头像、课程样机、学员成果截图、前后对比图、幻灯片预览、社群截图、展示课程平台的设备样机
视频输入 — 最多3段短视频素材
  • 标注为
    @material[video1]
    @material[video2]
    @material[video3]
  • 适用场景:现有推荐语片段、讲师出镜片段、课程界面录屏、讲师工作状态的B-roll素材
音频输入 — 最多3个音频文件
  • 标注为
    @material[audio1]
    @material[audio2]
    @material[audio3]
  • 适用场景:背景音乐、旁白配音、音效层
输出规范
  • 单条生成时长:4–15秒
  • 分辨率:720p
  • 宽高比:9:16(Reels/TikTok/Shorts)、16:9(YouTube/研讨会落地页)、1:1(信息流)
  • 多条生成内容可拼接为完整的30–90秒推广视频
提示词长度最优区间:单条生成120–250词。过短会导致输出内容通用化,过长则模型会忽略后续指令。

Asset Checklist Before Writing Any Prompt

撰写提示词前的素材清单

Before generating a prompt, answer these questions:
  • What is the course/program name and price point?
  • What is the primary platform (Instagram, YouTube, Facebook, email)?
  • What is the video duration target?
  • What assets are available? (List all images, videos, audio files with their @material tags)
  • Who is the target student? (One sentence description of their current painful state)
  • What is the single transformation promise? (One sentence: "Go from X to Y in Z time")
  • What is the CTA action? (Register, buy, apply, watch, join — pick one)
  • Is there a deadline or urgency element? (Enrollment closing, live event date, bonus expiring)

生成提示词前,请先回答以下问题:
  • 课程/项目名称及定价是多少?
  • 主要投放平台是什么(Instagram、YouTube、Facebook、邮件)?
  • 视频目标时长是多少?
  • 可用素材有哪些?(列出所有图片、视频、音频文件及其@material标签)
  • 目标学员是谁?(用一句话描述他们当前的痛点状态)
  • 核心转化承诺是什么?(一句话格式:"在Z时间内从X转变为Y")
  • 行动号召(CTA)是什么?(注册、购买、申请、观看、加入——选其一)
  • 是否有截止日期或紧迫感元素?(报名截止、直播活动日期、福利到期)

Philosophy

创作逻辑

Every course promo follows one arc:
Hook (tension/curiosity) → Evidence (authority/social proof) → Transformation (the future state) → CTA (one clear next step)

每支课程推广视频都遵循以下叙事弧线:
钩子(张力/好奇心)→ 证据(权威性/社交证明)→ 转化(未来状态)→ 行动号召(清晰的下一步)

2-Second Hook Patterns

2秒钩子模式

The hook is the first 2 seconds of the video. It must work without sound. Design it visually before writing anything else.
Hook PatternVisual SignalEmotional MechanismBest For
The Knowledge GapSplit screen: wrong way (frustrated, messy desk, error screen) vs. right way (clean, confident, results visible)Curiosity + mild anxiety reliefSkill-based courses, coding, design, marketing
The Transformation PromiseSingle subject, before posture vs. after posture in rapid cut — slouched scrolling phone → standing confident, phone showing income notificationHope + aspirationCoaching programs, fitness, business, mindset
The Exclusive AccessCamera slowly pushes through a half-open door into a warmly lit room with a whiteboard full of insider frameworks — the viewer is being let inIntrigue + belongingMasterclasses, premium memberships, inner circles
The Social Proof FlashRapid montage of 4–6 results cards or testimonial stills, each on screen for 12 frames — too fast to read fully but pattern-registers as "many people succeeded"FOMO + credibilityEstablished courses with a results library
The Authority RevealClose-up of hands writing a key framework on paper or whiteboard, camera slowly pulls back to reveal the instructor's confident faceRespect + curiosityExpert-led programs, consulting, high-ticket coaching
The Relatable StruggleSingle frame of a person staring at a blinking cursor, overflowing inbox, or blank spreadsheet — paused in the moment before the breakthroughEmpathy + identificationAny course solving a specific frustrating problem
Hook construction rule: Write the hook shot description first. If you cannot describe it in one sentence that would make sense to a stranger, it is not specific enough.

