App Store Optimization Skills

When This Skill Activates

• Needs to write App Store description or promotional text
• Wants to plan screenshot sequence and captions
• Asks about ASO (App Store Optimization) or keywords
• Needs help responding to App Store reviews
• Wants to improve app discoverability

Available Skills

app-description-writer/

• Promotional text (170 chars)
• Full description (4000 chars)
• What's New text for updates
• Localization guidance

screenshot-planner/

• 5-10 screenshot storyboard
• Caption writing
• Device frame recommendations
• Localization considerations

keyword-optimizer/

• Keyword research methodology
• Character limit optimization (100 chars)
• Competitor analysis
• Localization keyword strategy
• NEW: Advanced tactics (cross-localization, screenshot indexing)
• NEW: Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
• NEW: Existing app strategy (safe optimization)

review-response-writer/

• Templates for common scenarios
• Tone and brand voice guidelines
• Turning negative reviews into opportunities
• When to respond vs. when not to

How to Use

1. User requests App Store help
2. Read the relevant skill's SKILL.md
3. Ask clarifying questions about the app
4. Generate optimized content
5. Provide alternatives and explain choices

Key Principles

1. User-Focused Copy

• Lead with benefits, not features
• Speak to user pain points
• Use clear, simple language
• Include social proof where possible

2. Platform Guidelines

• Stay within character limits
• Follow Apple's content guidelines
• Avoid prohibited terms (free, best, #1)
• Don't mention competing platforms

3. Search Optimization

• Use high-value keywords naturally
• Don't stuff keywords
• Consider localized search terms
• Update for seasonal relevance