Help the user create compelling product visions using frameworks from 101 product leaders who have defined visions at companies from Notion to Airbnb to the New York Times.
Clarify the scope - Determine if they need a vision (long-term aspiration), strategy (how to win), or roadmap (what to build)
Focus on the user's future - Help them describe the world 5-10 years out, not the product features
Test for specificity - Push back on vague taglines that don't change behavior
Make it visual - Encourage prototypes and concrete artifacts over abstract documents
当用户请求产品愿景相关帮助时：
明确范围 - 确定他们需要的是愿景（长期抱负）、策略（制胜路径）还是路线图（待构建内容）
聚焦用户的未来 - 帮助他们描述5-10年后的世界，而非产品功能
检验具体性 - 对无法改变行为的模糊口号提出质疑
视觉化呈现 - 鼓励使用原型和具体成果，而非抽象文档
Core Principles
核心原则
Vision is not a tagline
愿景不是口号
Melissa Perri: "I once asked all the executive team at a healthcare company, what's the vision for this company? And they said, to be the backbone of healthcare. And I said, what does that mean? And they couldn't elaborate." A vision must be a concrete description of what the company will manifest in 5-10 years.
Ebi Atawodi: "It has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem." Balance aspiration with attainability while ignoring current technical constraints.
Ivan Zhao (Notion): "Our realization is actually let's hide our vision, which is everybody can create their software, in the form factor that people do care. So what kind of tool do people use every day? Productivity software." Package a radical long-term vision inside a familiar, high-utility form factor.
Ivan Zhao（Notion）：“我们的想法是，把‘人人都能创建自己的软件’这一愿景，包装在人们日常关心的形态里。人们日常使用的是什么工具？生产力软件。”将激进的长期愿景包裹在熟悉且高实用性的形态中。
Vision describes the user's world, not your product
愿景描述的是用户的世界，而非你的产品
Ben Williams: "The vision is the nirvana state that you aim to enable for your users and customers in five to 10 years... It should not mention your company, your product, or anything solution related at all." Prefix vision statements with 'In the future...' to maintain long-term focus.
Ben Williams：“愿景是你旨在为用户和客户在5-10年内实现的理想状态……它不应提及你的公司、产品或任何与解决方案相关的内容。”在愿景声明前加上“未来……”，以保持长期聚焦。
Move from 'what' to 'why'
从“是什么”转向“为什么”
Chip Conley: "Ultimately, we came up with the idea that we were in the belong anywhere business. Airbnb was not in home sharing, we were in belonging anywhere." A powerful vision moves beyond the functional 'what' to the emotional 'why.'
Cam Adams (Canva): "We need mock-ups. We need prototypes. You need to get that idea out of your head and present it in a visual form that helps you talk about and communicate about it." Communicate vision through tangible prototypes, not just abstract documents.
Ami Vora: "If we all agree that the feeling of something should be, I'm sitting in Dolores Park with my friends on a sunny Saturday, then people will just naturally build something that feels more consistent." Use emotional metaphors to create a shared understanding that guides decisions without micromanagement.
Ami Vora：“如果我们都认同那种感觉应该是：在一个晴朗的周六，和朋友坐在Dolores公园，那么团队成员自然会打造出风格一致的产品。”用情感隐喻建立共识，无需微观管理就能指导决策。
Strategy forces choice
策略迫使做出选择
Chandra Janakiraman: "Product strategy sits between the mission and vision and the plan... It forces choice to deploy scarce resources to generate maximum impact." Strategy is the connective tissue between the aspirational vision and the tactical roadmap.