钩子是视频的前2秒,必须在无声音的情况下也能发挥作用。撰写内容前先设计视觉呈现。
钩子模式视觉信号情感机制适用场景
认知差钩子分屏展示:错误做法(沮丧状态、凌乱桌面、错误界面)vs 正确做法(整洁、自信、成果可见)好奇心+轻度焦虑缓解技能类课程、编程、设计、营销
转化承诺钩子快速切换同一主体的前后状态:瘫坐刷手机→自信站立,手机显示收入通知希望+向往辅导项目、健身、商业、心态课程
专属权限钩子镜头缓慢推过半开的门,进入一间暖光房间,白板上写满内部框架——仿佛邀请观众进入好奇+归属感大师课、高端会员、核心社群
社交证明闪屏钩子快速剪辑4–6张成果卡片或推荐语静态图,每张仅显示12帧——虽无法完全看清,但能让观众感知到"多人成功"错失恐惧(FOMO)+可信度已有大量成果案例的成熟课程
权威亮相钩子特写镜头展示手在纸上或白板上书写核心框架,镜头缓慢拉远,露出讲师自信的面容尊重+好奇专家主导项目、咨询服务、高价辅导
共情痛点钩子单帧画面展示一个人盯着闪烁光标、爆满收件箱或空白表格——停留在突破前的瞬间共情+身份认同解决特定痛点的任何课程
钩子构建规则:先撰写钩子镜头描述。如果无法用一句话让陌生人理解,说明描述不够具体。

Visual Style Templates

视觉风格模板

Template A — The Classroom Cinematic

模板A — 课堂电影风

Mood: Warm, expert, aspirational. Feels like a premium Netflix documentary about a genius teacher.
Core visual grammar:
  • Deep focus on the instructor, soft bokeh on background bookshelves or whiteboards
  • Color grade: warm tones, slightly desaturated highlights, rich shadow detail (not crushed blacks)
  • Camera movement: slow push-in on instructor face during key points; static wide during environment reveals
  • Text overlays: clean serif or geometric sans, large single words, white with subtle drop shadow
  • Transitions: hard cuts within sequences, slow dissolves between sections
When to use: High-ticket coaching (>$1,000), professional skill courses (law, finance, medicine), executive education
Input pairing: Works best with
@material[image1]
as an instructor headshot +
@material[image2]
as a bookshelf or office environment

氛围:温暖、专业、充满向往。质感类似Netflix出品的天才教师纪录片。
核心视觉语法
  • 讲师为焦点,背景书架或白板呈柔和虚化效果
  • 调色:暖色调,高光略微降饱和,阴影细节丰富(不压暗黑色)
  • 镜头运动:关键点时缓慢推近讲师面部;展示环境时用静态全景
  • 文字叠加:简洁衬线或几何无衬线字体,单个大词,白色配轻微投影
  • 转场:序列内硬切,章节间慢溶解
适用场景:高价辅导项目(>1000美元)、专业技能课程(法律、金融、医学)、高管教育
素材搭配:最佳组合为
@material[image1]
(讲师头像)+
@material[image2]
(书架或办公环境)

Template B — The Screen-to-Reality

模板B — 屏幕转现实风

Mood: Kinetic, modern, "I can do this." Bridges the gap between the digital learning environment and the real-world outcome.
Core visual grammar:
  • Split-plane composition: one half shows course interface/screen, other half shows the real-world application
  • Color grade: cooler, higher contrast, punchy highlights — feels like a tech product ad
  • Camera movement: fast parallax on split-plane elements, snappy cuts at beat drops
  • Text overlays: bold geometric sans, full-bleed color banners, numbered lists that build on screen
  • Transitions: whip pans, zoom cuts, clean smash cuts
When to use: Online courses where the skill is digital (coding, design, social media, AI tools), SaaS tutorial content, productivity training
Input pairing:
@material[video1]
as screen recording of the platform +
@material[image1]
as student success outcome photo

氛围:动感、现代、"我也能做到"。连接数字学习环境与现实成果。
核心视觉语法
  • 分屏构图:一半展示课程界面/屏幕,一半展示现实应用场景
  • 调色:偏冷色调,高对比度,高光突出——质感类似科技产品广告
  • 镜头运动:分屏元素快速视差移动,节拍点处快速切镜
  • 文字叠加:粗体几何无衬线字体,全屏彩色横幅,逐步出现的编号列表
  • 转场:甩镜、变焦切镜、干净的硬切
适用场景:技能为数字化的在线课程(编程、设计、社交媒体、AI工具)、SaaS教程内容、生产力培训
素材搭配
@material[video1]
(平台录屏)+
@material[image1]
(学员成功成果照片)

Template C — The Knowledge Montage

模板C — 知识蒙太奇风

Mood: Fast-paced, energetic, "there's so much value here." Creates a sense of abundance and proof of content depth.
Core visual grammar:
  • Rapid-fire sequence of 8–12 visual moments, each 1–2 seconds, set to a single music track
  • Mix of: writing-on-whiteboard, graph/chart reveals, student reaction moments, product/device mockups, instructor gestures
  • Color grade: consistent LUT across all clips — choose one (warm film, clean digital, moody dark)
  • Camera movement: mostly static or subtle push-in per clip; movement comes from cuts, not camera work
  • Text overlays: counter-style numbers ("47 lessons," "3,200+ students," "Week 1 result:"), appearing via quick fade
When to use: Webinar replay promotion, course launch week, social media ads where you want high information density, email header videos
Input pairing: Maximum inputs — fill all 9 image slots and 3 video slots; the montage needs variety to work

氛围:快节奏、充满活力、"这里有超多价值"。营造内容丰富、成果满满的感觉。
核心视觉语法
  • 快速剪辑8–12个视觉片段,每个片段1–2秒,搭配同一首背景音乐
  • 混合素材:白板书写、图表展示、学员反应瞬间、产品/设备样机、讲师手势
  • 调色:所有片段使用统一LUT——可选暖调胶片风、干净数码风、暗调氛围感
  • 镜头运动:每个片段基本静态或轻微推近;动感来自切镜而非镜头移动
  • 文字叠加:计数器样式数字("47节课"、"3200+学员"、"第1周成果:"),快速淡入
适用场景:线上研讨会回放推广、课程启动周、需高信息密度的社交媒体广告、邮件头图视频
素材搭配:最大化使用素材——填满所有9个图片槽和3个视频槽;蒙太奇需要多样性才能生效

Lighting Presets

灯光预设

Lighting is the single biggest variable Seedance 2.0 responds to for "feel." Always specify it explicitly.
灯光是Seedance 2.0影响视频"质感"的最大变量,请务必明确指定。

Academy Clean

学院清新风

Lighting: soft box key light at 45 degrees camera left, white fill card camera right,
practical lamp in background slightly overexposed for warmth, no harsh shadows,
color temperature 4800K, slight warm gel on key
Effect: Professional, trustworthy, accessible. Works at all price points. Avoid for: Luxury/high-ticket programs (too approachable, not exclusive enough)

Lighting: soft box key light at 45 degrees camera left, white fill card camera right,
practical lamp in background slightly overexposed for warmth, no harsh shadows,
color temperature 4800K, slight warm gel on key
效果:专业、可信、易接近。适用于所有定价区间的课程。 避用场景:奢华/高价项目(过于亲民,不够有专属感)

Moody Expert

沉稳专家风

Lighting: single hard key light from above-left casting strong facial shadow,
deep background with single warm practical source (lamp or candle),
color temperature 3200K on key, 2700K on background practical,
subtle blue-teal rim light from camera-right for dimension
Effect: Authority, depth, seriousness. The viewer senses this person knows things others don't. Best for: High-ticket coaching, leadership programs, financial education, legal/professional training

Lighting: single hard key light from above-left casting strong facial shadow,
deep background with single warm practical source (lamp or candle),
color temperature 3200K on key, 2700K on background practical,
subtle blue-teal rim light from camera-right for dimension
效果:权威、有深度、严肃。让观众感知到讲师掌握他人不知道的知识。 最佳场景:高价辅导、领导力项目、金融教育、法律/专业培训

Warm Workshop

温暖工作坊风

Lighting: large window-light simulation (soft, directional, slightly cool at 5500K),
warm practical sources scattered in background (3000K),
no visible shadows — diffused and even — feels like a well-lit creative studio,
slight fill from a white V-flat to open up shadows
Effect: Friendly, creative, hands-on. Like learning in a bright studio with your favorite teacher. Best for: Creative courses (design, photography, writing), DIY/craft education, wellness coaching, community-driven programs

Lighting: large window-light simulation (soft, directional, slightly cool at 5500K),
warm practical sources scattered in background (3000K),
no visible shadows — diffused and even — feels like a well-lit creative studio,
slight fill from a white V-flat to open up shadows
效果:友好、有创意、实操性强。像在明亮的工作室里跟着喜欢的老师学习。 最佳场景:创意类课程(设计、摄影、写作)、DIY/手工教育、健康辅导、社群驱动项目

Sound Design

音效设计

Sound is specified in the prompt but rendered by Seedance 2.0 based on audio inputs and description. Always specify three layers.
音效在提示词中指定,由Seedance 2.0根据音频输入和描述生成。请始终指定三层音效。

Music Templates

音乐模板

Track A — "The Climb"
Music: orchestral build starting with solo piano, strings entering at 4 seconds,
full ensemble at 8 seconds, tempo 72 BPM, key of D major, no percussion until 10 seconds,
emotional tone: hopeful determination
Use for: transformation story arcs, before/after reveals, coaching program main promos
Track B — "Momentum"
Music: modern cinematic electronic, four-on-the-floor kick at 120 BPM starting immediately,
pulsing bass, bright synthesizer lead entering at 3 seconds,
emotional tone: confidence, forward motion, unstoppable
Use for: skill-based courses, launch week urgency content, social media ads
Track C — "Deep Work"
Music: minimal lo-fi piano, 80 BPM, subtle vinyl texture, no melody — just rhythm and texture,
single bass note pads underneath, emotional tone: focused calm, intellectual depth
Use for: webinar promotions, educational content trailers, long-form course previews
模板A — "攀登"
Music: orchestral build starting with solo piano, strings entering at 4 seconds,
full ensemble at 8 seconds, tempo 72 BPM, key of D major, no percussion until 10 seconds,
emotional tone: hopeful determination
适用场景:转化故事线、前后对比展示、辅导项目主推广视频
模板B — "动力"
Music: modern cinematic electronic, four-on-the-floor kick at 120 BPM starting immediately,
pulsing bass, bright synthesizer lead entering at 3 seconds,
emotional tone: confidence, forward motion, unstoppable
适用场景:技能类课程、启动周紧迫感内容、社交媒体广告
模板C — "深度工作"
Music: minimal lo-fi piano, 80 BPM, subtle vinyl texture, no melody — just rhythm and texture,
single bass note pads underneath, emotional tone: focused calm, intellectual depth
适用场景:线上研讨会推广、教育内容预告、长课程预览

Voice Template

旁白模板

When including voiceover narration (via
@material[audio1]
or prompted):
Voiceover: [gender/tone descriptor] voice, warm and direct, speaking at 140 words per minute,
no music during voiceover — underscore only (music at -18dB),
voice enters at [timestamp], one breath between each key statement,
tone is [choose: authoritative / conversational / conspiratorial / celebratory]

当包含旁白配音时(通过
@material[audio1]
或提示词指定):
Voiceover: [gender/tone descriptor] voice, warm and direct, speaking at 140 words per minute,
no music during voiceover — underscore only (music at -18dB),
voice enters at [timestamp], one breath between each key statement,
tone is [choose: authoritative / conversational / conspiratorial / celebratory]

Complete Example Prompts

完整提示词示例



Example 1 — Coaching Program Launch Ad (9:16, 15 seconds)

示例1 — 辅导项目启动广告(9:16,15秒)

Use case: Instagram/TikTok ad for a $1,997 business coaching program. Instructor has provided one headshot and one student result screenshot.
Assets:
@material[image1]
= instructor headshot,
@material[image2]
= student result screenshot (revenue dashboard),
@material[audio1]
= music track

Seedance 2.0 prompt — 15 seconds, 9:16 vertical, cinematic coaching ad

HOOK [0:00–0:02]
Extreme close-up of hands typing urgently on a laptop keyboard, shallow depth of field,
warm amber ambient light from off-screen right, color grade: desaturated teal shadows
with warm highlights. No text. Camera static. Sound: only keyboard clicks.

TENSION [0:02–0:05]
Cut to medium shot of a person (gender-neutral, 25–35 years old) sitting back from
laptop, arms crossed, looking at screen with quiet frustration. Natural window light
from left, golden hour color temperature 3800K. Slow push-in on face. Text overlay
appears at 0:04: "You already know more than you think." — white serif type,
center-bottom third, fade in 12 frames.
Sound: music enters — orchestral piano, 72 BPM, hopeful minor key resolving to major.

EVIDENCE [0:05–0:09]
Cut to @material[image1] — instructor headshot — treated with Moody Expert lighting
preset overlaid in post: hard key light simulation, deep warm background, blue-teal
rim light added. Camera slowly pushes in to face over 3 seconds.
Text overlay at 0:06: "Over 2,400 students. One system." — bold geometric sans,
upper-left third, white on dark semi-transparent bar.
Sound: strings enter under piano, volume builds 20%.

TRANSFORMATION [0:09–0:13]
Cut to @material[image2] — student result screenshot — camera starts tight on the
revenue number, slowly pulls back to reveal full dashboard. Color grade: high-contrast,
slightly warm, bright highlights on the key metric.
Text overlay at 0:10: "This was Week 6." — italic serif, lower-right third, white, appears
via upward wipe in 8 frames.
Text overlay at 0:12: "Your Week 6 is already waiting." — same treatment, replaces
previous line via dissolve.
Sound: full ensemble enters, tempo lifts slightly, emotional tone peaks.

CTA [0:13–0:15]
Cut to black. Single line of text builds character-by-character at center frame:
"Enrollment opens [DATE]" — then held for 1 second.
Final frame: logo or program name fades in below.
Sound: music resolves to single sustained string chord, fade to silence.

适用场景:Instagram/TikTok上的1997美元商业辅导项目广告。讲师提供了一张头像和一张学员成果截图。
素材
@material[image1]
= 讲师头像,
@material[image2]
= 学员成果截图(收入仪表盘),
@material[audio1]
= 背景音乐

Seedance 2.0 prompt — 15 seconds, 9:16 vertical, cinematic coaching ad

HOOK [0:00–0:02]
Extreme close-up of hands typing urgently on a laptop keyboard, shallow depth of field,
warm amber ambient light from off-screen right, color grade: desaturated teal shadows
with warm highlights. No text. Camera static. Sound: only keyboard clicks.

TENSION [0:02–0:05]
Cut to medium shot of a person (gender-neutral, 25–35 years old) sitting back from
laptop, arms crossed, looking at screen with quiet frustration. Natural window light
from left, golden hour color temperature 3800K. Slow push-in on face. Text overlay
appears at 0:04: "You already know more than you think." — white serif type,
center-bottom third, fade in 12 frames.
Sound: music enters — orchestral piano, 72 BPM, hopeful minor key resolving to major.

EVIDENCE [0:05–0:09]
Cut to @material[image1] — instructor headshot — treated with Moody Expert lighting
preset overlaid in post: hard key light simulation, deep warm background, blue-teal
rim light added. Camera slowly pushes in to face over 3 seconds.
Text overlay at 0:06: "Over 2,400 students. One system." — bold geometric sans,
upper-left third, white on dark semi-transparent bar.
Sound: strings enter under piano, volume builds 20%.

TRANSFORMATION [0:09–0:13]
Cut to @material[image2] — student result screenshot — camera starts tight on the
revenue number, slowly pulls back to reveal full dashboard. Color grade: high-contrast,
slightly warm, bright highlights on the key metric.
Text overlay at 0:10: "This was Week 6." — italic serif, lower-right third, white, appears
via upward wipe in 8 frames.
Text overlay at 0:12: "Your Week 6 is already waiting." — same treatment, replaces
previous line via dissolve.
Sound: full ensemble enters, tempo lifts slightly, emotional tone peaks.

CTA [0:13–0:15]
Cut to black. Single line of text builds character-by-character at center frame:
"Enrollment opens [DATE]" — then held for 1 second.
Final frame: logo or program name fades in below.
Sound: music resolves to single sustained string chord, fade to silence.

Example 2 — Masterclass Teaser (16:9, 12 seconds)

示例2 — 大师课预告(16:9,12秒)

Use case: YouTube pre-roll ad and webinar registration page header for a free masterclass on content marketing. No instructor video available — using still images only.
Assets:
@material[image1]
= instructor speaking at event (wide shot),
@material[image2]
= whiteboard with framework diagram,
@material[image3]
= audience of attentive people,
@material[audio1]
= voiceover clip

Seedance 2.0 prompt — 12 seconds, 16:9 horizontal, masterclass registration teaser

HOOK [0:00–0:02]
@material[image2] — whiteboard framework diagram — camera starts tightly framed on
a single circled word in the center of the diagram, slowly pulls back to reveal the
full framework. Academy Clean lighting preset. Color grade: clean, bright, slightly
warm. No text overlay. No music. Only ambient room tone.
The viewer should feel: "I want to see what that whole framework says."

EXCLUSIVE ACCESS [0:02–0:05]
Slow dissolve to @material[image1] — instructor speaking at event — camera pushes
in slowly on instructor's face from the wide shot, using digital pan-and-scan.
Warm Workshop lighting treatment: window light simulation, bright and open.
Text overlay at 0:03: "The 3-part content system that generated" — white sans-serif,
lower-third, left-aligned, appears via fast fade.
Text overlay at 0:04: "4.2M organic views in 90 days." — same style, line 2, appears
0.5 seconds after line 1.
Sound: @material[audio1] voiceover begins — instructor voice, direct and warm,
speaking the same lines as the text overlay. Music underscore at -18dB, lo-fi texture,
80 BPM. Voiceover sits clearly above music.

SOCIAL PROOF [0:05–0:09]
Cut to @material[image3] — audience image — camera static, wide shot held.
Warm ambient grade. Slight slow-motion treatment (80% speed).
Text overlay at 0:06, upper-center: "Free Masterclass — Watch Now" — bold white type
inside a semi-transparent dark rounded rectangle, 14px corner radius.
Subtitle text at 0:07, just below: "47 minutes. Zero fluff. Actual strategy." — smaller,
italic, same white, appears via upward slide.
Sound: music volume rises slightly, voiceover says: "In this free masterclass, I'm going
to show you exactly how we did it — and how you can repeat it."

CTA [0:09–0:12]
Hard cut to clean white or brand-color background. Program name in large bold type,
center frame. Below it: URL or "Register Free" button treatment (static graphic).
Camera static. Text animation: program name scales up from 90% to 100% in 8 frames.
Sound: music fades out over 2 seconds. Final 0.5 seconds: silence before cut.

适用场景:YouTube前贴片广告和线上研讨会注册页头图,用于免费内容营销大师课。无讲师视频素材——仅使用静态图片。
素材
@material[image1]
= 讲师活动演讲全景图,
@material[image2]
= 写有框架图的白板,
@material[image3]
= 专注的观众,
@material[audio1]
= 旁白片段

Seedance 2.0 prompt — 12 seconds, 16:9 horizontal, masterclass registration teaser

HOOK [0:00–0:02]
@material[image2] — whiteboard framework diagram — camera starts tightly framed on
a single circled word in the center of the diagram, slowly pulls back to reveal the
full framework. Academy Clean lighting preset. Color grade: clean, bright, slightly
warm. No text overlay. No music. Only ambient room tone.
The viewer should feel: "I want to see what that whole framework says."

EXCLUSIVE ACCESS [0:02–0:05]
Slow dissolve to @material[image1] — instructor speaking at event — camera pushes
in slowly on instructor's face from the wide shot, using digital pan-and-scan.
Warm Workshop lighting treatment: window light simulation, bright and open.
Text overlay at 0:03: "The 3-part content system that generated" — white sans-serif,
lower-third, left-aligned, appears via fast fade.
Text overlay at 0:04: "4.2M organic views in 90 days." — same style, line 2, appears
0.5 seconds after line 1.
Sound: @material[audio1] voiceover begins — instructor voice, direct and warm,
speaking the same lines as the text overlay. Music underscore at -18dB, lo-fi texture,
80 BPM. Voiceover sits clearly above music.

SOCIAL PROOF [0:05–0:09]
Cut to @material[image3] — audience image — camera static, wide shot held.
Warm ambient grade. Slight slow-motion treatment (80% speed).
Text overlay at 0:06, upper-center: "Free Masterclass — Watch Now" — bold white type
inside a semi-transparent dark rounded rectangle, 14px corner radius.
Subtitle text at 0:07, just below: "47 minutes. Zero fluff. Actual strategy." — smaller,
italic, same white, appears via upward slide.
Sound: music volume rises slightly, voiceover says: "In this free masterclass, I'm going
to show you exactly how we did it — and how you can repeat it."

CTA [0:09–0:12]
Hard cut to clean white or brand-color background. Program name in large bold type,
center frame. Below it: URL or "Register Free" button treatment (static graphic).
Camera static. Text animation: program name scales up from 90% to 100% in 8 frames.
Sound: music fades out over 2 seconds. Final 0.5 seconds: silence before cut.

Example 3 — Online Course Knowledge Montage (1:1, 10 seconds)

示例3 — 在线课程知识蒙太奇(1:1,10秒)

Use case: Instagram feed and Facebook ad carousel opener for a $497 Notion productivity course. Multiple assets available.
Assets:
@material[image1]
= course dashboard screenshot,
@material[image2]
= student desk setup (aesthetic),
@material[image3]
= before/after Notion workspace,
@material[image4]
= instructor portrait (casual),
@material[image5]
= results testimonial card,
@material[video1]
= 6-second screen recording of Notion template,
@material[audio1]
= upbeat electronic music

Seedance 2.0 prompt — 10 seconds, 1:1 square, knowledge montage social ad

OVERALL TREATMENT
Color grade consistent across all clips: warm film LUT — lifted blacks, slightly orange
midtones, teal-green shadows, bright whites. High energy. Every cut lands on a music beat.
@material[audio1] — music starts at frame 1, full volume. No voiceover.

BEAT 1 [0:00–0:01]
@material[image2] — student desk setup — camera static, wide.
Text overlay center-top: "Still living in chaos?" — white bold sans, fast fade in at 0:00,
out at 0:01. The word "chaos" is 20% larger than the rest.

BEAT 2 [0:01–0:02]
@material[image3] — before/after Notion — camera starts on the "before" (messy) side,
fast pan right to land on "after" (clean and structured). Duration: 1 second.
No text overlay. Let the visual contrast speak.

BEAT 3 [0:02–0:04]
@material[video1] — screen recording of Notion template — play at 1.5x speed.
Camera motion: subtle zoom-in on the most impressive section of the template.
Text overlay at 0:02, left-aligned lower third: "The exact system →" — white arrow
included, type appears character by character at 60 chars/second.

BEAT 4 [0:04–0:05]
@material[image1] — course dashboard — static shot.
Text overlay center: rapid counter animation — "47 lessons" counts up from 0 in 0.5s,
then holds for 0.5s. White bold numerals, large scale (40% of frame height for number).

BEAT 5 [0:05–0:07]
@material[image5] — testimonial card — push-in from 95% to 100% scale over 2 seconds.
Text overlay below card: "Real student. Real week 2." — small italic caption, white.

BEAT 6 [0:07–0:09]
@material[image4] — instructor portrait — camera slow push-in, Academy Clean lighting
treatment. Text overlay: instructor first name only, large, upper-third, white.
Below name, smaller: "Notion Consultant · 6 years" — appears 0.5s after name.

BEAT 7 [0:09–0:10]
Hard cut to brand color background (specify hex). Single CTA text: "Grab the system."
Text scales from 80% to 105% (slight overshoot spring animation) and holds.
URL or handle appears 0.3s after headline. Music: final beat lands on cut to CTA,
then one-frame drum hit, then sustained pad to end.

适用场景:Instagram信息流和Facebook广告轮播首屏,用于497美元Notion生产力课程。有多组素材可用。
素材
@material[image1]
= 课程仪表盘截图,
@material[image2]
= 学员桌面布置(美观风格),
@material[image3]
= Notion工作区前后对比图,
@material[image4]
= 讲师休闲肖像,
@material[image5]
= 成果推荐语卡片,
@material[video1]
= 6秒Notion模板录屏,
@material[audio1]
= 欢快电子音乐

Seedance 2.0 prompt — 10 seconds, 1:1 square, knowledge montage social ad

OVERALL TREATMENT
Color grade consistent across all clips: warm film LUT — lifted blacks, slightly orange
midtones, teal-green shadows, bright whites. High energy. Every cut lands on a music beat.
@material[audio1] — music starts at frame 1, full volume. No voiceover.

BEAT 1 [0:00–0:01]
@material[image2] — student desk setup — camera static, wide.
Text overlay center-top: "Still living in chaos?" — white bold sans, fast fade in at 0:00,
out at 0:01. The word "chaos" is 20% larger than the rest.

BEAT 2 [0:01–0:02]
@material[image3] — before/after Notion — camera starts on the "before" (messy) side,
fast pan right to land on "after" (clean and structured). Duration: 1 second.
No text overlay. Let the visual contrast speak.

BEAT 3 [0:02–0:04]
@material[video1] — screen recording of Notion template — play at 1.5x speed.
Camera motion: subtle zoom-in on the most impressive section of the template.
Text overlay at 0:02, left-aligned lower third: "The exact system →" — white arrow
included, type appears character by character at 60 chars/second.

BEAT 4 [0:04–0:05]
@material[image1] — course dashboard — static shot.
Text overlay center: rapid counter animation — "47 lessons" counts up from 0 in 0.5s,
then holds for 0.5s. White bold numerals, large scale (40% of frame height for number).

BEAT 5 [0:05–0:07]
@material[image5] — testimonial card — push-in from 95% to 100% scale over 2 seconds.
Text overlay below card: "Real student. Real week 2." — small italic caption, white.

BEAT 6 [0:07–0:09]
@material[image4] — instructor portrait — camera slow push-in, Academy Clean lighting
treatment. Text overlay: instructor first name only, large, upper-third, white.
Below name, smaller: "Notion Consultant · 6 years" — appears 0.5s after name.

BEAT 7 [0:09–0:10]
Hard cut to brand color background (specify hex). Single CTA text: "Grab the system."
Text scales from 80% to 105% (slight overshoot spring animation) and holds.
URL or handle appears 0.3s after headline. Music: final beat lands on cut to CTA,
then one-frame drum hit, then sustained pad to end.

Example 4 — Webinar Registration Urgency Video (9:16, 8 seconds)

示例4 — 线上研讨会注册紧迫感视频(9:16,8秒)

Use case: Instagram Stories countdown ad for a live webinar happening in 48 hours. Minimal assets — one image and music only.
Assets:
@material[image1]
= instructor lifestyle photo (casual, confident),
@material[audio1]
= tense electronic music with building energy

Seedance 2.0 prompt — 8 seconds, 9:16 vertical, webinar urgency story ad

HOOK [0:00–0:02]
@material[image1] treated with digital split-leak effect: sharp vertical light streak
across center of frame, as if the image is "loading in." Warm Moody Expert grade —
hard directional light, deep background, teal rim light.
Text overlay at 0:00: "48 hours." — single phrase, massive type (50% frame width),
center frame, white, no animation — hard cut on with the image.
Sound: @material[audio1] music enters — tense, pulsing, electronic, 120 BPM,
no melody yet — just rhythm and tension.

BRIDGE [0:02–0:05]
Camera slow push-in on instructor face. Same grade.
Text sequence (each line replaces previous via hard cut timed to music beat):
0:02 — "I'm going live."
0:03 — "One time only."
0:04 — "No replay."
Each line: centered, bold white sans, 60% frame width. Rhythm matches beat.
Sound: synthesizer melody enters at 0:03, building.

CTA [0:05–0:08]
Hard cut to solid dark background (brand color or near-black).
Large white headline: "Register Free — Link in Bio"
Below: date, time, and timezone in smaller weight type.
Swipe-up arrow animation (if platform supports) — simple upward loop, 2px white line.
Sound: music peaks, single satisfying transient hit on cut, then fades fast to silence
over final 2 seconds — leaving the CTA in silence for maximum readability.

适用场景:Instagram Stories倒计时广告,用于48小时后举办的直播研讨会。素材有限——仅一张图片和音乐。
素材
@material[image1]
= 讲师生活照(休闲、自信风格),
@material[audio1]
= 紧张感渐强的电子音乐

Seedance 2.0 prompt — 8 seconds, 9:16 vertical, webinar urgency story ad

HOOK [0:00–0:02]
@material[image1] treated with digital split-leak effect: sharp vertical light streak
across center of frame, as if the image is "loading in." Warm Moody Expert grade —
hard directional light, deep background, teal rim light.
Text overlay at 0:00: "48 hours." — single phrase, massive type (50% frame width),
center frame, white, no animation — hard cut on with the image.
Sound: @material[audio1] music enters — tense, pulsing, electronic, 120 BPM,
no melody yet — just rhythm and tension.

BRIDGE [0:02–0:05]
Camera slow push-in on instructor face. Same grade.
Text sequence (each line replaces previous via hard cut timed to music beat):
0:02 — "I'm going live."
0:03 — "One time only."
0:04 — "No replay."
Each line: centered, bold white sans, 60% frame width. Rhythm matches beat.
Sound: synthesizer melody enters at 0:03, building.

CTA [0:05–0:08]
Hard cut to solid dark background (brand color or near-black).
Large white headline: "Register Free — Link in Bio"
Below: date, time, and timezone in smaller weight type.
Swipe-up arrow animation (if platform supports) — simple upward loop, 2px white line.
Sound: music peaks, single satisfying transient hit on cut, then fades fast to silence
over final 2 seconds — leaving the CTA in silence for maximum readability.

Prompt Construction Rules

提示词构建规则

Rule 1 — Write the emotional target, not just the visual. At least once per section, state: "The viewer should feel: [specific emotion]." This directly influences Seedance 2.0's color, pacing, and performance choices.
Rule 2 — CTA is always a hard cut. Soft fades reduce click-through. Always: "Hard cut to [background]. [CTA text]. [Duration held]."
Rule 3 — Match video length to platform.
  • Instagram/TikTok Stories or Reels: 6–10 seconds
  • YouTube pre-roll: 10–15 seconds (hook before 5s skip button)
  • Facebook Feed: 8–12 seconds
  • Webinar landing page header: 12–15 seconds (looping)
  • Email header GIF export: 4–6 seconds
Rule 4 — Chain generations for complete videos. One generation = 4–15 seconds. For a 30-second ad, write 3 separate prompts (Hook + Body + CTA) and chain them in the Higgsfield timeline editor.

规则1 — 写出情感目标,而非仅视觉描述。 每个章节至少写一次:"观众应感受到:[具体情感]。"这会直接影响Seedance 2.0的调色、节奏和表现选择。
规则2 — 行动号召(CTA)始终用硬切。 淡入淡出会降低点击率。务必使用:"硬切至[背景]。[CTA文字]。[停留时长]。"
规则3 — 视频时长匹配平台。
  • Instagram/TikTok Stories或Reels:6–10秒
  • YouTube前贴片:10–15秒(5秒跳过按钮前要抓住观众)
  • Facebook信息流:8–12秒
  • 线上研讨会落地页头图:12–15秒(循环播放)
  • 邮件头图GIF导出:4–6秒
规则4 — 拼接多条生成内容制作完整视频。 单条生成内容=4–15秒。制作30秒广告需撰写3个独立提示词(钩子+主体+CTA),并在Higgsfield时间轴编辑器中拼接。

Quick Reference — Prompt Skeleton

快速参考 — 提示词框架

Copy this skeleton and fill in the brackets for any course promo:
Seedance 2.0 prompt — [DURATION] seconds, [ASPECT RATIO], [STYLE TEMPLATE NAME]

HOOK [0:00–0:02]
@material[[ASSET]] — [one-sentence visual description] — [camera movement].
[LIGHTING PRESET]. Color grade: [3-word descriptor].
Text overlay: "[HOOK COPY]" — [typography spec].
Sound: [music or silence description].
The viewer should feel: [target emotion].

BODY [0:02–[MIDPOINT]]
[2–4 beats following the Hook Patterns table above]
[Each beat: timestamp, asset reference, camera, text overlay, sound]

CTA [[MIDPOINT]–[END]]
Hard cut to [background color/treatment].
Text: "[CTA COPY]" — [typography spec] — held for [X] seconds.
[Secondary info: URL, date, handle]
Sound: [music resolution or silence instruction].

复制此框架并填充括号内容,即可生成任意课程推广提示词:
Seedance 2.0 prompt — [DURATION] seconds, [ASPECT RATIO], [STYLE TEMPLATE NAME]

HOOK [0:00–0:02]
@material[[ASSET]] — [一句话视觉描述] — [镜头运动].
[LIGHTING PRESET]. Color grade: [3词描述].
Text overlay: "[HOOK文案]" — [字体规范].
Sound: [音乐或静音描述].
The viewer should feel: [目标情感].

BODY [0:02–[MIDPOINT]]
[2–4个符合上述钩子模式表的节拍]
[每个节拍:时间戳、素材引用、镜头、文字叠加、音效]

CTA [[MIDPOINT]–[END]]
Hard cut to [背景颜色/处理方式].
Text: "[CTA文案]" — [字体规范] — 停留[X]秒.
[次要信息:网址、日期、账号]
Sound: [音乐收尾或静音说明].